 The second huge mistake that I see people make is creating a huge menu. I'll give you an example. You're excited, you're creating these cookies and all of a sudden your friends are like, hey, you know what? These cookies are great, but have you thought about croissants? Have you thought about the macaroons? And what do you end up doing? You end up creating 12 items from rainbow-colored cookies to s'more cookies to chocolate croissants. And that is a big, big downfall to any startups.