 Welcome back to Entrepreneurship Tuesday at Y in the Morning at Y244 channel is where you can find us across all social media platform at Michelle Ashira is where you can reach out to me. Thank you very much for staying tuned for more seven and still ongoing. Let's do this. So I don't know our Facebook page. We have a question for you and they're asking how do you come up with a business name that is if you intend to get into business. If you're ready into business, how did you go about just getting the right name that is suitable for you when it comes to naming your business. So in this particular session, we are switching off gears. Yes, onto matters pertaining film industries. So the government 19 has disrupted the economy globally. And the film industry is one of them that has been affected. And in studio right now, I have none other than Lawrence in jewel. Who is the CEO of Dalmick Media and Premier Films? Thank you very much for creating time, Lawrence. Thank you for having me, Michelle. OK, so I would like to find out, even before you go further onto your bio and your achievements, I would like to first highlight that you are your winner of a cash prize of 250,000 stimulus package from Kenya Film Commission for the short film Vivian, the only one in Nambu County, specifically, we have to specify that only one in Nambu County. How is the feeling like working away with 250,000? And I'm so sure other people and the filmmakers had submitted for their projects. But you guys stand out. Well, I must admit that it was really a good feeling, of course, winning such kind of amount. But again, I would like to specify and clarify that this is not a personal package that will take home all alone. This is a funding that I was given. My my company was given. Dalmick Media was given so that I can go and produce this short film. So to me, I have that good feeling that I will be able to work with quite a number of people, talents down there at Nambu County without much strings, without financial strings to shoot this short film Vivian. So it's it's really an exciting moment to me. So this is an injected sort of kind of capital to just go a convivian. Yes, actually, we can call it it's it's it's like a commissioning from Kenya Film Commission. All right. So you've mentioned a couple of things. So I'd like to find out, like, maybe you can break it down for us. The cash prize, which is $150,000. How do you intend to just divide it and just use it for the project? And how many projects can it sustain, actually? Basically, basically, 250,000, it's it's it's purely for for for short film Vivian that we applied for the short film Vivian. And I must admit that it's not really much. It's really not much, but it can sustain the short film Vivian. However, we are trying to look for more partnership with other stakeholders at the end of all and across the country, where because we we we had another short film. We really wanted to work for two short films. One is Vivian and there is another one called the Unseen Boy Fred. I'm so interested in that. Yeah, it's really it's really quite an interesting story. And both stories are the writer and intended to to direct and in partnership with some other friends of mine or films in Embo, allow me to mention them. We are we have extra hide guys like OJ down there at Embo. We are working with them. We have he's currently at a talent academy. Embo, he's a filmmaker at Embo Talent Academy. And we have another one called Ashley. He's a governor's office communication department. And we are working together with these guys to make sure that we nurture and we work together with Embo talents down there. Let me tell you, Michelle, we we we held auditions on Thursday down there at Embo. And we came to realize that Embo could not talents mobs and as make one a natural and that's where we want to go because it's a green. It's a green it's a green crowd. We we've had a lot of talents on a national image coming from Embo. But people really don't know that they're coming from Embo. And I'm so glad that when I went there, I realized that they've decided to go back there to do things there, to do films there. So it said, let's work together in this one. We were together with them and we shall work with them in Vivian and then sing Boy Fred. OK, you've mentioned something which is quite important, especially for young people who are who are looking for to get into the film industry. Some the issue of finance, OK, most people have these projects on papers and they want to just actually bring it into visualization. And they are wondering how they're going to get the capital. And here's your story whereby you had a proposal and it just went to the Kenya Film Commission and they actually funded your your project. So what would be amazing for a young person who wants to get into film industry and would be hesitating because of the financial aspect? That's a very good question, Michelle. And I have to say these are two young men who really want to venture into film. And this is a question that even on a personal level, they have come asking me. I have an idea that I really wanted to shoot, but how do I go about it? And you go on asking them, we copy your idea. Can I can I see it? But when I come back, it's in my head. So you must be very well prepared and would you take what channels so that when this this kind of calling for submission comes, you can be ready and submit because I think this is the first time now we are seeing that the trophies of film in in this country. And we have come at the good work that Kenya Film Commission is doing. Because this is the first time as filmmakers, I joined now that we can be funded to go and make films. Apart from these short films that we are getting now, we hand them my Kenyama story. This is the third edition. We have a film empowerment that Kenya Film Commission empowered some other films. These were larger, larger projects. They some films were added three million, four million. This is the first time we are seeing this kind of thing. So if you have an idea, please put it into writing. If you're not good in writing, you can look for a script writer. You can look for a producer. Put down your script very, very well and look out for these kind of callings. Apart from Kenya Film Commission, there are other broadcasters that call for submission for scripting. You can submit your script and if it is in good, just learn how to do submission, do your script well, do your budgeting well, everything well, story writing well, treatment. And when the submission is called for, you just submit, you give it a try. I normally tell people that you cannot lose anything by trying, but you lose a lot by not trying. So every time you hear there is submissions, just be the first one to try it out. Try out that particular opportunity out there. So before we even go further and dive into matters of filmmaking and about and also about your company, they'll make, I would like to find out who is Lawrence Jue before the filmmaking. Well, Lawrence Jue is just one of the most important people in the world. And he's a very important person. He's born and bred at M-County. I come from M-County, a place called Kewuma Induriniages Constituency. The fourth born of a family of five and a very passionate filmmaker and a producer. I have been a TV producer for quite a while and content creator. Basically, that's my life. I'm a filmmaker. I like calling myself a filmmaker. So are you a TV producer, then there is music producer? Yes, yes, I do basically film production. I started doing music production, because before I got myself fully into music production, I started doing into film production. I started doing music production, audio production. I used to do a lot of audio production and video music, video production. And then I found myself, I think my love for film really surpassed everything else. And got myself fully into film. But up to date still, I'm still passionate about music. I do music, but I can't say it now. It's full time. I do it all, part-time. For viewers who might not know this, when it comes to production, TV, when it comes to music producing and then our filmmaking, there are things that we'll actually just connect or just work or correlate to each other when it comes to the making. But I'd like to find out the transition for you from being on TV producing, probably you could tell us what you were producing back then and then now just transition into now getting into filmmaking. I would really rather call it a transition because it's basically, it's almost the same film because when you talk of film, it's all art. And when you talk of film, when you watch film, there are those music scores at you. You listen to them, they are theme songs. So still music, you cannot do film without music. So and then again, TV production is I was about, I was, I have been a TV producer for a couple of series in vernacular and the Swahilian movies. And so basically it's almost the same field. Because in TV, I was doing directing, scripting and producing. And the same thing, that's the same thing that really happened in filmmaking. So I wouldn't really call it transitioning, but it has been a journey. And there was that calling that I was feeling even when I was doing music production. Because before I got myself into music production, I remember one time, at that time I remember I was living at Mardservet and I said to myself, one day I'll do a film. And I wrote it down. I said, one day I'll do a movie and people will sit down and watch this. At that time I had to see where to start, see if anyone could guide me. But I knew God in Heaven would take me through. And when I left Mardservet, I came at that time I was living at Meru. I went back to Meru. I started co-bosing myself, I started co-bosing music. I found myself going to studio and recording. And surprisingly, the first music I record, because I used to sing, I do sing even now, but I don't know how to do it. I was listening to my music for a long time. So I said, you know what, I'll go and learn about this production and get to know where did this producer go wrong. I don't want anyone else to go the route that I went through. So I started coaching myself about music production. And in San Luis music production, that's now where I got fired to meet with friends of mine who are really passionate about film. And we, yes. Continue. We came together and now I came to realize now my calling and passion for film is now taking baby steps. And my journey from there, we are here today. All right. So you've mentioned something again, which I would like for you to clarify for our viewers. You've said that when it comes to music production, you had to like get the skills, coach yourself, you know, and get involved with people into the music industry. How about the filmmaking? Did you go to school to to obtain this particular skill, not as a pertaining film? And just for the viewers who like to get into this particular kind of business. And they were wondering, how am I going to go about filmmaking? Yes, filmmaking is a it's not you just don't wake up and decide that you want to do film. There are a lot of things that you need to train. You need to get a lot of training. You need to know how to do scripting. You need to know how to do camera work. You need to know how to do directing, because if you really want to do your produce, you have to be all around it. You have to understand how is this story like? You need to understand the camera angles. You need to understand the directing, the lighting aspect. So you need to know to be trained. Yeah, you need to be trained. And I got my training to at face to face entertainment. And that's where I. But again, training alone is not enough. Because if someone asks you to do what you want to do, why don't you just take him and do what things he wants to do? You have to be passionate about this. You have to be passionate about this. Because you can get a lot of training and you adapt nowhere. Because we have seen a lot of people. And let me tell you one thing, Michelle. In this industry, we've we've got a lot of people who are in this industry. And they were, their profession is not film. We have accountants, bankers, teachers and what have you. But the passion in them. Well, it's part of our name, our name, our banking, our name, all this kind of accounting. We're making a film. It's not that's it. Film is not for you to treat. So whether it's a will, it's definitely a way. You see. OK, so for the guys back at Mouni Nafkeira, like they'll just go to YouTube and check out how it's going to be done. That is not enough. They have to be on the on the field and just get to work with other people when they film industry. Yes, it is not enough. And I have to let me make this for record. We have very, very, very, very passionate and very professional filmmakers in this country that I don't want to mention names. But when I interacted with them, how are they and should I feel making? They have been one of some of the main online and if you are really passionate about this and maybe you don't have school fees to go to film school and other tutorials, YouTube tutorials, they are there that you'll teach you. You could just set to for to chop a car as you will see how things are done. You'll learn one or two things. And if you are really again, I'll say if you are really passionate about this, it will happen. It will happen. OK, so for this, maybe you can mention how long you've been to this film industry and your first experience on set. How was it? Well, I have been here for quite a while. Because I started as an actor before I I ventured into being a producer. Interesting. And I was I was narrating this my ordeal to another friend of mine, how I came to TV for the first time. And surprisingly, my first appearance on TV was at KPC, a praise call show. Mother Channel. Yeah, a show that show was called Malaiika and I was acting as a lawyer. So it was called as a lawyer. How long was this? That's eleven years back. So this is what happened due to just a passion in it. I was a bit too ashamed. I was a great fan of this show. It used to come to come on every Saturday at 7.30 p.m. So every Saturday I was there at KBC watching this program. And I used to say to tell my people, you know what? I love so much, I love this program. And if I get a chance, I think I can act these on. So I have a friend of some good friends here at KBC. I asked them, how can I join this program? And they told me, you need to just look for the script writer and tell them what you really need to do. And so I waited for credits to run and I saw the names that some family names. There was this guy called Julius Chege. He used to act as a ponder at Tau Si. And I decided to look for him. Do you know, I found him. I met with him at Street Star. He had Street Star in Nairobi. He comes to my mission and you know what? I'm so passionate about filmmaking. I'm about acting and I really wanted to join Malaiika. I can do this. Do you have any experience compared to acting inside the school or what have you? But I've never acted in TV. And they say, come for auditions. We will audition you. If you fit for that role, we'll give you. I went to for auditions and they auditioned me. They gave me a role and I passed and that's how I got into TV. And the rest is history. Oh, the rest is history. Now we are at the place where we have Dalmick Media and Premier Films. So how did you come up with the name? Because the question of our day, the question of the day on our Facebook page is if you want to start a business, how do you go about just choosing just a very good business name for your own business? So the question is Dalmick Media and Premier Films. So how did you come up with the name and what is the film company? It's different. See, do you want to say Premier is Dalmick Media? Let me start with Premier because it's the music class. So how Premier Films was born. It's a partnership between me and my good friend. He's a very great cinematographer and I don't know many. We've been doing stuff together for quite a long time. And initially, I had a production that was called Softline Media. It was a it was a partnership not because my partner decided to venture into some other things, which is OK. I was left hanging. I could not operate so much with Softline Media. And he has a production company because he's still a music video producer and and video producer. So I came to Alliance Productions. So we were working at Alliance Productions and Softline Media. So every time when we are doing a film to catch up, I don't know to make a lot of companies for credit without. Why don't we just come up with one production company either for partnership to everything? Yes, you have your Lions production. I have my Softline, but we need to have one that we can. It's a center of our interest. So we sat down and decided to click our minds, which is the best in him. So premier films for those people who are familiar with filmmaking and the editing, there is a software called Adobe Premiere. So we decided, let's get a name that has a tool in filmmaking. So we saw in the corner Adobe Premiere. That's what we use for. We cannot call it, of course, Adobe, but we cannot we can call it Premiere. Premiere without an aim, we show creativity. Yeah, so it's good. So it's premier films. Part of the tool when it comes to filmmaking. Yeah, that's how we came to get this one to get after you know, to register and it was a good business. That's how it came up with the name of Premiere Films. So Premiere Films is a partnership and it still exists in existence. Now come to Delmek Media. Delmek Media, I really had to sit down and think and think and think and think. But I looked at my family. I'm a family man. I'm a father of two daughters. My first born daughter is called Debraine, Debraine Jerry. And my last one is called Miquel. So I took those names and tried to play around with them and came to Del for Debraine, L for Lawrence, M for Miquel, M-K for Miquel. So basically Delmek Media, I don't know if it's real or not. Delmek Media, that's how I came with it. So your name, the name for your business came from a point of people who are special to you. Sure, sure, sure. So when I wake up in the morning, when I look at my two daughters, I see my company around my house. OK, so for the person who is watching this, there's a butter in the morning. For the person who is watching this and they're looking forward to start a business and they're wondering what's the process should I take just to come up with a business name an ideal business name that we stand out in the market. What would you tell that particular person? You have to look for a very striking name. You cannot just wake up and call your business a vocadol. You have a vocando filmmaking. Those are two different ventures. If you want to do, for instance, let me talk about this filmmaking. If you want to talk about a filmmaking, you have to look at a name that can really strike. Mutoakiske even on A, it really looks like a film. It looks like a movie. It looks like a series of love watching or something of the sort. So you have to look for a striking and easy name that it's not complicated. So you have to look for a name that can be easily cancelled. And then there is the government of Kenya. Right now they are giving out a business name for just business registration within a day. So you can log into your e-citizen and do a name search. And if it's approved, then you'll just pay, I think it's eight hundred and fifty Kenya shareings. Plus hundred and fifty. Yes, for business. You can always start with business before you, because a company can be a little bit demanding. You can always start with business first. And then you can when you grow now, you can proceed to a company. So you just do a name search. If it's approved, then you're going to go, Sanisa starts. So how does they make media when it comes to distribution of your own content? How do you guys intend to just get the content out there? Because I've realized you guys are known on YouTube. That's the first place I rent. So why that decision? They'll make media is in YouTube. OK. You can search at... But there's no content. There is. The reason that's why there is no content there is because I registered and they'll make media early this year. Oh, OK. Fair enough. And then. Fair enough. There's no solution. There's no solution. And then after I registered it, and then I was intending to do quite a number of programs before Corona came. OK. Then when Corona came, like enough I had done a short film last year, an English one, English Swahili. And I cut that trailer. Actually, you can go and make media so easy. Please go and subscribe and watch that trailer. It's there in the last trip. It's there and some other things that we do. And so when we applied for the short film Vivian and when we got it, we said, you know what? We're going to launch this YouTube channel with a bang. So the best thing I can tell my viewers right now is rush there, subscribe, get your seat and wait and relax. We're still waiting more. We are shooting Vivian this week. OK. So very, very soon, you are going to get a lot of content. And Vivian is our baby film. We really want to bring it in style and to premiere it in style in YouTube. And that will be our starting point. Then you'll come out there and see a boyfriend. He'll come there and some other content. Still the same month or this year? I'm really passionate about this. I really hope that it will happen. This is the shooting, the production. The pre-production part of it is like we are done with the pre-production. We are now, because the 250 is not enough for two films, we are now looking for further partnership with other partners that we can work with to do the unseen boyfriend. So that now we can produce them all together and premiere them. What do you want? So, sorry, allow me to say this about Del Make Media. Yes. Del Make Media, we also do other corporate advertisements. We do radio aunts, we do TVCs. Basically, all kinds of advertisements we do. And with the concept of our clients, we can upload it to our YouTube channel here too. We can be, people can watch our stuff there. So, very soon, again, just go subscribe and wait and relax, relax and wait. So, the industry, the film industry has been disrupted during this time of the pandemic. And when you look at Hollywood, most movies have been postponed, like I was looking forward to The Unseen Man, which has been taken to 2021. And I was trying to figure this out. Why can't this particular movies or even our movies be just launched through like a streaming platform? Actually, not even in Hollywood alone, because even here in Kenya, most of the films, they were set to premiere in March and April, but unfortunately, it did not happen. And the reason as to why they were to hold, because during the premiere, that's where the investor gets to get his ROI, returns on investment. So, because basically, the premiere is in the theater, in the theater, in the theater. And then we watch you pay. Yeah, yeah. So, basically, in YouTube, there is no return on investment like ASAP. You need to pay actors, you need to pay for equipment, you need to prepare for another film. So, I think it's a consideration that filmmakers have to see it's not possible, it's not gonna happen. And if we just premiere it, maybe, in VODs, it's not going to give us the returns. So, but I think things will just normalize and we'll come back to theaters. Do you feel like we'll actually go back to theater, like we'll go back to normal where now we're in theaters, just as it used to be, or we'll go back to home theaters. We'll still remain home theaters in Bani. I think if, on Saturday, we went to church then, we shall go to theater as well, because all what you need to do is that now, life will never be the same again. That's true. If there is a crowd in Ming, we'll go to Mexico, we'll go to high five, we shall be keeping those social distance and probably maybe we shall be having more, more, more sessions than before. Because like before, we used to have like, maybe two sessions, two premiums in a day. So maybe we might need to adjust and add more so that we can accommodate more people. So the film, I would like to find out about the film commission, the Kenyan film commission. When it comes to just looking out for the artist, the president during the earlier month or earlier times of COVID-19, when he just kicked in around March, he issued out a hundred million going back to the artist. And most artists receive the 10K. But I would like to find out, is there any other structure or programs that this particular artist, they can still sustain themselves out of just doing what they love, but during this time of pandemic, it's impossible. It's really very trying moments to artists right now. And again, it's a blessing in these guys, because I have come to realize that during this time, artists have come to realize, oh, it's not just about TV and film only. So there is something else we can do. We can do a YouTube channel and we can be in friends. I've seen a lot of people, filmmakers, not because there are, there are no set means in happen at this time. You have descended to go back to YouTube, premiering their short films there, five minutes clips, maybe 30 minutes clips, and the premier, they're even, not even filmmakers and actors, on even musicians and DJs, you've seen them everywhere. They are premier, they work all. Saizi, I think it was a time to realize that there is another TV called Online TV. You can go down there. If you cannot be able to access, maybe Y254, you can go down online and watch your favorite DJs. Before things resume. So it's not really easy because it's not just a matter of waking up in the morning and getting those subscribers. And you know YouTube, there is money in YouTube, but you really need to work very hard because you have to get those subscribers. You have to be consistent in content. And that still needs a lot of money. So I have to say that it's a very trying moment. And I really want to appreciate Kenyans because they have decided to show support even to those YouTube creators and Facebook live guys who are going there. Because what we just give out, your pay bill number, give us your personal number, you can be setting you something. Appreciating our own. Yes, you can give me tokens. And I really appreciate Kenyans for that because it's really working for some of the artists. What are some of the lessons that you've learned during this time, during these uncertain times that probably in the near future in your projects you will look out for and you will actually prepare for? Let me tell you Michelle, this is a time that I have to say like, it's like I was in school. Because when things happened, the Benyans said, I couldn't move because of the obvious reasons. So I met her online, learning a lot of things. And I decided to learn more about script writing. And this is an area that I really wanted to major in because well, when it comes to camera work, I'm good in camera work, I'm good in directing, I'm good in editing. Basically production in an area in the corner field, I really needed to improve because script writing. And through online masterclasses I came to realize that there is something in me that has been hidden and this is time to unleash and this Lawrence script writer. Let me surprise you. I wrote Vivian, before I wrote Vivian, I wrote the Unseen Boyfriend before Vivian. And I was not really confident about this. I was like, unseen boyfriend was my very first, it was like a lesson. I really needed to do this to see whether I can come up with something. I wrote the Unseen Boyfriend, I shared with my fellow script writers and filmmakers and they told me, hey, there's a book, and there's a book. I don't do this, the first script I've written and like a professional script. Me and the synopsis and the past script writers went and told me the story. And then I decided, let me learn. So, to me, it has been a great experience learning how to do a professional script and submitting a script and being considered and getting funding. I think it's something that's integral here for the rest of my life. All right. So for you, it was more of learning, learning much more about your area of profession or what's something that you want to do like, full-time, which is filmmaking. So for someone who is in the same industry or even in a just different profession and they have been going through a lot during this time, mental health is a huge issue out here. People are going through depression, anxiety, and what would be amazing for someone who probably lost their job during this particular time and the person who's just having anxiety at times thinking about the future, the uncertainty that comes with this particular pandemic. So what would be your words for that particular person? One thing I would like them to understand that whoever is speaking is a victim of losing a job. I was retrenched last year, the month of October. At that time, the one corona did not even exist in our minds. So it was just there and a blower decided now you, I don't want you, you guys go home. So it was not an easy moment for me. But I came to realize that there is life after employment. There is life after that every day's work in the office, waking up, going to that office. There's a lot of opportunities out here. All what you need to do is accept the fact that this is a pandemic. It's affecting everyone, not like us. It was not an epidemic, like a disaster, a national disaster. It is a disaster, it's a pandemic. It's not only in Kenya, it's a worldwide. People are being affected. Business is mekwama. Now, if you've lost a job at this particular moment, you need just to wake up again and realize, you know what, life is not about one way. You can, if you lose this way, you can co-boss yourself and find another way on out. There are a lot of opportunities. And at this time, you really need to work. You need to forget about your degree and hustle like a school dropout. You see, you have to forget about all those degrees, masters, because right now they are not employment. People are being retrenched day in, day out. But you know people are eating, right? People are traveling, right? You have to eat, eat and every day. So you end up going home and you have to work. Before you find yourself out. And Lawrence, you love to work, don't you? And what example has been over? No, no, I've already said I've already. I've already said I've already. Okay, so like right now, there's not much going on when it comes to film production. Producers have taken a labor exit. So the economy, the film industry, where the economy has been really hit hard. I would like to find out what are some of the ways in which COVID-19 has affected the film industry? Now, one of the greatest things that we really face as filmmakers is that there are no social gathering as in a film set, you really have to have a crowd. You see, on location, you have to really have a big crowd. And all that is prohibiting. You cannot have more than 15 people on one set. So maybe it should take a day. Now you have to split it to some other things so that you can accommodate some enough growth. Maybe one personnel can multi-task now to cover. Come on, maybe assistant director, you can continue to continue to set on props. So it's really affecting a lot of people. And that is one thing. Social gathering is one of the two. And actually, it's the main thing. And again, right now, you'll do a film. OK, thank God now we have KFC and Yemetou Fad. Initially, we used to fad ourselves. We didn't have a script, we didn't have a script writer, we didn't have a crew. Pre-production, production, post-production, you fad it all yourself. And it's very expensive by them. Because to do a feature film, you have to have like 3 to 5 m to do one feature film. That is from your own pocket. Atodika ita rodisha, ita rodisha. So when you do that under the normal circumstances, that is actually, it's an abnormal circumstances that we are in right now. Where will you get your returns? Because there are no theaters right now. You cannot just, you cannot just shoot right now, gladly, and say that you're to Ibrahimia. You don't know what's really happening. So we can't say that we have a script and we don't have a script and we don't have a script. Hoping for a good day, a better day that the economy will open up and people will be allowed to go to theaters and maybe to tap out. Because even at right now, that's what we're going to do later. We're going to go and watch a movie and we're going to go and have avocados. We will prioritize avocados for basic needs. So what is the strategy that you have when it comes to implementing your projects? Considering what you've said, there's no gathering, there's this restriction due to this global pandemic. What are some of your strategies to make sure Vivian come to life then seeing Boyfriend come to life? As I said before, right now, because Vivian is a COVID-19 themed story that needs to be produced and it has been funded by Kenya Film Commission. So we heard our auditions and we got the talents that we really want to work with and we have guys on the crowd who are still working every day, every day, every day to make sure that we have a smooth run on sets come this week when you're hoping to shoot, that is on Friday. So the strategy that I use is I accommodate quite a lot of people and they are on the crowd now working. We are now taking a week so that we can have, to secure to me, who's a Nika what to end this summer. And people can have their space and can have their time to work within their time and the space, the timelines that you need to make just to say this summer, to get to the actualization of avocados. Actualization of this film. So that is one of the strategies that we are using. Accommodating quite a lot of people when you are on the crowd. And again, taking this film down there, on the crowd, even to say this summer because there's a lot of congestion at Ember Town, there's a lot of congestion. As opposed to when we would have shot it here in Nairobi because there's a lot of pressure. Then now, we're still on an uncertain mode. We don't know when entertainment joints will be opened up. That is our theater. What is your way of distribution now? What are you looking at when it comes to distributing your content, marketing? Yes. Our main distribution channel will be on our YouTube channel. Mm-hmm. That is a delmik media. Mm-hmm. That is our main. And then from there, we are really hoping and we are working with the County Government of Ember through Talent Academy to have this film being shown at the Talent Academy Center in Ember. To talk on a screen, kubuaya, everyone can come and watch this one. And it will be free. It will be free of charge. And after that, then, of course, through the Guide of Kenya Film Commission, remember, this is a film commission, Kenya Film Commission commissioning project. So at some point, they will dictate on which channels. Though, when we are doing submissions, we stated that we shall have maybe free-to-air channels who are willing to work with us. We can give them the short films and they can show them. Ataka, five-voiced wheeling, we can partner with them. And I'm sure this is a government entity. So maybe Kenya Film Commission will decide to let it be shown here too as well. We don't have any problem with this because a Vivian short film is a cautioning story that is really telling us about how to live about these times of coronavirus. Yes. What's the future like for Dalmek Media? It's quite bright. We are hoping to have a lot of people coming on board and we really hope to employ a lot of people as Dalmek Media, as it grows. We already have a film department at Dalmek Media and we have an advertisement center at my department here at Dalmek Media whereby we are dealing with corporate adverts. We have a lot of adverts. It's only that I cannot mention a client's name on air that have been produced by Dalmek Media. They are daily on air. And so we have those departments that really want to have people working on them. Advertisements and film-making. And you guys are based back in Embo? No, Dalmek Media is based in Nairobi. We are based in Nairobi. But we really travel. And film-making is something that we want to do. We want to go back and shoot. We want to go back to Meru. Like now, in September, we are hoping to have another shoot at Meru, as Dalmek Media. But our main office is in Okunera because this is where a lot of business is happening. All right. So for someone who is watching us and they would like to be part of Dalmek Media, maybe as actors, scriptwriters, directors, how can they go about that? And how can they find you on social media? OK. You may follow me on Instagram. You will find a lot of stuff there about Dalmek Media. And Facebook, you will find me. And we do post a lot of things there and when it comes to advertisements, when it comes to auditions, posters, we put a lot of things there. So everyone, as long as you are talented, just keep watching and we shall continue posting a lot of stuff there. When it comes to auditions, when it comes to maybe job opportunities or everything, you can get them at my address. All right. So thank you very much, Lauren, since you are creating time to just have this conversation on matters pertaining to film. I miss COVID-19. So until next time, you will be here now launching Vivian. Can I give thanks to my partner? It's OK. It's OK, Lauren. Grab the opportunity. Thank you. I do want to appreciate the county government of Emboot for really partnering with us and giving us a platform and giving us some of the facilities that we shall use and machines that we shall use for Vivian's shoot. I really want to thank, in particular, there is this lady who really pushed me to do this. Let's do this. Ashley Murugas, as I said, she's a former Tidehaya trust and she's in the government of Emboot, Department of Communication. She's the deputy communication officer. And then I really wanted to thank the likes of Dennis Mujo. He's the OJ. OJ is a filmmaker. County government of Emboot. He trains while I want to do what you call it. The cast, they say it's hard to work now. They say, now, Deno, we're under Deno. Now you have to take this initiative, OJ. Please train them. Have a two-day training. I will now set what I've polished it. So, basically, the entire crew went to the LOK. We have Akina Vini, Akina Imanu, Akina Pish, and my DOP and my partner in crime, Don Kaimeni. He's here in Nairobi. And we decided we are going to do this. We shall do it as a teamwork and it has to happen. Actually, I can see it will happen. And how can we even be able to remember all those names? I'm amused. You have written a couple of so many names. Come on, those are very few. If you give me a chance, I can tell you, it's not going to be my all-cruise size. Okay. Have you missed out on anything? Anything you want to tell the viewers? Just to be sure that I'm not living in Lawrence. We're good? It cannot be enough. It can never be enough. Absolutely. That's the reason why you have to come back. Yeah, I have to come back anytime. And we'll have to appreciate one, two, five, four. Yes. And for giving me this chance, producer Mato, he's afraid of mine. Yeah, he's in homey. Thank you, guys. Lawrence, enjoy filmmaker. Make sure you stay tuned. I'm going to show commercial music break and we'll be right back.