 Hey, what's up everyone? It is coach Rob DeBoer back again with my great friend Dustin Schaefer Where are you are you out in San Diego? The Bay Area just north of the wine country actually I don't drink wine, but I'm in one country. There you go We're back again with gosh We only have three questions left and these are not so much questions But rather objections and what we decided to do was address. I think a community of people nutrition experts gurus people in the health nutrition industry Because over the last eight years we've been part of a company that has really been the category king and the leader in education of exogenous on supplementing and We thought, you know what what are the objections? Why aren't Why aren't why isn't the athlete coach trainer performance? Enthusiasts at least asking the questions. We thought, you know what there's some obvious Objections that you and I both come up with over the years That we have ourselves, you know, so for those of you that don't know my background is in collegiate athletics Strong man and bodybuilding. I wasn't always the athlete Let's just performance in nutrition Dustin is someone that actually is the opposite of me in that he followed the Diet out of need, you know, he had a head injury. He's a former college athlete and his body just And so we come at this from very different angles But we align because we represent a product that you would better known as what that would be best known as eggs Oh dodging it outside body tones that we supplement into the body in the form of a fine white powder It's got multiple patents can't be reproduced to be recreated it can't be resold by any company So we feel honor and privilege to have access to this but more important want people to understand Maybe not so much what it is, but what it is and so we put together this top 10 list Fun late night style with Dave Letterman the top 10 objections to drinking ketones from the health and nutrition industry Today is number three and we're talking about athlete athlete performance Application and understanding and Dustin before I throw it to you. I'll just say this when we say athletes I mean, that's a broad topic. I would argue Why mothers moms dads they're all athletes in their own right, but we're gonna go a little more specific What about the performance athletes? You know, I think there's one thing that I Always structure this conversation around what if tones could help you train harder Recover faster and regenerate quicker, you know, that's kind of the cycle we train we compete We recover repeat. That's the process. I would say ketones lend themselves this conversation in this application So I'll throw just give some thoughts on what is the application? Why should athlete or a coach provide knowledge of what it's not just films can do for their players Absolutely. Well, you know, it's interesting is you have a few different factors here We have the younger athlete and then the older athlete and what happens There's a breaking point in your career where you realize that all you want to do is perform at the highest level And then there's a time where you all you want to do is stay at the highest level And then and then the last part is all you want to do is is is stay in your sport, right? Tom Brady's going through that at the moment Reading that longevity thing and so what we see is that when we apply this to different athletes in different spaces We see a difference and I think the same thing is with mom and dad, you know If mom of 40 versus a mom of 25, they're in different phases of their life, right? So we see it there, too So a lot of our younger athletes what they see is faster recovery What they see is they what they see is a higher level of performance They may be improved their one rec max or they improve their their whatever their goals are I'm working with quite a few different Olympic athletes and when they're younger It's like the faster and that excites them But what the most interesting thing I seen when we were working with there's two different audiences actually in Europe one was tour de France riders is We saw such a difference in in their style of riding, right? So we had our endurance athlete that meaning most of the tour de France riders are endurance base But some are hill climbers based where they focus there. They're strong on the hills, right? Now the people suck on the hills Timing was a little different. We saw a different response where somebody that was on a hill Climbing we might even do that with carbohydrates, which was really cool And what we'd seen is they just didn't get tired where they were I mean if you look at the numbers right now keto athletes are smoking so It's just it's unbelievable, right at the same time our Endurance-based athletes were going more keto diet and their sustainability was great and they had more of an output They could they could give a little bit more power Where we didn't see a lot of power change in the in the hill climber We saw the ability for them to sustain the power which was different, right? And it was really cool to see that but I would say the other thing I noticed with our older Athletes was cognition most of them say you know I can see my lines better when I'm kicking the soccer ball I can I feel like I can just see that like where it's going clearer So that mental clarity comes in there So the application is so unique and then of course the recovery I think is which is the best Part of the application which is harder to quantify Yep, and you know, I think you nailed it one of the probably tailor-made Applications would be for endurance athletes and for those of you that are endurance athletes or your metabolic You know optimization coaches for endurance athletes, whether it's people that do ocr competitions or go-rug Marathons or triathlons or sprint marathons or sprint triathlons or everything in between even ultra marathons Right, really you're seeing these hybrid athletes because If we boil it all down it delays the bump Terms to endurance athletes would understand and that means kind of running out of gas So it it delays the likeage and depletion because now all of a sudden you're fuel-fueled athlete number one Remember you touched on something and I would encourage people Go google Exogenous ketone patent Muscle power output, right imagine if and and look we're talking to the high performance athlete at times imagine if You were just one percent better or you could increase muscle power out by one percent and you're looking for the science to justify and quantify Well, wait a minute. We'll just do that. How do I know quantified? So there's a lot of research. There's a lot of Vacation we just encourage people reach out to us. We want to address your Opinion your concerns question. I'll say this Maybe one of the longest Performing athletes using this particular product is a friend of mine. She's a triathlete Her name is becky womberg girls from South Carolina. Her performance exogenous tones She kind of started playing with this dual fuel ideology Hey, if I could leverage cards and ketones in my body simultaneously What does that look like? Well, he found herself Keto adaptive athlete without giving up carbohydrates, right? and The attention of her coach so much so my great power addict are tested. What's called respiratory quota? You know, we can quantify Based on hook someone up to a metal ball of cards What their fuel for energy substrate where that's coming from based on your breathing so Uh, a point seven is hey, they're breathing out all fat. Either way little side interesting note for those Who don't know where does fat go when you lose the 10 pounds you breathe at a co2 into the environment? and so when we say high sign my buddy cow was And as she increased the increased activity her number was it it flew like a point To which is hey, she's mostly utilizing stored fat and or Tones as a fuel source. So this is very interesting to someone that for one is an athlete But again, I want to go back finish this by just saying dust and It's not exclusive to athletes. I mean, what if a mom or had had more energy? endurance and you Mood and mindset, you know ketones are a molecule and I'd never really thought of you know, what if I could The free throw or the back a little bit better. What if like, you know, You mentioned tom brady. What if my peripheral Analysis of the deep was a little bit better. So this is something that I think coaches Trainers athletes parents of athletes should take a very serious look at well I know that And I think that's I was surprised to be honest because I was like you get the the one rep max or you get the Hey, I beat my pr and in my, you know 100 meter swim or whatever you're like And then it was the it was the Focus part that I really surprised me like some of the motocross guys I work with they can see their lines Like they come into it There's just more clear which means less injuries less falls less hurts You know soccer players all the european soccer teams that we work with it's it's remarkable Most more about the brain and the last thing I would add is is the recovery side If you want to lengthen your time, you got to you got to improve recovery efficiency Especially if you're out there exhausting your body on a continuous basis And we've learned this now in sports where it's not about how hard you work after a certain age It's really about how fast you recover And and if that's an important factor and ketones are huge for that I most my athletes do drink to a day at minimum just because they're they're demand on their bodies a lot higher I would just say this rob one last thing I would want to end on is Is ketones improve the utilization Efficiencies of ATP you up to 30% more ATP production And ketones are huge because you use use less oxygen It's one of the reasons why I've been researching it in for outer space and researching it for deep sea diving and mountain climbing and everything else Is because you you you can be as efficient with less availability of oxygen Well, think about my mom at 70. It's trying to shovel her sidewalk. She wants to still shovel her sidewalk Well in minnesota right now in the winter most most challenges are these aging populations shoveling Well, if you're stronger more efficient and utilize more oxygen or less oxygen for the same amount of work You're going to be healthier and you're going to provide your give yourself a body's ability to thrive in this world So I think this is more important for the everyday person because I think they're going to see a bigger change of success They might see 30 improvements at performance where an athlete five One to five percent is pretty amazing in athletic world. You might see up to 10 percent Which I think is pretty awesome So I'll just sum it up like this look You're someone who trains you compete. We need to recover and repeat that process Something you want to take a close look at so dustin. Thanks so much for joining me that number three athlete performance application understanding the top 10 objections to drinking ketones by the nutrition community. Thanks for so much All right cheers y'all