 Good afternoon, I'm Oliver, I'm a European product manager, so head of product management for Europe, for TCL TVs. Welcome at IFA. And TCL is saying that you are applying to be number three in Europe. Yes. And number three also worldwide. We are, in fact, we are already number three worldwide. This is why our ambition is to reach the same market share here in Europe. Yes. So you're the fastest growing TV company in the world? We are the fastest for sure in China and US. We wish we would be the fastest in Europe, but this is more an ambition. So yes, in the world we are the fastest TV brand, the fast growing TV brand. In Europe, our ambition is also to reach number three by 2020, so in two years from now. TCL also has some other brands, Alcatel, that's for the smart phone, right? Yes. In TV, we also have Thomson. Thomson is in France or is there other places? Thomson is everywhere in Europe, everywhere. We play Thomson in every market and the brand is very complementary with TCL. Thomson is more for mainstream family people and TCL TVs will be more for young, innovative, creative people. This is how both brands complement each other. And is this how you're going to take over Europe with this product? This is a new product you're launching here, right? Right. This is the first X2 TCL QLED TV. It's a very nice design, very small bezel. The bezel is in fact bezel-less. In fact, on the front of the TV, you don't see any bezel anymore. This is what we call bezel-less or frameless. The thickness is less than one centimeter. So as thick as an iPhone or a phone. This here we are showcasing the 65 inch. We also have a 55 inch and this is the so-called XS X2 TCL QLED TV. So QLED doesn't have to do with quantum dots. Sure. Quantum dot is one of the main pillars on the TCL QLED concept. So quantum dot, maybe as you could see during the press conference, these are nano-crystals produced by our own factory because the big strengths of TCL is we make the displays by ourselves. We have our own factories. Very big factory. Very big factory. Is it near Shenzhen? It's close to Shenzhen. Yes. Right. One of the biggest... It's one of the biggest TV factories in the world. The latest generation and now we are even investing the next generation in two years from now. We will have the biggest. Is it called 5.8? 5.10? Gen 11. Gen 11. It's called 5.11. Yes. Two years from now. So that means 11 feet, no, or something. No. That means... Gen 11 means this kind of factory can produce displays more than 100 inch. But of course, the more you cut displays in 100 inch, so the mother glass, the so-called mother glass, will be huge. And you can cut more displays, more panels in each mother glass. So that makes your 32 inch or 40 inch more cost effective. But also, it allows you to have bigger screens, maybe 100 inch and maybe even above. We cannot reveal this kind of plan because that fab 11 will be launched in one year from now. So this one, the XS with QLED is HDR? Yes, of course. So the second pillar in our QLED story, maybe I show you here also, our TCL QLED story is supported by two main technologies. The first one is so-called Beyond Color, supported by Control Dot, all right? And the second one is the so-called HDR Pro. HDR Pro is another technology to reproduce colors, details, even on the black scenes, even on the white scenes, we don't lose any details. So not only colors, but contrast is important in our TCL QLED. And you work with Dolby on that? Or you do HDR10? In Europe, we mostly do HDR10 at the moment. We discuss on HDR+, which is also a next standard. But we have plans we cannot reveal at the moment. And Dolby Vision is something we use more in the USA and other markets, because it's more relevant over there. In Europe, HDR10 is more relevant. So in the USA, it's sold as a TCL brand? Also? Many stores have a section with TCL, go to the store, maybe LG, Samsung, and there will be TCL? Of course, the TCL brand is present everywhere in the world. In US, the story is a little bit different. You will find TCL in Walmart, you will find TCL in Costco, and we have a partnership with Roku. So in USA, we sell TCL Roku TVs. In Europe, we have TCL Android TVs. So we can also talk about Android for Europe, if you like. So you have Android 6 right now, but Android 7 is just about to come, right? Yes. In fact, these models are already prepared for Android 7.0. Can you go on the UI a little bit? Yes. So right now, we can see the Chromecast. This is Chromecast built-in, of course. Sorry, maybe I was too fast. And then here, I'm showing the Android, the so-called 6.0 UI. What you should know is that this UI is much faster and much more smooth than the 5.0. In fact, TCL didn't want to use Android 5.0. It was too slow and not very well prepared for TV. We started with 6.0, and we already prepared 7.0 for an upgrade, starting, let's say, before the end of the year, all our TVs will be upgraded to 7.0. What's the main advantage of the 7.0 in the Android TV world? Is it smoother, better, a little bit? Of course, smoother, better. There will be more multi-cases supported. For example, you will have what we call the PIP feature. So I cannot show it to you here because this is the 6.0, right? But on a 7.0, it will come with PIP, picture in picture. 7.0, you can also customize your user interface. You can choose the colors. It's also equipped for multi-profiles. So you can enter your Google account or your wife who would enter her Google account, and you will have recommendations according to your profiles. So this is a small part of the 7.0 improvement. Of course, the voice search on 7.0 will be very much improved. So you talk to your TV? You talk to your TV, so you could say, for example, what is the weather in Berlin? So you could do simple operations like this. You could also say 2 times 2 equals. So you can do some basic operations. You can also say, for example, open Netflix. So you see, already on the 6.0 is not only voice search, but it's also voice command that you could do. And you have a Netflix button because that's a dedicated Netflix button to access directly to this Netflix application. And you can have this. We have it in the App Store, of course, also in the Android App Store. But at the moment, we mainly work with Netflix 4K HDR, YouTube 4K HDR, and the Prime app of Amazon is in the plan. In the planning. So it will come, depending on the countries, Germany or UK, it will come before the end of the year, Amazon Prime application. And so to get the nice 4K signal, you connect. So you have a very fast connection directly to the Wi-Fi? No, this is just Wi-Fi. This is one of the benefits of Android. Android, like on your tablet or on your phone, you don't need a big bandwidth. Even in 4G or 3G, my Android TV works really good. I just connected to my phone, and I share my connection from my phone to the TV. So this is the nice benefit. This is why Android is so fast. It doesn't need a lot of memory in the background to work. But you would like to have a, you Of course, of course at home. So Android don't need a big bandwidth to operate. Now, if you start to play a Netflix 4K movie, of course you need a big bandwidth when you are Wi-Fi. So yes. So it has nice speakers? Yes. So the nice benefit on X2 is we have this JBL soundbar here. So we work really closely in a partnership with a famous brand called JBL, quite famous in Europe. We send this product to JBL to get the JBL certification. So we pass a very detailed checklist of specs, and then JBL will certify us. To be JBL certified, one of the requirements is to expose the sound, meaning sound should come from the front. Because if I talk to you like this, you don't hear me very well, right? But now you hear me better. So this is why the front-firing sound matters. The other benefit is here. We have aluminum. So inside, the components are made of real aluminum to avoid the vibrations. Another requirement is to have a little bit more space on the bottom part of the TV. Because when you want a big sound, you need some space, more space. So all in all, this is the best sound ever on a TV, on an X2. The best sound ever on a TV. Yes. When you have that TV, you don't need to buy a soundbar anymore. So this is 65 inch? It will come also in 55 inch. We got also a designer world for this one. Red dots. Red dots. And also on the next one, on the C70, we got the AZA award for the Best Buy TV in Europe. So we have one model just below this X2, the so-called City Line C70. It was also for the first time in TCL, awarded by the AZA jury in Europe. So it's a really good achievement and recognition. So now it's the interesting question, is the price? Yeah. Is it a good price? What we do in TCL, we make the technology affordable. Meaning, of course, hard to say, the retail prices are for, I cannot comment on the retail prices. You cannot say this one, yeah? Because every retailer should fix their prices, right? This one is more than 1,000, I guess. This 65 inch will be slightly more than 1,000. But still, 20, 25% below the A brands, you would say. And when you say QLED, are you comparing yourself with an OLED? Yes. So you would say your QLED is a competitor to the OLED? In terms of technology, picture quality, and sound is really on par or even better, I would say. But the price, the retail price, would be twice, I cannot comment on that. But for sure, it will be twice cheaper. This is the Aizah award-winning, is it 55 inch? Is it 170? Aizah award-winner? 55 inch. 55 inch, but we also have it in 65. We also have it in 49 inch, also in 43 inch. This is a very nice value for money TV. Again, with the JBL Sandbar. So compared to the X2, what you see is a JBL Sandbar, much more stylish, much more. You don't know where it is. Yeah, it's the real thing. We hide the speakers, because X2 is very much into performance, masculine design, performance. C70 is much more for your home interior. So this is why we put the mesh here. So is this more affordable than the XS? Yes, it's like medium. Yeah, this is what we call the step-up range. In our UHD range, you will notice we have three levels of range. We have the P popular series, more mainstream, affordable. We have the C series, so that's the C series. This is what we call the step-up. And then we have the XS series, more the flagship. So this is also QLED, also QLED HDR. This one is white color gamut, no QLED, but HDR10, white color gamut. And all the nice Android features that we discussed also on the X. So plus the Sandbar, JBL Sandbar, in a very slim design. What I want to say on the design, we always use real materials on the front. So we are not talking about any plastics here. This is real aluminum or real steel. It really makes a difference because you can achieve smaller dimensions in a more robust and stylish TV when you use real aluminum. That's why we do that. So here we can hold below 500, what can we hold for? Of course, if you talk about a 43 inch, we will be way below 500 euros. A 49 inch would be around 500 euros. 55, not 500. 55 inch will be around 8 to 900 euros. I even hear 799 in some countries because that one was introduced. And you can already find it at 799. So around 800 euros. But again, every retailer will choose their own price. It's not TCL too. But TCL also has a lower entry. So below these models or below the C70, what you could see on the booth, so in the whole 21, is the P series. The P series is also UHD series, more entry UHD series. Also HDR. Also HDR, also Android. Android TV, and then maybe you get 65 inch for less than 1,000, right? Yes, that's the target. All right. Yes, so that range, the P60, you could always come and see it on the booth. It's even still brushed aluminum. Of course, on the P60, we don't have the JBL sound. That would be, how to say, a bit too expensive. So we want to cost down a little and achieve more aggressive price. So consumers should just buy TCL. They shouldn't consider Samsung LG, right? Consumers do whatever they like. Of course, they can always consider the brands. We're just gonna continue growing and selling more of these. And consumers are more and more happy. Of course, this is our plan. This is our ambition. To become number three in Europe by 2020. So when we want to achieve that, of course you need to take market shares, right? But not only in UHD, in all segments. Also in full HD, we are launching very good products, affordable smart TV. In full HD, 40 inch, 43, 49, 32 inch, we are also very strong on these segments. Because this is also where we can grab market shares. But in UHD, we want to position ourselves as the next future brand for UHD. Yes. You should partner with the supermarket. They just get thousands of them in stock and then people just buy them and take them home in a car. Of course, we have two kinds of strategies. We have TCL and Thomson, but this is the core range. But every Black Friday event, we will partner with exclusive retailers to make some Black Friday promotions. Big bulk. In Germany, it could be Amazon. In some other countries, it could be MediaMarkt. Yes, we have this kind of agreement with retailers. It should be every Friday. We have also the Red Fridays. Every Friday at the end of the month, yes. But the TV market is not so, how to say, aggressive anymore in Europe. So the TV market is still growing in some countries. It was, it becomes more stable. Of course, you will see aggressive offers in the coming months. Everybody needs to get a 4K HDR. I can only advise you if you don't have a 4K and also an Android TV. Android TV is really good. It is the best experience by far. All the Samsung, whatever the LG and Samsung are doing, is like a mistake. I will not comment on the competition. I can only say Android is a really good system because everyone has an Android phone, maybe everyone has an Android tablet at home. It's very popular here in Europe and this is the best UI experience. You can connect so many devices to your TV. You can remote, you can have remote control applications. You can have games for free on Android TV. You have so many stuff on the Apple Store. You can rent movies, music, hundreds of millions of contents. So this is the, we think Android TV is the future for connected TVs. Yes.