 How to write sales copy that converts now this is part two of a two-part series So if you haven't watched part one you'll want to go back to part one And I'm gonna put the link in the description there You don't have to do it right now But afterwards I would suggest you go back there because it has a whole lot of steps that are gonna help you out Write this ad copy now if you're struggling to write ad copy. I get it man It's tough and if you haven't had years of experience then you really don't even know where to start That's why these two videos in the series who are gonna walk you through each step And you'll have a whole lot more insight and you can write a whole lot better ad copy now If you don't have a plan just follow these steps. I promise you'll do well You just keep testing it and everything will work out So let's get right on it and we're gonna learn how to write these sales pages and we're starting right now If you are new to my channel this first time you've been here you've been here and you haven't signed up What you haven't subscribed yet? Make sure you go down there and subscribe and next to that subscribe button. You got a ring this bell You gotta ring my bell. Yeah, you do and you've got to turn on all notifications That way I can notify you every single time I do a new video You're part of the family the VIP Fisher family you want to be that you know you do also at the end I've got a gift for you a free gift. Actually, it's a $97 value, but you get it for free It's an e-commerce course and all you need to do is click on the link and when you click on the link It's free. There's no credit card. You don't need anything You can click and learn and get this free e-commerce course, which is super cool Don't forget if you like what you hear give me a thumbs up on this video Now if you've got questions about these sales pages, you can also put them in the comments section I'll be happy to answer you there and we can converse back and forth and we can talk about your sales pages I've been doing this since 2009 and we've sold millions of dollars of both digital and physical products Hey, I've learned some stuff along the way. That's why this channel is here This channel here is for you so you can start run and grow your online business I share all those tactics with you on this channel. Now, let's get back to this Remember, this is a two-part series So if you haven't watched number one after you watch this go down into the description and click on the number one video Because this is a two-part series Number 10 and I started number 10 because we did one through nine in the first video Prove visitors can trust you. This is so very important when polled 90% of businesses said they will only do business with companies that they trust Customers said that 78% of the customers who were buying would only buy from companies They trusted so building this trust is like super super important for you selling on your sales pages So obviously those are two big reasons for building trust factors in selling on your sales page So let's go through a quick list of things that you can do to build trust on your sales pages When you give a claim on your sales page Make sure you back it up with where you got that data from if it's a if it's a customer That's great if it's a statistic where you got it quoted from but backing up whatever that claim is very helpful in building trust And of course as I just mentioned testimonials testimonials are great from previous customers They're more apt to believe what a previous customer says that would you tell them? They don't know you but if they see a real person in a video or a picture of the person and whatever their comment was They're gonna be more likely to believe that your company is trustworthy also include any other social media type of things you have Maybe you have celebrities. Maybe you have Mentions on Facebook. Maybe you have comments that people could see on your page where somebody was satisfied I would highlight those and put those on your sales page, too And of course the ultimate trust is what then I can get my money back if I'm not happy So make sure you have a guarantee on your page and that gives them that mental Stability they're like, okay. Everything's cool. I know I can get my money back If I don't like this product and back that up and do what you say now Here's an example from Mars and basically they're just showing some statistics of what people think of their company And they actually post this on their page number 11 incorporate images and videos Images and videos are a whole lot more memorable if you think you've written a sales page And you don't have any visuals on there. You don't have any images. You don't have any videos Believe me you've got more to do because if you don't have those things on there They don't even remember your stuff that well, but people tend to think in pictures and talk in words So since that's the case if you've got some visuals there That's going to stick with them a whole lot more than if you have just a bunch of texts Some people heck don't even read the text They just look at the visuals or watch the videos and make a decision based on that But if you don't have them they can't do that now Here's an example of this ad here from Vistage and it says get real results from a CEO peer group Okay, so if that's what they're really looking for and they see this lady here and she's a good example of it Then of course they're going to go ahead and put their information in there And they're going to move forward with this particular product Of course, you can really kick this up a whole lot more if you had a video because Images are okay, but videos really mean something You know an interesting statistic state of video marketing said that Companies that used a video in their sales pages experienced at least an 81 Increase in sales now that's enough to tell you you need to have some videos now There are other statistics out there one of them says that 84% of customers have made a purchase after watching a video on a particular product So you're watching this video right now videos are super super important because you can actually directly communicate with the end user Now a good way to use video without Slowing down your page is to have the video actually pop up when they get to a certain spot And actually start playing at that point number 12 make your copy Scannable I see this error so much and I see the same error in emails But a lot of people are just not going to read everything that's on the page So if you put some bullet points on there and you highlight certain words People are going to scan through and get your message if you do that You also need to break it up into readable chunks Don't put all your copy together, but maybe two maybe three sentences max in any paragraph Make sure the font's big enough That's another big thing that really gets me on emails because I'll get emails and the font's really small And it looks like too much to read for me But if you have bigger font people don't even know how much they have to read because the font's bigger And they just scroll and they're going to be more apt to read more of your copy If you have a larger font than if you have little tiny fonts But remember bold stuff and have bullet points Now here's a few things I would recommend that you have on every single sales page You want to have a combination of short and long lines Okay, so you could have some that are a little bit longer Maybe three or four sentences, but you should have some that are just one Okay, or just one or two words. I've even done that on a particular line You want to have a lot of paragraphs. Okay, you don't want to have just two paragraphs That doesn't tell people much they're going to want more information At least some people will you don't offend somebody if they don't want extra information But the people who do want it if you don't have it there, you're definitely going to lose them Another thing you can do is list with bullet points. People love lists You know, you're watching a list right now This is this is a list of things you need to do and they like it organized that way It makes a whole lot more readable The next thing you can have is under your all your headings have a subheading That describes that heading a little bit more and the last thing which I really like doing is putting quotes If you have some quotes from your business quotes from other people that are related to this particular subject Put them in there people love quotes You can also highlight these things by putting design elements in there Now check out this particular one here and you can see how this really pops It's got the play button there. It's got discover your business skills discover your community skills But putting a little bit of design in this makes this stand out a whole lot more than if they had just put a video on the page Next thing I'll tell you is make your sales pages in a font that is readable So often I'll see people use a real fancy scroll font or some type of gothic font or something like that And it's just it's hard to read. It's difficult So I know you probably have a certain brand you want to come across with and you could use that for your logos You can use that for that type of thing But when you're writing ad copy, it should be in some really easy font to read You know, it's funny. We tend to keep adding to our sales pages thinking that if we put more on that sales page It's going to be better and it's going to sell more when in fact the option is true Some of the best sales pages some of the best opt-in pages have very very little on it. They don't have the sidebars They don't have a lot of navigation. They don't have anything that's going to really distract the person from your message Now here's a good example from digital marketer If you look at this page here this particular one The header menu options have all been removed except for the logo Which links to the home page, of course And there's nowhere else for the reader to go except to continue reading and sign up for a 14 day trial That's all there is. They don't have any other choices here Now a good thing to do is to start off with a good template that's been proven I recommend kartra kartra is awesome. Some of you may not have heard about it. We switched over to it a couple years ago It's amazing what it will do for your business You've got to get kartra and you can actually watch a video on kartra what it does and it's an email provider It's a membership site. It's a sales page builder. It's so many things. Okay. It's a sequence builder. It's upsells It's down sales. It's all built into one software It's like we got rid of like eight pieces of software when we got kartra. It's amazing So if you want to check out kartra, I would highly recommend you using my link down below It is my affiliate link, but if you click the link, you can actually watch a free video You don't have to opt in to watch it. You don't need a credit card You don't need any of that all you have to do is click the link go there watch the video now If you are interested in kartra by using my link, you can actually get a $1 trial to try it out So that's pretty cool. So it'll give you a week to go through it learn everything about it It's it's just the most ultimate online marketing tool that I know of so I highly suggest it Number 14 design a dynamic layout. And what do I mean by that? You don't want it all square and boxy You want images in different places. You want to alternate where you're putting images You want some different size fonts in there. You don't want it all the same if it looks like a page in a book People are not going to be reading your particular page. You may want to have videos and images in there So they have different things different ways to get the information So you want to change up the image throughout the page to make it more interesting Number 15 use responsive design now What do I mean by responsive responsive means that your customer may not be looking at your particular sales page on a Personal computer. They may be on a tablet. They may be on a cell phone Matter of fact 60% of the holiday shopping they say was done on cell phones So if your particular sales page does not convert well to a cell phone, you need to change that How do you do that? You use kartra kartra is in the link It's the software I just told you about and what you can do in kartra is once you built your page You can actually click a button and you can view it on mobile You can view it on tablet so that you can see what they're going to see If it isn't responsive on their phone if everything's all bumped around and it doesn't look right You're going to lose this customer automatically because they're going to think there's something wrong with this site I don't want to do business with them Number 16 make a clear message that makes them want to act This is so super important people forget this but we want a really clear message We don't want to confuse the situation We want them to act and do what we want them to do whether to be to buy or to opt in or whatever it is We want them to move forward now check out this little bar image. I'm putting up on the screen right now It says start creating responsive photo galleries tells you exactly what you're going to do And it says customize and publish in minutes Then it says what are you waiting for get in vira gallery now? So it's really simple. It tells them exactly what they're going to get tells them how to get it And it's not confused with any other message number 17. This is so big. This is so big guys Use multiple calls of action And what I mean by that is if you've got a button where somebody can opt in The first thing you want to do is you want to have your first button above the fold What is above the fold above the fold is everything on that screen before they have to scroll Now I built a page the other day and I was looking at it look great My wife looked at it. She says did you know that your call to action is below the fold? I said no, it's above the fold. She says well, I'm looking on my phone and it's not There's the key once again. We're going back to responsive if that button Shows up above the fold on your laptop. That's great. That's wonderful But if it doesn't show up above the fold of the phone, then you're going to lose some people Now, why do I want it above the fold because 85 percent of the people that are going to come to your sales page Are not going to scroll. They're just not going to scroll since they're not going to scroll They're never going to see your call to action and you're going to lose people And like I said, we want to have multiple calls of action because we don't know at one point They're going to want to decide to buy your product And I like to have a button that is about every scroll or every other scroll because no matter where they're at In there they have that button that they can go ahead and move for they go ahead buy your product They can go ahead and opt in whatever it is you want them to do But you want them to have several options to do it. Don't just have one button at the bottom of the screen I've seen people do this and 85 percent of the people never scroll so they never even see the button They don't even know to opt in so keep this in mind when you're designing your pages And when you're thinking about what your buttons are don't put things like sign up We don't want that we want the benefits of whatever it is So if you're talking about saving money on insurance that button may say Save money on my insurance now or save money on insurance now So you want to have whatever that benefit is if you're trying to get people to sign up for a webinar And there's limited spots you may put on that button claim my spot, right? So click the button I know what i'm going to do i'm going to claim my spot So make sure that those words that are on those buttons actually talk to the benefit of whatever you're trying to get somebody If it's you know grab my free report the button should be grab my free report Think of those terms when you're designing your buttons number 18 make it urgent. Okay, if it's not urgent people will put stuff off They're bombarded by tons of messages every day And if they see no urgency and taking advantage of your offer whether it's a time urgency Whether it's an inventory urgency whatever it is whatever type of urgency Or maybe you've only got nine spots left for people to see this webinar If you don't put that in your ad copy that they're more likely to put it off and they're less likely to click and move forward Now here's a great example here. You see all these products here and you see how many of the items there are But if you notice on this last one here, this one's about to expire There's almost nothing left at this particular price So you would be more apt to actually buy that product number 19 Use an exit intent pop now This is also something you can get in cartra and basically what this is is if somebody goes up to exit your page It reads that they're doing this and it's going to throw a pop up there And it's going to say hey, don't leave grab my free report. Hey, don't leave. You could get 10 off if you order right now Hey, don't leave. There's only 12 of these left. We may not have it if when you return So make sure you have that exit pop on there That's a really good thing to keep people in the loop right when they're trying to make that decision If you're going to leave or not that pop up comes open and they see the extra benefit You could actually add a bonus item to your pop up You can say order now and we'll throw in a $29 report a $7 10 steps to you know Achieving whatever you want to achieve But the point is if you have that pop up on there when they go to exit that particular sales page Then of course you have another shot at that customer now The only thing I would add to that is you want to be careful because some companies where you run ads They don't allow pop ups. I know facebook's one of them So when you're trying to put a pop up on there if they see that's on your page You could get your account Shut down you could have a problem there so you don't want that to happen So that gives you now between the two videos this in this two video series You've got 19 things you can do 19 things if you did half of those things you're going to increase your sales But my goodness, why wouldn't you do all 19 of them? Now I want to know What your opinion is of some of these things i've suggested put your comments below Let me know what you think of these things Let me know if you've done some of these things if you have and it's worked out for you Or if you have questions about how to improve your pages put your comments below Don't forget i've got a 97 dollar e-commerce course that you can get absolutely free You got to grab that it's the link right below in the description when you click on that link You don't need a credit card. You don't need any money. You just click and learn. That's awesome Really good stuff. Hey, I really appreciate you watching this video. Don't forget if you haven't subscribed to my channel Do that right now and Turn on the bell you got to hit the bell turn on all notifications when you hit the bell It'll pop up and you want to select turn on all notifications. You'll be part of the fisher family You'll be part of the vip group that actually gets notified when I do a new video So you don't miss out on a single one. Thanks so much for listening and i'll see you in the next video Hey, thanks for watching my video. Don't forget to subscribe to my channel and click that little bell right here So you can be notified every time I do a new video Also, click on one of those videos there keep watching on my channel