 How do you make 2.7 million dollars in one year selling t-shirts with cats on them online? This guy did Justin Cena. You're about to find out how All right, so Justin How the hell did you make 2.7 million dollars in 2015 selling t-shirts with cats on it? I'll tell you it's it's actually super simple, right? You got any product I had cats right you have any product you got to match your product to your customer So I found ways to take you know these really awesome cat products. I'm a cat guy. I know what cat people want, right? I'm a dog guy. I'm proud to admit it, right? I'm proud cat guy So right I wanted to go and find people that are gonna buy my products I just simply went on to some of the social networks did a little bit of investigating They're a little bit of digging on Google to make sure that there's demand and you know We all know that there's huge demand for cats right cats control the internet So, you know, I knew there's demand prove the demand and just started going out there Used a little bit of Facebook ads super powerful right now and all I did was like I said match product to customers I don't care if it's a cat t-shirt store. I don't care if it's a dog t-shirt store I don't care if it's a tennis t-shirt store, whatever, you know You're gonna match your product up to the people that are build your basically your ideal customer Okay, so the viewer here has got this idea for a product to sell online They've been thinking about it for months or years, but they don't know where to start What is the first step first step prove the demand, right? You you might think it's the best product in the world the best niche in the world But how do you know right? Maybe you know you and James thinks it's a great product But maybe the rest of the internet doesn't so you want to go prove that there's demand easy way to do that Google the Google keyword planner basically tells you how many people are searching for a given term every month So, you know, you think you want to sell badminton shirts I think that's gonna work and you go and find out only what 20 people search for it Then there's no demand right you see a hundred thousand people searching for it Then you know you're on to something So that's gonna be the first step second step going to Facebook see what your friends are posting about see what's going on Are people talking about badminton shirts? Maybe not you know if they're not then you might want to pick another niche They're certainly talking about cats. They're certainly talking about dogs They're certainly talking about video games tons of things that people are passionate about you want to find a product that you could hook into that passion You know, what's the biggest mistake that people make when they're first starting off trying to sell physical products online? Yeah, I see this over and over and it's lack of niche focus, right? You want to go out there and you want to build an awesome store and you want to be the next Amazon You want to be the next Walmart that you know, that's not gonna happen, right when you get started focus on one thing Just one thing, you know, don't get overwhelmed don't get stuck in analysis paralysis I started with cats before that I made the mistake of trying to do a general store with everything under the sun It's not gonna happen. You need to have the focus figure out what works and then you can go on to the next thing But master one thing first. All right So if you got a question for Justin or you got a comment leave a comment below this video right now And if you have someone who's been dreaming about a business share this video with them right now Or tag them and put them on your Facebook wall. Justin's got a ton of knowledge Where can we find more about you and learn more stuff about how to sell products online? Sure, I'm at Justin's seen or c-e-n-e-r on every single social network So come friend me on Facebook Instagram, whatever. I'm giving out free tips every single day super valuable stuff I'd love to interact with you guys. Yeah, and there's a link down below you can click on that Make sure you leave a comment down below right now ask Justin a question Follow me on snapchat, which should be here or here or here. I'm not sure where it is But follow me on snapchat for daily videos and tips on how to live the good life. See ya You