 So Bhaskar has done a fantastic job in Bihar as you know we were present in a particular market in Bihar Patna in nearby districts 11 districts to be precise from 11 district we wanted to go to 38 district whole of Bihar so we started this exercise sometime in the August September last year and we went to almost 20 lakh homes to meet up people and understand what kind of paper they need and what is their requirement and all that and we designed the paper based on that very excited to share with you that 7 lakh homes finally decided to join the Bhaskar family so it's been a great result in Bihar we are very excited and very happy and that also has given a lot of responsibility on to us because people trusted us saying that this is a kind of paper we want and you will deliver that you know so we are team editorial team has been is continuously on the job to ensure that we exceed the expectations of our readers. Bihar if you look at Bihar in isolation is one of the fastest growing market in India right now and also the huge potential market for a lot of categories education automobile FMCG and all that they are all P1 market for all these categories so considering that if I take a rough estimation Bihar would be around 400 crore rupees market for the advertising value you know which is a big market you know and we believe that this year with the entry of Bhaskar this market will grow by 25% because we will bring in a larger chunk of the growth in this year so that that will be a huge addition happening into Bihar and not only for this year I would say now onwards going for many years now Bihar should grow at a strong double-digit number. Guys I would I want to actually talk to all the creative agencies and even the media marketers also that Bihar is an important market but what happened when we think of Bihar sitting in Mumbai and Delhi or south a different picture comes to our mind about Bihar thanks to all the Bollywood movies you know but having said that that's a huge market growing potential market so I think we need to drop our innovations about Bihar relook at Bihar from the potential perspective and from the creative agencies my humble request to you that print is growing the latest IRS report says print is growing ABC says print is growing your client is investing money huge money with us in print the print creativity has to go up so my my request to all of you please see how better creatives are produced for print right now what is happening most of the campaigns are conceived for audiovisual medium you know and then they are adopted for print so my request that please conceive for print