On all sides, once-familiar media landscapes are warping and expanding at a breakneck pace. The constant proliferation of platforms, screens, and distribution avenues promises both opportunity and disruption for media creators of all kinds. Savvy professionals and consumers alike are looking for signposts that will help them navigate these emerging territories with grace, surety, and at least some promise of revenues.
AFI DigiFest offers attendees a window onto the most compelling examples of new media storytelling and associated cross-platform engagement opportunities.
DAY ONE of AFI DigiFest showcased cutting-edge digital media prototypes incubated in the AFI Digital Content Lab during 2009. For eleven years, the Lab has convened teams of industry experts who brainstorm solutions to cross-platform challenges. This year's projects illustrated the ever-widening spectrum of development and distribution options open to todays creators while optimizing for the consumers' eagerness to view and interact with content across a variety of screens.
This year, featured projects included:
• a social network and proposed marketing plan for INTERVIEW PROJECT PRESENTED BY DAVIDLYNCH.COM;
• a proposed online strategy for engaging youth in a series of relevant environmental action challenges for the Leonardo DiCaprio Foundation;
• a mobile application that provide an interactive past-to-future timeline for an innovative ITVS cross-platform micro-series;
• an interactive mentoring environment for One Economy that encourages students from low-income families to learn more about science as a career;
• a MOBILE STORY MAKER session with longtime filmmaker L.M. Kit Carson, who shot the deeply moving micro-series AFRICA DIARY using a Nokia mobile phone as camera. The series will soon air on the Sundance Channel.
The AFI Digital Content Lab would like to thank this year's contributing mentors:
Anna Marie Piersimoni, Austin Lynch, Avatar Labs, Bresee Community Center, Brian Gerber, Bryan Encina, David Gale, David Orr, EQAL, Eric La Brecque, Garnet Hertz, Invoke Interactive Agency, ITVS, Jason S., Josh Koppel, Jeff Hurlow, Jesse Alexander, John Gilles, Justin Winters, Katrina Fried, Kene G, Kenny Miller, Lena Tabori, L.M. Kit Carson, Lori Dicker, Marc Johnson, Maria Wich-Vila, Matt Wolf, Oishii Creative, Omnilogic Systems, One Economy Corporation, Philippe Cousteau, Planet Illogica, Pod Digital Design, Sprout, Thomas Rigler, Tonny Sorensen, Trela Media, Tubefilter, TwinArt Design, and Veronica Kavass.
DAY TWO of AFI DigiFest offered a curated look at the most innovative digital media productions released during 2009. An eye-opening window onto the emerging digital media landscape, the productions highlighted during AFI DigiFest are consistently dynamic, aggressively cross-platform, and always inventive.
Among the invited presenters this year were:
• DISTRICT 9, a behind-the scenes look at games and an augmented reality application created by production house Trigger;
• LIVE MUSIC, a 3D animation pieced together from contributions by thousands of animators from around the world, masterminded by Mass Animation's Yair Landau, former vice-chair of Sony Pictures;
• URBAN WOLF, a surveillance camera-based micro-series drama by Parisian director Laurent Touil Tartour;
• MANOBI, an innovative mobile phone application that has helped raise the standard of living for Senegalese farmers and fishermen;
• FIRST THINGS LAST, a dynamic and visual storytelling application for the iPhone created by ScrollMotion;
• ESCAPE FROM CITY 17, a stunning meld of machinima and live action created by the multi-talented Purchase Brothers for less than $500;
• NAKED SKY ENTERTAINMENT, a surprising look at what our collective augmented reality may well look like a year from now;
• MR. HULOTS HOLIDAY, a restoration of Jacques Tatis 1953 whimsical tale presented by Thomson/Technicolor;
• and more!