 Journal House is I think the probably the most holistic manifestation of at least the Wall Street Journal brand in an event. So this is the second iteration of Journal House. The first one was in Davos where we built similarly a two-story structure right in the middle of everything and it was an opportunity for us to bring together our CEO members, our sponsors and our editors and in some ways bring the journal to life. It was incredibly successful for us there and so the decision that was made to expand and extend the franchise, the Journal House franchise and this is the Journal House number two in Cannes where we're effectively doing the same thing but for the CMO community. This is really more you know if the newspaper, if the brand were a place and a space sort of how would it feel and what would it look like and I think this does a really elegant job of that. Events are important for a number of reasons for us. Number one it's a growing revenue stream both in terms of consumer revenue and advertising revenue through sponsorship. I would argue you know our digital ad business which is growing is in part predicated on the equity and the sort of authority that we have because we have also physical manifestations of brands. You see it in it you know with retailers too where most of their sales are coming online but they have the store on Fifth Avenue because it sort of it makes them resonant and I think events can serve a similar purpose to what sort of physical media has done in the past. It's a way for our brand to be tangible. Over time there are going to be fewer people who read a physical newspaper. It's important to maintain tangibility.