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MyFord Touch - Faster, Friendlier Voice Recognition Control

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Published on Jul 13, 2010

•With the introduction of MyFord Touch™ driver connect technology, Ford makes it easier to control in-car systems with fewer steps and more natural language; customers can now speak more than 10,000 first-level commands, up from only 100 in first-generation SYNC®

• Working with voice control leader Nuance, SYNC will recognize more direct voice commands such as "Call John Smith," "Find ice cream" and "Add a phone," allowing users to do more with fewer steps

• Innovative features boost recognition accuracy and provide "Samantha," the voice of SYNC, with smoother, more natural speech patterns

• Consumer acceptance of voice control is increasing; the Harris Interactive® 2010 AutoTECHCAST survey found an 8 point year-over-year improvement, and industry analysts predict continued segment growth

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