 Hey y'all, hey y'all, hey y'all, super excited. I got a special guest today that I cannot wait to introduce you all to. Somebody I've gotten to know now over the last year, almost a year and a half, and not only does he have an unbelievable background, a story of going for your dreams, jumping for your dreams, jumping for your really the future that you want, but he's also become a good friend of mine and somebody that I've learned a lot from. Actually, about two and a half weeks ago, he took me through a little marketing lesson. And I kind of knew what I was doing, and it was so eye-opening to me, especially I've been doing this for a while and realizing that I'm not really specific in who I'm trying to talk to. I'm kind of everywhere. I'm like the shotgun approach. And it was really awesome to see like, hey, if I can really narrow in and focus on who I want to attract and what I want to go after. And it's amazing what will come your way. And so I'm super excited to introduce him to you in a second, you can see him on my screen. But before we do that, I wanted to touch on something is that, I've been improving now for six years. Before Prove It, or almost seven years. I didn't look at myself as a marketer or a business person. I looked at myself as somebody that was passionate to help other people. I had financial goals. What's up Peggy? I had financial goals that I wanted to accomplish. And a good friend of mine said something he's like, but you have to recognize we're in community-based marketing. He goes, yeah, you want to share your product and you got to be passionate about your product. But at the end of the day, you're also in marketing. And I'm like, well, can I market? How do I do that? What do I need to do to become a marketer? He's like, you're already doing it. He goes, you're already doing it. You're just not consciously aware of what you're doing. And I was like, well, okay. So how do I become consciously aware? So what I want to do for you all the day and I'm super excited to introduce Corey to you because he is a marketer, but he actually consciously understands marketing and he's going to give us some really cool tips. So get your pen and paper out. I got mine. Get your pen and paper out and we're going to dive into how do you find your brand? How do you start understanding marketing for yourself to help you share if it's Provit, if it's Ketones or whatever you're doing in your life. How do you do that in a bigger way? So Corey, it's great to have you on. Awesome. Great to be here, Dustin. Thanks for the intro. Yeah. Hey guys, I'm super excited. So give Corey, if you're watching this, replay, watch this live, give him some love and shout outs. He's an absolute rock star, not only worked at the corporate world for PepsiCo, he's going to talk about himself here in a little bit. He's a multiple best-selling author. He has big goals, big dreams and wants to make a big impact in the world. His contribution to our team and community has been remarkable and I take notes from him. So I'm going to encourage you all to take some notes and let's find your marketing strategy. So Mr. Corey, we got a crew of people around the world wanting to know more about marketing, their niche, how to find their target market, maybe how to find their brand. Absolutely. I love this conversation. So I worked for this little teeny company called PepsiCo for a long time and I realized that my higher purpose is not selling people soda and chips but I want to actually help people get healthier. And I found the proof of conversation almost two years ago and I've had the honor and privilege to meet people like Dustin on the screen and a lot of other people in the company. And honestly, the vision of Provid aligns with my higher purpose to help people become the best version of themselves. And so it's just a perfect alignment. And a lot of the experience that I've kind of built in the corporate world has been able to help me in my Provid business. And I would love to share some things that I've learned along the way to really help you grow your own business. Because I think a lot of times, like you said, Dustin, we don't realize that we are a brand. You know, I Corey Calvin brand, Dustin Schaefer. I mean, on the screen right now, if you look at Dustin's name, it says the Keto Pro. I mean, that is a brand, right? That's something that he's created for himself. So what I'm gonna do, I worked in many different roles at PepsiCo in strategy and I worked with the marketing department. So I've worked with some pretty heavy-hitting hitter marketers. And I wanna share some tips and tricks that I've learned along the way that's gonna really help you begin to think about marketing, if you guys are okay with that. So hopefully I have your permission to open it up. I can't see the comments, Dustin. So feel free to chime in, interrupt me, whatever you think, I'm open to that. They are fired up, you should see the comments. Corey's the great guy, I mean, all over the world. So really quick, wherever you're in, if you're watching the live or replay, where in the world are you? We always like to see that come in because as you know, he talked about, you work for PepsiCo, that's a global brand. It doesn't have to be just your neighborhood or your next door, it can be the world. The world now is bigger, it's smaller than ever before with social media, so it's exciting to get to it. Absolutely, so actually I'm gonna talk about PepsiCo in here a second. If you think about PepsiCo, they sell you soda, I don't know if you know this, they have this big chip line called Freolet, Doritos, Cheetos, Toastitos, that's Pepsi. But if you think about it, you see advertisements all over the place. Pepsi is really a marketing company. If you think about it, you're marketing a product for you to consume. Now I'm not gonna go into if it's healthy or not, that's not the point of this conversation, but think about it, they're marketing something for you to get excited about and purchase. Think about what Proovit does. We have an amazing product that can help people, and guess what, we also market it too. Now if you're not a marketer, don't worry, don't let that word scare you because that's not the point of this conversation. I'm gonna show you from very basic things how to really develop your marketing skills. This isn't hard, some of you may be very advanced on this call, and some of you may be very, very brand new, like I didn't even know I was a brand, and that's completely fine. So I'm gonna talk to you at a level where you're learning, and for those advanced people, you're still gonna pick up something really interesting from some of the things I learned from the best minds in marketing. So let me, you know, real quick, just a level set. I started my TikTok account last year. In fact, I started my account, got blocked and started a new account. And over the past year, I built my TikTok account to 56,000 followers, and in the past 30 days, I built my Instagram, I grew my Instagram account by 10,000 followers. Now for those that are on Instagram, you know that's not easy to do, but I've developed a formula and strategy that I've proven that can really work if you just be consistent and stick with it. Let me just say that again, if you can be consistent and stick with it, right? This is not something that just happens overnight. This is something that you need to work at, but it's fun, it's fun to do this. This isn't like work to me. This is something I love to do. I know we don't have a super, super live audience. I can't see the reaction, but I want to ask you some questions just to get this conversation started to put our minds in the right space around branding and marketing, if you're open to that. I understand, let's do it. So I have something in my hand that's this, and there's a little icon on the back. Oh, look at, Dustin has that, but you see this little icon, right? Yes, sir. When you look at that, what does, what do you think about in your brain? I think about iPhone, I think about cell phones, I think about Apple creating a huge movement around the world. I think about black and white, because all their brand is black and white, it's clean. That's when I see Apple. I think about the only way to have a phone is to have an Apple phone or an iPhone. I think of iPhones, I think of music. That's what I think about. Okay, good. And all of you listening in, you're thinking of something when you see that, you're thinking of something. Okay, now what do you think about, when you see this? Oh, Starbucks. What do you think about? Coffee, I think about the smell of coffee, to be honest. I think about a really cool corner store where people are sitting and drinking and socializing. I think about a really cool brand that literally disrupted the whole coffee industry and changed the way people look at coffee and will spend money on coffee. But ultimately I think about the smell, I think I smell coffee and I think about going into a Starbucks anywhere in the world and having a cup of coffee. I love that. I think that's one and we'll move forward here. But when you see this, what comes to mind? Oh my goodness. Tiger Woods, Michael Jordan, just do it, not just do it, sorry. Gatorade, I think about sports, I think about football, I think about the sidelines, I think about the yellow canisters sitting on the sidelines of playing college sports. I think about the red and yellow, because back in the day, that seemed like the only colors we had. It wasn't even a flavor, it was a color, red and yellow. The red one, I want the yellow one, that's what we called it. Absolutely, I love that. I actually worked for Gatorade for a number of years and all those sideline cards I paid for, I managed Gatorade's advertising budget, which was pretty awesome to do. Anyway, side change it. But what Dustin just did and what you all did listening in is you began associate, when you saw an icon or a logo, your brain has been trained over time to recall things. If you had never seen this logo in your life, you would be like, it's the letter G with a lightning bolt in it. But Dustin immediately knew what this was, because he's an athlete in college and obviously he, and for those of you that are not athletes, you know what it is, because why? It's because it's in front of you. It's in front of you through advertisements on TV. It's in front of you through advertisements in the store. You know what that icon is or that logo is without me even telling you what it is. It's because you've been trained to remember what it is. And you have an opinion. You have an opinion about what that is. It could be a good opinion. It could be a bad opinion, but you have an opinion. Okay, and we can even do that for people. So I know we don't have a live audience, but if I were to ask someone on this call and I would love to see comments, if I said, hey, when I say the word the keto pro, what words come to mind? And if you went through the chat right now with Dustin, you can call him out. I don't know, people are alive in there. I would love to hear some of the words. If you have some people alive, we'll see how it works. Yeah, so if I say the words keto pro, the keto pro, like what are some words that you think about? When you're on a page, Dustin Schaffer's Instagram page or his Facebook page, you see the keto pro and you're gonna be getting something. Now again, it's the same thing that Dustin just did with Apple, with Gatorade, with Starbucks, because Dustin is a brand. And I want you to begin, this is the takeaway. If you don't get anything out of this conversation, I want you to know that you are a brand. Now, some of you may have taken a personal branding course or you might have some training in this through your corporation. I've had a lot of training in this. And I began to realize as an entrepreneur, as an independent promoter with Provit, I am a brand. Now, yes, Provit is a brand, right? But really, if you think about it, what are people really purchasing when they purchase ketones from you? I mean, Dustin, maybe you could share this, like when someone's purchasing ketones from you, yes, they're purchasing a pack of nat or something else, but what are they really purchasing from you, Dustin Schaffer, the keto pro? They're purchasing an environment of education, of I would say, even inspiration of improving their overall health. They're not just drinking ketones. They're getting the ability to be around somebody that wants to make the world better and wants to help them get better and wants to see them pass that onto their family. So they're getting so much more than just a pack. They're getting a community and they're getting passion, I guess, would be the thing that they're getting from me. They're gonna get recipes, they're gonna get things mostly from my social media. And so I don't actually do a ton of coaching, like one-on-one, I don't do the coaching, I just try to give them inspiration to live the best life they can. And why are they purchasing from you versus someone else maybe? That's a great question. Actually, we have a funny idea to do a live with somebody and they chose the other guy than me. And it was really funny. I love her story, Samantha, and I asked that and she goes, I connected with Rory more. She felt a connection. So why somebody might buy from me or why they might buy from Cory rather than me is that they connected to my story, to my brand, the message I'm putting out. I have crazy high energy sometimes and that's a distraction for some people. They don't like that. They're like, this guy's intense where somebody's a little bit more calm and relaxed. They might go, wow, I can really connect with that young lady. I love that she loves cats. So I think people may be detracted from your energy but also it's the opposite. Very much so. People are also attracted to that energy. Correct. I think you nailed it. People purchase stuff from you because they trust you. And you said the word brand, they trust you as a brand, as a human being. When I first started getting into this proof of business and many of you can relate to this, the number one thing that I heard is, Cory, I don't really know much about this and what you're saying sounds cool, but the reason that I purchased ketones was because I trust you. I had already developed some sort of brand along the way for people to trust me to purchase. So because I, as an influencer, as an entrepreneur, as a person, as a brand, because I shared that with them, they wanted to also use it. And so that is the concept of branding. And what I'm gonna do is that over the next, I don't know how much time, 10 minutes here, I'm gonna help you understand what is your brand. You may be asking yourself right now, okay, maybe when I asked Dustin, what do you think about what Dustin Schaefer's brand is, or Cory Calvin's brand, by the way, you can follow me on Instagram if you want, just selflesspitch at Cory.Calvin. But if you do follow me, you're going to quickly realize that my brand is way different than Dustin's brand, which is awesome because, I mean, we're different people. Just like you're different from the two of us. And I want you to begin thinking about remembering that you have some unique talents, abilities, stuff, characteristics in your life that make you unique to me versus me, right? Or versus Dustin, or versus your neighbor, or versus another proven promoter. A lot of times we love to compare ourselves to other promoters in the system, right? And say, oh, well, they have this and they have that. But it's, again, it's they have a unique brand, just like you have a unique brand. And so what I want to do is I want to walk you through some actual sizes to help you begin understanding what your brand is. Is that okay, Dustin, to go ahead and do that? Absolutely, and right before you do that, I just want everybody to know, like, I didn't know what my brand was for four years of proven. The first four years I was all over the place, I'm kind of this, I'm kind of that, I don't know where. And I didn't realize, I still had a brand, I just didn't realize what it even was because I didn't actually take time to understand it. Now I understand what my brand is and it's way more fun, like you said, it's fun when you kind of start to understand it. So be patient on the timing of figuring this out and definitely take some notes because Corey's gonna drop some nuggets for y'all. Yeah, so I think the first step, and we're gonna go through just the first step now, and I think Dustin, if we have time, we may take you more on an advanced step on step two, how to really leverage your brand. So I think before you can start, you know, going on Instagram or TikTok or Facebook or social media or even out in the world, I think it's important to know what your brand is instead of just posting a bunch of random stuff, right? Because I think a lot of times we like, we're so excited about, oh my gosh, I just joined this proved opportunity, I have to share with everybody, I just start posting all kinds of stuff. And that's cool, but what happens when people start seeing all this random stuff, like they've known you for a while if you've had any followers and all of a sudden you're posting all this stuff and it's like, who the heck is this person? I thought I was following this person and now I'm following somebody else that's posting all kinds of this ketone stuff and that's weird, but I wanna follow this person. So what I'm gonna do first is step one, let's help you identify how to discover your brand. And then step two, how to begin using that on social media to drive engagement, drive followers, building, and then even step three, and I think, I don't know, maybe this is a separate training of how to utilize, improve it in that brand to drive your business forward. But you gotta follow the step one, step two, before you can get to step three, because if you don't follow step one, it's gonna be all over the place and no one's gonna really know who you really are as a person. You might not even know who you are as a person and that's okay, this training's gonna help you do that. So let's get started. I actually have two, maybe even three, Dustin, we can come up with at least two ways for us to begin discovering what our brand is. Now, the first one, the second one is, you can do some homework and figure it out, but the first one's actually super simple and this is something that Dustin actually taught me, whether he realized it or not, but it makes a lot of sense and this is something that I've done, I just didn't realize I was doing it until we actually sat down and did it. Now, you can either follow along on your phone, if you're watching on the phone, just take some notes and do this later, but what I want you to do is I want you to begin asking yourself, what are the characteristics that represent me? And so the first thing is, I want you to actually start writing down some nouns that represent you. So the first step is, number one, nouns are like, I am a man, I am a son, I am an uncle, I am a promoter, I am an author. So what I want you to do is just start writing some things down and we're gonna narrow down this list to really discover your brand, but I think it's important for you to realize that you actually have and represent a lot of nouns. You may be a colleague, you may be a mother, maybe a grandmother, maybe you're a dog dad or dog mom. You might be an amazing father, right? You have a bunch of roles that you play in your life every day, whether you realize it or not, and we flip between these roles so quickly, we don't actually stop and think, okay, now I'm in mom role, before I was in improvement promoter role, now I'm in mom role, and now I flip back to improvement promoter role. But we do this so seamlessly, we don't think about it, but you technically are wearing different hats. It's kind of like if you had a row of hats in front of you, you're like doing this all day long, right? It's just, that's what we do. You might be a bus driver, right? What is your career? You might be an influencer, you might be an actor, you might be someone that inspires people. So write those things down, and it's okay, there's not a number that you need to get to, but just begin thinking about who you are. Why they're doing that, I'm gonna read off my list that I made after our little last session that we did a couple weeks ago. So, and actually I just added more to my list since you've been talking. So I'm a husband, I'm a father, I'm a fitness professional, I'm a travel addict. I love traveling on my health nut, Keto Pro. I wrote travel down twice because I'm so passionate about it, I'm so passionate about it. I love, I would say I'm an inspirational speaker. I love doing yourself projects, I'm one of those people like I kind of like a hand, I like to be a handyman. I put warm vacations, that's how much I love to travel, you also might, but I'm a traveler, did I say that yet? I love to work, I'm a worker. I'm kind of classified as a worker. I'm a mentor of younger people, of younger generations. So those are just a few that I put down just so if you guys are writing some down yet, a little bit of time to write them down. And in the chat, feel free to put them on. I know Natalie, she just goes, I literally just said, who am I? And I think that's a great exercise, Corey, for people just to start to identify all the amazing things that they are and that they can do and they're doing. I love that. And actually this is gonna be a tip here. We'll go into this before a little advance, but I think you can actually begin asking people, if you're stuck here, you might wanna reach out to five to 10 friends and ask and say, when you think of me, what do you think of? Don't give them any, don't lead them down a path at all. Just keep at high level and just have them go. Don't give examples, don't say am I this or that. Just have them, whatever comes to mind, I think it's gonna be important for the people that know you best in your life to help you with this. So that could be a really good task for you to do right now or after you watch this is send it to 10 people, email, text, hey, when you think of me, so-and-so, Corey Calvin as a person, what words come to mind? Send me at least five words or three, whatever you want. You can be anything. Now remember, we just worked on nouns, but what Dustin also did is another thing you could do is talk about what adjectives you are. Now for those of you that have made an I am statement, you've done this exercise before in a different way, you've identified the nouns and then you've identified the adjectives that describe you. So Dustin said something about Inspirer, right? He's an Inspirer. Now that could be a noun or an adjective, but he inspires, right? He's inspirational, he's motivational. So all those adjectives that you can describe yourself, feel free to write those down as well. And then get that list back and see if that makes sense. Now, most likely your friends and family are gonna give you the honest answer, okay? If someone comes back to you and says, well, you're kind of sarcastic, probably are sarcastic, but I want you to begin thinking, how do I leverage sarcasm in a really cool way because that's an amazing thing for social media. In fact, that's actually, I wish I was more sarcastic because I wanna be like funny. People follow funny people. So think about if you're sarcastic, if you're funny, that's awesome. You're gonna use that to your advantage here and kind of step two, okay? So write down all those words and then take a step further, ask some people in your life what they think of you, easy. You could even take it a step further if you wanna open it up to your entire social media. Now this is, I learned this from Norma in Nashville at the Mastermind event and I've seen people do this before. It's an awesome idea. You could literally post a picture of you smiling or even just text with one of those colored backgrounds. When you think of me and list your name, what words come to mind? Leave it in the comments below. Now again, you're being very vulnerable but I think it's an amazing exercise because people are gonna say all kinds of stuff. Now it depends on if you trust this person or not, depending on if people might just be funny. So you might get all kinds of answers that may not be very specific. So that's why I think five to 10 friends, close people in your life are gonna give you the real raw answer, not just something funny because it's a comment on Facebook. So just, there are different ways to do it. Just make sure that you know if you make a post, you have someone that you kinda know make a comment. However, that kind of person that kinda knows you, think about it. Most of the people that you are attracting outside of your close network, they kind of know you and this is where branding comes into play. So think about that. Cory, I think that post is actually more about, especially if you've been doing this for a while. If you're brand new, maybe you're kinda just getting everything figured out but if you've been doing this for six months, I think that post is valuable because you might go, oh, I didn't even, I thought I was saying this and you're, they're seeing this and you're like, oh, that's not aligning what I was intending. So I think it's a really, now beware you might get some, my friends from high school are gonna tear me apart with things that I probably don't want them to say publicly but hey, listen, that's just fun. That's just, I'm gonna do it anyway. But I think that's true. I think that you are gonna get a lot of information which is good. Now, obviously you have to kind of narrow that down but I think there is a point there. There's a lesson there that someone that kinda knows you on the peripheral, that person is only knowing you through what you're sharing on social media which is really interesting because that's really what branding is all about. You branded yourself already, whether you know it or not and that's gonna be the honest feedback of what you want. Now, if that's not something you, who you are and what you wanna be, well, maybe now you begin thinking about when I post things, I need to actually stay on brand and not go way off brand. Stay in your lane before you told me, you said stay in your lane. Stay in your lane, stay in your lane. I love to say stay in your lane. And what I mean by stay in your lane is that there are so many, there are so many lanes that you could be. Now, for those of you that have just gone on Instagram and posted all kinds of stuff, you realize that you've created this vast highway. No one really knows what lane you're in because you're always in all these 10 lanes and it's like, who is this person? They're all over the place. Posting things about dogs and travel and food and everything, memes and political stuff and funny things and random thoughts. No one really knows because you're all over the place. That's okay. But now you begin thinking about like, maybe I wanna narrow that in. And I'm gonna give you an analogy, and Dustin, if I forget, the Gatorade analogy about the bullseye. I wanna do that very end because I think it's really valuable. But let's, so that's really step one. Just start writing down words, asking some friends, getting collecting data. That's really the step, okay? Now, I wanna take you into a second way that I think is really powerful because you may, and Dustin said something earlier about, you may not really hear, you may hear something from somebody and never have thought about that as my brand. And I think this next exercise is going to be very powerful for you. And I did this with Dustin in Cancun, wherever we were at Ishikare Resort last year. And this is a powerful, this really opened my eyes to a lot of things. And it was at that moment when I started, I said, Dustin, I'm gonna grow my Instagram account to 10,000 people by my birthday. Now that was May from January. I didn't do it by May, but I did it in a year. And now I'm at like 17,000 or something. So anyway, it can work and it does work. And so here's the exercise. I want you to open up your phone to the social media app that you love best, that you look at the most. Now, mine's a mix between Instagram and TikTok. And for the example here, I think if you're on Instagram, now here's the thing, I wanna clarify. It might actually be better for you to find the account that has the most followers because that's gonna give you some content. Now at TikTok, it doesn't matter because you're getting, you could click on the For You page and you can get all kinds of stuff that's catered for you. So TikTok's actually already helping you figure out what your likes are. I'm not sure if Instagram does that, but it doesn't matter because it's based off who you're following, I think, on Instagram. Maybe some hashtags that you've actually clicked on before. So I want you to find the app that either Instagram or Facebook, whatever has the most followers or TikTok, I think it's actually easier to do on Instagram personally. And you're gonna go to the search page. Actually, no, you're gonna go to your home screen. Sorry, the button at the bottom is your little home screen. I wish I could get this on here, but it's your home screen at the bottom. Click back. I did this the other day and it's not your personal page, it's not your page. It's what you see from everybody else, just everybody. Correct. So if I'm scrolling through Instagram, I'm seeing what all the people that I follow or whatever is coming to me is on my feet, okay? So what I want you to do, and this is the exercise, you know what scrolling is and think about when you are right before bed or right in the morning when you wake up or maybe you're on the toilet, wherever you just sit in there and like wanting to see what's happening because you have a couple of minutes to rest your mind I call it like aimlessly scrolling, you're just scrolling. You're not, there's no intention, there's no goal, you're just kind of going through, okay? That's the mindset I want you to get it. Here's the task. What happens when you're scrolling and all of a sudden you see something that just catches your eye that makes you stop? You know what I'm talking about, Dustin? Oh, very much. So you're scrolling and scrolling, because think about it, you're not stopping at every single post you see, that's just not what we do. I mean, if you do, like, wow, you're really into it, awesome. But I don't do that. I just scroll and then when something catches my eye, I stop. What I want you to do is the first, and you could do this for 10, but I would say at least five things that make you stop, it doesn't matter what it is. The first five things that make you stop, I want you to stop and screenshot it. If you don't know how to screenshot on the iPhone, if you click the two buttons on the side, it takes a picture of your phone. If you don't know how to screenshot, just write down what it was and what the message was. And if you don't have an iPhone, get an iPhone. Exactly, because group texts are messed up when we add you to a group text and it's weird. Anyway, so I want you to write down what the image was or better yet, why did you stop? Was it a color? Was it an image? Was it video? Was it a meme? Because it was funny. Was it a saying or a quote? Was it a picture of a dog or a picture of a baby or a picture of food or a picture of travel? I want you to do, look at that, dude. So I want you to stop and if it's a video, that's okay, just screenshot it and you have five images. If you wanna go to 10, that's fine. But here's another tip. If you're stopping at the same type of thing, don't screenshot it twice. So like if you stop at food and then you go to food and then you go to food, I want you to find five different topics that make you stop or five things. Maybe it's the color purple. Maybe it's a picture of a landscape. Maybe it's downhill skiing. Maybe it's a cute little cat. I don't know, maybe it's a picture of your granddaughter or your child or something, right? So that's really the exercise. Now, you have five different things, five to 10 different images that you stopped at. Now, if you probably understand what I'm gonna tell you about now is there's a reason that you stopped. It's because you liked it. You thought something was cool about that that I wanna learn more. Now, I want you to pause with that thought and if you can, think about on social media when you're posting something, think about the person that doesn't know you and is scrolling just like this on the toilet and they see something that you did. Who is that person and why did they stop at you? It's because they saw something that they liked. Think about that. Now, I want you to really put the two pieces together and I'm not gonna say like something like the Me Too movement but it's the same concept that you have some amazing characteristics and traits and likes and things in your life that make up who you are, who your brand is. You have fun sharing those things with other people, most likely because you liked it, you liked those things. When you're attracting other people, you want to attract other people that stop and think, oh, that person likes snow skiing too. Oh my gosh, this person's dogs are adorable. I love dogs. Oh my gosh, their grandchild is so gorgeous. Oh my gosh, what's her name? You know, people stop on my videos because they're funny. I smile, that dude has a nice smile. I wanna know who that is. Okay, who is this guy? Guess what they're gonna do when they see something they like? Dustin, any idea? Heart. Hearts or? Like or comment. Or like or comment or even better? Save, share. Or even better? Reach out. They're gonna follow you. I'll follow, I forgot about that one. Yes, follow. What do we all want to grow our social media account, y'all? We want followers. They stopped at what you had to offer because they were like you and you were like them and you had something that attracted them to you. Now I think in the ketones world, the proven world, we get all like, oh my gosh, I have to post the flyer because it has the discount in the product. Think about this. If you're scrolling through Instagram, aimlessly scrolling on the toilet again, put yourself in the mind of somebody else and you come across one of the flyers that you posted which I'd recommend not doing if I were you. Maybe in a story but that's more advanced and we can talk about that. You're scrolling through and you see a flyer but they don't know who you are. They see a flyer. What is going to happen? Dustin, just most likely what is going to happen with that person as they're scrolling? Two things, they're gonna either skip it or if it's on their feet a lot, they're gonna unfollow that person. Ah. Because they don't like, they don't want, maybe they're uncomfortable with it. They want ketones but they just feel uncomfortable because they don't want to, they want to just see your face, they want to see your smile. So they're either gonna skip it or they're gonna unlike you. Dustin, how many times have you spoken with people? That's good, that's ask enough. That's ask, if you ask 10 people, actually I'm gonna ask you this. When you get on Instagram, I like the toilet because it's kind of fun. You're on the toilet because you're just wanna relax a little bit and you're scrolling. When did you ever get on Instagram to think this? Oh my gosh, I can't wait to get on Instagram because I wanna buy something right now. Never, ever. When have you gotten on Facebook and like gosh, I can't wait to go buy something on my phone? Never. Doesn't work. So remember that. I know it's exciting when you're like, oh my gosh, I gotta share like everything but think about it. People wanna per, go back to the very beginning of the conversation, Dustin. Why do people wanna buy from you? Because they like me, it's about, they like me. They like what I believe in, they like who I am. That's why they like you. It's not because I'm- The reason that you've attracted them is because why did you attract them in the first place? Because I've consistently shown them who I am every single day, day in, day out. 100%. If they see my page, they know me. Can I just jump in for one second? I did a little experiment with a small group of people and I went to their face, I went to their Instagram and I go, go to your personal grid. And Instagram was easy because of the way it's set up. I go, go to your personal grid and I go screenshot just the wall, like screenshot your wall. And now look at that and tell me who you are. And if you can't list some of those things on those nouns that you talked about, then you're probably missing the boat here a little bit because it was like, oh my goodness, like it's 20 different things on that one wall and it was really confusing. So that the person's confused. They don't know you yet. I love that clarification. Mandy Mitchell has done trainings like this before where I think if you've done this and if you go to challenge.com, force.go, you've done the attraction marketing. She's gonna talk about how you don't wanna, you don't want your page to be a billboard of ketones, right? Just like Dustin said, if you snap your picture of your grid, if it's all one thing and someone sees that, they're gonna immediately think you're trying to sell them something. Just like no one ever got on Instagram or Facebook to say, I'm gonna buy something today, right? Do you see the mismatch? Do you see how you're not gonna attract anybody by doing that? I mean, you might attract a couple of people like your grandma or your niece, but you're not gonna attract someone that really is interested in buying. They already know about ketones. They don't need to know. They don't need to know from your Instagram. Right. So that's, I think, an important concept. Now, people might be asking, okay, Corey, are you saying I should never post about ketones? And the answer is that's not what I'm saying. This is a branding conversation. So step one, what is your brand? A lot of people listening to this, part of their brand is weight loss or transformation. That is cool. Guess what? You're gonna be posting something about your weight loss journey or your transformation journey. So you are gonna be posting things about that. I'm an author. I'm a best-selling author. Guess why I started using ketones? Not for fat loss, for my mental clarity. Guess what I do every time I make a post about my book? Thank goodness for my magical fuel. Like this stuff has allowed me to write in the afternoon and I've never done that in a long time. That's a ketones post, y'all, but I'm writing about my book. I'm writing about me being an author. So I want you to remember that this isn't in your face marketing, like you gotta buy my product. I want you to remember who am I as a brand and stay in your lane. So let's go back, you're probably thinking like, okay, Corey, maybe screenshot five images. What do I do with them? Well, it's pretty simple. Think about what that means for you. And I want you to start writing what those are, add those to your list of the 10 nouns or whatever you wrote down, add that to your list of what people said. Now you're beginning to funnel down through what your brand is. Those five images that you stopped at are things that you like, things that probably represent what you are as a person. Those are the things that you should post about. This isn't rocket science, y'all. Just like I said at the beginning, my brand is way different than, I'm trying to do this, I can't even, it's like the opposite. I don't know. This guy's brand, like, I don't know. It's like the scarecrow of the Wizard of Oz. I'm like, I don't know which one I'm going to. So Dustin's brand is way different. He's going to stay in Dustin's lane. He's not on the highway of whatever. He's in his lane. And guess what? I'm next to Dustin in my lane. Our lanes are different. Cause Dustin is posting about what is his brand. And what I'd recommend is I try to get down to four or five things. I was just going to ask you that. So Dustin, like, you know, when we went through this exercise, if you could, cause you read a long list of things. Now here's the thing. I don't want you to post. I think that's too many. I think posting about 10 different things all the time. Number one, it's confusing. Number three, it's a, two, it's a lot. And then you're like, okay, what do I post about now? What you're beginning to do is make almost like a schedule about what you're going to be posting. This is going to help you. So some, a lot of times people get to Instagram, like, okay, I know I need to attract people today. I know I need to post, but what do I post? Right. We're giving you the answer right now. So Dustin, when you went through this example in Nashville, and I don't, I'm putting a spot here a little bit. When you do this exercise and you have all these things, did you write down like four or five things that really are what you love and who represents you? Right. I did. So I was telling Corey in Nashville, I was the shotgun guy. Like, I, you know, I've been through this stuff. I'm just telling you. I, and, and I don't want to say that as a, yeah, I want to say this as like full transparency. I'm learning and figuring it out. So if you're brand new, it takes time and be patient on this journey. And I think the more that you can hone it down meaning that I was shooting out like my kids. Ironically, when I post about my kids, I get way less engagement. My kids are not a good attraction piece for me. And I'm, I'm, hey, listen, my audience is telling me that that's not where they want to do it. I do a lot of stories with my kids now. I don't post them on the grid because it just, it slows down my, my, and I know that sounds weird, but I haven't also fully committed into the kids side of it. I haven't, that's not my main focus. My focus is to build a big brand in business. So when I wrote down my whole list, I had like 12 things. And then I broke that down. And so when I look at my keto pro page, I'm the keto diet, keto drinks, education and transformations. It's four things. So when, Corey, I'm going to tell you a secret. The greatest thing about the simplicity of, I have four things. I'm going to do this look. That looks kind of funny. I'm going to do four things. Is it's easier for me to post now because it's, I know, I know, like, it's so easy. I'm not, when I was everywhere, I didn't know what to post. When I had more things to post about, I didn't know what to post. Now I have less things to post about, less like topics I'm focused on, my lanes. It's easy. Like it's super, super, super simple to me. So I think the more that you hone it down, I would even say three to four. The more it's like, I got a post on this. And I'm going to, I'm going to ask you a question before I say anything else. I get this a lot. I feel like I'm posting about the same thing all the time. Is that, is that a problem? Does Gatorade change their commercials every week or do they post the same commercials over and over and over again? I like this leading question, Dustin, this is good. So I think it's completely fine. And here's why. I mean, you might have a, when you were saying what you were saying earlier about your kids, there was probably a lot of moms out there like, oh my gosh, if I don't post about my kids, I'm a terrible mom. Right? You're probably thinking that. Like, oh my gosh, I have to post about my kids because, because some of you look, it's not that you don't love your kids. I want you to put yourself in an entrepreneur mindset. You are an entrepreneur. Right. Your social media, when you became an entrepreneur, became a business account. You use social media. This is a tool for you to grow your business. Now, look, I totally get it. You can post about stuff in your life and your family. If that's in your lane. Right. But stay on, stay in your lane. If family is in your lane, then cool. Because Dustin's narrowed down the five, four or five things that he likes to talk about the most. Now that doesn't mean he doesn't love his kids. That's not the point. That's not what we're saying here. But I think the answer to your question is, yes, stay in your lane. Because what's gonna happen is Instagram, TikTok, I don't know about Facebook, but Instagram and TikTok are going to reward you for staying in your lane. That's what happened to me over the past month. I stayed in my lane and Instagram was like, okay, cool. This guy's posting about all the stuff in his lane and I'm gonna start pushing out to more people. Bloop, 10,000 followers. Because it was pushed out, because I was consistent. I didn't go off and like, I really wanna post about this. What happened when you did do that once? What happened? I won't tell you what the post was, but tell them what happened when you got out of your lane. So I made a, I was grown about 450 to 500 followers a day in January, and I made a post outside of my lane. Let me just pull up the graph in Instagram. It's actually, you can, it's very obvious. And I'm trying to build it back, but I went, I basically went against my own strategy. So don't do what I did. Let me just change this. Let me do 30 days update. This is, this is, this is absolute gold y'all. And I have a, and I have a big, I have a business account for all these on TikTok or on Instagram. So this is why I can see, I don't know on a personal account you can't, but I don't know if you can see. Yep, I got you there. Look at that. So I was getting about 400, actually it's over 500 followers a day. I made one post outside of my lane. Look what happened. Wow. Instagram's like, bloop. You deviated from your lane. We're going to penalize you. We're not going to show you, show your account to more people. Now what's happening is so I got down that little graph and just so you know, let me go down to like, if I can do 14 days, because I think this is really interesting because it's starting to work again. I said, okay, Corey, get back to your lane. And now I have to work at it. So every day I'm like, let me get back in my lane. So this is what happened since you can see the low number and it's starting to go up. In fact, yesterday I just got over 150. It's starting to go back up because I'm going back to what I'm telling you on this call that you should do. So Instagram's now saying, okay, we put you in a little jail for a bit because you went out of your lane. And now because you're staying consistent within your lane, we're going to start rewarding you and giving you more followers. Because it's the reason I'm getting more followers is my content's being pushed out to people that like those same hashtags, which I think is an advanced part of the training we'll get to. And let me say this, this is what I was talking about the bullseye. So I worked for Gatorade for a number of years. Yes, Gatorade is owned by Pepsi, really cool brand, loved it. But think about as an adult, when you pick up, I mean, some of you probably still do this and that's okay, I'm not going to judge you, but if you pick up a Gatorade and you drink it, well, there's probably a reason why you're not, Dustin, tell me this, as someone that's close to our age, I'm not going to give away our age. If you picked up a Gatorade, why are you picking up a Gatorade right now at your age? At my age, I'm thirsty. Yeah, okay, yeah. I like the flavor. Are you doing it to improve performance? Not even a little bit. So when you think of Gatorade, Dustin, when you think of the advertisements you see at the Super Bowl, if you're going to see this, when you see advertisements on TV, what? Again, this is brand, Gatorade has a brand. We talked about this earlier. What do you actually see when you see Gatorade's advertisements? It's all sports focused. It's on the sidelines. It's somebody drinking. It's an athlete drinking and sweating. It's all, you know, somebody looking. Athletes drinking and sweating. Is it hard hitting? Is it like hard hitting? Yeah, oh, it's in your face. I get excited. Let me ask you this. Yeah, do they show a dude, a guy that's around 40, sitting on his couch with a Gatorade, like, oh, I just need a relax, I need a drink? Never. Have you ever seen an advertisement for Gatorade that's remotely close to that? Nope. But guess what? You're drinking it, right? Right. So I'm not. Yes, in general, the 40-year-old couch sitting. Not you, but let's say, you know, think about when you've gone out for a night of drinking for those of you that drink alcohol and you're like, oh, my gosh, guess what you do the next day besides drinking mydoplex. Now we drink mydoplex, we're like, we don't need Gatorade. Right. But most people will pick up a Gatorade like, I need to have a Gatorade to get my electrolytes in, right? Yep. They're not 19-years-old, a hard-hitting professional elite athlete, which is what all the advertisements are for Gatorade. We, and I'm giving you a big top secret, what I learned in the meetings with Gatorade is we pull up a bull's eye. Imagine a bull's eye. Circle, concentric circles with circles is concentric. They're not overlapping, right? Anyway, I'm not a GM, I don't know a lot about GM treatment. Anyway, you know what I'm talking about. In the center is a red dot and then outside of that red dot is a ring and outside of that red dot, that ring is another ring and outside of that ring. So you're doing these rings, right? If everybody's doing bone arrow or axe throwing or whatever you do now, you know what I'm talking about. It's a bull's eye. Gatorade's plan, this is all the time, not just some of the time, they wanna hit the bull's eye with their advertising every single time. Every advertiser that you see is hard hitting, athletes sweating. I gotta tell you, over 60% of Gatorade sales don't come in the bull's eye. The people in the outer rings who were adults that used to drink it buy Gatorade. That's 60% of Gatorade's purchases. My point with all of this is that you're at, they stay in their lane 100% of the time and their sales go up. Just like when you stay in your lane, your brand, people are gonna now at the end with, in a year from now, if you do this or even six months from now, when someone asks you who you are, they're gonna know right away because they see you every day. They're gonna know who you are. People now know me, who Corey Calvin is. I should get this as weird. I've actually met people that have never met before. They come up to me randomly. Oh my God, you're that dude from Instagram. I know exactly, like I love your smiles. I love your books. I don't even need to tell them who I am because it's all my brand, my five things. I hit it hard every day and I'm being rewarded for that. So that I want you to think about you as a brand, you as a bull's eye. Those five things I want you to hit at in the center. I'm going down because they have cameras up like in the center. And then guess what happens? You're gonna have other people. This is the point. I'm gonna use Dustin's example. Dustin's outer ring as kids. Right. Doesn't mean Dustin doesn't love his kids. But he's not hitting the bull's eye. Are people gonna see in Dustin's stories maybe with his kids in there? Yeah. That doesn't mean his posts should all be about his kids unless one of his five things is his kids. And then a mom or a dad follows him like, oh my gosh, I love how you take care of your kids. I'm the same way. I want to follow you, blah, blah, blah. And we can talk about, I think part of the strategy and this kind of wraps up at least the two ways is, you know, first, you know, I want you to think about the top 10 things of nouns and adjectives that represent who you are. I want you to reach out to people if you need that training. And then the second thing is, or third thing really, is the screenshots that you made, write what those topics are down. You know, like I said, that it could be the color blue. If you like all blue things, guess what? You could create a brand where all your posts are kind of a blue tint. And when someone looks at your grid, like, oh, I love this girl. All of her things are kind of tinted blue. That's really cool. I'm gonna follow her because follow these steps first. Again, we talked about identify your brand. So that's really all we've talked about. I think the advanced part of the training is, okay, now how do we leverage that brand that you have to really begin to grow your social media and then what leads to is growing your business through sticking on brand in your posts. And then we can talk about how to leverage stories. And that could be another training that we do. How to leverage stories to really grow your business, which is what I do every day. Awesome. So, hey, let's do this. I think that that'll be, we could literally go for another hour around the other stuff. This is what I'd love to do is I think, because just so you're full transparency, we're in Nashville and we're in the room and we had a mixed people. We had people that have been doing social media building their brand. And then we had another group of people that were just trying to figure it all out. Like where I would say majority of people are out are just trying to figure it out. What was interesting is that the individuals that have had success in growing a brand, they were starting to think advanced really fast and they're asking all these advanced questions. And my realization was, I have one gift and one gift is to sit back and listen and watch what people do because people will tell you everything that you need to know if you can listen to what they do. And the reality is all the people that were more advanced needed to go back to the basic and hone in on their target. They would have more success focusing on getting back into their target being the Gatorade, right? Then trying to razzle and dazzle all the other things. Now we know that hashtags are important. We know that timing of when you post, if you guys wanna know more about hashtags, what time should you post? Cause those are some strategies, how to leverage stories. We'll do another training on that and give some of the advance. We talked about shooting a video on TikTok, swiping it down and putting it on a different platform. Those are all great, but if you don't actually hone in on your brand, those things won't even matter because you're just working in a lot of time, posting and not getting any results. And so I think figuring out and honing that in. So if you're advanced, I want you to really be more, like I had to do, go back and reassess your social, say, listen, who am I? Am I really hitting my target or am I kind of trying to play multiple hats and challenge yourself on that? If you're more advanced, if you're beginning to do exactly what Corey said, go back through the steps. Corey, I do wanna ask you a couple of questions before we come to that. And I'm gonna have you give a couple of advanced tips because I think that some people are gonna kill me if we don't. But I wanna ask you a couple of questions. How important, I noticed on your page, I'm using yours as an example, is that your grid, your pictures are very similar, right? Your pictures, how important that are the pictures and then how important are the words you write if that makes any sense? Like how important is that to growing that, for the new person? Sure. I think for the new person, my advice is get used to posting basic. Just post a picture and don't worry about the caption. I mean, you should probably have a caption. But again, I think you gotta take the first steps, take the second step, right? You know, Martin Luther King's great quote that I love is you gotta take the first step to climb, just get the very top of the staircase. So look, if you're basic and you're beginning, just get focused on posting in your four to five, stay in your lane. Now the question is, as you get a little more advanced, I do think the words mean something because one of the things in my brand is motivational, inspirational, okay? Number one, back to your very first question, my grid, I put a picture of my face every time of me smile. That's part of my brand. People, I mean, I get this in all kinds of private comments, y'all. Like it is all about this. It's about that. And that's number one, why they like to follow me. So they love my smile. I wanna make sure I give them that all the time. Now, here's the thing you may be saying, well, Kora, I can't post the picture of my smile. Well, maybe that's not your brand. So don't think just because that's me, that's not you. So just because I have a picture of my face in every picture and on the grid does not mean that you have to do that. So I want you to, again, post what's in your brand. If you love snow skiing, I have a girl on my team that loves to downhill snow ski, post pictures of you downhill snow skiing because if you're attracting someone else that loves to downhill snow ski, guess what? They're gonna be like, oh my God, this is awesome. She has all these downhill snow skiing pictures. I'm gonna see what they are. So again, I'm not saying post all of them, but within your brand. Maybe you narrow it down to two or three things and stick with it. Like, I think about Kate Higdon, Kate Higdon on our team. She has pictures of food and she has pictures of her face and she's mixing all that up, but it kinda looks cool because it's all brighter colors. She has a brighter theme. Again, I'm not trying to say you have to do any of these things. I want you to begin thinking about your brand. And like I said, number one, just start doing it. If you don't do it, you will never learn and you will never understand how you begin a change in it up. Your audience will start telling you that. If you start doing something that works, keep doing it. Exactly. If you're doing something that's not working, don't do that. So that's the first question about the grid. The second about the words, I have realized that my brand, my audience wants inspirational things. And I realized on Instagram sharing and saving posts actually get me more followers. So I have now begun writing down inspirational things in my caption and on my reels, which are visual and people begin sharing that and posting that and saving those. That's actually helping me with that. I think that's a little bit more advanced. But again, if you don't begin to hone in on your brand and do something, you're never gonna get to that advanced level. You will learn that as you go. Don't go to what I just said until you get good at posting. And that might take you a good three to six months. I didn't start posting inspirational things in the captions and texts until like three months ago. I've been just staying in my lane for nine months. And it took me a while to figure that out. And now I know what it is. There's no confusion. I'm gonna go on and start posting inspirational things. But I had to learn that. I had to do the first things, first five things every day or not five things, five branding things in my lane every day and stay consistent. Awesome. And then I got better and better and better. And I wanna recap on that. Cause people are going like, well, how many reels? Cause what happens when we get into these trainings and like you got a reel every day and you got to do 10 stories a day and all of these things. But I realized that people aren't even focused on what they want to, who they are. And it's hard to, yes, you can throw because people are working so much but not getting a return. And so one of the things I want you all to do is when you're creating this, is start to assess. We're gonna have Corey give you one hashtag tip and that's it. And then we're gonna come back and talk about and one more on stories. But I want you to assess, look at your likes, be patient. Corey talked about it like a year, right? For me, I had to be patient. I want things now. I wanna be fast now. But the reality is, I'm in the long game here. We have a future and you can overestimate what you can do in six months and underestimate what you can do in five years. And so think about this is that social media isn't going away. We have a lot of time to grow and learn and be patient in that journey and success will come your way. But the one tip I wanted you to give is if we're gonna promote ketones or sell something or get people that where should we do that at for the new person? What I heard earlier is maybe you might write something in the caption. Like you might write something in the caption like, hey, thank goodness the ketones I can play with my kids again. It's not you holding up a shaker bottle necessarily, it's you with your kid. And then you wrote it in the caption. But where should somebody promote the sale and how often should they do that? I love that question because look, you're probably like, well, all I heard I need to like, how am I gonna get people to know that I'm using ketones and I'm gonna need to hit multiplier this month or MVP, like how do I do that if I'm brand new? Well, look, if you're brand new, I think it's okay to post a photo of your shaker bottle and doing this because if your brand is your if you just adopted again, I don't think your brand can change because if you're on this new wellness journey, guess what? You just added wellness journey into your brand. Now you're on this amazing path. So posting about that is awesome. I'm not saying don't again. I don't, the advice I'm giving you is because my wellness journey is not about fat loss. I don't post anything about fat loss in my stores ever or my anything, but I do post about my energy. And occasionally I'll filter in my comments and because I'm doing that energy people again people want my smile, they want my inspiration. Then what I'm doing in the caption is saying like I said earlier, I'll filter in I'm using this magical fuel that honestly gives me so much energy and this is something I use every day. At the very beginning, a tip that I have is a call to action. And so if an idea that you could implement is say something like this, if you wanna learn about what I'm doing, I'm happy to help you raise your hand, put a little hand emoji in the comments below and I'll reach out to you. That's an idea at the beginning. But remember, as you continue to build your audience and share and share and share, you're gonna start growing people that are like you and what I would say is as you become more advanced, what I do now is most of the things when I share ketones are all in my stories. If you go to my posts, my page, you're not gonna see a ketones post in there. Again, this is more advanced, so I'm just clarifying. So you're probably sitting there thinking, okay, Cor, I'm a little bit confused. All I'm saying is if it's the first 30, 60, 90 days of your ketones journey, use your weight loss or fat loss or whatever journey in ketones as part of your brand. So again, going back to your brand, you should be posting about your brand. It's okay, side by sides, drinking, exercising. All those are on brand. And you can talk about in the description. If you're more advanced, I mean, maybe that is still as part of your brand. But for me, I've moved on to only using my stories. And if you're brand new, using your stories is another strategy that you could also use. This is an addition to your posts to share your ketones journey. I think using polls in your stories is one of the best ways to start a conversation, especially if you're talking about something that you're doing that other people might wanna do as well. Right, awesome. Does that answer your question, Dustin? I know. Perfect, that's perfect. I think that gives people that have different levels. And I loved how you articulated, if you're brand new, this is part of your journey. It's not, your whole brand is just part of your brand. And put that out there. And I think that's great. I mean, the good thing about fat losses is very visual. It's very trans, you can see it happen. And you think about somebody on their grid, you can see them, and you're like, wow, they are changing. We actually have a guy, I know a guy that lost 100 pounds like 30 years ago, and he still sells the 100 pounds that he already gained back. Cause he locked his brand and he still sells the 100 pounds he lost 30 years ago that he gained back. But he just stayed in his lane and he's extremely successful at promoting that 100 pound loss. And I was like, man, there's a wisdom in there. I got mad at him because I'm like, you gave it all back. But the reality is he's a brilliant marketer because he stayed right in his lane and he's attracting people that want to lose 100 pounds. And he just stayed there and he still stays. He still shows the same picture that he showed from 30 years ago and he still stayed in his lane. So I think that's really, really cool. Last one, just for people that are maybe a little bit more advanced hashtags, what's maybe a simple tip that you can give on hashtags? If you're brand new and you're like, I don't even know what a hashtag is, do not worry about it, focus on your brand. Because if you can't do that, nothing else is gonna matter, but give some tips on hashtags if you don't mind, just for that purpose and doing a little bit more. Yeah, just high level, absolutely. So hashtags are in Instagram and TikTok, not Facebook. In Instagram and TikTok are the way that people find you because they have liked to post or followed a hashtag that's the hashtag that you might want to use. So what I do, and I'll just use Instagram again, is I actually have a hashtag strategy. So this is advanced, what Dustin said. Again, if you haven't gotten your brand down, do that first. Then what I want you to do is based off your brand, I want you to identify and research hashtags that are in your lanes or your lane, right? The way I do that, many of you may or may not know that is, if I go to this, so here's my page and down below is the search. Yup, little hourglass. So when I click on that, at the very top, Magnifying glass, sorry. Yeah, the magnifying glass, the very top are as a search button. So I went like, for instance, my brand is an author, right? So I'm gonna type in the word author. Now I'm gonna hit search because it's gonna come up. Now at the very top, you're gonna see words, top, accounts, audio, tags, places. I want you to click on tags. Now every post with the word, every hashtag with the word author in it has popped up. You see that? These are areas of tagging. This is where I would start writing down in each of the four or five branding areas that you have. Now, I want you to, so that's tip number one of how to find hashtags and where you use hashtags. Now, I'm gonna give you, this is definitely an advanced tip because some people, and again, you're gonna get all kinds of opinions about this. This is just my personal opinion. I'm sure there are bloggers out there or Instagrammers out there that probably like sell you something to do this or tell you what you should or shouldn't use. So underneath each hashtag is a number. Author is 12.1, authors of Instagram is 6.1, author life 1.8, author is 2 million. Here's the tip. Remember how hashtags work. Think of an ocean, think of a pond. Okay, just imagine a pond right now. You're going fishing in a pond. Yeah, it has water, there's fish in it. If I use this author's 12.1 million posts with author, okay, I am a little tiny fish in a humongous pond. Make sense? Because over 12 million people are using that hashtag. Here I've used it. So that's a lot of people. You have one screen that's this big and you only can scroll through so much in the course of you sitting on the toilet, right? So the odds are that someone finding your post if you just use hashtag author are smaller than they would be if you use a hashtag that has less uses. Now, someone's going to get on here and say, well, okay, Corey, like you want to cast your net wide and I get it, but I truly believe in the bullseye mentality that if you can find a niche of people, again, this isn't about number. If you can find a group of people that use that hashtag that's not in the millions, that's maybe under a million. Now, that doesn't mean you can't use something to million, but my point is, if you or this, imagine the pond again and you use the hashtag, oh, let's just look. Author community is one. I just saw it down here. That's 170,000 people or posts. If I use the hashtag author community, I'm now a bigger fish in that pond. More likely people are going to find me that are within that niche. Remember, this is very niche, author community. Most of you are probably not ever searching for anything on your Instagram about author community. Guess what? I am. So if I can find people within those 170,000 that may like something that I'm doing because they liked author community at one point or used it, they're more likely going to follow me than the 12 million. Again, I'm not saying you should never use something that's 12 million. All I'm saying is be strategic. Maybe use one that's big and maybe use five that are kind of under a million. I'm not giving you specific numbers here because that's all I think about, but I want you to just understand that mentality of the bigger the number, the less likely you're going to find somebody. Now, here's the thing on the bottom. If you see a hashtag that's under 1,000, it's probably one person or somebody that you have three people that are posting. So just be careful. There's a limit. And again, I don't have the exact math. Someone might come on here and be like, okay, Corey, the numbers are this and this, like whatever, that's not my point. My point is that you want to find a balance of using hashtags of attracting people within your niche that somehow will look at your posts and be like, oh, I've used that hashtag before. And here's Dustin that's now using that hashtag. And that's a pretty cool post. Let me look at his page, like, comment, follow, save, whatever. So that's how you use a hashtag strategy to not only find what hashtags are in your brand, find a number of them, don't use the same one over and over and over. And I would say use five to 10 if I were you. Again, don't lock on to the number Corey said use five, like make sure it's relevant to your post and play around with it. Get better and better and better. I actually did an analysis of my hashtags, which is way, way advanced, I don't think it's that. But I found that certain hashtags work better than others for me, not what the numbers say on Instagram. That's way advanced. So anyway, that's the hashtag strategy. Number one, research them and then start playing around with it. Don't use the same ones over and over and over and over. Try to find authors of Instagram, author community, author life. There's so many that you can use, you can mix them up. That's all I'll say about that. Awesome, I appreciate that. I think for some of the people, what's funny is if you look at the chat and the people that are engaging when we were talking about just focusing on a brand, all this conversation was happening. As soon as we got to the hashtags and to the deeper stuff, everything kind of slowed down. What that tells me is that people are now up here trying to, like they're lost, they're kind of like trying to digest it all. Where the other things made sense and you can't make sense of the complicated unless you get to the simplicity of what you need to do, which is start identifying your brand, do the exercises, ask five people. I'm gonna do the social media posts. I gotta figure out how I'm gonna do that and asking people to kind of give me their feedback of who I am, write down your list and hone it in to three to five, of who am I? Three to five and that's gonna be your brand. You can pivot your brand later, but start, I would say start here, commit to it and be aware, like I had a lady she did Disney and she went so far, like she went so far, she's like, nobody's responding. I go, because you just turned full left. I go, if you're gonna go that way, you have to commit to it and let it unfold. Because as when I changed mine or identified mine, my followers started going down, but now new followers are coming up. So everything stayed the same because I'm actually changing out my old followers that are not my brand or my niche to the people that I actually wanna be talking to. And I was like, oh, this is so cool, because now I'm actually getting the right people in front of me versus just whoever follows my randomness that I had going on. So stay focused on your brand. Corey, you are an absolute stud. He has something else to add, so we're gonna love it. You made a great point that I think a lot of people are like, oh my God, you have so many followers. But what people don't realize is that are those followers like people that are within your brand or they just random people that you have no idea who they are that are never gonna purchase from you. So is that about the number? That happened on TikTok to me? It's not about the number. It's about people that are like you in your lane or lane, right, or whatever lane you just, you are. And people wanna follow you because of you. And guess what? Because they like you, they're more likely going to interact with you. And guess what? Probably ask you what you're using because most likely think about the world right now. Most people wanna want energy, focus, fat loss, better sleep, muscle preservation, all those things that we share. We're human beings. Most people want that. But you're talking about who you are and guess what you're gonna attract people like you. And then they're gonna start asking you. That's ultimately what you want versus I have 100,000 followers and none of them ever reach out because they don't care what I do. There's a humongous difference. It happened on TikTok to me. My followers came off as something that wasn't my brand. And I'm like, anytime I posted anything off of that, no, I'm like, okay. So I, and I'm okay with that. It's like, I'm okay with those numbers coming down to find the right people because I know the long game is that if I meet this person out in the street, I know that I can actually just talk to him as a person. We don't have to talk about ketones or anything. We can have a real life comfort. If you're into crocheting, if you're into making monkey foot fist with a not, not tying kit. Yeah, I know what that is. A monkey fist. I know what that is. But if you're into that, like you wanna, like if you go meet that person, you just talk about those things and everything else will take care of itself. It's not about sales. It's about marketing. It's about branding. And remember, we are marketers. If you're in Prove It or you're, you're marketing no matter what, just so you know, you are marketing. And some of you all are marketing some really dark, crazy things that you probably shouldn't be marketing. That's okay. Recognize it and start to put out the message of who you, either who you are and who you wanna become at the same time. Awesome. Well, thanks Corey. I appreciate it. Everybody give Corey some love, give them some shout out. This has been an amazing eye opening. And I realize that this is more than, this is way more than just a 20 minute discussion. This is something that people really need to hear multiple times. Go through this over and over and over again and hone in because I know if that's what I've had to do. And hopefully we get Corey to come up to Kentucky with us and we get to see him in person again. And we can do this live and we're gonna do it separate. We're gonna do a beginner and advanced if he comes. I don't know if he's coming for sure. So if he comes. You don't see, I have my airline website open and I have the hotel open on my screen right now. I was thinking we could do next virtual live event we do. We do a basic one. I may even have maybe Norma do a piggyback with you guys on that. Cause I think she's, and I'm gonna have Norma next week. So I'm excited about that. Cause I want to really keep this going. And then we separate and we have another event room where it's advanced so that people can get the hard questions in so that we can be raw with them. Like I want to get on people's pages and I want to actually hit them straight. I want people to do that to me but my new person getting started. I don't want them, I want them just to encourage them to start going and not really have to, and that's what we're gonna do in a live event. So be kind of fun. Awesome. I can't wait. Appreciate it brother. Thanks everybody for listening in. Shout out a big shout out again to Corey. I just, it's just great stuff. It's really amazing and I appreciate you so much. And if you guys really honestly want to see what I do again, my brand is not your brand. Follow me on Instagram at Corey.Calvin. Happy to, you can steal my stuff and we'll talk about that more in the advanced training. But yeah. Until next time, y'all. I appreciate Dustin. Really appreciate this.