 Hey everybody jr. Fisher here. Welcome. Welcome Hope things are going well for you. Hey put something in that comment section there Tell me what tell me what your weather is ours is getting ready to change dramatically I mean it was like 17 the other day and it's supposed to go down into the 20s and It's supposed to rain on top of that Let's see great day Gosh you guys are going through all this trouble To to to to to Huh, what about that great day to start something new good energy? I agree with you are Opto pack is that right am I saying I'm right? Is there another day for that? Do you have another day? You know, I was scheduling this last night and that's it This is only the Well, this is only I said this is only happening twice your life and tomorrow will be a third time She didn't know what it was and I said that you were alive during 88 88 And you were alive during nine nine ninety nine She was born in 82. So she wasn't alive So I was Hey Advertising You Okay, see if that does away with the echo. I did have a little bit of volume on my computer and that could have been feeding back Let me turn down any of these volumes here That may help some And I did ask there Paul so Bad echo I've been really sorry about that guys see is that helping any let me wait for just one second much better Okay, so that was my fault. That was my fault. I had a little bit of volume on my laptop in front of me And I guess That was what was causing it. You guys are excellent. I really don't appreciate you telling me this stuff It doesn't bother me doesn't hurt. I feel a tail. I want it to be right for you guys I want you to hear everything. I do have a microphone close today Paul, so I'm working on that So I really appreciate it that you guys are helping me out. So anyhow, let's get right into this stuff I do want to talk. It's really pretty cool stuff There's some real benefits of personalized advertising for page search Because it's really going to bring back people's I guess results that they want You're gonna have a higher click-through rate Okay, if you're targeting people and it's a personalized ad the the click-through rates are just through the roof They really are you're gonna also have a lower CTA and that's cost per acquisition and let me let me put some of these Acronyms up there CTR is a click-through rate So that's going to be increased Non-personalized ads don't do as well Because they're more relevant to the individual user. They're there for more likely to be interesting to the user You're gonna have a lower cost of acquisition or CPA Since they're more relevant for personalized ads tend to have a lower CPA Which actually increases the likelihood of your conversions And of course you're gonna have a better ROI and ROI return on the investment All of those benefits mean that you're likely to see more ROI on a personalized advertising campaign from looking at normal non personalized So that's really important. Now how do you leverage personalization and change search search? Well personalization and advertising can go a long way and pay a certain amount, but it's really important to use it You don't want to use it So Now Audiences Where All those matter now related to your location, as well as those that, that note shields more to loyal customers who are looking for a place to eat, okay? So you don't do that. Um, an example, it was, it was in plain language situations, located in Central Park, or New York City restaurants near Central Park, that type of thing. That way, when the people see it, like, more likely it was your restaurant. Let me Okay, Thomas Chappo. I guess we're getting the buzz back now. Guys, I am so sorry for that. I really have no way of controlling that. Uh, Thomas says the buzz is there big time, along within the barrel reverb. Uh, well, I'm really sorry, man. I turned down everything, you know, I could, I could maybe switch microphones. Let me see if the microphone would have mattered at all. I'm gonna switch my audio. Let's go with, okay, starting now, let me know if the audio is any better. I feel like I switched this microphone to the one on my computer. So I feel like it's going to be more echoey. But let's see if that fixes it guys. Give me one second here. This is the joy of doing this stuff live, right? If I didn't do it live, then I wouldn't have to worry about any of this, but then I couldn't talk to you guys. And I like to talk to you guys. So let me know that that has helped some. Put something in the comment section. Let me know if that is a little bit better. He says much better. Huh, that's weird, because usually this microphone is better. Let's see if anybody else is using it. What about Thomas? Paul, let me know. Better now, brother. Okay, well, I'm gonna can this microphone then. That microphone goes away and we're going to just use the one that's on the computer. Can't understand you now. Okay. Wow, it's so weird that that microphone sometimes is the best, then sometimes it's the worst. It makes no sense. Know the audio is better when you change mics. So this is the best audio, right? Give me a thumbs up. It's the best audio. Hit the thumbs up there. Let me know that for sure. If that's the case. Want to make sure that you guys can hear me well. I mean, it's less work not to have the microphone in my face, but I thought it would give you better audio. So I don't know. It's hard to say. It's weird, weird, weird stuff. So anyhow, back to our ad, you know, if we weren't advertising that restaurant in New York City, then of course, you know, they saw it in near Central Park and they're in Central Park and you're targeting people in that area. Hey, it's going to be more personalized. Now, once you have some customer data in hand, you want to send that information into your Google ad campaign through customer match. Okay, this will allow you to target ads based on individual user search behavior. For example, you can use customer match to target ads at users, excuse me, who have purchased something from your site in the past 30 days. So that's a good group of people. This feature is especially helpful if you want to reach out to customers who are likely ready to make another purchase. Customer match can also help you optimize your campaigns by adjusting ad bids based on past customer activity. For example, you can set a bid adjustment to receive more ad exposure to customers who have viewed or purchased items in specific categories. So, you know, depending on what your business is selling, that's really helpful. This feature is great for targeting ads based on what you know about your customer's interest and product preferences. It can also help you find potential new leads that fit within your existing target audience. Let's see here. Thomas says, yes, better now. So let me stick that up on the screen here so everybody can see what he's saying. There we go. All right. So other customer match features will include showing personalized ads in Gmail box, inbox tabs based on customer's data. So yes, Gmail looks at your emails in case you're wondering about that, but you can put ads in people's Gmail if you want. Targeting ads in YouTube segments that are similar to your own. You can do that. You know, you can target other channels using personalized ads on the Google display network. You can do that. So that display network works really well. You can use dynamic search ads. Dynamic search ads match user search terms to your ads to help fill gaps in keyword based campaigns. So when a consumer search is relevant to your product or service, Google will automatically show your ads to the most relevant page on your site that matches their search. For example, this could be like showing an ad for winter boots when a customer searches for cold weather gear, that type of thing. And you can have those keywords in there so when they search for it, your ad pops up. Okay, guys, I am back and hopefully you can hear me. I apologize for that. My computer just crashed on me. Had to get it going again. I am back now. Just wait one moment. Hopefully you can hear me now. Hopefully I am back up on your screen and hopefully you can see stuff. Okay, so I can see myself on my monitor so I know I am back. I apologize for that. My computer just died on me. And I think it has something to do. Let's see here. Yes, you are back. I think it has something to do with 2-2-2-2. You think so? You think that has something to do with it? I do. I think it has a lot to do with it. No, I really don't. I think that is craziness. Really, I am back to this targeted marketing. Interrupted by the microphone. Interrupted by the computer. It is terrible. Another great use of really this personalized advertising is dynamic remarketing. That sounds complicated. But what you can do is you can target ads specifically at users who have visited your website but haven't made a purchase yet. That is kind of interesting. This can be a great way to remind customers what they are interested in and nudge them towards completing a purchase. So that is something else you can do. Targeting returning customers is another great way to use personalized advertising. You can target people who have visited your website before or even those who have made a purchase in the past. All you have to do is in Google you put in the link of your website and you can put it in like, say, Survival Cave Food. Anybody who visited that website within the past 30 days, I can say I want to put my ad in front of it. Google allows you to do that. When you target your ads to these customers, you can be sure that they are more likely to convert because they have already shown an interest in your product or service. So these ads are much better. Now they could cost a little bit more but who cares if they are buying, right? Next thing you can do is you can do geo retargeting. It is a method of personalized advertising that allows you to target people based on their location. You can also use this to target customers in a specific area. Let's see here, what does Thomas have to say here? He says, things are loud and clear. Thank you and thanks for being patient guys. I know it is a pain in the butt when you are watching somebody and they have these technical issues but when you are live it is just the way it is. Is there an email you send for abandoned carts? Yes and it depends on how you want to do that. Now in Cartra you can automatically do it if it is a Cartra page. I just put an extension in my Magento site that sends out emails to people who abandon their cart. I am going to get with my wife today and we are going to work on that. Jessica will get all that set up but we need to send out emails to people who have abandoned their cart. So yes you can certainly do that. I think you know that Paul. I think you just let me talk about that and I appreciate that. In addition geo targeting can be used to target people who are near your competitors location. That is kind of interesting like if you had a restaurant or an air salon or whatever it was. Now the question is can they really be personalized? The answer is yes they can a number of different ways. In the benefits of personalization advertising can result in increased sales and traffic to your physical store locations. If you have a physical store now I don't so that doesn't matter to me but some of you listening may and that is an advantage. So some other examples of personalized advertising and paid are things like target specific locations, past customer behaviors, abandoning carts, all that type of stuff really does matter. Like I said in the beginning. Now have you guys done any of this? Have you done any personalized advertising? Is this stuff that you've tried on your own? Let me see here put some of these other comments up. Am I foolish for not asking my customers for email? I get name, address, phone number but no email. Oh my bad yes. You or me when I started out 2009, 10, 11 I never got email and the reason I didn't I was like what do I need them for and I didn't realize Roy what what a oh my gosh what a profitable thing it is. Literally now I have an email going out this morning between 10 and 11 so it's going out right now and I mean literally it just went out seconds ago. So let's see here what we got going on. Let me get to my emails. I've already made money off it. I mean literally this went out seconds ago. Here's an order right here that just came in and that's the thing. If you use these things I'm telling you about here like emails oh my god if you use emails it's it's a gold mine and the more emails you collect the better off you're going to be because you have more people that you can actually get your message over to and you can do it in a timely manner. You could say well Thursday I want to make some money. So you send out an email Thursday and you make money it really is that easy. Can you target by specific language in a specific area? Way great how effective targeting is today. Yeah yes you can. You can do different languages. I only do English so I'm not well versed in that but yes I know you can do that. You can also put a plug in on a WordPress site. You can also put an extension on a Magento site that changes all the language on your site for particular regions of the world. So if you want to switch your advertising to Rio de Janeiro and you want to have Portuguese in there and yes that's the language they speak there you could certainly do that. That is something you could do. I don't do that and the reason I don't do it is not because I don't want that business but we sell our survival cake food and we cannot sell it in other countries. We can only sell it in the U.S. so that prevents us from doing that but these are really good questions guys. The stuff you bring it up and not only are these good questions but you're going to help other people out because they're going to see this and they had the same question but they were afraid to ask and you guys are asking for them. Let me get another sip here. Have you guys tried any of these advertising things? Have you tried to target? Let me put another question up here. What can you do with all the messenger messages I have for my customers? There is a lot of SMS marketing you can do Roy. If you go into Cartra they have an SMS thing so you can send out SMS type messages to their phone because I think you said you got phone numbers. I'm talking SMS now. Messenger there's Messenger box and I've you know there's mixed results for Messenger box. I did many chat for a while and I was not happy with it. I didn't get good results of it. That doesn't mean it's a bad thing. I'm just saying it didn't work for us. Some people do use a Messenger box. I feel like people don't like the Messenger box because messengers are more personal and they feel like advertising doesn't belong in there so I have not had good results in that. If somebody else has had some good results you know put that in the comment section there put it in the chat section. Can you target former customers from a few years ago if they never opted out of a list? Is it worth it or considered bad practices? Well here's the deal. If they haven't opened your email in years you probably shouldn't have them on your list. If you're using Cartra what that will do is people who don't open your emails around I can't remember if it's six months but it's something like that. They will actually just blacklist those people for you and they'll stay in your file so you're going to do best to just go ahead and delete them and the reason you want to delete them is because they're not going to let you email those people and since they won't let you email there's no point in having them in your system as an email right. If they haven't bought from you have it open your emails they will automatically blacklist those people and what you can do in Cartra is you can go through and search emails that have the status of blacklisted and then just delete them but yeah I wouldn't go after somebody that's years old because if it's years old it's just probably not going to do you any good. You would do better to take your time and try to add to your list than to target really old emails that never got opened. Is there a different tactic for higher ticket items versus lower ticket items? Most certainly like you can't really run an ad and sell a $1,500 item that just doesn't work just never has worked. I mean once in a blue moon somebody may buy but your advertising dollars will cost way way more than what benefit you'll get. If you are selling a higher ticket item you've got to work your way up to it and some people will say well I don't have any other small products well then what you need to do is develop some digital products. Let's say you're selling a $1,500 water purifier. We'll use that as an example. What you would want to do is maybe have some free downloads of PDF that talks about how to check your water for minerals and chemicals and all that and allows people to download that and then maybe you're going to have like a $7 report on water in your area and what the water is like and then you're going to maybe sell them a $50 item, a water filter or whatever and then you're going to work your way up to whatever your filtration system is and that's not a perfectly good example but what I'm saying is you start with some freebies you have some type of elite magnet for your freebies then you have a trip wire which is a lower cost item that you sell them and then you work your way up to your more expensive items so that's basically how that's done but these are these are really good questions. I'm glad you're asking this stuff and I know Paul you're probably trying to help other people out and I appreciate that. Let's see here I think I've knocked out the questions that are in there but it doesn't mean you can't ask some I've still got some time left here so if you guys want to hit me with a few more questions feel free to do so I'm just going to work on my site today I've got some editing to do today I'd love to hear what you're doing I'd love to hear what you're working on what are you working on today you better be working on something today this is Wednesday okay this is hump day this is the day where you're supposed to work really hard let's see here I've got a couple more comments and I appreciate that do you pay to have blacklisted people on your list I like how Cartra helps police your list yeah you do because what happens is let's say you have 10,000 people on your list and Cartra has blacklisted 500 of them because of lack of opening a lack of engagement that type of thing you're still going to pay for those people as long as they're on your list so Cartra's going to keep charging they don't delete your emails and you really wouldn't want them to would you I mean would you want them to delete contacts based on what they think no probably not because you may want to download those people try them a different email provider there may be a lot of other things you could do with them but yes they will continue to charge you in Cartra if you have emails in there that you know are blacklisted today I am going to start targeting the USA instead of just selling in Mexico that's right I remember you were in Mexico and you had I think some diabetic type products that you were selling their Roy if that's correct please let me know and if you want to put the name of your product here in the chat section do it I mean you know there could be hundreds or thousands of people that are going to see it you may get some business out of it that that is a big thing now so if you'd like to put that in the chat section I want you to feel free to do so get my last sip there yeah I know it's diabetic patches do you want to put the name of it of what it is in there Roy if you'd like to put it in there feel free to do so Roy does some diabetic patches I don't know anything about it I don't endorse it but they they're probably great he seems like a great guy but I can't because I don't know anything about it obviously but if you guys want to check it out I would suggest you doing that you know checking out his products and seeing what he's got and Paul whatever you're working on I know you're working on the gray hair club I want to I want to see more stuff about that I tried to put my link in there but it won't let me take it yeah it won't let you put like a dot com but if you just put it in the chat section whatever it is and then tell us all it's a dot com or it's a dot net then we're going to know okay so you can definitely do that but it won't let you put a regular link in there that's just funky the way chat is it will let you do it in when you call it the comment section so you can put it in there currently finishing my lead magnet will be done in short time also working on our lead book called the gray hair revolution getting parts together for other products very cool very cool I want to see it Paul this has been going on for a while I got a pressure you a little bit you always pressured me so I want to see your book I want to see this lead magnet come on now you got to get on the stick make that stuff happen right it's got to happen and I think Roy is probably trying to put in his product now so I'm going to wait for a second until he gets a chance to put that in there hey guys if you're watching this and it's not live you can still be part of the conversation okay you can still subscribe right that's super important to subscribe button turn it from red to gray you can also ring the bell you can do that of course you can what else can you do you can you can put comments in there I'll still come in there and talk to you I answered some people yesterday absolutely great brother yeah I gotta get on to you Paul come on buddy let's get it going man I want to see it I want to see it I want to see it and let me know if you've got any plans for travel Paul we were going to go to Dubai but I don't think we're going to be able to do that we're going to do at the end of this month I think that's probably going to be put on the back burner but that's okay well we can always go to another time so that's something we can do and I'm still waiting for Roy to put his name of his company it's in Spanish that's okay you can put it in there don't worry about it even if it's in Spanish you can certainly put it in there I mean I know some Spanish and a lot of people you don't know if a Spanish speaker is not listening to this Roy so yeah you want to do that and are you from Mexico are you from the US where are you from Roy I'm also curious about that and I'm really curious about your products I really am that's a very interesting thing that you're doing let's see here what else do we have anything else I can answer for you guys you know I would be happy to do so he says it's the vitamin the vitamin is that the vitamin.com is that what it is vitamin.com and I hope I'm saying that right vitamin.com the vitamin see if it's the vitamin.com or if it's .net or if it's .business or whatever it is and guys try to stick with .coms okay that's probably most important thing I'm doing but yours by the way I might go to Los Angeles for a podcast evolutions event in this March bigger event in Dallas this August send me the information on that Paul I'd be interested in that see what that is my wife does a podcast and we're not far from Dallas that may be something interesting for us to do and Texas is pretty open about doing stuff so you know that would be good he says it's a Facebook page okay it's called the vitamin guys so look for that on Facebook and check out his products he's probably got some great products there let's see here we'll make it so we'll make it so but not quite sure what you mean by that one Paul but put in there the you know information about the place in Dallas I'd be interested in seeing that Jessica made one attend something like that guys I really appreciate being here today it's been a great session and you know what more than anything thank you for sticking with me with all these technical difficulties the microphone not working my computer crashing in the beginning I really appreciate that guys that means a lot to me that you're kind enough to give me a break because things get messed up things go wrong and I also want you to realize you know if you're out there working and things aren't going right for you they don't go right for me either that's just the way it is sometimes things don't work out okay and all we can do is keep moving forward CC says thank you thank you CC I appreciate you being here it's very kind of you I appreciate all your participation guys I appreciate you if you would give me a thumbs up that would be mean a lot just everybody in here right now give me a thumbs up that would be really nice and Roy says they do diabetic patches detox for foot patches vitamins and supplements wow it sounds like a page you'd want to visit guys check it out the vitamin the vitamin okay he put it in the chat section there if you're not watching this live what you want to do is click and show chat and then you can go through the chat and you can find his information in there if any of the rest you guys want to put your information in there feel free to do so I would love to have it in there and I know people would love to just see what you're doing I mean everybody everybody's here as a group we all want to kind of share with each other and find out what's going on I hope in the future you interview Jessica and your daughter you know Paul this is the funny thing about my daughter she has become a paid person on Facebook for reels I think it's called reels and Facebook actually pays her now to produce reels she has done some hilarious reels and I got to share some open with you guys at some point they're really good they're really good so I will share those with you and yeah I got to do an interview with Jessica that is super important Paul you reminded me of something you know I really appreciate that that's that's something that I need to do I need to do that real soon maybe we'll record something today I don't know we got it we got to make use of our time don't we so anyhow guys I really appreciate you being here I'm going to wind it down it's been a great group today as always you know the people that are here are so kind so giving so participating I just I can't say enough about you guys I really can't I really thank you so much don't forget to give me a thumbs up if you haven't done so already don't forget to subscribe if you haven't ring the bell ring the bell make sure you turn on all notifications so you're notified each and every time I go live let's see here what else another comment having a business with twins has to be tough Paul you don't know the half of she has a business she also does some data entry for survival care food she works for a real estate company online inputting their stuff she has twins that are one year old and a five year old son and she has a husband and she's cooks at home and does cooking stuff so I don't know I don't know beyond me you know I was her dad I never thought I'd see her doing all that stuff that's a lot of stuff to do but she's doing great guys thank you so much I'm going to get out of here get to work love each and every one of you I'll talk to you very soon thank you