Here are 4 simple questions that you must ask yourself before you begin your Facebook advertising:
1. What is your message?
Your message on Facebook needs to be clear. Embed the pains of your customer and connect on an emotional level. Remember you are talking to PEOPLE not a COMPUTER.
2. Who is your market?
Who do you want to see your ads? Be as specific as possible. Know your customer better than they know themselves. If you get this part right, the rest becomes easy.
3. What is the offer?
What is the offer that you are providing? Make it short, actionable and easy. Constantly ask yourself how you can provide the most value, and then create your offer around this.
4. What is the process?
Where do you want your customer to go, and what mechanisms do you have in place to move them through your system? Make it crystal clear what you want the customer to do next.
If you ask yourselves these 4 questions, you will have a solid foundation for when you begin your advertising. If you don't, then you might as well go back to using Bebo.
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We’re Josh and Matt, and over the past few years we have been building a huge body of creative work. From developing our own TV shows that are broadcast around the globe, to creating digital content that has gone viral, to working with hundreds of small businesses producing and marketing online videos – we have done it all.
We specialise in working with small businesses to create and market online videos that cut through the noise and position their business as the ideal solution for their customer. We’ve developed a powerful inbound Facebook Marketing System that allows businesses to leverage these videos to effectively reach highly targeted audiences and drive sales.
Book a free strategy session with us: www.jumbo.co.nz
