 As the Global Practice Director for Social Media and Digital, I work with my colleagues around the globe to build the most aligned, connected, and deeply experienced group of rock stars that are delivering success for our clients like they have never seen. Our ideas, our insights, our strategy is just a strong digital and social core to that. Some of the core values of the practice are speed, agility. We never stop innovating. We're looking for products and services, new platforms, new technologies that deliver digital and social media solutions for our clients in new ways. The influencer marketing space is exploding recently. And at MSL Group, we're thrilled to announce that we've launched a proprietary product called Impact. It's our influencer relationship management solution. It really allows us to scale influencer marketing for our clients and to also provide that strategic insight of which tech vendors our clients should be partnering with. So probably the most innovative thing about MSL's proprietary methodologies is, again, the accuracy, cleansing of data, and categorical breakout so that you really understand how people are relating to your brand. It's a constantly changing landscape, both in terms of what channels are available to consumers, but also how consumers are using those channels. The thing that makes the MSL digital social practice really interesting and really differentiated in our competitive landscape is the way that we look at content creation. We are not creating Facebook posts or Twitter tweets or YouTube videos. We're creating content that diversifies and differentiates a brand within its target market and we're using that content wherever it is appropriate.