 Hey everybody JR Fisher here. I want to make sure you can hear me I have changed my audio to a different mic and I'm hoping it's gonna sound better But I want to make sure you guys can hear me. So please do me a favor type in there I see Andrew says he can't hear me. I wasn't talking until now. So let's see if it's coming across now I see Christine there. I see Gary there. So a bunch of folks I sent out a bunch of books this morning to guys to those of you who gave me a review And I really appreciate that. I think the first link actually went to our drop box and some of you couldn't get Hey, it's what week seven of quarantine. I think is that right Jessica? We finished week six Awesome Andrew says he can hear me now. Awesome. Awesome. Type in there where you guys are from Gary says he can hear me Christine you need to check your sound settings because everybody else can hear me So check and see what your microphone setting is. Maybe your volume or something along those lines But type in there where you guys are from Type in there what you're working on today is awesome. We're gonna be continuing on creating digital products And I gotta tell you guys I've made so much money off digital products And what I'm doing in this training over the next few weeks is I'm showing you exactly what I did and how you can Do the same thing plus I'm gonna be adding some extra stuff that I haven't even done yet That will be available to you So over the next few weeks if you stick with me on this training you can build your own Digital product course and by the end of this you'll be able to market it and sell it and make money now That's that's a good use of a Friday, right? Okay, cool And if you can't be here on Friday if you're watching this And I'm not live that means I recorded it for you. That's pretty cool, too, right? I think that's pretty neat All right, so the sound is working Christine We did check that Jessica's gonna be typing some messages in there to you guys to make sure Gary says sounds pretty good. Wow. I don't normally sound pretty good Gary. That's that's great to do Okay, so I'm gonna get on here with our training guys and Why is this? The best time to sell digital products. Why is this? Why is this going on? I mean what is happened in our world? I mean we're gonna investigate that today We're gonna go through Actually, I think four or five different sections and each one of these sections We're going to not only answer your questions, but I'm gonna give you resources you can use some of them are free Some of them are paid, but definitely resources you can use. That's really cool Let's see here Jessica's asking. Yeah, do you guys have a digital product and remind me Jessica when I get into the White screens. I shouldn't be talking to people because I'm actually recording this guy Yeah, I see the note, but I just sometimes it doesn't take you know, I mean, you know Sometimes you get a remind me you got to go. No, no, you're screwing up. So, you know, let me know if I'm doing that Just like the chocolate this morning. Oh my shirt, you know, just let me know that's all I need to know Cans Nikki Smith cans Cool. Oh Cans all straight. I thought she had like three names. That's very cool So Nicky, I sent you a message the other day to about your site I want to look at some of this stuff you're selling and I want to help you with that So, you know, I hope you got that email from me and guys, you know post in there If you've got some sites you want me to look at you want some help When you guys attend this coaching call, this is for my inner circle members But I invited some other people so you could get some free training Kind of like I don't say charity just giving back giving back to the community So, you know, I've been doing that. All right. So let's get right into this Don't forget if you want to get a copy of my book for free And I sent out a bunch this morning if you didn't get yours Let me know but check your email because a lot of people who requested it All you got to do is sign into Google search JR Fisher find my You know review area Give me a review preferably five-star email me. Let me know you did it and you can get my book for free For free. That's pretty cheap right for free. All right. So check that out We're gonna cover five different parts today. Okay, so five parts. We're gonna look at first one is Why people are getting more online training because it has exploded and I want to talk about that Why there's access to inexpensive software and where you can get it and I'm gonna show you that too in today's training So it's gonna be really awesome There are more places to sell courses and I'm not only gonna talk about them I'm gonna show you those places where you can sell your courses many of them are for free Okay, so you can just put your course there and make money And I also want to talk about colleges and they're more expensive with less results. Okay I mean we the idea of going to college is to spend some money and make some money Okay, it's not working out that way and why you you individually are qualified to teach Okay, everyone is qualified to teach every one of you every one of you and I'm gonna prove that to you Just second All right, let's get into this Why people are getting more online training now? This has really proliferated so many people are getting their training online now But let's look at some of the reasons for it first off. This is a big one guys. This thing just hit us COVID-19 forced people to use Technology, you know, there's people out there now that are doing stuff online that never would have done it before I know my sister is a teacher at a school and she's not exactly Technologically advanced. However, she's having to teach online and I'm sure she's improved her skills because it's like it's it's anything guys If you just do something you're gonna get better at it So people are now forced to use this technology and people are forced to learn this way too So those people who weren't learning online are now open to it and are learning online, which is pretty darn cool Also expanded age ranges, you know, it used to be a small segment of our population Really learned online, but you know now it's you know, little kids that weren't learning online really and then it's older adult 6070s 80s 90s You know our learning online. So now that we've got this expanded range of ages to on top of everything else And more minorities have access, you know, they didn't have access before and some of the minority communities They just didn't have access to it And I think it's opened up more now they have more access And this is great because we want everybody to learn everybody's the same guys. None of us are different. Some of us just have you know Access to more things than others. I feel very very fortunate. We own a survival food company and obviously we've done very well with that right now because Everybody everybody wants survival food. We're selling the crap out of survival food, which is, you know A pretty awesome thing. We're making a lot of money. Sometimes I kind of feel guilty about that But we're gonna we're gonna do our thing with charity too. So don't worry about that. Also reduced admin cost equal lower tuition So even the colleges and the higher learning institutions are saying wait a second If we put some of these courses online, we can lower our costs, you know We don't have to have a big classroom and auditorium. We don't have to pay for all that all that real estate Now I wonder and I read an article this morning. What's gonna happen with real estate because you know one article said that You know office buildings, you know, and this also has to do with colleges But office buildings all of a sudden there's not gonna be a need for all these offices because people are gonna be working from home So all of a sudden could that market crash could we have a real problem there? And then on the other hand, I read another article it says, you know office space is gonna be in short supply and high demand Because the offices that we used to work in can no longer have seats that are close together So now, you know where we used to put 20 people in an office. We may only be able to put five or six So they're gonna need more space. So I don't know. I don't know which way guys I think those are both really good arguments, but I don't know Technology is more widely accepted, you know For years people would go. Oh, yeah technology, you know, I don't want to do that. That's all complicated That's not my thing. I think a lot of people are going wait a second. Wait a second. It's not that hard You know, I know we've been ordering groceries online and I think that's it No or lunches and dinners and all that stuff online not to mention I'm going crazy ordering products online that sometimes I need sometimes I don't need but the point is You know, it's more widely accepted. Most people will buy online now Whereas, you know, 10 11 years ago when I started, you know, people were really reluctant They're like, oh, I want to use my credit card online. You know, I want to use online And I think, you know, the the general population has woken up now and they say wait a second Wait a second. Everything's online, you know Even if I tell somebody on the telephone my credit card or I go into a restaurant and I give them my credit card They put it in online. It still ends up online. Okay, there's no difference All right. So now what I want to talk about in this section I want to talk about the Access to inexpensive software now the first one I want to talk about is Cam Tasia for Editing okay, this is a paid program. It is not what I would consider cheap, but it is well worth it now what Cam Tasia does because you guys are going to be recording your courses Some of you gonna be recording on-screen stuff and since you're gonna be recording on-screen stuff You're gonna have to edit it You're gonna have to have effects and music and all these other things and keep in mind when you're starting out You don't necessarily have to do this, but if you've got a few dollars I think Cam Tasia is 299 something like that But if you've got a few dollars and you can afford that I do recommend Cam Tasia This is the one editing software that I use. I have some others And I've used some free ones and they're not bad, but I really really like Cam Tasia It's it's one of my favorites. You can do a lot of stuff with it And I want to show you the screen of Cam Tasia to Looks a little complicated, right? But it really isn't if you look down at the bottom there Those are just tracks so you see like track one two three four five six seven whatever These tracks they could be a picture. They could be music. They could be sound They could be video and you can stack these on top of each other and you can build them in Cam Tasia that way So this is the first video editing software. I want to talk to you about I have some others This is a paid one, but I think it's a really good one I think it's up you ought to check out if you if you can afford it if you can't go with a free one Next what I want to talk about is blender blender is really cool Blender is for video editing it is free and I'm going to give you the link so you can download this if you want But let me just kind of show you some of the things it does you can do live previews luma wave form Chroma vector scope and histogram displays so you have a lot of opportunities there You can also do audio mixing syncing Scrubbing waveform Visualization which is basically that little you know chart I just showed you on the previous software where you can actually see the see the waveform Next up it has up to 32 slots for adding video images audio Scenes mask effects. So there's a lot there guys That you can actually use But it also has speed control So if you notice a lot of times like in some videos or training you see where they'll speed it up or slow it down It has that it has adjustment layers. It has transitions. It has keyframes. It has filters and much more This is blender and blender can be gotten at blender.org forward slash Downloads so you can actually get blender for free if you can't afford one of the other ones It's not going to do as much as Camtasia However, you know if you want to start off for free and you want to get blender go ahead and do it I think it's a it's a really good alternative the next one is called light works Okay, light works is for video editing once again They have a free version and they have a paid version What I've seen is most people can get by with the free version However, the paid version obviously offers you a whole lot more things So it comes with these features and this is a little screenshot. I took of their site It has simple intuitive user interface easy Timeline editing and trimming Real-time ready to use audio and video effects Wide file format support including variable frame rate media, so it's got that going on for it It's got access to amazing royalty free audio and video content Which is really nice because it's built into it So you have to go looking for it low res proxy workflows for 4k And 4k is the thing now a lot a lot of these cameras now we're going to 8k We just got a camera the other day 4k camera And then I looked online and there's 8k cameras So I mean you you got to kind of stay up with this stuff Which you can't always have the most cutting-edge stuff You can export video to YouTube Vimeo SD HD and up to 4k now in Camtasia The previous one I talked about in this training you can also upload to YouTube or Vimeo or any of these other places And then the last thing on there grade your sequence professionally utilizing up to 32-bit GPU precision and histogram tool and then you know I mentioned histogram in the previous one too So that's a good one. It's free and it's paid You may want to try with the free first and they go with the paid later And that's where you're going to get it at LWKS.com That's lightworks.com with their website is LWKS.com. It's a free and paid one All right Now we're going to talk about at this point We're going to talk about places to sell your courses But once you have a course you got to put it somewhere and you got to be able to sell it now My number one choice of a place to put your course is in Cartra Cartra is what we use Cartra is an email provider. It's a it's a video hosting. It's a membership site It's email platform. It's an email sequence. It is sales pages It is help desk. It's everything built into one if you Can afford it and it's not that expensive as a matter of fact it's cheaper than a lot of these other email providers I would compare this against anything. I would definitely start off with Cartra definitely definitely now If you've got some other free provider and you plan on going to a paid one You know whether it's a male chimp or you know what I don't know what's free out there right now because it constantly changes but you want to go with Cartra you just do and Let me kind of tell you what all what all it's about and I'm going to give you an example in here membership sites You can put in Cartra. So membership sites are websites that offer exclusive content to members with a login and password You can build this in Cartra. You don't have to stay on top of it Cartra does all the automation Alten members will pay for this content Which is where the cash comes in guys for example one of my Cartra membership sites? That charges $27 a month for its content with 500 paying members would make me a cool 13 5 a month Not bad every single month as a result is a result of this recurring charge And what Cartra does is they keep billing everybody every month They make sure that they have access if their billing does not go through their credit card does not go through whatever You have the ability to set it up where it can stop their membership You have the ability to set it up where it'll automatically send them an email and say hey You need to update your credit card There's all kinds of stuff you can do and once you set it up You could just step back and it runs your business for you. So it's really a cool thing. I highly recommend Cartra I think it's amazing You do want to check out Cartra and I'll provide links so you can get that too now There are tools that let you host your own digital products And I want to look at some of these the first one is member press now when I say host your own digital products What I mean is you've got a website and you use this tool in conjunction with your website to host your digital products Okay, so member press It's probably the best WordPress membership plug-in. So if you've got a WordPress site already, okay? All you do is you get this plug-in, okay? And what it's going to do is it will allow you to sell subscriptions On your website and easily control access to different parts of the website So one person may buy, you know a subscription to three out of ten of the videos Somebody may buy all the videos you had may have a monthly recurring. It'll do all that for you You can create subscriptions for your own digital or downloadable products So maybe you have some type of PDFs that you're selling and you just want to be able to download them to people and charge people for It will do that so that the customers can access them from their accounts after purchasing the membership So what it would look like is once somebody logs into your site They could go to an area and they could look at their downloads and the ones they've paid for would be available But they could also see ones they haven't paid for is kind of a teaser, which is kind of cool All right, some more digital products to host or excuse me some more places Here's some more places to host your own digital products Learndash! Learndash pretty cool. Pretty cool. I like Learndash Learndash is one of the best LMS. Yes, we have a new acronym. We've got another one LMS learning management systems It's a plug-in also for WordPress site now if you've got another type of platform There's other type of plugins in there But for the purpose of this training I'm gonna talk about WordPress because that's one of the biggest You know platforms where people build websites it also allows you to easily sell online courses on your website So just like the previous one I just talked about this is gonna work in conjunction with your WordPress website It's gonna allow you to build all this stuff out It's gonna allow you to sell it collect the money give access to different parts And if you want more information, obviously you're gonna want to go to learndash.com and you can look at all that stuff there, too Here's another one This is called easy digital downloads now easy digital downloads is a little bit different Okay, because it what it does is you know, you can expect it from the name here, right? It lets you sell digital downloads from your site So you may have a whole lot of different PDFs You may have a whole lot of courses and you want people to be able to download these courses And watch them or download these PDFs. This is the software that will do that. Okay. It's also a word plus It's also a WordPress plug-in So you'll need a domain name and web hosting now all of these ones that are plug-ins guys You have to have a website to use these Cartra you do not the first one I talked about you can just use Cartra, which is what I use I use Cartra I don't put my memberships on my WordPress website. Some people choose to do that I like all the automations that Cartra does because some of these don't have these automation As a matter of fact, most of these don't but they're a good way to start, you know, if you want to start now in addition to Hosting your you know course somewhere there are sites you can list your digital products on so let's check that out The first one is called teachable Teachable is a platform that you can create your own online courses So you actually create the course in this platform and host the course for you So you don't need a website in order to use it However, when you're using a platform like this and they know they're on teachable They may start looking around on teachable for different courses so you can lose your customer sometime It's not that it's a bad platform But you just got to take all the pros and cons and understand what can happen with your customer when you host your site On something like teachable. Okay, but it's a great site teachable.com. You can check that out if you want to host your Course someplace else next one Udemy Udemy has been around for a long long time. It's one of the biggest ones out there It has courses on friggin everything What you do you create a paid course on Udemy You first have to apply to become a premium instructor So everybody does not get accepted on Udemy Don't let that stop you from trying if you want to do it Once approved, you'll see a series of easy to follow steps to help you create your first course As you plan course content keep in mind that all courses need at least thirty minutes of video and five lectures So you're gonna have requirements here on Udemy You're also welcome to add quizzes assignments coding exercise discussion prompts all those things now I will tell you Udemy is a very low-cost site most of the courses on here are gonna be like nine to eleven dollars So you're not gonna make a ton of money on Udemy unless you would have a lot of courses now I've seen people who have you know 300 courses on Udemy and obviously they're making good money But if you're not you know that motivated to where you want to do that This would not be the best site for you because it's a very cheap low-end site Some of the courses are okay. Some of them are not great because obviously they're selling courses for you know 1011 dollars so but the upside is there's a lot of traffic that goes to Udemy So you could sell you know technically thousands of courses on there But you know even if you sell a thousand courses at ten bucks, it's ten thousand dollars not a lot of money But some people love it some people put a lot of courses there. You may want to check it out Udemy.com Next what I want to talk about is kajabi. I used kajabi years ago It is a platform where you'll put your courses on it. It's a good software It's not near as good as putting your course on Cartra, but it's a good one Okay, so it's an alternative and I want to you know expose you to all of these and then we'll get in later on to what I use And how I've utilized it and you can make your course Accordingly you can use one of these other platforms or use the one I use kajabi gives marketing power to busy course Creators, okay, so basically it is trying to set up all this stuff for you So you don't have to do it. It's marketing blueprints called pipelines help you connect landing pages for course launches Special offers and more to check out pages with just a few clicks It does not have all the email automations that Cartra does. However, it's a good platform It's not super expensive, but I think it's still more expensive than Cartra at the time of me doing this recording So you know you can check that out and see what's going on there All right Another one skill share skill share has been around a long long time very well respected Skill share is one of the best platforms for learning now They provide courses a wide range of creative fields including fine arts music production Photography design marketing many courses are available for free on skill share So you've got to be cautious because a lot of people are going there for free courses And all others can be accessed with a subscription on the monthly and yearly basis So they're not buying your course They're buying membership to skill share to look at courses So you're not going to get paid until people access your courses on this So, you know, it's not a bad place to put your course, but keep in mind people aren't buying your courses They're buying the membership to skill share. So that's all a little bit different Next one I love this one. This is click bank now click bank is a place that you're going to list your digital products on Okay, so you're not hosting them there. You're still gonna have to host them someplace else However, people can buy your products on click bank and I did a little video of click bank I'm gonna share with you in a second to But click bank is an online marketplace and affiliate portal So what this does it allows creators to sell their digital products and this is the cool part offer their digital products to other Affiliates to mark their to market their courses for a commission Okay, this allows the creators Let me say this again This allows the creators to sell their digital products and offer their products to other affiliates to market their courses for a commission So let me give you an example of this. I have a course on there for $997 We've sold a lot of those courses But what I do is I also offer it out to affiliates now an affiliate can email their list They can run ads whatever it will go to my sales page for that course However, when they use their link from click bank when that that person clicks that link and comes to my sales page That affiliate will get credit for sending that customer to my page and I pay 50% So they can send somebody to my sales page my sales page sells them my sales page collects the money Click bank then figures out what the commission is and pays that affiliate and I don't even have to deal with it So that's a pretty cool thing because literally there's hundreds of thousands of courses and affiliates on click bank And I want to show you inside click bank here, too So you can kind of see and I'll do that in just one second the other types of digital products That you may be looking at because I know this this training is all about digital courses But I want you to look at everything that's out there Ebooks okay, ebooks is a big one. They're relatively simple to produce They require a little more than written text and a few relevant images, okay? And they're simple to distribute be a large marketplace or self-created online stores. So those are pretty cool They're easily consumed by consumers who can read them on e-readers tablets computers and even mobile phones You can share almost anything you know or are passive about Passionate about is what I meant to say you can sell you can share anything Almost anything you know or are passionate about you can educate advise or curate existing content Okay, so let's look at this college thing again Colleges are more expensive with less results at job completion. Okay, this is a scary thing guys Look at this college is expensive But it doesn't make sense to spend money on a college degree if you're unsure of your path In other words people who are just going I want to go to college get a four-year degree You better step back you better think about that again because that's not the best route to take You also risk taking extra time to finish your degree if you switch your major multiple times So you're gonna be dumping a lot of money in this and I want to look at how much money in just a second here All right, check this out. This is the average cost of tuition fees from 1989 to 2020 now Let's look back at 1989 And I hate to say it, but I was in college in the 80s, you know, but look at the cost 1730 bucks for looks like public four-year and public two-year I don't know why anybody would get a two-year. I don't even understand that I've never seen an ad for somebody with a two-year degree. I didn't make no sense to me But anyhow, 1700 bucks and then that two-year goes up to 37 30 not that much more But you don't get much for a two-year, but look at this ten thousand four hundred dollars This this is per school term semester. Okay ten thousand four hundred and forty now check out this private nonprofit four-year That's crazy. It was at seventeen thousand eight hundred sixty dollars per semester now It's at thirty six thousand eight hundred eight dollars. How are you gonna afford that? How are you gonna do four years at thirty six thousand dollars and come out and recoup that money now? There are ways you could be a dentist you could be, you know a brain surgeon You could be a rocket scientist and maybe I don't know what rocket scientists get paid That's probably a bad example, but you could possibly recoup it But if you're not going for one of those professions And I hear people say lawyers, but lawyers don't make much money. They just don't I mean, you know average lawyer in the country I think last time I checked was 40 or 50 thousand dollars a year coming straight out of college And you're gonna owe maybe 200 maybe 300,000 You know that takes a while to make that money back and when you look at it This guys don't just look at the cost of college look at the cost of lost earnings Because while you're in college you've got four years that six years that eight years you could have been earning money So instead you're spending money. So you got a factor in all these things And a lot of people have and that's why they're not going to college This here gives you your average tuition and fees and as you see it's very similar to the last chart there This is 2019 to 20. Okay public in-state 10 grand $10,000 for a year of college public out-of-state 22,577 dollars. So you're at a hundred grand. Okay, you're a hundred grand if you're out of state This is the way it is when you get out or more or more Okay, and this is tuition and fees This doesn't include your meals and housing and all those other things those expenses have to be covered and then the private is $36,801 Okay, that's a lot of money. Why why would you do this? Okay? That's why online courses online digital courses are such a way to go And we've done so many of these digital courses now and I'm doing another one now I guess what it's on it's on how to do a digital course. Okay, so Digital courses are amazing and you can make money doing it All right, so why is everyone qualified to teach? I don't know if you remember but in the beginning of this module I said everyone's qualified to teach anybody can teach why they anybody can teach because of these reasons You may have some life skills. You may have learned something in life that you can share with people You may have music skills. Maybe you play an instrument. Maybe you can teach music Exercise diet skills, you know, maybe you've lost a ton of weight You lost a hundred pounds and you got a before and after picture people want to know how you did that Maybe you're really good at exercise. My son Was a personal trainer and he's a great shape, you know, and you know, he helps people with working out So maybe you're good at that, you know, maybe that's your thing. Maybe you're a good salesperson Okay, people need to learn how to sell, you know Language, you know, maybe you speak two languages or maybe you know how to teach people how to speak in front of large groups Or maybe you know how to convince people of things. I mean, I'm gonna show you a whole bunch of different areas in just a second Marketing skills, maybe you know how to market stuff. Maybe you know how to do digital marketing Maybe you know how to run Facebook ads or YouTube ads or Google ads Maybe you're a great cook There's a guy in town that I would like to watch here called Sam the cooking guy and he started doing cooking videos Guys made millions of dollars owns two restaurants now because he started doing cooking videos in his kitchen on YouTube, okay? Sports skills, maybe you're good at a particular sport I know a guy who's made millions of dollars on YouTube teaching tennis. He teaches tennis So it doesn't really matter Me okay me. There's me. I make money On teaching people how to make money. So I got I got money-making skills, okay? People want those skills. So it really doesn't matter what it is that you're good at. There's probably a market for it Now this is inside Clickbank and this is what I wanted to show you. I wanted to show you The availability of types of things you can sell in Clickbank. It is amazing So what I'm gonna do when you go to the homepage, excuse me When you go to the homepage all you have to do is I'm gonna play this little video right here And I'm gonna talk over it is Down off to the left here. You can see all the different categories. This is arts and entertainment Look at this body art dance fashion general magic tricks photography What's this next one here business and investing you've got careers Equities foreign exchange marketing real estate. I mean whatever your knowledge is whatever, you know how to do Computers may be good at computers databases general graphics networking programming software website design You could do any of those things, okay? What else we got in here e-business and e-marketing affiliate marketing blog marketing marketing niche marketing promotion SEM SEO video marketing gosh, there's so much I mean there really is so much guys in here that you could do that you could teach somebody, you know You probably will have one of these skills Let's look in here for second e-business and marketing get paid survey surveys promotion social media marketing food wine Don't forget to subscribe to my channel and Notified every time I do a new video also click on one of those videos there