 Settings. So hello everyone. I'm Simon Briggs. As you can see upon the screen there there's my email address. And you can probably tell by the abundance of bright green that's offending your retinas at the moment at the organisation called SUSER. They're pretty big in the open source world. So if you're interested in us, hunt us out. We're down in the marketplace, always happy to talk to people source projects. I work for them as the Europe Middle East in Africa specialist around cloud technologies. And as you see there, I've got a Twitter handle as well, so you can always follow things. So I've forgotten my slide, sorry I'm also jet lagged. I've been in IT now just to explain why I'm stood up in front of you talking to you. I've been a software provider's vendors for just about 17 years, so I'm pretty experienced working around those kind of organisations and I mainly have been what's called a sales engineer. You might know a sales engineer is a preseller, there's different words for the kind of jobs that I've done, effectively what I've done is help salesmen understand technology and how that fits into customers' environments. So I tend to do quite a lot of architecture work and with me specialising nowadays around OpenStack Cloud, it's the rationale for talking to you about the subject matter today about why ARM as a chipset is probably something that you've not particularly seriously thought about in the core pieces of your clouds, but might actually now be a facet that you need to understand. So I'm a keen advocate of open source, I wanted to call this out, I worked on Linux for many, many years and I started my OpenStack journey around Essex when Suzer got involved, my eyes opened to what it might be potentially able to do for us and I started talking to my customers about those benefits. You probably noticed I am British and that kind of keys in nicely into the reason why I might be interested in ARM and I might want to talk to you about their capabilities and we'll go into that in a little bit of detail, but essentially I started out my tech life or became a geek because I liked ARM technology back in the day. Now I was hoping this might be a smaller room, I didn't realise Boston's quite as big as it is because I wanted it to be a bit more conversational, so I have been willing to step forward and talk about this subject but I don't perceive myself as the oracle and the genius about this technology, I've worked with it a bit, I understand it, been away with it for a few years, but if somebody knows better and I do see one of the guys from ARM sat in front of me, please speak up, correct me, I won't be embarrassed, it's fine. It'll take about 30-35 minutes to talk about the technology and I do ramble, I apologise, I ramble even more when I'm jet lagged so hopefully you can put up with that and I won't offend you too greatly. At the end there will be some time for questions, you can use the mics, everything's being recorded so it's best to use the mics so it will be captured for the replays and things like that. So why this session, why did I want to talk to you as an architect about what ARM chipset technology might be able to do for you and really I'm motivated by the fact I'm not a very keen person when I realise there's a monopoly in a market, okay. I'm into open source because I believe in the power of lots and lots of choices and really the chipset market particularly around OpenStack and server market has been dominated in recent years by the Intel chips and there's nothing wrong with that. Intel has come up with a solution which has worked for the market and has made them dominant but on the other hand there are other options out there and I always think that if you're getting up into the 93% domination of the market you might need somebody else to go in there spin or change the situation in that market and shake it up a little bit and that's really why I'm so interested in this technology. Obviously other technologies were there, it was a varied market back in the day so if you look at the graph there we're talking about 2000 it was quite varied but really in the last 10, 12 years it really has shifted to the point that we need something different to be able to balance out the market in my eyes. You might not believe that but it's important that you also educate yourself to understand what choices are out there when you're architecting clouds to understand where things might fit, what benefits might work for you according to the particular use case you use. So who are I'm sorry about the green thing in the middle there that shouldn't be there. So ARM are a UK based company they've been around for many many years and that's why I got interested in them as a young man and you'll see something about that in a little bit more detail. They also take a very interesting approach to the market of building technology. So effectively they develop architecture and then license that capability that design out to other organisations. Their genesis I believe was around some of the technology startups that took place around the University of Cambridge in England back in the late 70s early 80s it was a very famous company if you're from the UK and of my vintage the grey hair tells you something where they were called Acorn Computing they were involved they got broken up due to different things happening and out of the ashes and due to other investments and thought processes ARM was created. They're very very influential and a key to why they are so is they specialise in reduced instruction set computing chips okay and we'll go into more detail around how the licensing model plus the architecture that they've approached the market with has allowed quite a lot of versatility and that versatility is something which is now starting to become more and more relevant if you're building large clouds. It also and this is the bit of the journey for why Simon Briggs me is quite interesting in technology it was also a chip which ran in a very old-fashioned computer and I was hoping there'd be more there's quite a few youthful faces but there'd be even more because I'm going to show you that computer now doesn't it look archaic but that was state-of-the-art when I was a young man in about 1985 and there's me in 1985 on the right hand side I'm in the middle of those five gentlemen at the back going out having a party with my friends so I was young once I promise you and as I was growing up I did grow up in Yorkshire so I say when I were a lad or for the English guys you might understand that pun but I got to use my first ever computer around a friends house it was called Stephen Featherston great friend and he saved up all these pocket money from doing a paper round which if you're very young you might want to ask your granddad's about it's a thing we used to do to earn money and he's saved up all that money and he got himself one of these BBC micro computers and I got to play on it and it was one of those revelations getting time in front of a computer that actually changed my life I went from probably working in an agricultural community to actually ending up being somebody involved in technology so that's why I'm really interested in it but the reason why I want to talk to you about it today is 30 odd years later this technology set is getting more and more relevant okay and there's several use cases inside the cloud where it might be applicable for you to be aware of what it might be able to give you not telling you it's perfect just talking about understanding the choices and working forward with it so we've talked about the fact arm licenses their technology it's an IP company essentially it designs comes up with designs and then allows other people to license them and use that flexibility in the licensing model to add value to that particular element that allows organisations generally to specialise what they're trying to achieve with that technology and make the overall solution very effective a lot of what they've done with their partners is allowed the partners to build what's being called in the industry system on a chip and that's probably a bit more relevant as we walk through the story of the different areas they touch in clouds the partners there's something like 1600 I believe that might be a number that is slightly wrong nowadays and I might be corrected by Andrew at the front here later but let me just say they're far too many for me to mention so I call out one or two companies that I've worked with in my SUSE a life because their partners as well as whatever that isn't because I'm doing anyone down so if you're working for another vendor that works as a partner that's brilliant I'm not I'm only pulling out my own experience whilst talking to you okay as I say the flexibility of the design model does allow organisations to specialise so where organisations are partners and licensees of the arm technology they might produce a particular device or capability which is a single use case or they might be quite broad they might design things to have several different use cases and several different types of chip help them achieve that but certainly they are across the industry and we'll talk about that in a bit more detail so they have been around you're probably aware I think most people in our kind of industry are is they've been very strong about mobile computing and devices but to be honest I think a lot of organisations of people have discounted them from other areas of computing such as networking and server essential components within your cloud setup and within server they are also relevant on storage as well so if you're using software defined storage again there is some relevance there it's an architectural choice you need to be aware of I was just at the bottom there with the mobile technology they are highly successful this is a number that I've picked up in some of my research and over 50 billion arm processes were in the market in 2014 very very impressive but they are actually going around on the markets and becoming quite influential so if you combine the licensing model the ability to allow partners to be very flexible about how they apply that use case and then look at what the capabilities might be you get a very varied very varied capability set so vendors deliver up to 96 cores per socket so density is a possibility with this technology which is very very powerful although they might just deliver a single a couple very low levels there's some very unique arm server implementations out there in the market now and that's partly why it's become more relevant for me in my job as a cloud architect and probably for you guys they have the flexibility to build their own products and that means they can build against certain workloads so where they have moved into the server technology market they are picking off certain workloads so we walk through some of them while we're doing this slide demonstration but a good example is high performance compute we'll go into that in a bit later but the very simple architecture the reduced or the risk architecture set allows organisations to get the level of density that you've got above because they aren't building technology for the legacy capabilities that other chip providers are building and that's one of the key things you need to understand when thinking about what they do they are different to what you've probably been used to up until this point particularly if you've come from a data centre server background okay with that density and that reduced instruction set on the chip itself they don't have to expend as much energy across the whole surface of the chip keeping up with those legacy capabilities so actually the vendors who are licensees of their technology are able to really tune down the amount of power that goes into these chips they can also tune down the amount of cost that lays in that and because of that the diversity is huge as I say HPC is an interesting area because of the high density and the high core count and then of course there are other use cases that are becoming very familiar to those people working within open stack such as network function virtualisation storage and many many others but not to discount the devices I talked about earlier so actually they're very good on mobile but that also means that the chipset is very powerful for devices internet of things is obviously one of the use cases the open stack particularly predisposed to be capable of delivering and the devices that you might roll out in building that kind of mesh that for information being gathered etc could involve many elements ATM, CNCs they are literally use cases across every walk of industry where technology helps them so within the mobile market the devices market they have 95% of the smartphones that we use day to day we're touching them every few minutes when we're working away and these things 95% of them are using some arm technology within them which is an incredible amount and actually makes that organisation a very strong organisation allows it to make profits which allows them to invest in other capability what I didn't realise when I started out doing the research is they're also in all our smart TVs that we're using or many of them and of course they they're out there on microprocessors single use devices so you've probably got today in your household when you use technology you've probably got 10s of these aren't these chips already operating within your homes and within businesses that's going to be hundreds if not thousands one of the interesting things that's come about on the back of the investments with in Cambridge in the UK is the delivery to the market of the Raspberry Pi so the Raspberry Pi is an interesting project I think a lot of us who are interested in technology have followed how it's developed and actually it's the small form factor use case compute which is becoming very popular with enthusiasts and also I'm finding more and more conversations happening in enterprises when they're talking about an IoT use case where they see Raspberry Pi might be useful so what might have been perceived as peripheral to our very serious data centre or constration cloud model is more and more becoming more relevant as we're working those IoT devices that might be out there also need gateways consolidators information paths need to route back to somewhere to be stored for it to be useful those gateways can obviously work in this way I mentioned ATMs earlier apparently most ATMs carry this technology as well but the more interesting area for me is a cloud architect is the server and the networking elements and this is actually an arms slide it's taken from an arm presentation in 2015 I couldn't get more up to date data but effectively on the left hand side they're talking about where the arm chip has a presence in the server market in 2015 in the top left hand side there so a $15 billion market and they've got 1% in 2015 I don't know what the numbers are this year I would hazard a guess that's a lot more than the 1% but certainly they've identified it in the bottom of that purple column as a key market for them to exploit and become more profitable so that mobile and device engine in the business is now creating wealth for them to reinvest and take on more technology so they've invested in different organisations and brought them into the fold they've been invested into by a Chinese conglomerate with much more financial power and they they are setting out their view to be 25% no 15% 25% 25% of the server market in 2020 so they've got high aims they want to be relevant to you as cloud architects and actually the networking market which they've been present in for many many years hasn't gone away from their point of view and actually as this illustrates he's even more vital to them so going into what traditionally is a market that they've been very relevant in networking so they were already established in the network device market for many years so so there's quite a few vendors and that's 15% of the market in 2015 but they want to move quickly to consolidate their position in that market because of that they've got many more partners in that particular industry set using their technologies but also that industry is coming back towards them as well partly because of the advances that OpenStack and other cloud initiatives are bringing to be capabilities for software defined networking network function virtualisation some of the vendors in that space Melanox HPE Cabium they're people I've worked with I know they've got platforms on there but you only have to do research on chip providers and device providers to understand what other great partners actually provide solutions in the industry but as I say when you're particularly concentrating in cloud then moving towards network function virtualisation where all those devices are now being looked at by organisations to become virtual within a cloud harness hopefully an OpenStack in our eyes and then even more technology will be sold from their point of view through that capability. OpenStack is often seen by the vendors who are in the NFE market as a standard platform for delivering those capabilities so it does indeed become very relevant to me as an OpenStack architect and software defined networking is obviously very very vogue at the moment within the industry it offers the abilities to move away from this very physically reliant relationship that we had with networking gives us far more control far more flexibility when we're building our clouds and obviously that's going to be an area that the arm business would like to exploit as that develops but servers is really where I'm at so I worked essentially in most of my career around servers sys ads when I first started many many years ago but quickly getting into software vendor and working on server type application sets latterly working on suzer linux enterprise server at suzer so I'm very familiar with the server market and up until a few years ago I didn't really see arm as a serious contender but then they brought out the arm 64 processor technology many vendors have started producing this technology delivering it in server platforms I need although small acorns at the moment for a pun it's growing all the time and becoming more relevant again like before the approach most vendors have taken when using these technologies is to pick out single use cases so I called out earlier HPC high performance compute super computing has been an area they've got initial good success traction in we'll talk a couple of references on that in a little bit but importantly they're using a land and expand type of logic these vendors so where they've been successful on one kind of kind of market they're increasing their view about the penetration into different models as they work forward and because of that suzer starting to see the predictions coming through that later this year early next year we're going to start seeing much more technology being driven by these kind of tech chips in the service space of course that's very important for open stack the more density the more power the more bank for the book because of the cheap overall manufacturing costs in the product suddenly it becomes a lot more relevant here I'm going to be guilty of a suzer flag wave so vendors like suzer have gone out of their way to work with the arm vendors the arm chip vendors and actually validate their technology as the operating system and the software that we deliver to market and validate it against this arm 64 bit processor technology and importantly others are doing that as well it's not just suzer I'm in the green but I'm being very open today when I'm stood up here so where does the server running this kind of technology become particularly applicable well we talked about HPC and we talked about density as features which are quite useful within this possible technology that we're working on and of course within cloud we are looking for quite dense solutions we're looking to be able to drive as much virtual capability out of our cloud platform as we can and often one of the limiting factors of what you can achieve in your cloud is the costs of the physical hardware so if you combine a technology which tends to have a low heat power ratio allows you to put more density in there and actually per individual wafer or chip the costs are being driven down suddenly becomes very interesting as I said 96 cores cavium are delivering on a single server today into the market they're down in the marketplace here today you can talk to them in more detail about what their technology does so you have got the ability to really get out there and drive cloud workloads also so I've talked about that sorry I'm meandering I did warn you at the start and so then if you think about another use case which is becoming more and more relevant to us when we're talking about cloud technology the ability to drive containers as a service across organisations really high density really large cloud scale suddenly kind of fits into that picture so for me definitely we're starting to get a convergence of the technologies I did mention storage within this story as well so guess what so software defined storage runs on servers so the object store being delivered in a lot of our clouds is a particularly applicable use case in an open stack architecture story swift and seffer obviously popular projects that we all talk about and deliver in our customer sites and of course they fit perfectly into this high density low cost kind of model good enough capital analogy all these things point towards this kind of technology possibly being very interesting to organisations we can really drive out with resilience in those storage platforms across massive scale and more and more vendors are looking to work in now no cavium HP are in this space there's many too many to to actually know to be fair because the market itself the analysts are saying is going to be 4.72 billion dollars at the moment it's going to be even larger soon and that's quite an incredible market and of course part of the driver of why armour thinking that they're going to drive heavily into this particular area I talked about use cases earlier so on the right hand side here on the lovely coloured green slide that you get or graph it's just illustrating to you the particular workloads that organisations have particularly been picking off networking we've already known about it's an area that has been quite important to arm obviously they've been on storage they're working more and more around HPC type models super compute got a couple of references of that in a little while but really that that graph is there to really articulate that they're moving forward the vendors that are using this technology see great value in exploiting more and more areas of this market on the left hand side there's just an illustration of how many chips are being driven so there's been a massive spike moving forward as they're getting more and more relevant to the industry so it's not me just seeing this and thinking it's a good idea the industry itself is starting to adopt these technologies and move forward and here's a quick side of this is suzer orientated I do apologise fair disclosure but these are the partners we've been working with when we were building our support for the arm 64 chip base with our operating system so as you can see those just there's many of them and importantly the use cases against particular chips that they're delivering to market can be varied and because of that they can be very specialised and very ready for the particular use case you might feel you need a different solution to to the one you might have thought about before this presentation hopefully one of the things that's in the industry has been a perception probably is that because this technology has been used on a lot of small compute the small devices etc that actually performance might be limited but with the arm 64 chip that actually is not true at all and there's many examples cavium shared some examples with us as a vendor partner of theirs where they've done a lot of tests benchmarks against performance and these these chips really do perform against a lot of the workloads and use cases you're going to be driving in your clouds they really do perform very powerfully in that area there's quite a few people taking photographs the slides will be available afterwards so I'll move on to the next one right so I said there's some use cases around high performance computing clouds so surprise Microsoft actually have been made a significant investment into arm chip based servers they've done it in a restricted use case though but it's a cloud use case so it validates more and more my story that for us building clouds these things are relevant so within the azure cloud Microsoft have made a very reasonable investment in this technology for them to have choices and to hit certain use cases more easily also recently in the UK there's a large educational supercomputer cluster called ismbard ismbard brunel being the architect and engineer from the industrial revolution in the UK very famous guy in our country and they've named the supercomputer they're going to deliver in the city where he's from originally after him and recently Cray announced one of the partners of suzer again that they're driving that technology with arm chipsets for jitsu another big partner of suzers we work with them very often in many many different areas have announced that their post-k supercomputer cluster in japan will be delivered utilising arm technology as well in europe so the area that the UK decided to abandon only the other day don't believe the hype we're still part of europe we're just not part of the european community so they've got the mount plong project obviously centered in France around the the big mountain then they've got there and that actually or named after that area but it's delivered by samson chips and the thing i found really amusing about reading this press article was the fact that they are the same chips absolutely same chips that are running the chromebook that samson are delivering which is a really interesting twist on this idea that you know small devices don't necessarily apply to these bigger technology uses just a quick call out one of the things suzer did by organisation they have paid me for me to be here and be very uh non-bias so a little bit of an advertisement at the end recently we um started delivering arm 64 operating system support so if you're from a arm 64 vendor and you're looking for operating system support from linux vendors please talk to suzer we're downstairs in the marketplace again and we've got the ability to deliver our suzer linux enterprise server industry ready enterprise class linux across those technologies we also and this is a bit of fun for anyone who's a bit of a technologist um we also decided to take that capability and extend it to the raspberry pie and this isn't really a commercial endeavor it was just a bit of fun from suzer it was announced at our big convention suzer con that we have every autumn by the way this year will be in Prague a beautiful city if you want to come and join us you're more than welcome and there arm actually gave us a load of raspberry pies the raspberry pie version threes that are carrying the arm 64 chip and we put suzer linux enterprise onto there and gave everyone in the community the access to the codes to allow them to update and get patch updates for that distribution to keep up to date with the code and run their raspberry pie effectively moving forward mine is my open vpn server back at home so thank you very much arm for giving me that and if you want to play with arm we actually have had some commercial interest about this so again if you're a vendor who is using or coming up with a model where you will use a raspberry pie in industry and supporting it yourself is too expensive suzer might have a model which will benefit you so please do talk to us but what about the cloud products we have so suzer um have an enterprise storage range and they fully support arm 64 bit chips today and go to market with some vendors on there um that's a seff based open source project that we deliver with that and then there's our own open stack cloud that's on version seven at the moment and that technology has technology preview for arm 64 bit chip okay it's only just coming out into the market it's only just starting to get ahead of steam with the architects that are building clouds so at the moment we haven't gone full support but we're hoping more and more technology will move across to this so we can very rapidly increase our level of support with the next version okay there's some of the partners that we work with just to highlight suzer side again there are many other partners in the ecosystem with arm so please don't feel hard done to if you're not up on the screen and thank you very much i'm simon briggs so we might have a few moments no we probably haven't got very long at all to talk take questions but if you'd like would you mind going to the stand and asking on the mic it's just they'll get it on the recording so hello i'm just curious what are you using for the hypervisor because i don't know if kvm is already working on arm but you definitely have a product ready to use yeah yeah so um suzer has a support for straight suzer linus enterprise server which has got kvm within it um so that support would work there's also containers as an option as well and certainly with cavium we've concentrated on the containers use case workload use case within our technology stack um there so you have got choices around it we also support the zen hypervisor as well um so suzer suzer approaches the market a little different to others and we do like to give organizations choice uh and because of that we've got a very varied selection of different architectures and products that you can use as the workload engine within your cloud technology that answer your question yes and um the cloud product is it available for to try uh yeah i'm going to just put it on some raspberry pies and uh some lab environment the raspberry clouds the raspberry pie support does an extend to the open stack cloud as of yet but we can give you the technology in an appliance form to run on virtual machines for you to be able to evaluate even on a laptop or whatever so we can build a full cloud uh within a virtualized environment as a play pit if you would like obviously don't drive cloud services at a scale out via that technology but you know at least you can experience it if you want to come and talk to us down in the marketplace there's lots of guys wearing this bright livid green and we'd be more than welcome you're more than happy to talk to you about getting the technology allowing you to play with it with it thank you thank you you're not going to ask a question right so anybody else out there i think we're probably done for time to be fair sadly i have to fly out this afternoon but i will be around till about fourish this afternoon so if you do see me come and say hello always nice to talk to people oh i might have a quick question from a man wearing an arm t-shirt it's going to tell me how wrong i was with my research here uh no it's it's more of a statement um and just to get back to your question about virtualization um kvm and zen are fully supported upstream uh on arm uh and with microsoft's recent announcement of azure you could draw some conclusion as to another hypervisor support there um i can't confirm or deny anything but uh there's an element of common sense involved um in addition to the suzer booth arm also have a booth uh down in the marketplace so please swing by uh we've got many partners uh also helping out there so depending on what your question is uh i'm sure we can get an answer for you thank you very much andy right enjoy the rest of your summit thank you