 Welcome to JSA TV, the newsroom for tech and telecom professionals. I'm Jamie Scott-Okutaya here at Telecom Exchange, Los Angeles. Joining me is my good friend, Mr. Jeff Almochuk, he's executive director of iMasons. Jeff, welcome to JSA TV. Thanks, Jamie. It's great to be here. It's my first time at techs and so far so good. The reception last night was really nice and getting to know some good people. Oh, wonderful, wonderful. We're so honored to have you here and of course moderating our upcoming panel. So we're looking forward to that. Now, for our viewers who might not already know and I'm sure many of them do, can you tell us a little bit about what makes iMasons just so unique as an organization? Sure, Jamie. So iMasons is organized as a professional society, a professional association. So our members are people and we really focus on the experience of the individual and our goal is to create community in our industry. We say we're, we call our industry the builders of the digital age. So our goal is to create, as I said, community. We help our members connect, grow and give back. Yeah, so important, especially today. And the work is, the work is real. As per your recent event in San Jose where you announced that you raised over 100,000 in scholarships, tell us more about that. Yeah, one of our, we have four strategic pillars at iMasons. One is to increase awareness of the industry. The second is diversity, improve the diversity of the industry. The third is to improve education opportunities. And the fourth is sustainability. We've recently begun to focus on that. And we had an end user summit in San Jose just October 2nd that went really well. And one of our focuses in that was to both increase, show what the industry could look like diversity-wise and gender diversity. And gosh, it went so well. We had over 50% women at the dinner at the end of the event, which is when is the last time you saw that happen at a, you know, an industry event? And as you said, our members are so generous. We raised over $100,000 for scholarships that night. That's amazing. That's amazing. So what are the next steps for iMasons? Well, thank you for asking. So this has been going so well that one of the things we're announcing, we announced in London just last week, I just got back from a meeting here, is that we're forming a new organization, foundation called Digital Infrastructure Futures Foundation. And, you know, we've begun to run a, to collect a fair amount of money for scholarships. And we're over $300,000 in on our million dollar challenge that we announced just a year ago. And so we think with the generosity of this community and the money flowing through this community, we think we solve these problems better together. So we're forming this diff. So the mission of diff is to accelerate the adoption and use of digital infrastructure by increasing access and education for underrepresented communities. So we're going to focus on, again, both access and education and scholarships to be one of our early focuses. That's amazing. And so core to your whole iMasons mission as well. It is. You can see how it's a natural next step for you guys. So guys, you heard it here first, diff. Yeah. Yeah. So we're looking forward to engaging the membership in the mission of diff. Yeah. Any upcoming events that our viewers might want to check out? Well, I think the next big one we'll be at with you all is PTC. We're organizing an iMasons meeting there. And then our next pure iMasons meeting, just a standalone event, will be probably April, the spring meeting, April in the Bay Area, similar to the one you helped us with a year ago. So we're looking forward to seeing you there. Oh, absolutely. We're honored. We're honored. And I should say I'm not just a friend. I'm also a member. I have one just like that. We'll have to superimpose that. All right. So where can we go for more information? Well, of course, the website is a good starting point. So that's www.imasons.org. And diff doesn't have a website yet. We have a cool logo, but we don't have a website set up yet. Oh, I'm excited about the cool logo that's up my alley. All right. Very good, imasons.org. And of course, more info coming out on diff. Thank you so much, Jeff, for your time here. And thank you, viewers, for tuning in to JSA TV. Happy networking.