Steve Stoute: The Importance of Run-D.M.C.'s "My Adidas" // SiriusXM // Shade 45





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Published on Oct 4, 2011

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Steve Stoute: The Importance of Run-D.M.C.'s "My Adidas" // SiriusXM // Shade 45 https://www.youtube.com/watch?v=ZLAcD...

Hip-hop marketing guru and " The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy" author Steve Stoute recently stopped by Shade 45's "Sway In the Morning" show on SiriusXM. He discussed, among other things, how Run-D.M.C.'s "My Adidas" changed the relationship between hip-hop and consumer brands. Catch "Sway In The Morning" weekdays on SiriusXM's Shade 45.

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