 Yeah, people, I mean, from different countries have different GDP, right? There's some people from poor countries who cannot afford anything. They can't even afford food because we put a lot of value into it. We have put a lot of prestige and premium features and technology into there. If you run a business, right? There's two things that, two different mindsets, right? There's people who are price-minded or price-centered or people who are value-minded or value-centered. Who do you think is the one who can create the most abundance? And that is that they don't understand the difference between price and value.