Berto - using AdWords and YouTube for promotion





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Published on Jul 3, 2015

The familial Italian furniture company Berto, created in the 1970s, decided to tell its story online, using Google AdWords, creating a YouTube Channel, and even opening a blog. This strategy has resulted in the company growing fivehold in size, since they began to invest the internet at the end of the 1990s.

Visit them here: www.berto.it/

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