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Funomena's Robin Hunicke - "We Care a Lot" - D.I.C.E. 2014 Summit

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Published on Feb 12, 2014

One of the most important functions of entertainment is to help us reflect on society and our place within it. When it's done right, we can create understanding, inspire conversation and ultimately, motivate change.

There are so may people out there who don't play games - but would, if they addressed common challenges, hopes and dreams. The more you care about these things, the more people you can reach - and the more you can inspire them. What's stopping you?

In this talk, Robin outlines her manifesto for the feeling-first approach to building games, building a company - and ultimately, building a global audience.

To find out more about the D.I.C.E. Summit, click on the link: http://www.dicesummit.org.
Follow us on Twitter for more updates: @Official_AIAS

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