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Published on Mar 9, 2012
In 2011, Google partnered with four global brands in an advertising experiment. The goal was simple - how can the ideas that defined the advertising industry in its infancy, inspire a whole new generation of creatives and marketers? We re-imagined and remade their most iconic ad campaigns from the 1960's and 1970's with today's technology, led by the creative legends who made these campaigns.
See how with the help of Irv Gordon and is 1966 Volvo P1800S, Volvo's "Drive it like you hate it" was re-imagined for the web on a tablet.