 What's up everybody once again this brand man Sean and I got a very special clip for you guys today. We're talking about a Spotify tip that's so underutilized and you can only have 50 fans, 100 fans and get on their big playlists and you follow this and information is brought to you by artist by the name of Ruslan he's independent but he's figured out a way to build sustainable systems doing things like what he's doing on Spotify. Some unique merch strategies and a lot of other things that I'll get into in the full interview. Let's go ahead and hop into this clip. Right now, Spotify year like 73,000 monthly listeners, right? That's a good amount monthly especially right? That's a lot of artists want that for one song but it says you have that monthly. How have you been building your Spotify fan base? That's a great question. I think understanding the algorithms in terms of what's happening with Spotify. Spotify is doing some amazing stuff. Spotify is essentially, I feel like, I don't want to say competing with SoundCloud but they're impeding on that space that SoundCloud was in by releasing those manatee matrix. I think it's actually really cool. Understanding the actual algorithm, followers to plays, how many followers, if you have X amount of followers and they all listen to your song the first day comes out that's going to set off bells in their algorithm. Bringing people to the Spotify, pushing people to follow, pre-saving, dropping releases, putting a release up four weeks out, telling people to pre-save it, pre-save it, pre-save it, building hype and prep work around the release. Also dropping singles that then go on a project and then those single streams transfer over by using the same ICRC numbers. I forget what those numbers are but you can do a super, yeah, I did a video about it on how to transfer your numbers from like tune, quarter, digital, kid. I think just using the platforms natively, which I know we hear about from guys like Gary V, all that kind of stuff, but using the platforms natively, understanding what it is and if you, like I got an artist friend of mine, I did a whole video about this but I got an artist friend of mine who's, he's actually my artist older brother and he had like, I don't know, like a hundred followers or something crazy but his first song dropped and it was at like 70, 80,000 streams, listens and it was because all those hundred followers went and listened to it, they shared it and that set off bells in their system. They then Spotify playlisted based on their algorithm and now his monthly listeners are through the roof. Like I think he's got like 20,000 monthly listeners started with a hundred followers, one song out that has like 80,000, 100,000 streams and it was because those initial hundred followers went crazy when a song dropped. All right, great. So I don't know, I probably haven't mentioned this in a video, but one thing that you're saying, which is great and I remember sitting on my first introduction to really how Spotify works actually was like a meeting with people at Spotify and they were, and like a few of the playlists and they were telling me, she was like, they basically, they listened to the, well, they, they watched these lists, they watched numbers. Yes, somebody might have the power to put something on their playlist, but after that, it's all numbers. If it's not working, they're going to take it off. It's going to lose traction and they just say, and no, we don't want this on a list. They want the playlist to perform. But on the other side, like she mentioned Khalid, all right, um, song on a playlist, the song is popping and they see literally metrics. Okay, what's this song? They might not even heard the song. They just see that it's performing and then they added, let's try it on this playlist. Oh, it's still outperforming on this playlist. Let's try it on another playlist. So what you're talking about in terms of getting everybody that follows you to go crazy on it in one period of time, that's like, we'll at least get that attention. And I think it's great you mentioned that because I don't think I've mentioned it before. Um, and I know, and I don't see too many people talk about that part. With that being said, I would love to hear you talk about your specific album release strategies that you typically use because you talk about pre-save and then there's a few other things I'm sure you do. What do you typically do leading up to the project? So you can get that boost. All right, I hope that was super helpful for you guys. I know that was super helpful for you guys because whether you have 50, 100 fans, 1000 fans, 20,000 fans, this strategy can be used and it's only going to benefit you. Again, I got the full interview coming with Ruslan is dropping soon. This guy has his own label. He's actually figured out how to build another artist up under him. He has very sustainable systems where he can even use merch strategies and some other unique strategies to fund his marketing without him having to put his money down. You're not going to want to miss that full interview. So when I drop it, I'm going to put the link in the description below. I also put it, you know, at the end of this video, whichever way you want to go, but definitely check it out other than that. If you like this video, go ahead and like button. If you like it, you must well share it. And if you're not subscribed, you know what to do. Hit that subscribe button.