 Welcome to the journey. Today, we're going to go over how to get great photos for your website and social media. Alright, so as we often start these episodes, let's talk about why it's important to get great photos for your website and social media. Absolutely. So for one, you can control your brand and bring it to life. Take photos of the outside of the business, inside of the business, the staff, you, the owner. And in addition, my favorite will help you with SEO, search engine optimization. Alright, Emma, give us some general tips if we were to take our own photos for our business. Awesome. So lighting is key. The sun is your friend. Try to avoid artificial lighting. Or staring directly into the sun. Yeah, never do that. And think about composition. You know, are you focusing on a product of yours? Then don't have the background being focused. Focus on the product at hand. I know for food photography, you want to have a light background. Also, it's good to get overhead. So stand on a stool, but be careful. Don't fall. Other things to consider. High resolution. Also, shareability. Yes. And in addition to back to lighting and composition, really focus on does this look natural? You don't want to look artificial. Yeah. Or if I go to buy your product or go and get my hair done at your salon, I want to have an expectation that's realistic. Otherwise, you're messing with the customer experience. Right. So one thing I like to bring up, don't be afraid to use your own phone. You can get a lot of high quality photos that way. I know we do a ton on the back end for copy and kick clips that way. Yep. All right. Now you want to think about how can I optimize these photos for search? Right. And there's a couple of ways to do that. You can think about an image site map that you would want to help when you put on your website to get found. Also, keywords. So it comes up when people are searching. Yeah. Text. And with your images, there are things called alt tags. It's what Google can see. Google can't actually see images, but it can see text. So those descriptions, those keywords go right in the alt tags. And then on your social media profiles, right? You want to make sure those keywords are there too. Those hashtags, super relevant, super important. And user generated content help you to get found in front of your customer's friends and their friends and their friends. Also, another thing, I saw this with sports authority. It was a hashtag and it was my football team. And it was a really effective way for them to get more content and authentic real life content. Right. That user generated. Yeah. User generated from football teams all across the country. And kids playing of all ages and obviously sports authority makes sense with that. Right. And that was a really excellent way. So get yourself a hashtag for your local business and encourage your customers to use it. Also include it on your post so you get some exposure with it. Click up a little domino effect and that user generated content will be great to help your photos get more exposure. Yeah. All right. That's a wrap. You just learned how to take great photos for your website and social media. And hey, like this video if you got some value out of it. Add your favorite comment below whatever you've learned in this episode. And hey, subscribe to the channel and ring that bell so you get these episodes first. This is the journey. We'll see you next time.