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Steve Wyrick Ford Mustang Daredevil Stunt

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Published on Feb 28, 2014

http://www.stevewyrick.com

Ford Motor Company approached Steve Wyrick to design and create an epic stunt that would launch the 2010 Ford Mustang in a series of webisodes entitled "The 10 Unleashed." Ten celebrities, including Steve Wyrick and Queen Latifah, were given an opportunity to unleash their inner Mustangs. Steve partnered with world-famous drifter Vaughn Gittin, Jr. and created a stunt that shut down the Las Vegas Strip in both directions for a mile. Thousands of Las Vegas tourists watched from behind sidewalk barricades as Steve was chained into a framework by the Las Vegas Metropolitan Police Department, with barely enough room for a Mustang to drive through. Vaughn Gittin, Jr. drifted through Steve and the structure at over 100 mph. What followed shocked the entire crowd. The driver-side door of the Mustang opened and Steve was driving the car.

This was one of the most dangerous challenges ever staged in the history of Las Vegas. The stunt was broadcast on SpikeTV.com and Ford.com and was featured on "The 10 Unleashed" series of webisodes as a marketing tool for Ford dealerships across the country. In addition, a co-branded line of merchandise was developed.

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