 And it only started like a couple days or hours ago. So I just would like you to kind of check that Yes, look at all set up in cartra like everything should be good, but let's take a look at it. It'd be great for you to like check it. Yes. All right. All right. So let me do share. And let's get confused. I think this. No, I think that's not This one. Okay, here we go. Got it. All right. So do you want to start with the add or card show. Yes, let's look at the ad real quick. Okay. So, all right. So here's my ad. I did conversions. My ad sets are just 35 plus because this is the one for the flowers and macarons for the graduate. So I figured, you know, it's an older demographic because they have to at least have like a 17, 18 year old. Yes. So I did 35 plus men and then I did a separate ad set for women. I'm sure that the women one will do much better. But so this is where my whole conversion event. I just kind of let this go, even though it was read, but All I could go off was I had set up the pixel like, you know, few weeks ago and all I could do was like views to the website as the conversion event. So I don't know. Let's I have this right or not. Let's look at now. Did you. So you did set up a custom conversion, right? Yes, I did that. And then, and that, well, Let's see, go to exit out of this. Just hit the top. Yeah, right there. Let's go to and then uncheck those blue. Yeah, uncheck that and then go to hit the three lines in the top left and go down to events manager. Yeah, that's manager. And then let's look at the conversion real quick. So click on custom conversion. Okay, boom. So you're screwed. So that's all right. What you want to do. When did you start that just a couple hours ago. Okay, perfect. So just turn it off. Let's go back to the ad real quick. Let's just turn it off. So what you didn't do is you didn't set up a custom conversion first. That's why it's red. Okay. So let's turn off that. And then I turn off all three. I mean, it's just a habit that I have. Oh, I see. Cause I've seen that happen to her. You think they're all kind of not. Yeah. Okay. And we should be able to, we should be able to actually use all this again. All we're going to do is just update the ad set level. Okay. Since, since it just started and it's not really the last thing you want to do is really edit when you're three days in, you know, but if you're just like a couple hours in, then we should be able to edit and be fine. So I was going to wait to start it, but I was like, Oh, it's Memorial Day. I want to get this like run. I was going to wait for you. Okay. So create custom conversion. Yes. And then now what we're going to do is go to your, go to your cartridge pages. We need the, the URL to the thank you page. So they go to the landing page. They opt in. And then they land on that thank you page. Yeah, perfect. So grab that URL. And all you're going to do. Yes. So all you're going to do is just grab, don't grab the HTTPS. Just grab everything after, after the fourth page. Go ahead. Start with the P. So that P drag and highlight everything to the right of the P. Yeah, there you go. Perfect. Perfect. So, so this is part of, you know, I signed up for cartridge with the P. Is there any way I can change that because we're not running this associated with either with my marketing right now. Yeah, I know it sucks. You can't change that. Okay. Just want to know. Okay. Yeah. I wanted to change mine too. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Go ahead and start with the P. So that P. Drag and highlight everything to the right of the P. Yeah, there you go. Perfect. Perfect. We're going to say. So, so this is part of, you know, I signed up for cartridge with my, you know, my, my marketing business. I wanted to change mine too. After the fact and I'm, and then I emailed them and they're like, dude, you can't, I'm like, yeah, yeah. Yeah. And then I've been on multiple cartridge training calls where people ask the same question and then support is, you know, tells them they have to start a whole new account. Okay. I'm like, damn, that sucks. Yeah. So this is custom conversions. This right here has to happen in order to capture leads in order to run a conversion at. So that goes in right there. And then go and give it a name. So right below. No, down, down name. Yeah, right there. This actually name it leads. So, so grad, grad landing page leads, or whatever. Perfect. Okay, cool. So it hit the, yeah. Create. Now you have a custom conversion. Now here's what you got to do. Open up a new tab. Are you an incognito right now? No. Yours. It just looks all black. Your whole toolbar up there. Everything. Yeah. Okay. If I click done, it'll probably change. No, that's fine. Just, um, so, so let's get rid of this. I mean, yeah, X out of this one right here to right through that arrow, right? Where it says overview grad landing page. Yeah. Okay, perfect. So right here, you see it says no activity yet, right. Open up a new tab. And paste in that link. So then Facebook can read it for the first time. So wouldn't hit enter. Okay, perfect. So now Facebook read it. Awesome. I love the way that looks really cool. That's a lot of work. So let's go back to Facebook now the as manager, and then refresh this page. And that no activity that should light up. Awesome. Perfect. Now you run a conversions ad. So now let's go back to the three lines in the top left events. Yeah. And then go to add manager. So let's just, let's just check on. Yeah, check the one that we're working on, which is the grad one. Yeah, that one. Yeah. So yeah, you can, yeah, you can light it up and then go to the ad set the middle tab. And let me keep it off just so we can finish. Okay. And then let's go to, yeah, edit. Let's we're going to edit both of them. And then now go down to the conversions that missing conversions event. So X out of that. Yeah. Yeah. And then, and then hit the drop down and look for. There you go. Perfect. Now publish. And then so in the times are fine. Everything's good. Actually, no, what I would do now is I would change the time. So let's go with what is it today today's the 25th. It's, was it five, five p.m. your time. Yeah, what I would do is I would, I would do the let you change the time. No, why is that. Okay, so. Okay, so then just leave it just leave it just what I would do is I would just extend out the May 31 extend that time. Can you extend that time, the end the end time, the actual one p.m. Oh, just that. Okay. Can you change the one p.m. Yeah, like six. Yeah, change it for like six. Perfect. Perfect. And then publish. And then can we just make sure so then you saved audience. This is where I was able to find you know people that have visited the website. Uncheck, uncheck Instagram. You don't want to run, you don't want to run Facebook and Instagram on the same campaign. Okay, so this is how you also split tests. So what you're doing right here is you're split testing two different audiences. One women, one men, right? That's considered split testing. Another one would be Instagram, Facebook. Okay, that's also split testing. We don't want to run both of them at the same time. Okay, so just do Facebook and then yeah so the audiences go ahead and yeah you yeah you even though no one's probably even landed on that landing page just yet. You can for sure. Okay, well this is website like her flower website. That's what I did this custom audience. Gotcha, and that's this pixel that's tracking it. Yes. Okay. I had installed the pixel like a month ago. Gotcha. Okay, perfect. That's fine. And then what you'll also do is just in the future like hit the edit right there that below gender. Yeah. Just for for a few for like future ads that you'll run. Yeah, is you'll always include a custom audience. So always get in the habit of including a custom audience which would be website visitors a great custom audience. Yeah, that's the perfect custom audience to include. But as you start to capture leads, you're going to exclude the custom audience of leads. Right, so you should have a custom audience of people who land on the thank you page. Okay, do you or not yet. No. Okay, so we got to set that up. Okay, because this is add number one and that's fine but add number two, you'll have leads by then, and you'll want to exclude anyone who ever landed on a thank you page. If you're running the same ad like if you're running different ads. If you're running different ads and you can even include them anyone who lands on the on the landing page, this website visitors target them. Anyone who has landed on our thank you page, target them because now we're running a different ad and if they bought roses last time maybe they'll buy this bouquet next time right. Yep, yep. So you can always include for sure. But if you're running the same ad the same campaign exclude exclude any leads. Okay, so to do that you got to have a custom audience of those who are leads. Okay, yep. So, um, yeah you can do that you can do that okay perfect and then just hit update. Okay, so now yeah hit done and then now so go ahead and we hit the green one did you already publish. No, yeah, you can do that but yeah you can do that but I just put yeah you're going to publish so publish hit the green one that's fine. Okay perfect so now go back to the second one the women. Okay, so that automatically like updated it looks like. Yeah, you're good so go to the women. Are that changed. Okay. Oh that's still in men. Sorry, that's why yeah go to actually know you're in the wrong one go to go to women. Yeah, there you go. Got it. Okay, so it didn't. Okay, so this, this, this, six. And then this is all fine right that's the city I want within 10 miles. I update update and then and then the Instagram uncheck the Instagram and then just go ahead and publish hit the green one. That's fine. And what I started doing also is just using automatic. Okay, rather than edit placement. I'm going to do that next time like run this one and go off of this but in the future maybe just leave it automatic. But again at the same time like. Yeah use automatic because to tell you the truth Facebook, if that image or if that video is not. If the dimensions do not fit Instagram it won't even run on Instagram. So I'm just having you uncheck it with me assuming that that image is for both. When it's probably not. If is that a vertical image. Yeah, it's pretty much like a squarish. Is it like a squarish. Okay. I would still keep it separate just tell you and that's why you'll this is all testing man you'll you'll you'll test one words edit placement and I'm going just Facebook. And I'm going just Instagram, a third ad where I go automatic placement and let Facebook just place wherever the hell they want. Okay, so you'll you'll do a few different that that's all split testing. Yeah, so I wouldn't really be too concerned on the first one. Let's run, let it run and let's let's learn you know let let Facebook, let that pixel start to pick up data let that pixel start to see who your actual ideal lead is. Okay, and just start building that data that's what this this first run is really all about. That's why I'm always that's why I'm a huge advocate of that intro video. So Facebook can start trying to find your, your ideal people. So it's all about that pixel it's all about just testing. So, okay, so this is yeah so this is the accurate so I know you know it's you say like put it on Facebook first and then run it from that. But the reason why I kind of stopped doing that is sometimes I'll be like wait a minute did I put in the ad and then you can't change it once it's a post. So I basically put the same thing in a post and the same thing in the ad, but keep them separate so that I can then go change anything in the ad. I mean you can you can but at the same time like, especially if it was a video, like, you're going to have the video on your business page, and then you're going to have a separate ad running behind the scenes. And because it's an ad, that video is going to have 10,000 views. The one you have on your business page is going to have 90 views. And it's like, I paid for the 10,000 views I want that on my business page I want the whole world to see the 10,000 views. Yeah, because you're going to post it and it's going to have no engagement. I see. Okay, okay, I see what you're saying with that. Alright, I was wondering if there was any. And that's why even if you as we spoke as you mentioned the first time we spoke about an engagement ad how you guys plan on running an engagement ad. That would be for sure not the strategy I would do because you're going to run you're going to post on your business page, and then you're going to run the ad behind the scenes and you're going to run it under engagement. And because you do engagement you're going to have 57 shares. 97 people are going to comment, you're going to have 150 people like it. And suddenly you turn it off. It's nowhere to be seen. And that social proof is what I freaking paid for. Yeah. And your post is going to be on the business page and that it's going to have three likes, because 97% or 99% of people that like your page don't even live in the area. And Facebook's only showing that post to 1% of your 700 likes anyways, so you're going to have that dead post for what. Yeah, yeah. So so just make sure you you look at the ad as you go and set it up. Set the damn thing up the right way the first time you wouldn't have to edit. If you make sure you just cross the teeth and dot the eyes in the beginning. Yeah, yeah. Just when I've done one before I like just, you know, been going about I was some like wait, did I know I wanted to say that so then I go back and And that's when I realized like, well, if I didn't separate, but I see what you're saying. Okay, for sure. Now, so this website URL. That's the landing page. Yes. Okay, so that I've got right at the media. I've got it running as a carousel. Just the two pictures. Here's my text. Call contact us. Good call to action. Contact us. Yeah. Yeah, that's a good call to action. Okay. So, so when they click on it, they're going to your landing page and on your landing page. What are you asking for name, email. And then phone number is optional. Okay. Perfect. Yeah. All right. So that looks everything's greens. Yeah, everything. So that seemed more URL. What's that, because I can I can't know. Click on the preview URL. What is that? I mean, what did you, did you add something there? No, I didn't add that I saw that and okay, so just scroll down. Okay, all it is is a preview. So scroll, scroll down until you see the ad. Where is it at? Is it did you see it? No. Okay, go go back real quick preview URL. See more URL. That's where that's where your your landing page link should go. Where's your landing page link. Right there. The website URL. Let's see hover over the little I the little enter the URL for the web page you want people to do. Okay, so the website goes there. What is that other freaking. See more URL into the URL you want people to visit. Okay, okay. So, okay, so into the URL you want people to visit when they click or tap your, your last. Okay, cool. No, your website, your URL goes there take that one out. Yeah, so your landing page goes there. Okay, perfect. Okay, so that that goes there, and then see more display link. You could put do you have an actual domain. He does the forest does. Okay, you could put that there if you want. It's not going to be clickable. It's just going to be, they're going to just see it. And at least it looks, you know, it looks legit as far as a dot com. That's fine. That could be right there. And then contact us. Perfect. And then your pixel that's your pixel. Right. That's the pixel right there. Yeah. Okay, cool. So you're good. You're good. Let me publish that on it. Let me go to now here's here's also in this what I mentioned on our call the other day as well, where split testing, it's done on the ad set level, and on this ad level. Okay, so in the ad set, you're testing men and women on the ad. You would test different images. Yeah, got it. Okay, okay. So, so a carousel is cool. And it's all about testing. But those four images or whatever the hell you have in there. I would have set up as four different ads. There's only there's two in there. There's two. So I would have set up two I would have had one of the of the young lady and I would have had another image of that other of the second one whatever that second images her again just wearing something. Her again wearing something different. Well they either get a flower bouquet or they can get that garland that you see there so I wanted to have them both in the ad so they can see the two options so so one. I don't have to do it like that because on the landing page they can see both. Yeah, but again, it's testing after a few ways, you'll look at the numbers you'll. I would I would give it for sure I would give it. I mean Facebook Facebook I remember I spoke to Facebook support and they said to really really test you want to be running it for for seven to 10 days. And I'm like damn dude that's like a lot of money you know just to but and then and then I have some I have some mentors that say run it for three days. For three days. And if it's not performing shut it off. Okay, so so in this case, you'd want to run it for at least three days for sure a full 72 hours before before you either shut it off. And so one test could be the carousel. The second ad would be one image. The third ad would be the second image. So three different ad set are three different ads running, you know, but, but at the same time, whatever the budget is, you may have to, you know, adjust that accordingly, you know I mean, yeah. So, but at the same time this this stuff that I'm just giving you this knowledge that I'm giving you it's just for it. It's not always for the first ad at least I have your brains, you know, will spinning. Yeah, and you'll start to really start to implement this stuff as you as you progress. Right, right, right. For sure. Yeah, that's cool. Okay, so it's definitely split testing a couple here and then split testing on the ad a couple different images. Okay, and then after a few days seen which one actually is performing and then shutting off the other ones right away. So before since I just turned these down but I can turn them off should I change these ad sets to two separate images. No, leave it, leave it, test it. Okay, yeah, test it. So, so are all they are they all on let's see. Yeah, fresh the page refresh it. Okay, so now it's in review click on the middle tab. Okay, so that is in review okay perfect and then the third tab. Okay cool in review. That's it right there. That's it right there you are. You're good to go to keep me posting on this I'm really curious to see how how this what it just you said it for you just set it for the rest of the week right until the end of the end of the month. For a week so the plan is she's going to pay for one week and then I'm going to pay for the second week since the macrons are me. But I don't know how I guess we'll have to turn it off so maybe we shouldn't do that maybe I'll just give her money and keep it under her account. You like if it starts performing well in it and you want to keep it on. Yeah, well I just figured like I was going to turn it off and not turn it off but switch it to my account money at a week starting it all over again so maybe we shouldn't do that. Yeah, you shouldn't you shouldn't really do that you should. If anything what you can always do is you can, you can always. Let's see how we'll do the best way to do that you can always. No, because you guys have no it's too complete different ad account so you'd have to pay her I mean everything runs out under one ad account. Yeah, like you don't want to do one campaign in hers and I mean I guess you can I mean you can you can run this in hers and then run yours in yours. And and and do it like that I mean you can do it that way. Now if we're running it in mind and it's her pixel that still is fine that'll apply and work and everything. Yeah, you could put any pixel in any in any. Well to tell you what it is it's it's her pixel. It's her pixel on the landing page. Yeah. And so if it's running under your account yeah you'd want to keep it under one account you'd want to. That's fine. I don't want to if we're especially if it's doing well I don't want to mess it up. But it what but what you can do is you can always you can always you can always put your credit card in her account as well. Oh, good idea. Yeah. Okay, so so what I would do is I would I would for sure like okay so this is this is week number one. Yeah, she's going to be built on it and it ends on the 31st. What you can do at the same time as you're setting up this is you're setting up another one and you're starting that one you're scheduling it out and you're starting that one on June 1. Yeah, oh got it. And that one you said it all up at one time. That one starts on June 1 and your card is on file. So now you can just switch out the billing to build that new account or to build to build that new ad. All right. Perfect. That's what I'll do. And again, I mean, I think you're making it harder than you need to tell you the truth. Yeah, yeah, you guys are like 5050 partners in this freaking business, then you can mix and do what you guys are doing but if she ain't giving you a percentage of the damn company. I don't know I wouldn't be doing it this way. Yeah, no, well, I mean I make money off of the macaron part when we got you got you that's right that's right that's right okay. Okay, I'll just give her money or do like you said with the credit cards. All right, so if we could then I just want to like run through. So I think I'm good so landing page. I think it's all set. So this is where I did I added the two pictures here so I could do different ones. And that self. Oh yeah so this is kind of an interesting. So there we are. I don't remember which one you had said, is that what I wanted based on landing page landing date dynamic. Yes. Okay, that's the one. Okay, that's the one. You have it. Yeah, you have it for two minutes. Yeah, it's perfect and then when it counts down. Nothing happens it just stays on they just stand the page. Yeah, that's how that's how it set up right now you can always have it set up where it's and it ends up redirecting them to an expired page. Okay, and then I have a little pop up you know for when they try to leave, or you know when they move their cursor or whatever. Yes, it says wait. I know Facebook isn't a fan of pop ups, but exit pop ups are different exit pop ups I don't think they're really that hard on exit pop ups but I know they're hard on pop ups. So go back to it real quick. Do you have the exit. Yeah, the pop ups. Yeah, I do have the God, where did I set it up. I don't know why it's not there. It'd be right there be exit pop up. Yeah, right there. Yeah. Perfect. I love it. So this was a, oh my God, I spent hours on this one hours but almost. Okay, so that one's fine so then let's go back to my other page to be able to make her phone number clickable. Yes, I don't know how to do that like I don't think you can. Because it took a message and these one guy had a solution I'm like, okay that's kind of good but then now how do I do that and then this other girl had a solution that was. So this is now clickable to a phone number, which is what you did set it up that way. Yes. So, so you have to go in. So text link, and I don't want to change it but you link it to like say www.google.com. So it's set to Google so then you go over to the left side where you've got this thing. And you look at the code. Yeah, I got crazy. And then you find that www.google.com, and then you just change it to TL colon and then the phone. Wow. Yeah. So you know more about this stuff than I do D. Well this was, I mean I've gotten a little bit familiar with this stuff not in here like, like she told me how to do it and I'm like, I don't know what you mean by go to source code or whatever and then I like maybe it's not thinking over there. But so then you'll see in here and you just have to make sure you change like everything. I forgot to take out the www. So you have to take that out. You just leave what's in quotes and you put the phone number. Yeah, which is really helpful. Yeah, the only thing I can't do it in the emails, which stinks because I have the emails in there. So communication sequences. And then we I made this a lot shorter than you and I originally had it just because I know this my partner and I know she's not going to want to be that aggressive. So we're just sending out an email the day after the day after and then that's kind of it. Okay, cool. Yeah, so in here, like when you go you can't do that in the You can't put a phone number link to this phone number. You can add that www.google, but there's nowhere to see the code for this to go and change it. Okay, so then, even if so that was, that's a text block right there, haven't called yet calling out a place your order. Yeah, yeah, and I tried with a button. Well, I don't know if I can you do a button in here. Yeah, yeah, you can do a button and you can link that button to any URL. Yeah, but then so then you have to find that in the code and I don't see anything that shows you what the code is on this page, or in this email. And that's where you got to make the change. Huh. Yeah, see that. Which is really like they can change that because otherwise now they get to write down the phone number or, you know, select. Yeah, yeah. Anyway, yeah, so this is their first email and then the second is like you haven't forgotten again have you or yeah did you forget about your grad and so that's the second email that they'll get. So this is right right so one day one day. Yeah. Automation. What do you have set up for the automation. Yeah, let's check that because I'm not quite what I what I have set up yeah okay so lead reaches this step, then unsubscribe them. I don't think I changed anything from when I got done. Okay, so unsubscribe from the list fill out. Okay, and unsubscribe them from the options. Series unsubscribe. You should put, you should put and subscribe them to. So I would put them on. So you're unsubscribing everyone but at the same time where you're putting them. Yeah, okay. So you need to put on a list. I do edit. So just go go back to the pencil. Yeah right there. So unsubscribe from list from list filled out FB grab okay so actually know what I you don't need a subscriber from that list because that's that's the list that they're on so filled out FB grab promo. I would leave them on that list so don't unsubscribe from that first list. Yeah, don't unsubscribe in there. Okay, so what do I want to do. So let's let's unsubscribe so we're going to unsubscribe from this sequence. So once, once they reach the complete or once they reach the automation, then you can unsubscribe from the sequence you can always do that. So unsubscribe them from that sequence and then, and then click the blue button add no leave that add. So you're unsubscribing from the sequence but they remain on the actual list. That's fine. Like you can just leave it at that like that and then or you can unsubscribe them from that list, and then just put them on a whole new list. You can do that too. It just depends on how, how detailed you want to be. Okay, so let's leave it here so speaking of that too is there a way to change like it says in there. Like when they get an email they can, they have to click on subscribe meet a future. You can't make it a click here if you don't want to be subscribed. What do you mean. Oh, let me see where I could find it. Oh, did I just undo what I was trying to do. Let me just check that again. Yeah, I did. Okay, so I don't want this so I want unsubscribe from sequence. Facebook promo add. I don't like that there isn't like a save progress, you know, you get green green. Yeah, yeah, it should say save. I don't know why didn't say save. I think it's in my, I think of which one I was. And those starting rules. What's that yellow one that you have checked. I don't know. So you have a sequence. So, get rid of the sequence so click it, click it and just. Yeah, click it and then X that out. Yeah, you don't need that. The starting rule is just one just I would leave it just opt in form. It's either opt in form or lead. What's a. So what's that BLF bloom line flowers and delectables like you to grad promo. Okay. Okay, so that the right form on the landing page. Yeah, yeah. Okay, cool. I'll either use just the opt in form, or I'll use just a tag. So, I'll set up a tag and tag everyone who fills out this form. And then in the starting role I'll use just the tag, but using the, the opt in form is just as fine. Okay. So, yeah, there's a thing that says select this and then the box the words are I would like to receive further communications. You mean when they go to unsubscribe. When they after they fill out the landing page. Right. So, can I, I think I can do that. Can you see the new screen I'm on now. Yeah. Okay. All right. So then I should get an email, right. Why not get that for an hour. No, you get it. No, I should get it right away. Okay. Have you tested this at all. Yeah, yep. I've been, I've been testing it like every day whenever I change something or. Okay, for some reason it's not, maybe it's just going to take a second to come through. Did you choose the right email I don't know if you wrote the right email. Yeah, I put my personal email says this one downloading. Okay, there it is. Okay now. Yeah, just as unsubscribe or edit your details. Yeah, very bottom right. Yeah. Yeah, I was seeing that or what I'm thinking about I'll have to find it again and. If you click on unsubscribe click on unsubscribe it takes you to a page and ask you like that that's is that what you're talking about. No, it had two options. Oh and then one was about the it's got like three letters in it that I don't know what it's referring to. Three letters in it. I don't know what it was described to KBD or something. I don't know what it was. Well, you clicked on edit, you clicked on unsubscribe or what did you there's two options you click on unsubscribe or you click on edit settings is that what it is the two options subscribe right now. Yes, so click on the other one. See what that what that takes you to. It's the same place. Okay. No, I don't know if it was. I don't know where I saw it now. I've written it in my notes. Yeah, it says I would like to receive further communications and you have to select the box. Oh, you're talking about you're talking about a double optin. Oh, okay. That's in my forms. If you went you went single optin on this one but if you go double optin, then it takes you to a bridge page where it says you must confirm the link that was just emailed to you. Okay. So if you open up that and open up my forms, click on the three dots, it's double optin. But in this case, I mean, you could go double optin but I would I would keep it single. Yeah, well optin. Okay, that's fine, especially if you're running Facebook ads like if you're running Facebook ads. You want to try to just get as much as possible and sometimes the double optin. Like it just slows it down much work for them. Yeah, like a lot of times it's not that it's too much work. It's just like for example on my YouTube videos in my description, the links that are in my description, a couple of them are double optins. And that's just organic posting, like anyone that clicks those links, like I want them double optin because I want to make sure I build the strongest list possible. Yeah, that's organic. But if I'm running an ad, I just want as many people to fill it out as possible. Yeah. So, because I there's gonna be some people that hack my ad like I hack ads all the time. Yeah, I'll click learn more I'll go to the damn page I'll enter my name and email and I'm just freaking messing around. Right. But at the same time, like, if it was a local ad, I don't think I'd be doing that like I actually I don't know I mean, and I'm just one person majority people aren't even thinking like us. You got just a, I don't know what percentage of people that are marketers that are actually doing that everyone else is a normal consumer so I doubt they're just messing around putting in random information just to screw you. You know, I mean, because that's costing you that's costing you we're running an ad so we do want to make sure we get the highest quality lead but at the same time. I don't know you could do double I mean I guess his preference it's there's no right or wrong. It's really just preference, but that's what you're referring to is is is the bridge page, and that's on a double opt-in. Okay, and I just thought the bomb is a GDPR that's what the second option is something about GDPR, which I didn't know what it was. But that's only that's all GDPR that's only when you're running ads to freaking Europe. Europe, right. Yeah, so you don't need that for your area. Okay. What is super important go back to your landing page real quick. Do you have your. What do you do you have your privacy policy in terms of use on there. Yes. Okay, so then you're good. I put it on her website like I did all that I got one I put it on her website and link to it. It's really only necessary for for ads like if you're running Facebook ads. Yeah, perfect so that's yeah that's what's necessary for Facebook ads like they want to see that about us just goes right to the her website privacy policy goes to her privacy policy in terms of use on her website. I mean, just me I would take out about us but I mean if it's her and she's adamant about it then leave it out. She doesn't even she's like whatever. Okay, yeah, take it out take out about us. Okay. Because you don't need them clicking on anything else. Okay, so speaking of that with like taking off stuff and it doesn't matter what I do. Now, tomorrow, if somebody doesn't click on the add until like, you know, after I do this they're going to only see what I've saved right now. Right. Yes. It doesn't matter that I'm changing things. No. Okay. Just always make sure you publish live and then publish live. Okay. Yeah, publish live. You can mess with your pages as many times as you want and it's not going to throw off the ad it's not going to. It's not going to do any of that. Okay. And then if I want to put like I've been putting like, I don't know if I should have done this now I put a link to the landing page. And I was going to put it on my, like face my delectables Facebook and that's fine right now I can just put this landing page link anywhere. Yeah. Okay. Now do you have an image on it. Oh, and you know what I remember you talking about that and it did pop up for something that's for this. When you yeah hit settings, the image is what's going to show up on Facebook. Go to SEO parameters and go down it go down to the blue one image selected. So yeah, that's the image that shows. Yes, that showed up when I posted in a Facebook group. Yeah, yeah, that's what's going to show so. Okay, so I might want to change that, I think. Yeah, I would change it to and you want to be you want it to be a horizontal size. Okay, so just make sure that that's not a vertical a square I think a square would work. Um, just open up another tab and let's see if you can Google that real quick Google. Let's see what would be the right terminology. Google, Facebook, Facebook, social image dimension. See if anything comes up under that. Yeah, see there is there. So 1200 by 630. Yeah, image post image event image Facebook video size. So it could be Facebook event image. Yeah, it'd be it wouldn't be the it wouldn't be the video size it'd be the it'd be either that 1200 by 630 or that 1920 by 1080. So what I would do actually will I would go. I would go 1920 by 1080. Okay. And so I would just simply take that image and put it into Canva. Yeah, and then and then get it there. And it makes it so hard that you need so many different image sizes everywhere you go. Yeah, I know I hate it. I hate it. But but but the image for Facebook add should be square. Okay, 1080 by 1080. What's that. It's a 1080 by 1080. Yeah, yeah. Yeah, so that that's for that's for Facebook add so really it's not it's not too complicated that's that's the size further for that and then but what yeah what throws it off is having to know the right dimension for Instagram, like, Yeah, you know so try to post it like I let's see what it would. What am I posting again the I don't think it will update that fast but you can you can check you can for sure. Did you click at the green button apply or it was already there right I mean that there was an image there. Yeah, there was a very rectangular image. Yeah, that'd be good. But it was, I want to say it was cutting off somewhere. I forgot what I'm looking for. Go to the settings and the top left. Okay, yeah, that's the one I want selected so that's fine. So might not update that fast but yeah. So that's the old one. Okay, but what you can do is is okay open up another tab. It's called. Google, Google Facebook scraper. I think it's Facebook scraper. Yeah, that's the yeah so that debugger that yeah sharing debugger note the top one. Yeah, click on that one. And then paste in the link. Yeah right to the top pasted in and then debug debug. And you'll probably do this like a few times. So, like in in 10 seconds scrape again. Like, yeah, you can do it now. Oh I see it tells you when it's updated. So if you scrape it again, like you'll want to probably do it like try to do it again but you'll do it maybe every try to every like, oh perfect. So now it's good. So let's let this load real quick. Perfect. See so the heads, obviously, you know, cut off so it's not the right dimension but yeah. But I mean it looks better than the other one. What do you think that's 1200 by 630 or 1920 by 1080. What did you do, or actually you didn't even change it right so I would think, well 1200 by I would 630 is is. It's not as what's the right word, because I'm thinking of a square. Yeah, so actually yeah let's just let's just do it right here let's 1920. Yeah. Aha. Yeah, perfect. So then what I would do is I would. Yeah, there you go. Perfect. Oh, okay, I just have to move our head. Perfect. Okay, then I want to change it in. Cartra. And then what you'll do is you'll just grab the URL and just scrape it again. Okay, this is cool. I don't think you chose it. Okay, that's selected right. No, no, click isn't it isn't the one to the right. Oh, yeah, thank you. Okay, confirm and then apply. No, no, you got it. I'm pretty sure yeah you got to click that. No, I'm pretty sure you got to do that all the time the green apply and then yeah. The URL doesn't change when I change this picture right. No. Obviously it's right there. Okay. It's like it's changing. Really cool. Normally it used to take forever. Yeah, it's still not it. So sometimes it would take up to like an hour. I would scrape, scrape again, scrape again, scrape again. And then I would just freaking come back 40 minutes later and do it again. But the first time. Awesome. They do it quicker now. Really cool. So forcing it to update or that's checking if it's updated. Well, both it forced it and it updated it. Okay. Yeah, so now if you go and post the link. You'll have that. Refresh the page. Just go to go to just refresh the page. I would refresh it. And then what I also do is once you post it and then and then it populates. I delete that link. Oh, oh, you can do that. Good. Yeah. All right. I don't want that ugly link there, you know. Yeah. So now I can delete that. Yeah. Awesome. You can just write whatever. And then again, I make that the ad, you know, I make that the ad. I write out the text. I put some emojis and that is the ad. Yeah. Okay. You know, so I'll go do that later. And then I'll update hers. Okay. Really, really cool. Okay. Awesome. Yeah. Time to press play D and run the damn thing and, you know, keep me posted. Let me know in a few days. Yeah. So what, what is the realistic? Like I'm the type like I post it 10 minutes later. Did we get any leads? Did we get any leads? Yeah. You don't want to look at it to tell you truth. You don't want, you don't, you don't want to do that. You don't want to micromanage it. Yeah. Especially in the next few days. I always tell people run it. And don't even look at it until freaking what's today's Monday. And just because all, all you really need to pay attention to it or the leads that are hitting your notifications and Karta. Yeah, do I keep it open and I'm hitting refresh but too much. Yeah. Don't do that. Don't, don't even worry about it. You got to set and forget you set the calendar. You got the budget. So you'll notice anything coming in via leads through your Karta notifications. And if you're not getting that right away, I wouldn't, I wouldn't worry about it like I wouldn't even look at the ads manager for the next for the next I mean I wouldn't even look at it for the next three days to tell you the truth okay like I would not because it drives you're gonna drive yourself crazy trying to micromanage everything like look trust me like trust me I to tell you the truth I'm preaching to myself because I literally do this that's why I know how much of a headache it is I do this with my YouTube channel like I'm literally refreshing every five minutes to see the views to see my subscribers like and it's freaking I think it's sickening it's freaking sickening it's like a damn disease it's sick now it's freaking sickening I know I was standing in line and tried her jokes and I'm like there's no cartridge app I wonder if I could so I went on and I went to Chrome and I created a shortcut on my phone yeah my feet so I could refresh it wherever I was yeah like I I've just learned to not micromanage anything anymore like I just set it and forget it and just let let let the process go like let let it let it go through the process okay especially for the first few days first two to three days Facebook is still trying to optimize your ad so you're not gonna see if you do see something to be great but if you don't in the first 24 hours like don't worry about it like don't worry about it give it three days and then go back in okay like I would look at this thing maybe Wednesday night look at your ads manager Wednesday night okay this time Wednesday look at the ad manager for the first time okay and see what activity there yeah and here's what you want to do too let me let me just let me end it here go to your ad manager let me have you do one last thing but make sure that page is saved you know don't just leave your page hanging like that always publish live and always exit what you'll set up real quick is that is the dashboard the I'll have you customize the column which all you're gonna do is really just add a couple of things so right at the very top you have bid strategy budget results reach impressions the column right what I do is I customize it so hit that columns performance yeah right there okay and then go down and customize columns right there okay so now what we're gonna click on is so so to the right those are all the different things that are up campaign name delivery ad set name what there's a few of them that you do you just don't need in there like I don't want to clutter it right like this is my dashboard I want to be able to look at it and see the freaking numbers like right away I don't want to have to sort through all these damn reports that or I should say what they call I don't want to I don't want to sort through all the metrics to try to find what I'm looking for yeah especially if a lot of these I don't even need like I don't need quality ranking I don't care about that so X X that out engagement rate ranking I don't care about that conversions rate ranking X that out don't need that last significant edit get rid of that schedule I guess you can keep schedule delivery I guess you can you can keep that scroll down link clicks complete keep that on Facebook purchases you're not optimizing for that so take that out and I guess reach impressions results budget bit strategy I mean you can leave that okay so so to the very left custom conversions so so when you customize the columns it's all about customizing it for your conversions so if you scroll up in the middle if you scroll just a bit right above settings so scroll up yeah right no no no no in the middle so right yeah just scroll up a little bit move the move the cursor up no it's down you see the bar to the to the right no no no right there down all the down that bar just move it up a little bit no we yet up I needed to be above where do the settings go actually know your way up go down go down down down scroll down down to custom right it should right there right there right there right there no you went too fast scroll up a little bit right there that right there so grad no stop grad landing no no no no stop sorry it's I hid up now it's my accident grad landing page leads click on total checkbox the total and then checkbox the value and the cost and then drag those you'll see those to the right now so to the right in the in the list score to the very bottom so drag those to the very top those three drag them to the very top and then what you're going to do is you're going to give this customized column a name so are those the three yeah those are three okay so to the bottom left save as preset and name it specific to this one or just a specific to this campaign okay click apply there are your numbers so there are your metrics I should say so yeah that's fine it's going to be there for a while so cost per grad line so now you can come here you can see those numbers right away that's all you really care about like is how much is it costing right what's the cost per landing page lead right what's the cost what's the conversion value and what's and grad landing page leads and and the quantity how many do we have okay okay and so as you go and set up more future ads if you hit that columns to the very right again where you went the first time the drop-down if you click on that you'll see it right there so now you have it your own column that's awesome where you can always just go back to that and check check those numbers okay what would you expect cost per result to be I have no idea everyone's different I have no idea but one thing you do want to know is is what what do we make per sell yeah what what is the profit per unit and that's how you want to be looking at it like if we make if we make ten dollars profit for every time we sell a bouquet of flowers okay well then that means that if I'm spending ten dollars per day I need to make sure I get a sell yeah got it right but see you guys are often in for leads not necessarily sells so what that what you guys are gonna end up having a look at is okay we got leads how many of these leads actually called in so so that's why whoever's taking that phone call that's the most important part is whoever's taking that phone call needs to be able to track that and you're tracking it from the code so any phone call that comes in and they give this code we need to have some type of spreadsheet that is tracking that yes so that's on my list that I got to make sure I was gonna create a Google sheet and tell her you have to ask when they call where did you find us because now I'm putting this landing page not necessarily where did you find us it's not that it's the question is do you have a discount code yeah okay well my question the thing about like where did you find this is because I'm gonna put it on my my personal one my friend we just are selling this promo to she's gonna tell her friends yeah so I guess if her friends call they won't have a code yeah this code is only specific for Facebook ads yeah it's not for it's not for your business page it's not to share with your friends no it's specific for this freaking ad we're pain okay okay so so then with that if I put the landing page link and say one of my you know our local Facebook groups they're gonna know the code then yeah but though I mean you're not don't expect to freaking get traffic from that I mean that's not gonna even if there was a ton of people in that local group I mean I'm just very anti-organic I don't know I know I just I don't think you're gonna you're gonna see big numbers to even have to worry about those metrics yeah okay well and so let's say we do get let's say I proved David wrong and we get our stuff that doesn't I'm not paying for those no no not at all how not not at all however however those numbers will still reflect here because there's a pixel on that page there's custom audiences what you're saying yeah so and one thing you have to do also now that I just remember you have to set up a custom audience of everyone who's landing on that thank you page yes okay let's that'd be awesome to do that again because I don't remember events manager go to yeah go to events manager and it's audiences actually notes it's it's actually no it's not custom conversions go to date it's actually go back to the hit the three lines again you should see audiences actually audience audience yeah right there audiences so you have an audience for the people who land on the on the landing page and then you need to have a an audience of people who land on the thank you page okay where's do you have that I can't really see the font is super small you don't have it I don't have one for the okay so create custom audience for the thank you page custom okay and then website and then go hit the drop down yeah hit all website visitors go to hit the drop down go to people who visit specific and then paste in the URL but not the HTTPS just the everything after the forward slash and this is thank you we're going to yeah the thank you page okay perfect okay and then name that audience so those are those are leads okay then yeah and then create perfect so now you have a custom audience for those people hit done and again you'll you'll I mean a what the reason why that's so important is cuz again you want to you want to include them or exclude them from future ads okay so all about what we just did there is to exclude from the future ads include or exclude yeah okay yeah yeah so but to answer your question yeah if you post that link anywhere they're still going to be tracked those numbers will still reflect here even though that click or that cell or that phone call didn't come from the ad it's still tracked because of the pixel because of the pixel and because of the custom audiences and because of the custom conversion yeah because of all the data that's set up okay but at the same time that's not I mean you're not you're not the mayor of your town so people are not going to be low DD has a like you're not that popular D like even if that little shop even if you guys had 10,000 people in that in that in that shop and you post organically or 10,000 people in that group that are all familiar with that flower shop it's not gonna it's not gonna be a huge return either anyways like no we're gonna be like bombarded although I told Diane I'm like get ready because but I think right now people don't know what to do for their grad and like I brought them we brought them to my friend that's the girl who's in there and she's not the kind of girl that would like order more stuff and she's the one that's ordered four of these she's gonna order them for all her daughter's friends and she's not the kind that whatever like order stuff so I'm just like man if Christine's ordering stuff then you know I think people don't know what to do for their grad they're all like oh poor grads you know don't have anything to celebrate and so see that you need to be talking about that one either you or that other lady needs to be talking about that from this right here in a video yeah like like I'm telling you you're boring image is only gonna get you so much like that image I mean I'm telling you you put yourself on but hey guys this is D I know a lot of parents are super freaking confused right now they don't know what the hell to do for their kid let me give you a few tips and let me kind of tell you what we got going on okay you do something like that from yourself from via video I mean you would crush it you would crush it like that is the ultimate rather than posting your link in all these damn groups video video ad all right so let's say cuz I you know and as you know it's so hard to get people to do video and I was like that now I'm not I'm just like I don't care okay I look like I don't care because right so if so I'll have to be the one to probably do that should I wait till this is done running running at the same time how should I do it all it's all on your budget it's all up to you like if you got the budget freaking roll that damn thing out now and what you can do here's one strategy as well is you can simply roll that out under video views yeah and then and then and then and then and then retarget retarget with this ad that you just set up retarget everyone who views it yeah you can you know you can and you can have those going on simultaneously yeah okay you know and then you just set up a custom audience so you would you would click on create custom click on create audiences right there to the left the blue one down right there so go to custom audiences and then you would just do video so video and then you would create a custom audience of those who watched that video you would click you would find the video and you you would go how many seconds so percentage people who watched 25% of it or 50% of it and then you you choose videos and then you find that video and then and then you name the audience name people who watched 25 percent of that's a lot I would name it and then and then you retarget everyone who watched that video but but video man videos what you guys need to be doing video video that's why I forced her to do that one like we had one of us together it was too dark so I'm like let's we're supposed to be separating anyways you do your part I'll do mine and then I put them together yeah some kind of a video yeah and I'm telling you with what I think you're too smart for video like I think you just think you need to do all the editing and all that stuff I I'm just a firm believer that you don't need to like you just pull off your phone and you want to rent yeah I hear I definitely hear what you're saying on that I just you know I mean there's no way we I had to to that split-screen thing whatever but it's good but it's good but but as far as the ad as far as the ad like I'm telling you and it's so crazy I got all I learned all that from Tai Lopez whether people follow him know about him like him not like him whatever yeah started doing that back in 2016 on your cell phone video today very V2 of just like just do it you know Gary V yeah Gary Gary Gary for sure but but 99% of his stuff is edited nine because he has a huge team it's freaking 50 people editing his damn stuff every day it's 50 people posting for him all damn day so he has a team Tai Lopez probably has a team as well but his but his actual content what he actually puts out as far as video is from the cell phone unedited and it's so crazy because he literally just came out he's a course guy he's been selling courses that's where he's made millions of dollars he has businesses but he's he sells his knowledge he sells courses he literally has another course coming out like right right now and he's back on on cell phone still same damn video like unedited nothing professional it's 2020 and he still has that that that strategy on the cell phone talking just raw yeah raw dude like that social media he still gets it like I would think after the millions that he's made now he'd have editing professional lighting and all this crap it's like dude that's not video like but then again I'm talking to a video person so you probably you know would disagree but I'm talking about like I don't disagree I just the perfectionist to me is like oh well let's make it look like this right yeah yeah that's the perfection the perfection in you the the that's the freaking your characteristic right that's your personality to make make it look really really good but it's like damn I'm telling you like it's easier than you think yeah you know that I totally get it the raw thing and and I will I'm gonna do that I'll record a video of the promo and and you just like you said do it on video use and then retarget them with this ad and or even set up that video as conversions as well because to tell you the truth you got to get straight to the point as well you guys got to start capturing leads so video views is good when you have the time like if we have a week to really play around with it and and run it under video views capture an audience retarget them if we have the time but if we're trying to make cells now and if we got it if we only have a short period of time because you guys do grad graduation is freaking a freaking week away now it's like you might not have the time to run that type of video view ad so if anything do the video and go straight into conversions okay okay but it's the fact that it's video that's what's because you know the pain points like you know parents don't know what the hell to do you got to talk about that yeah you're hard with an image and your text to to to really portray that yeah it is I was with a like a group friends the other lesson the other night too and I told a friend about it was got a college kid and she's like that's such a good idea like with the flower macron things I'm like oh I know that we could we just got to get so here's why you know we were talking about like not micromanaging where I get nervous is like so this Diane she had said to me she's like well so if this doesn't work when should we turn off the ad I'm like there is no it not working so then I get the pressure on me of like oh my god this better work like I'm not you know I don't know I just like I know her we're kind of friends now so I'm just like I'm like it's going to work there is no not working but it's not going to work overnight it's going to take time we're gonna you know because she's like well you want to run it for a week she's like I'm like but you can turn it off whenever you want to but you know I'm afraid she's going to say in three days oh let's just turn it off it's like yeah if you got a person like that it's hard but at the same time like you have to be the person has to be willing to spend and you as the advertiser have to be running multiple ads yeah so so multiple images in this case multiple ad sets to find that one ad right away that works because when you roll one ad out it's like dude that might not be the ad right you know like that's why you have to be split testing you have to be running multiple ad sets multiple ads the the client has to have a good budget 15 bucks a day is is is decent but again at the same time as I mentioned you got to break it down per unit how much do we make per sell yeah so if I can if I could bring in leads and one person can actually pick up the phone and call and place an order how much money do you make like like you got the revenue and then you got the profit like how much do you net you got revenue you got net how much do you net um and if you net 15 bucks 20 bucks whatever your net is that's how much we should we should be spending per day on this campaign yeah because if if you net 20 bucks or 25 bucks per flower bouquet then we need to be spending that much per day because if we could spend that much per day and get one person to call we at least break even yeah if we can get two people to call then we're profiting and that's spending 25 bucks a day 50 bucks a day so that's why it blows my mind when real estate agents they want to spend five bucks a day I'm like five bucks a day you make seven grand when you sell a freaking house right you should be spending seven grand per month yeah that's how you need to be looking at I tell you the agents all the time don't like dude and then this recent client that I just brought aboard I actually am excited about working with him he makes about three four grand per deal and he understands he needs to be spending that much per month yeah wow and it's like dude I'm like man if if if we bring in one deal spending that much we break even and not to mention all the leads that came in yeah that's the thing you guys are gonna you guys are running this ad what you have to take into consideration and take into account is the fact that okay we got one sell but 50 people opted in yeah we got 50 people that we can freaking follow up with and send them an email and make another sell and we don't have to pay for that anymore right I know that and that's what I would tell her about this whole listing I'm like we've got to get people's names um I tried to get her to she has square square the account thing yeah yeah you know those emails and she didn't want to do it she I'm like they're not she's like so then it's gonna send um adds to those people I'm like no it sends to people that are like those people she wasn't comfortable uploading that into Facebook so that's that's a hard client to work with yeah it's tough um but yeah you know I keep trying to stress it's not a go ahead what what you need to do because this is this is how I break down my side of my business as well now you got some clients that are like that and they want to micromanage everything and be involved yeah and then you got some clients that that let you do what you do right those are the two types of people those are the only two types of people if you come across a person like this in the future that's a coaching client that's a type of client where you offer them a coaching package and say hey you know what for $500 what I'm gonna do is I'm gonna coach you I'm gonna give you five coaching calls we're gonna spend an hour each and I'm gonna walk you through all of this stuff so you can learn it yourself and so you don't have to hire me you won't have to hire anyone you're I'm gonna teach you how to set up custom audiences I'm gonna teach I'm gonna teach you how to install your pixel your landing page I'm gonna you have these basic bullet points that you touch on on each coaching call and it's about five calls you can get everything in and you and you approach them that way say hey I know that you're the type of person that wants to be involved and I love that what I want to do is I just want to coach you and teach you all this stuff so so so you can do it on your own yeah it's so involved and yeah you don't want to be involved with a person like that at all like at all at all and then and then if the if they're the other type of person whether like David you know what I ain't got time to do any of that you do it okay cool I charge a thousand a month and I micromanage the entire thing for you you don't have to worry about anything all you have to worry about are the leads that are coming in that's it so which one are you first you know are you person a or you person b you gotta you gotta ask them that you got to find that out in the very very beginning or you're gonna have a client that is wanting to put their finger in every little thing you're doing and it freaking sucks I hate clients like that yeah I hate clients like that clients like that is what's taking me out of the business that's why I'm not I'm not after clients like that anymore I just want to sell my course I want to build my youtube channel like I don't want to talk to none of these people you know but but I'll coach you and and I have a package for that I'll coach you and teach you these basics so you can know how to do them yourself and so we don't piss each other off I feel like it's hard to make people understand the importance of a list you know and because like you would just said earlier and I use that with her I'm like and once we have a list all the marketing to those people is free we just have to get a list of people so after you deliver something we need to send them an email and I talked to you probably know the guy it's Jonathan Finley's buddy you know to sell the funnels he was talking to me about I said oh I wasn't I didn't know you couldn't just like email people randomly you know and he's like no they truly have to like opt in so I'm like so if she delivers flowers can we send an email saying thank you for your order but he's like yeah you can do that but you can't say then you're automatically on a list or whatever you have to say in the email like would you like to be on my list and whatever I mean it was good information of just like but I'm trying to like stress to these people that you have to get a list of people yeah otherwise you're just cold colding everybody but yeah you I mean you could tell them that but that's just that's a headache that's that's micro I guess that you can call it micromanaging that's like slow pain or we're we're gonna build a list is when we run ads yeah so if you've never done that before and if you don't want to freaking hound every customer that you already have and if you don't want to have to implement that into your drop off and hey make sure that you get their email that's too much to worry about so what I want to do is I just want to run ads and capture the email already so you from this point on you start building a list of hundreds of people yeah you know because that's the way it's going to come in to begin with like it's because of my paid advertising that's built in a list not not you telling your employees to make sure they ask somebody for their freaking email forget about all that like that what are you gonna do and freaking get 10 extra emails like I'm trying to get you 10 a freaking every half hour yeah yeah no I get it I get that like the the little things it's just trying to can you know show them like you got to start somewhere you've got to start getting emails you can't just have a transaction and you never hear the person again because just like you're saying like we're gonna do this grand thing and then we have another idea for this really cool thing we saw with these like roses and I'm like that's going to be the next thing that we're going to do but we need people to market that too so we've got to get these people through an ad and yeah if you had that if she had a list of her her past customers you would take that list upload to Facebook create a custom audience create a lookalike audience around that custom audience and Facebook will find you all the same people in that area that are likely to buy that's what I've explained I'm like it's not those people it's people that are like those people Facebook knows everything that we're doing and they're going to find people that are doing the same things that those people are doing yeah and it was those people though even if it was those people why wouldn't you want to show those people your ad and why wouldn't you want your branding out there it's a person that lives two miles away from you who bought flowers from you three months ago and now they're seeing you in their news feed advertising something how is that now not powerful how is that not a branding effect yeah why wouldn't you want your past customers seeing an ad of you what the hell like what kind of that's why sometimes these small business owners blow my mind there's a freaking dinosaur I don't get it yeah you know and then and then and then it's those same ones who want to freaking put a finger in everything that you're freaking doing and micro manage you it's like dude wait a minute you know like you know what I mean like I do this you do that yeah I'll talk to you in 30 days just answer your phone the freaking phone rings people call you yeah you know so yeah let this run for a few days and just keep me posted okay I will for sure hey real quick did you get that email I sent you of um Tripp and Tyler they're on YouTube do you know Tripp and Tyler no you didn't send me that no you have to look it's I do you know Tripp and Tyler they do like they're freaking hilarious so I sent you thing it's like a um it's like the ads that we see on YouTube all the time but they did like a parody thing on it send it to me send it to me again you're gonna die all right all right I will I'm gonna send it to you now I'm gonna find again because it's message me like a few days about the about these numbers I want to know what these numbers look like in a few days I will thank you but but no less than than three days okay 72 hours message me okay I will not message you except for the parody thing I'll send you that yes all right D all right thank you so much you're welcome all right bye