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Competing On The Basis Of Speed

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Published on Aug 22, 2012

Google Tech Talks
December 15, 2006

ABSTRACT

Companies that compete on the basis of speed create a huge competitive advantage. But going fast is not easy. Speed requires a precise understanding of value: who, what, when, where, how, and why people will love your product. And it means getting value to them without complexity creeping into either your product or your process.

Complexity comes in three basic flavors:
1. Inconsistency - Anything that is uneven, unbalanced, or irregular.
2. Overload - Any excessive or unreasonable burden.
3. Waste - Anything that unnecessarily takes up time, effort, space, or money.

All three flavors of complexity are rampant in software development processes, and you can't go fast until you root them out.

To learn more, join Mary and Tom Poppendieck in a discussion of Complexity, Queuing Theory, and Constant Innovation.

Google engEDU
Speaker: Mary Poppendieck

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