 And here we have a terabyte SD card, SanDisk SD card on the market and a new format right here, CF Express for cameras. And hi, so who are you? Hi, my name is Trish and I work for Western Digital and we're here today at IFA and we're launching lots of different products, but in particular the two here that I have in my hand. We're now shipping the world's fastest UHS-1 SD card. And it's a one terabyte, so huge capacity on a small SD card format, 170 megabytes per second. So it's got just one stripe of connectors in the back, UHS-1. Yeah. And, but it goes really fast for UHS-1. Yes, it does. And it's got a huge capacity. Exactly, and 170 megabytes per second and one terabyte. So first to market and shipping this, so this is now available on the market in New York, Middle East and Africa, one terabyte SD card. And what's the other card you have here? This other card here is CF Express and it's our Extreme Pro card. So we launched this yesterday and this goes listering speeds of 1,700 megabytes per second. That's really fast. So is it a new standard, a new format? So it's a new format, yeah. So CF Express, if you look at six years ago, we launched CFast. And before CFast, we launched Compact Flash, which is a more popular format. But now we have the CF Express, which is backward compatible to XQD. And yesterday, Canon launched one of their pro cinema cameras that has two slots and both slots are CF Express. That's a C500-2. C500-2, yes, yep. And, but it looks like an XQD, so it has the same shape. Same shape, same format, but three times faster. Three times faster. 1,700 megabytes per second. How is that possible to do it three times faster? Is it different technology in there? Yes, so it's MVME technology inside. So we're using our experience on the SSD technology that we have to enable our cards to get faster speeds. So this is just a very small SSD? Great, using the same technology, but it's a CF Express format. And those connectors that are here that are the same as an XQD, but allow for a lot of data to go through? Correct, yes. What's the difference between, is it flash and MVME, right? Correct, yes. So what's the difference in this technology? Well, in MVME you can, it's much better ability from a video perspective. And with the speeds of 1,700 megabytes per second, you'll have a sustained, much better sustained read-write performance. Nice, 1,700, that sounds like a crazy high bit rate. Yes, really, really good for raw video and on rest for 6K. That's like nine gigabits or maybe even 10 gigabits or something like this, really high raw formats. And I guess some cameras might be coming with this kind of stuff. Yes, absolutely. And we have also seen that Nikon have released a couple of hours after Canon released their host device. Nikon released an announcement to say that they would be doing the same over the coming months and any manufacturer that launches the firmware will allow their cameras to become backward compatible for CF Express. And the XQD are using the flash technology, which is per gigabyte, could in theory be more expensive also? Or is it only a performance issue? Depending on, you know, it's first to market, so the product itself is retailing at approximately 700 euros for a 512, but it is for the pro market. So it is for the cinema photographer. So it is a high end for a high end camera. But I think now this could be like a really cool new format that potentially, it could be a slot on the side of the laptop. And you could add these. Now you have another product that you're showing off. Yeah, so I have here. Yeah, I can give it to you, so I can show you. You have the Xtreme Pro SSD. Xtreme Pro. Pro SSD, yes. High performance. High performance, yes, one gigabyte per second. So our previous product on this was 500 gigabytes per second. Sorry, 500 megabytes per second. And this product is one gigabyte per second. So here, there's a benchmark going on. Yeah. And it's showing the speed of 930 megabytes to write and nearly the same to read. So what's the capacity, the price on these? So this one is available in up to four terabytes. Very small, but the four terabytes going to be a little bit expensive, right? Four terabytes, well, at the moment we're shipping 500 gig and one terabyte. And there's the prices on those? The prices on these ones, I have a list of prices. Don't have them off the top of my head. And this is the previous version? This is the previous version, yeah. This one is 500 megabytes per second. That's a little bit smaller, right? This one is, yes, and this one is one gigabyte per second. So if you can feel it, it's quite light. It has flesh technology inside. It has a forged aluminum casing around it. So it's very, very difficult to bend or break. What a proof, no. It is IP55, which is dust and water resistant. This pretty much can be thrown around and no problems with your wireless charger. So this here is the wireless charger, but it's not a new phenomenon in wireless chargers. This one also backs up at the same time. So if you have an Android or an Apple phone, you just place your phone on this at night time as you would do typical behavior for any smartphone owner, you plug in to charge, and it also backs up overnight. So backs up to this device. So inside this device is 128 gig and 256 gig. Well, it's a built-in storage. Built-in storage, and so you can charge and back up at the same time and have your own personal backup. And if you lose your phone, how do you get data off this one? There's a micro USB connector in the back here. And you just use a micro USB cable, hook it up to your laptop, and you can just take all of your original videos, photos, and contacts. So you install a little app on Android or iOS? Just a little app pops up, yeah. When you put your phone onto it, it detects it. Recognize the app? Pops up with a little app, and then it will do an auto backup for you. Only backs up to different files, right? Photos, videos, and contacts off your phone. Like the ones that are having a room backed up in the previous days? Correct, yes, so, yes. And what are you showing over there? So over here, passport. It's a slimmer design, so you can see here much, much thinner than the previous versions. So thinner, but same kind of hard drive? It's hard drive inside, yeah. We've just taken the design to a different level. So you can see we have three different colors here. We have black, we have red, and we have blue. So the little ticker one goes to four and five terabytes? Correct, yes. And the small one? Well, the ticker one as well as USB-C as well. This one's USB-C. So these ones are for Mac, so the metallic ones are for Mac, this one and this one. All right, is this the same as the previous? So this is an SSD, this is a white passport, where is SSD? Yeah, the same from last year, right? With the SD card slot. Yes. And you can backup directly on the device. Yes, exactly. So it emits its own Wi-Fi signal. There's an SSD inside, so there is a 1.3 meter drop-resistant on it, so you can drop it because it's SSD inside. Nice, it's great for also photographers, videographers making backups on the go of their cards. You can also charge from that as well. Nice, and are these the same as last year, or something happened with these? Yes, all the same ranges from last year. We've got the MyCloud Home and the MyCloud Home Duo. Has the firmware updates done a bunch of stuff to these? Yeah, we constantly update the firmware on these to try and improve the user experience on the front end. I'm sure users want many things. They want to be able to backup to Google Drive, to Amazon, to everything as they want, you know? Yes, yes, exactly. So the pro series would have a lot more functionality than the MyCloud Home and the MyCloud Home Duo, but these are introductory personal cloud storage for the mass market. They have small R processors in there that do basically like a little small server. Yes, very, very simple, very intuitive, and then you kind of can move on then to the pro series, which gives you much more functionality and more kind of for, you know, a small business owner where these are really just for consumer entry level, first time to get an ass. And what are you showing over there? So this is WD Black. So this is a new design for our hard drive? So our WD Black is the hard drive is very, very popular with gamers. So what we've decided to do is we've decided to take the WD Black brand and do a gaming brand for our gamers. So pretty much what we have here is we've got portable hard drive. Yeah. And then we have SSD, portable SSD. And then we have desktop. This one is made for Xbox, and we have Xbox customers. This comes with three months of Game Pass Premium, which is worth about 30 euros. So we worked in conjunction with Microsoft to come out with this one. And then we also have the WD Black, the D10, which is desktop. There's a heat and cooling inside it. And this also comes with four months of Game Pass included, as well. And is it the same over here? It's actually the same over there, yeah. What's in the big one? It was just at Gamescom last week, or two weeks ago. And then this is just a computer that was built up for Gamescom last two weeks ago. And it just shows and situ all of the products that are built inside. What's happening over there? Is it just playing games? Yeah, they're just gaming, yeah, yeah. So there's some demos there. The guys can just play away, some of our gamers. And then here it just shows you what you get for the three months free on the Game Pass Premium. It just shows you there's over a hundred movies on the WD Black, P10 and D10.