 So, setting up a WooCommerce store in 30 minutes or less. Actually, setting up is like 5 to 10 minutes once you do it for first time, the second time, third time. Setting up is super easy, you only have to install a plugin, that's it. But we're going to walk a little through a little overview on how to install WooCommerce and how to install WordPress. And I have a demo at the end of the presentation, like how I set up a little affiliate store. So you can check that it's in reality pretty easy. And from there we can jump to questions, or we can jump to Gora. Later the questions at the end. We'll see. Thanks to Valentine and John and General Sembi anyway for everything. And let's go! So, this is me. My name is Gabriel Maldonado, Gabriel. I'm a business engineer at automatic. And I don't work with WooCommerce, I work with WordPress.com. But I was working with WooCommerce before joining automatic as a developer. Not with them, but for third parties, customers that I had, etc. So as a freelancer. And I was doing for them plugins and just set up few stores and maybe themes and things like that. So I quite played with it a lot. So normally when you start you are choosing why WooCommerce, you have all the systems, you have all the CMS. Normally you have those questions like which has more features, which cheaper, better looking, more flexible. Which is easy to work with. We assume, or I'm assuming that you already chose WooCommerce because you are here today. Okay, but basically on the feature side you have a base plugin that does almost everything for you. And on top of that you have extensions. And those extensions, I mean, you can get almost anything. It's much more accessible right now to have a WooCommerce store that was years ago. Because you really don't need a developer. You only need to follow up a few tutorials maybe or have little IT knowledge to have a store up and running in maybe a day or two. Of course it won't be exactly how you want or of course it won't be exactly how you are thinking about it. Because you will need more maybe knowledge on how to set up everything or how those little details. But for having a minimum viable product running, like imagine you open a business today. And you can have a store tomorrow online and you can start to sell. And well, we will get rid of the details in the future. So that's super easy. And also an overview on e-commerce in general. You know that it's growing every year. I don't know data about it. But for example in Spain, my country, on Christmas from 2015 Christmas to Christmas 2016. The e-commerce purchases for Christmas have increased between 60% and 70%. That's in one year. So either you choose WooCommerce or any other platform, e-commerce is growing. Every day we are more lazy maybe to go to a store or things that were... Here we are. Or things that before were kind of scary to us. Like oh will that shirt fit on me? Will those shoes fit on me? Maybe I have to go to a store to test them on. Nowadays most of us always or sometimes purchase something online and that is a trend. And also as I said before it's much more accessible. Like few years ago if you wanted to have an e-commerce store you have to have a team of developers or some developer or some contractor for taking care of the billing, for taking care of the security, for taking care of everything. Nowadays everything is more or less prepackaged. And with a few plugins or just with the core functionality you can set it and run. And sometimes of course it's run on WordPress. But sometimes you get that question like how many orders can we take on a certain time period or if it has some limitations because of the WordPress infrastructure. Actually for like 99% of e-commerce in the world it's more than enough. Right now if I'm not mistaken the problem would be how many orders can we take in a certain time period. So that's rewriting to the database every time you want to do a purchase or you want to do something. And if I'm not mistaken at the moment it's like 10,000 per hour and that can work well. So if you are selling 10,000 somethings or you are selling 10,000 actions per hour I think you're pretty good for trying e-commerce and keeping with it. And in any case that can be solved because the future of e-commerce also have to think on how the WPAPI will work with it. For example imagine that you have something that is taking a lot of performance. Imagine that you have a tracker on place to see how many customers are leaving the cart. So imagine that 80% of customers are leaving the cart and you want to keep track of it. Right now that requires infrastructure because you have to write data and see what's happening. So with the WPAPI you could have for example a third application on top of WordPress and you can track it there and the e-commerce will run anyway on the bottom. So that won't affect. So that's pretty nice and in the future the future looks super nice for that. So let's start. What do you need? How many of you set up a WPAPI store? So of course you need hosting, you need WordPress and you need WPAPI. You need domain and you need something to sell. That's important. But you will see in the demo how even if you don't have something to sell there is people who have something to sell and you can help them and in the middle get something in return. So hosting, hosting is actually a personal preference. More or less if you are starting or if you have a little store or you have a medium store more or less every hosting is more or less the same. So you can go with DigitalOcean, you can go with BlueHouse, you can go with Glodadi, you can go with a lot of them. For the demo I choose Pressable because you only have to click in one button to install. Normally it's the five minute install and it takes a couple of buttons. It's not that complicated but with Pressable it's like one. Super easy. WordPress and WooCommerce. You don't load and install WordPress and you go to the plugins and install WooCommerce but as I said with Pressable it's just one click and it's done. So that's the click. You write the name of the staging website and you click on your site. That's it. You don't have to do anything else. Now that debate is not anything. So as you can see here in this case the demo is called MyWooTestingStore and that's the staging environment. And well, settings and the review admin. Okay. Later you only have to go to the plugins and use download WooCommerce and you can see we have this kind of wizard. And for steps you can even set it up later if you want. It's just like to pre-create something that you can work with. Okay. So you click let's go. And finally map your domain. That's not actually necessary at the beginning. So you might not have a domain for now. Maybe you still didn't decide the name of your store or you had an old domain and you are trying to see how are you going to do even if you don't have any domain for the moment the store will be called like MyStaging website, MyWooTesting, whatever. Okay. In my case I bought the domain name AwesomeStore and all you have to do here is just put it and of course in your register you change the DNS to PointPressable and that's it. Live. So this process the first time you do it can take maybe half an hour because you are never sure what are you clicking. Like ooh, this big button here that says next. But if I mess up. Okay. So it can take like 30 minutes but when you have to do it for a second time as you saw we only click once to install. We download the plugin. We set the domain. Five minutes. Create the store. Okay. So when you install WooCommerce you have new things. Okay. Normally you have the WooCommerce tab over there. You have the products. And there is also created new pages. The WooCommerce one. You can see there's the order tracking. You have coupons you can create. Reporting about what have you done. You have the settings. You also have system status. That's normally helpful for debugging. Imagine you have something happening and you're not sure what's happening that doesn't work well or for some reason. And normally you ask for support or you want to get help. Going to system status and see if something is right. Because somebody will know what's happening there. And also a lot more extensions. If you don't want to go with the core product because we'll see later that there is later extensions you'll find them. Also it's not just easy for new like entrepreneurs to have a store setup but also for maybe developers. So you as a developer can have maybe you're having a problem. I don't know for example if Singapore have some specificity but in Spain for example we have only one like public system of delivery. What happens if you have a Spanish store maybe you don't have access to that system of delivery. Because normally created if you're a developer and maybe invest 3-4 days a week and create a little extension even if it's not perfect. You can explore that in the future but if you add it a lot of people can benefit from it and of course you. And well at the second tab products you can that's like the post and pages more or less but you have products now. So a product, a category for the products are text, attributes and all products. And that is pre-created when you install the WordPress when you install the comment sorry you have those pre-created. You have a card, you have checkout, you have a backend and send the page normally shop is set to the front page so you have all items there but well that's pre-created so you don't have to create them normally and you can do whatever you want with them. Normally even if you for example in the demo you don't have a card because it's an accolade store so when they click they will directly to the other store you can just let the card there but not use it. And if you want to start normally I like to start with settings because even if we promise when we're starting a few years ago it was a little more complicated not complicated but you have to spend some more time there because it was like a few steps you have to set up where are you living where you're not living which kind of taxes are you using everything now you can kind of skip all of this at the beginning and come back later and fix it but this was not set up by me so I lived in Spain and was already set up automatically. So you only come here to check that everything is ok and change whatever you need to change and that's it. And what's something to sell? You can sell everything. I mean you can sell physical products you can sell digital products like for example you have an ebook so when they purchase they can download the ebook you can have a subscription for example they pay you monthly for something and when they stop there they have no access anymore you can have a bookings place like in the sense of not only hotels but for example when I was freelancing I used this pudding to book my hours so you don't kind of yes you don't want to deal with some scope creep and you want to know how much are you investing in each client every time and I started experimenting with my hour cost this price and you can book hours and on this day for example I had those hours so I was doing blocks in my case I preferred to focus in one thing at the same time not in multiple things so if I had several products you can enter a certain page and you can book yourself like ok I want you Monday work with my project and they just book you the time pay for it and when Monday arrives I'm working for them you want to keep working with me or you want to work with me next month just book it go ahead because if you don't book it another person will book it instead of you so you can always play with this ok so you see bookings not only for hotels it's for hotels actually but yeah you have service or in my case I was freelancing I saw it also in yoga lessons yoga teachers so you have 10 spots in one hour you can play with that memberships drop shipping and affiliates that will be the last one we'll be doing well awesome store so as you can see when you go to products for example I had a new product like it was a new post for example I'm writing and you have this little mailbox that is created already with several options like inventory related products that can be super complex I mean it can be as complex as you want you can just go with the flow as it is but you can do a lot of little things to for example upsell imagine you are selling related products like a keyboard mouse and something and somebody buys the keyboard so here for example you can link oh will you be interested in a mouse maybe they are so yeah in this case as you can see you don't need any plugin for that the affiliates it's already in core so in core commerce so you can check there and you will see there is well just behind it says something like internal URL of the product there is where the affiliate will be so when you generate the new product you will see later it's already created the button and everything so when somebody clicks by now they will be redirected to that link in this case for example you can have a lot of affiliates and that works differently depending on the business you are working with for example you are selling imagine you have a travel blog and you want to get some commission from selling rooms or hotels like oh I've been in Singapore and this hotel was super nice here is the link somebody clicks there maybe it works differently with Amazon they kind of set the cookie on the user end I think it's 24 hours but whatever the user buys in those 24 hours if it was going through your link that commission is for you so even if I am selling books and the guy or the user click on the book but he later decides to buy perfume that commission from the perfume goes to me because I send them to Amazon Amazon is getting money and of course I get a part of it so in this case I set up a kind of store and I want to make it as easy as possible so I don't even know the images but I just went to Amazon went to the code of the well inspector tools and just grabbed the link of the image ok in this case this quadcopter later in your account you just grabbed the affiliate link they give you that and you just put it together like it was supposed so title description, the picture and as you see the link as we saw before and there you go we have a quadcopter for sale so that's it I don't have that quadcopter in my home I don't have to deal with it but if anybody wants it just click on it they purchase it from somebody else I get my part and that's a test I do with my friends actually so when I set up the store I have a whatsapp group with some of my friends when I tell them oh this store is awesome oh little things and actually they didn't buy anything there but they thought why cobra isn't spanish so it's like a weird thing it looks I think it's name there's something for cooking and those are printer flash drives and this is a book ok so as you can see this is like you get between 10 and 5% of the sales now the store doesn't have any traffic so that's it but yeah it was nice to see that actually works so they went to Amazon they bought something else maybe that day maybe the next day and I got a tracking of that somebody bought that and you get this commission so that's great thank you commerce and well there's extensions as I said before you have the core product but maybe you have super invest more in your store you want to make it bigger you want to have every detail control so for example imagine you have that's more or less I grab a bunch of the most no extensions csv and port suites for example imagine you have already an excel file with all your products all your prices and everything I didn't want to do one by one install upload ok and well the bookings you have composite products you have dynamic pricing follow up emails like they sell something and that kind of follow ups with the customer every 3 days oh is everything alright things like that membership, subscription, simple options you can create a little ebay you can create a little ebay that allows you to create options or something manual that costs you a lot of time because it's really something special and you can maybe you create one a week or two a week and people are interested in that so let them action for it instead of selling leads to fixed price for example my uncle I have an uncle in Portugal he do masks with wooden and I set for him a little e-commerce store with simple options and it's working pretty nice because he do this in his free time so maybe one week he has one but maybe later he don't have any product for the next 3 weeks and yeah he just put it there and people knows him he just telling his facebook or something oh a new mask, he created a new mask and that's it and that's a new change that happened around a week ago I think it was last Friday so now for example WooCommerce.com.com to connect with GoCommerce.com what happens the thing is if you have for example you are a developer and you have 5 or 6 customers and you are developing stores for them normally they are paying you to deal with it to deal with the store something fails you have to fix it and everything so if you connect their stores to WooCommerce.com you can manage the accounts from there so in this case as you can see it's as easy as before when you login well it didn't show you but if you click there it says sign in with WooCommerce.com when you click there you will have that screen to see if you don't have WooCommerce.com before that then WooCommerce.com that's not meant for everybody actually but if you buy extensions or something you want to have access to this to see maybe your purchase history the tickets you are sending to support so you can keep track of it and the customer doesn't want to the user that purchase your time for developing the store doesn't want to know anything about that he wants to know why this store is not working and that's for you to manage okay so you create the account and that's it you will see this little screen also like extend WooCommerce if you need some stations and one WooCommerce 101 it's like tutorials and videos and that's it and you will arrive here so from here you can like renew licenses you can update credit cards and flow out with tickets for support as I said that's not necessary so WooCommerce will run with it but if you buy extensions that will be necessary to keep track of how everything is going and thanks that's it we are hiring also as always so apply at automatic.com slash world with us if you have any doubt if you want to ask some questions if you are not sure if anything though we are going to be here so you ask us anything and also can give you some hints or something for example somebody asked me today I don't want to apply because I don't have a degree and I did I mean 3 years ago I didn't even know what was worse so don't let that hold you if you are interested in all this world and you want to keep learning and you are interested in automatic just ask us anything and I think that was not even 30 minutes so thank you