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Published on Aug 30, 2012
2012 US Pavilion at Venice Architecture Biennale
This year, the U.S. Pavilion will feature an installation rather than a conventional exhibition of projects. It consists of a lively system of banners to present a collection of 124 actionable strategies aimed at bringing immediate improvements to the urban public realm. Freecell is collaborating closely with communication design studio M-A-D, led by Erik Adigard and Patricia McShane, to design an enveloping environment that puts Spontaneous Interventions in a broader historical and cultural context. Freecell has designed a kinetic system, employing banners, weights and pulleys, in which the viewer will need to reach to pull information from the sky. M-A-D has conceived of a supergraphic that is an installation in and of itself and serves as a bold counterpoint to the banners.