 Welcome to this video. Today we're going to go through solar which is Electra Mechanica. It's an EV company, electric vehicle company. Now as you've seen recently there's been a big spike in terms of stock prices for electric vehicle companies. Many of them have gone up in price so we're going to go through solar and just to let you know I did buy this stock. I bought it around four or five and then I sold it around ten and now I'm looking to buy it again but I'm looking for it for a dip and it is dipped a fair bit recently and it could dip a bit more before going back up again. So we're going to go through this in terms of should you buy solar stock and some of the key information behind solar, some of the research, some of the market potential and ultimately some of the investor potential as an investor yourselves into solar so that could be a potential investor. Obviously got to say I'm not a financial advisor do your own research I'm just sharing my journey in terms of the research that I'm doing and the journey on my stock market there. So let's just go through this. Solar is an interesting vehicle as you can see from the picture here it's a one-person vehicle electric car vehicle now it says here every day 190 million North Americans commute using personal vehicles and 105 million of them commute alone 105 that's a staggering amount. Step into the future of driving reduce your gas bill to zero eliminate your environmental impact turn your commute into the highlight of your day. So this is an affordable solution to the electric vehicle market you'll notice that there is a lot of electric vehicles out there that are really in the luxury high-end area or they're more expensive in terms of getting an electric vehicle and ultimately by creating a smaller electric vehicle car with less materials needed then that's going to pass the savings on to the consumer and as these electric vehicles are becoming more affordable and particular this one is where it's involved in as they become more affordable they become more accessible to a wider target market range there. Now obviously the cars not for everyone it kind of stands out like a you know sort them but if you think about it this car does have some uses and we're going to go into that okay. Now there is three models so the one that you saw there was solar that is their main flagship product that they're trying to bring to market they are bringing to market they've already had orders and they're going to get more orders in the future most likely. You've got the Tofino and the E Roadster as well so there's some of the models that they are designing obviously solar is the number one product but there is other products that they're working on so that they have a good diversified range of products that they can bring to market and offer consumers a choice which is really important and so it's good that they're not just focusing on one model they are developing others for maybe the target market segments as well. So to go through the positives of solar so one thing is it's an emerging EV sector so as we know electric vehicle sector is emerging there's more people buying electric vehicles cars that's only going to increase in the future so cars like and companies like solar might benefit from that. Another area is that it's a differentiated car brand differentiated car and brand because of what it's doing a lot of the other vehicles the four-seaters the luxury vehicles you know this is something very different that stands out in the car market for better offer whereas it's your you know up to you whether your position on that is but it's differentiated and it's meeting specific needs there and differentiate means it's standing out and we thought I don't know if anybody you know it is Seth Gordon's it's worth making a remark about it's a brand that's going to spread through word of mouth because of the way that it looks positive and negative word of mouth but he's going to get people talking about the car and it's very differentiated as I say. Next point is obviously it's affordable with it being a one-person car in terms of the solar one that you know that less materials for the car needed and it's going to be a cheaper price for the consumer there another one is large potential market okay so there's a lot of people that do want to buy electric vehicle cars but you know some some people can't necessarily afford them and if you look at the economic climate at the minute in terms of you know it's not fantastic the economic climate it isn't going to be for the next two three years it's not going to be fantastic there's maybe people that have a lot less money in their pocket so if they want to switch to electric they want to switch to an affordable electric car and this might offer the opportunity for those to do that because of the affordability. Another aspect is that it's a government backed industry so you get subsidies for in certain states in America and you know countries across the world in general, certain subsidies for getting an electric car or etc so it's a government backed industry which is making it more affordable for people to go electric and obviously you save the money by not using the gas as well and it's good for urban areas and single-person drivers as well. So if you think about urban areas, I should take a swig of my drink, so urban areas and single-person drivers so any areas where there's a lot of traffic this car could easily kind of whizz around the traffic and it's very effective and single-person drivers you know what's pointing out in four seats if you're only using one of them and if you can save a lot of money doing that then this car brand is going to do well because it's meeting the needs of specific target segments. Okay so Electromechanica Vehicles Corporation so it's a Canadian designer and manufacturer of electric vehicles EVs designed to revolutionize commuting delivery and shared mobility but yeah that's another thing think of this car right it is a small compact car it's a one-person driver you know low running costs for the car this is a perfect car for aspects in terms of delivery so any like delivery drivers Uber Eats drivers all the rest of it this is a great car for that in terms of delivery drivers as well so there's a potential other market there in terms of B2B as well as the B2C market business to business business to consumer. So the company's flagship vehicle is innovative purpose-built and that is a key where it is purpose-built to specific target markets you got to remember it may not appeal to you personally but it's not about what what it you know what it appeals to you personally it's about whether you can see that can it appeal to a specific market and I believe that it can. A single-seat electric vehicle called the solar the solar provides an exciting driving experience that is a unique, trendy, fun, affordable and environmentally friendly certainly is unique okay asset-like contracts manufacturing model with strategic partners highly experienced management team okay so that's always good to see a good management team that's actually going to drive the company forward upon the pun and key geographic locations as well so they've got you know headquarters in three main core areas there that you know they kind of getting into three markets there now this is very interesting it's on the investors presentation I kind of took a screenshot from that so you'll notice that the solar is only $18,500 so you know that that is the base price there whereas which is really cheap you know compared to some of these other models which are $30,000 upwards it's almost half price it as to what you know you know well more you know more than half price yeah yeah well just under half price so it's very much very cheaper version of an electric vehicle compared to many of the others so when you think in differentiated okay so what is it differentiating it's the car the design itself the use of the car and who is purposely built for and also the price is differentiating by offering a cheaper price so that there is a affordability aspect there when you compare it to other vehicles which may you know impact in terms of the competitive advantage of pricing now the only other one is candy I think you know they're about 20k for the car but then there's the subsidies with it to get it down even further so and that's a forced seat a car and this is 18.5 for a for a one-seeker so you know I would say they need to get that cost base down even further much further but again economies of scale if they make more of these vehicles if they sell more of the vehicles they get the materials at a wholesale price then they're going to be able to reduce the cost of the the vehicle because of economies of scale okay so let's have a look here so it's purpose built for urban driving challenges so seventy seventy six perceived people seventy six percent of people who travel to work by themselves in a personal vehicle so it's only by themselves so in terms of getting to work this is a perfect vehicle okay 60 miles average commute each way to work so in terms of the range on the vehicle this is absolutely fine it fits the need the average cost to drive the same number of miles in an I I see vehicle when compared to EV so it's two times the price okay so it solves much many challenges so economical ease safety environmentally friendly and fun and trendy so so there's a lot of aspects there and and especially you know the the combined economics of it being affordable and being environmentally friendly you know that that is a good attractive proposition for an investor because because of the economic climate and and but people wanting to go environmentally friendly you know there's a shift in consumer mindset more people want to be environmentally friendly but also that they want stuff that's economically better for them because of the economic climate at the minute so that combined this kind of really matches in with the current kind of society at the minute an overall kind of economic climate so some of the some of the key takeaways so electromechanica is a Canadian designer okay so it's a purpose built I've gone through those so I won't repeat myself specti time poised to capitalise on substantial macroeconomic tailwinds exactly like absolutely asset like manufacturing recognised strategic partner strategic rollout with a forward-thinking marketing strategy yeah and and making making that as a key takeaway is really good that they're really thinking about the marketing because really they're going to have to persuade people to buy this one person car so there's going to have to be a big consumer switching that to consider the car so they are going to have to really think about their innovation in their marketing approach and highly experienced management team focused on growth and execution so now this is where the share price sitting at as of today of this making this video so it's at 8.29 there and I actually sold most of my shares when it was back at 10 or 11 but I'm looking to buy back in at the right price I kind of want it to go back down to like six or seven six maybe and then I'll buy back in and then we'll see where we go from here but I think that this company's got a lot of potential so I think you should keep this on your watch list see when you can get it at a bargain price of course it's very volatile at the minute the EV marketing market sector in terms of the EV sector you know the prices are going all over the place mostly up but now this is coming down quite a lot recently so so there may be potential for a buying opportunity just buy the brand the the potential market the the growth the the differentiation of the brand and also the finances you know they're looking for in terms of profitability looking for growth in terms of that but in terms of all the research that I've just gone through I really think that this is a potential thing to consider on your stock portfolio I would add it to your watch list and just kind of research and think of any see if there's any new news coming out and just keep an eye on it really so hope you've enjoyed this video please leave the video thumbs up I don't ask for anything else or any you know I'm a new channel so if you can you leave a video thumbs up to help with the youtube algorithm subscribe to the channel and and there's the free stock link in the in the description and all that good stuff 100 up to 100 pounds where the free stocks on trading two one two one hundred and thirty three dollars so you can look into that if you haven't already but other than that I'll see you really later in the next video