 Didn't get a chance to meet personally because I tried to walk around and meet as many people as possible I am Isha Adam and the topic that we're going to do is transformational transaction And this is where my presentation gets a little bit tricky because everybody that I walked around to they're like So tell me about this transformational transactions So just so that people don't feel like I'm sitting here and this is not where I want to be I'm going to explain transformational transactions before we get into it because there's so many other wonderful workshops I want you to get the best out of this experience today. Okay, so what do I how do I define transformational transactions? transformational transactions are Transactions that after I've spent my money. Oh, they are Bay Right. They are boo. I love them. I don't buy that product one time I buy their products over and over and over and over again. I don't want to hear about This other product because I love this product So we're going to talk about how to create transactions for your customers that make them life long lovers of your product And I think that is the single most important thing that a business owner needs Loyal people who purchase over and over and over again So that is transformational transactions if you got to get up and leave it's all good in the hood I'm good with it. That's what we're talking about in this room All right All right, so That's my little premature spiel Who am I? I'm Isha Adams and I Am first a writer and a blogger. That is my true love and passion So everything that I talked to you about today is about not something that I went to school to learn I Literally learned this with a broken neck broken wrist broken leg And I took it to this guy to get answers and he was like you need a business So I'm not telling you things that I have not done I think that's what's gonna make my presentation stand out because you can go to my blog and you can see these things in practice Okay, and sometimes you can go to my business and you can see them in practice because I'm just like the rest of y'all sometimes that's what But that's who I am I'm a mother and a wife I serve on several boards I'm definitely feeling like a part of the Asheville community as well as the Hendersonville Brevard community This is my home and I'm just trying to contribute and be the best person I can be like all of you So after I went to Gary's office I decided to start Isha Adams media and basically I feel that my what my theory is that if you connect like if you can truly connect with people and then you can have a conversation with them that Inspires them you can convert them right because at the end of the day it's about the conversion But there are steps right There's levels to get to somebody's wallet because we live in an economy in a society where $25 is a lot of money We say it's not a lot of money, but let's somebody try to charge you $25 for something. You're like I got questions Right like the average American does not make $25 a year And so it's imperative that if we are going to ask somebody for that $25, I mean $25 an hour If we're going to ask somebody to work more than an hour because they're most Americans don't make $25 an hour I know we got some rock star people in here, but the average American makes about $12 an hour. So if we're going to ask somebody for $25, it's a different situation Right because we can't expect people to be where we are. So I'm gonna try to talk to you about like how to get people spend their money But the the theory is you have to connect with them Then you have to have a conversation with them and then you're able to convert them. So that's who we are That's what we do. I do coaching consulting a little bit of web design a little bit of everything business planning I help business owners find Grants for their business. I have a grant that I work with specifically and I also help people with their loan process like through Mountain Bizwords So I've already kind of defined transformational transaction, but we'll get into the the nuts and bolts of it transformation transactions yield positive change in a client's life or business that occur Because they're interacting with your business So this is when we get interactive and we start talking about brands that have transformed us And I talk about my son a lot because I'm a mom and he's way cooler because he's a teenager So I took my son to he's got a thing for cinnamon rolls Okay, he's the thing for cinnamon rolls So I took I was like we went to Publix and Publix had the cinnamon rolls for 80 cents He was like, I'm in love with Publix. These cinnamon rolls are 80 cents So then I had a meeting or something and he was with me and I went to a bit more. I mean to the bakery shop on Built more Avenue and he had a cinnamon roll from there and he looked at me and he said to me No cinnamon roll will ever taste the same again Anytime that you would like to make me happy you can purchase the cinnamon roll And it sounds silly, right? But he's a college student and I said the cinnamon rolls at Publix are 80 cent and the cinnamon rolls at Biltmore are 299 He doesn't have a job y'all. That's a lot of money again It's a transaction for someone who allows his $25 a week And he has to go to school and buy coffee and all that stuff. He's in college And he would rather spend 299 on a cinnamon roll than 80 cent That's how important this conversation is and that's why I'm nervous about it And I really want to make sure we're all on the same page because I want people to pay that premium for your product I want them to understand the value your value and when you if there's anybody in the room because I know we've all Been in this stage in our business if you're worried about your pricing When you add this component the value of your product goes up so that helps, right? So in transformational transaction the end game is this You want to power the aspirations of your client you want your client let's say for example You have a cleaning a cleaning item a cleaning a cleaner cleaning business and you have cleaning products When I finished my kitchen, I Don't ever want to you want me never to want to talk about Clorox Pines all again You want me to be like, oh, I don't feel like I'm gonna get cancer You want me to feel like you want people to walk in my house and say oh, what's that smell? Or you want me so happy when I finish cleaning my house like all good people do you want me taking a picture of it? Posting it on Facebook with your link in the name of your business, right? So that's what we're trying to get to so you want to power my aspirations so I can show you off Help us reach our goals change our habits Fuel our ongoing transformations that we want to see in our own career in our personal lives And in our finances and you have created a lifelong customer Right you go to the salon ladies you get that perfect cut that perfect color is life Your stylist you like I'm never changing right? Men you go to the barber shop if he gets you that just right look you're like I can't go any other barber you sit there while that barber is free And there are three other barbers because he's changed your life powered your personal aspirations may you feel good? And so there you are So why should we do this? Because when people buy over and over again, it's good for business Because when people tweet out your links Facebook your links Instagram about your product is good for you and When people are willing to open up your newsletters watch your videos and comment That's all good for you. So this relationship that you're trying to build is supposed to give you an engagement It's like dating so it's kind of hard Right. It's like dating and it's kind of hard So before I tell you how to do this I'm gonna tell you like Businesses because there might be someone in the room now saying I'm not really sure if I if my product is transformational So we need to talk about what kind of things are transformational So of course health fitness body and wellness. I always talk about my three favorite health thing one my Apple watch love it love it love it to my fitness pal Love it love it love it and in three the health app on my phone They all integrate together to create a system that has helped me lose 19 pounds So they have transformed me and I do not Go back. No, I don't care what you are using to lose weight. No, I don't care what's in your app No, you cannot persuade me to give up my Apple watch to give up my my fitness pal or to give up my health app Because I've lost 19 pounds That's transformation Serious transformation. Okay, so then personal finances money education apps Financial estate planning services mortgage and banking investments can also be transformational Self-management and behavior changes all of us look at ourselves and we want to be better I don't care who you are like you always are like I can't believe she thinks that about herself But we all want to be better and so if it's an app or a product that changes behavior It can be transformational for a person personal and professional development coaching books seminars online education courses workshops Skill building up leveling performance and enjoyment of life Especially in the realm of how to career development and entrepreneurship all of that is transformational Because if I was working for somebody else and I was able to divorce my cubicle and make my own schedule in my money My life is transformed if I lived in an apartment and I was paying rent and I used your app And I learned how to buy a house like my life is different. I'm a homeowner So that's what we're looking at but it can be something as simple again as a Cleaner in my house that I when my mom comes she says all your house smells so good instead of why don't you ever clean up? That's a transformation because it changes the relationship between mother and child Right, so you have to really look at your product and really figure out. What is your transformational pivot? And if you don't have that that's fine We can talk about it if the happiness bar at 230 or you make an appointment But you have to look at your product and say how is my product making the person who's purchasing it? life different and We have to break it down If I'm if I work two hours a month to pay for your product a month like I want results I Want something different and I honestly to be honest with y'all I'm gonna be real true true and real if I pay two dollars I want to know what I'm getting because I'm frugal like that So it's really important that when you're selling your product you're able to sell. This is gonna change your life This is how okay. It's just important because people really do need a return on investment I feel it feel like For a while their return on investment was becoming a buzzword because people would ask like what's my return on investment? And I'd be like you really understand are not really But I'm just saying it because it's what I mean, but people do want something in exchange for what you're giving them So I've been working on this wheel. This is like the third or fourth iteration of this wheel And it is called the customer journey wheel If you ever heard of the heroes journey, you will be able to Fit this on top, right? So the heroes journey is that basically you start off your nobody and then you get a call and you're kind of like No, I really want to save the world a day You turn around we've seen it. We've seen it on all the all the Superhero movies right and then you come back you like maybe for us that is the curious buyer And so at the beginning stage I may not understand why your cleaner is important But through your emails at the beginning of your funnel, you need to let me know why is your product important? Why should I do business with you? What are the facts around your product? What are the facts around your industry? What are the facts around your company at the beginning? It's just like when you meet a dude What's your name where you work? How many kids you have who your mama and them like all of that? Has to come with this customer and I think a lot of times in our work We're just like hey, can you buy my product? But we don't introduce our product in a streamlined systematic way to transform our customers belief in what we're doing and what we're feeling right so at the beginning stages I like to think of it as You're trying to get them to decide they are going to commit to your products You're trying to get them to set a clear smart go right smart specific measurable Trackable recordable all that stuff and then you're trying to get them to find out. Why is this important? I want to lose 20 pounds because I want to be sexy again I like that's gonna make my husband look at me different like that's transformation, right? I want to lose 20 pounds because I'm tired of being tired when I get up the steps Transformation I do not want to be at work like give me a minute Before you ask your question. So that transformed my life, right? So that's something that I still work on So when up when you first starting out in the way that I would do this is in my funnel in my email funnel When people sign up for my email my first two or three emails are about my industry my product. Why? Why is this important? Helpful, okay, then now I know okay. I know eating meat is bad for you I know that it saves the environment It makes the planet better if you go vegan and so I got all the facts and I Might try Right, but I'm really busy and I might try your product because this is really what's going through your customer's mind So you have to get to the novice buyer So here's the novice buyer. So now they have your freebie. They understand your product They have a good reason to use it they they keep saying I'm gonna start a diet one day Or I'm gonna try this one day and now they're in that phase of you have to convert them over in a small way Because you have to help them be a beginner You have to be their big sister or their big brother or their guide. You have to guide them through this Nobody knows as much about your product and industry as you do So you have to give it to them and we are in the information age So you have to tell them it's just not I'm gonna know it for you and trust me You have to share it so in that novice buying stage for me That's when I'm like hey Do you want to set up a consultation sit down and talk or I'm like hey I have an online ebook that you can purchase that'll tell you more about this specific thing But you want to be in a position Where you also are doing something where they can ask questions and they feel connected to you and they know how to Reach you and they feel like if they spend their $25 and they get lost they can come back to you Right and that can be done really simply. I do Facebook lives once a week 20 minutes Got a question. I'm sitting there. What's your question, baby? How can I help you? Boom? Very easy, but you would be willing to spend your $25 with me if you can find me But if there's somebody who doesn't have a customer service like why would you spend money with them? So give them an opportunity at this phase to really feel like they know you and connect have office hours have space Don't give up on them and realize that they may give up on you and that is your job to re-engage them Right and so what I mean by that is I have been saying for so long. I'm gonna go to this restaurant I got my coupon. I've decided I'm gonna go to this restaurant But I was just in the mood for Ethiopian on this day and I still didn't make it So you have to come back and we call this triggers in the marketing world and give me a trigger to remind me to come back That's your job again, right? So you're in a relationship things don't feel like they used to somebody got a real night that spark Right, so it's just like dating you just don't give up you keep trying with that customer You don't spam them, but you do remind them And what I love is like On my watch at a certain time if I haven't made my exercise steps It beats if I haven't tracked my breakfast it beats Oh, it I'm being reminded to stay on my hero's journey because I'm gonna be slim one day I'm reminded like I get triggers. They remind me and it's really helpful to me Make small goals and rewards so that they can feel accomplished small goals and rewards All right, and then track your results Because this is the most complicated part of the funnel because you're trying to really understand What's happening in that buyer's mind? But if you track your results, you'll have data that you can then look at and say this really works This really does not work Right, so like people like my audience my blog is they will watch me live on Facebook for hours Like three straight hours. I'm like y'all my phone died. They're like come back Right, but if I put an audio recording inside of a blog post they will not listen My audience just does not care for audio But I know that We're trying to send them audio and tracking and sending them Facebook lives and tracking and sending them blogs and tracking and then We do it it again. Oh we do it. So I know what they like and At first it's hard Do not give up because you're like only four people read this and only six people read this it takes time You can't get married in a week. You can't date somebody and like just be married in a week It's gonna take your customers a minute to develop this relationship with you. So you have to do the work and so Share your progress. So one of the cool things That you can do to sort of have get your customers to share their progress is like The best ones I've seen is The p90x video Where you have the people who are like I look like this and then I did all of this and now I look like this and you're like Oh, I'm totally doing that Right because they showed you their journey and you're like this is real because you see her being and you see her now And you believe her because it's a transformation and you see him. He's like there's one guy. He's like I broke my back I broke my leg. He's my favorite. I watch him a lot. He's like, but I am now, you know I'm in shape and he has like one leg and he's like all on the video and he's amazing And I'm like if he can do it I can do it So you really want your customers to share their transformations with your other customer Because you're the expert so when you do it, it looks fancy, but when their neighbor Margaret does it we're Margaret When Margaret does it then It's like, oh, I can really do this. So that's what you want to build in so like in your funnel in this particular section The novice buyer you want to definitely have like testimonials from your customers you want to have In your funnel you also want to have like I said some type of meet and greet Maybe you do a zoom call. Maybe you do a Facebook live Maybe you say email me your questions and on Thursday mornings. I'll answer two questions Make it so that it's something that you can do But they need that in that formal because they need to know if I give her my credit card number She's not gonna run off Right and don't worry about how small the transaction is because some of us are cheap you asked me for 299 I better be able to find you Now I Think that is what you should put in that particular part of the funnel and once you start doing that Then your customers like okay. I'm in this to win it. I didn't give up now. I lost 10 pounds. Let me share right and then now they're sharing and so they become a transformed buyer and A transformed buyer is the person who all they do is talk about your product And I don't see any of my clients in here, but anytime anybody or friends But anytime anybody's like hey, yeah, this is my Android. I look I'm like I'm not touching that I don't even tell I don't do that right and so it's like it's a it's a cult Following it's a fraternity. It's a friendship. It's a relationship That's what you're wanting to do with your customers and WordPress is the best Platform to do it because all the plugins are there for you to use so when I say hey, you need to Do the live you can send out a blog post that covers I do my live at this time you can automate it in WordPress to do it for you weekly so you don't have to worry about it, right? So Everything that I'm talking to you about you can do through WordPress which what is which is what makes WordPress so great But this is the part that the techies can't put in for you This is the part your colder can't do for you And I do marketing and I can sit with you and I can hold your hand I can help write a marketing plan we can do press releases We can do social media campaigns But until you're ready to change lives and be a change agent in your own business It's not even really much I can do for you You got to transform the way you see your product the way you deliver your product the way people experience your product In order to get this kind of buy-in and They're out there. I think I don't know if anybody in here, but I'm just gonna do a random survey Shade fans any Shade fans Shade does not have to advertise She don't have like that's my girl like Shade is a great example. She don't have to advertise She doesn't have to send out 99 blocks like hey, we rock with Shade and let me tell you why Cuz so your love your love is king. It's the same song. She know her audience She's not trying to do anything if she know I do not want to hear pop song from Shade. She's not out She's like I know what my audience likes. I deliver. I know how to deliver and that's how I'm a millionaire That's what she does Right. I noticed about Apple commercials. They ain't talking to none of us old people None of us like they got people on skateboards and colors and they are flipping and you're like I want one Because they know as Apple users like we want to be sleek and fresh and fly And if the 18 year olds are doing it, that's what we want to be doing, right? They know that I don't even I don't think they even talk in Apple commercials. Have you ever heard anybody actually physically speak? No, this is a real question has anyone ever physically heard anyone physically speak in an Apple commercial Just the music right the active happy music that they know that my 18 year old is gonna be bopping to Then I'm like what you bopping to because I want to be cool, too I've been $800 on a phone. That's $1600, right? And so that's what you want to really instill in your customers and it's possible It is really possible. So what I want to tell you guys is I feel like at work camp Asheville like y'all are my peeps Or at least Sarah makes me feel like y'all are my peeps And so I really want to give you some like hard on things. So When people have a reason for why they do think this is all my questions, but I want to give you this piece of Information I want to tell y'all my personal challenge So I work with a lot of customers and I truly love it But I find that people really think this is the Collet cut and paste copied by number kind of situation So when I tell my client what I want you to do is get some magazines and I want you to build a Customer in your mind. They're like, huh? And then the next meeting I come back and they haven't cut out of face For their customer and I'm like, well, how are we gonna know who we're writing to? We can't write copy if you don't have an ideal customer that you're talking to right Apple talks to the young They don't even talk to the young people Apple shows pictures to the young people And then we all go by the phone So you can talk to one target group of people and then everybody else still comes along, but you gotta be talking to one person Right, you have to be talking to one person. So I'm gonna give y'all this homework assignment I know y'all ain't gonna do it But I'm telling y'all if y'all don't know who y'all ideal customer is and if y'all ain't like does anybody here name their car Right, you gotta name your customer You gotta name you need to know these are the things you need to know you want to write this down You want to know it's my customer Mary? It's my ideal customer Mary because if my ideal customer is Mary that's gonna affect my sales calendar Right because I need a father's day sale, but if my ideal customer are 55 year old widows Father's day does not exist on my sales schedule. I don't need them. So you need to know is my customer Mary What are my customers aspirations? What really gets them going is it that VIP lifestyle Apple? I love like I I live to watch what my new phone is gonna do. I like the fancy presentation I also like the Tesla presentation. That's the kind of audience. I am though That's who who's who they're talking to me like is your audience like that are your is your audience outdoorsy? Because that's gonna change when and how You are able to really connect with them That's my this my ideal client have kids These are things you gotta know You want to know if there was a concert. What would my ideal client's favorite concert be? Do you know why you need to know that because you need to know the other brands that your clients have crushes on You need to know that perfect example Beyonce drops the song She mentions Red Lobster number one Beyonce knows where I'm from Red Lobster is the joint on Sunday So she knew her audience already loves Red Lobster. So she put it in the song and Red Lobster already loved Beyonce. So guess what? I got Bay Cheddar biscuits you can be the last laugh is that weekend? Because those two brands were able to align and maybe we're you know We're in Asheville and maybe my brand is small and your brand is medium and we get together But if we're able to create a cash flow magic like that, that's really what this is about So you have to get into your customers mind in a way that is artistic That is kind of spooky You need to give her a name You need to know if he dies his hair what brand of hair dye he uses You need to know him because that's gonna drive your content And now you're on a journey because if your ideal client for me like my ideal client is a new person in business I like newbies in business because I really want to be able to stick with them in multi Like multi-faceted ways to be able to assist them and hold their hand When they get to a certain point I'm like go be great and then tell other people who are starting up about me and You need to move on to a different venue as well. Like I that's that's kind of how I have it But what makes that great is I know who the next step of people that I want people to work with So I work with those people so that we share a common language So guess what happens when someone comes to Sarah and they don't have enough Followers or time or money. She's like I should speak my language Let her get you ready and then come back to me because that's the power of that collaborative branding So it works both ways my clients are supposed to leave me go work with Sarah Who's my friend who's helped me in my business and Her clients that she's not ready for who aren't ready for her. She sends to me Transformational right because I'm not just here for the minute. I'm here for your whole heroes journey from going from working from being over Worked and underpaid to be an entrepreneur. I'm gonna help you transform My lot my step my brick is gonna make a difference in your life And if your product isn't doing that then I'm glad you were here in the workshop But you might have to go back to product development look for ways to make it more transformational and It's possible because in our companies. We pivot all the time in our companies. We We change things so if right now if you have a product, you're not sure it's transformational See me as a happiness bar if we get to the point where we can't find a transformational point then we have to look at how great is your product and How can we make it better? Because everybody should be making money It's a really wonderful thing And I have a coach that I work with her name is Nicole waters and she always talks about rich friends and she really Inspired me because she's like I want rich friends because if my friends rich, I'm never broke I want rich friends, too. And so what I'm saying to you is like if you really want to have a kick as product You have to Have to make it so that your customer is not just buying the product and walking away You have to make it so that they feel connected they understand it Like the best thing you can do is like deliver your product and then get a give somebody a secret to how to make it last longer So they feel like You know like oh I'm making this last longer. So I'm saving money But you're like I'm showing you how to make it last longer because we're gonna be in relationship for 10 years for 20 years for 30 years So how are we on time? Are we good? Okay, cool. So the last thing I want to tell you about like making your Customer profile and being committed to it is once you're done with it. You got to put it up in your house You got to put it up in your office You have to change the culture of your staff even if you have contractors. They have to know your customer They have to buy into this, but if everything you do is customer-driven. How can you lose? If everything you do is driven to give your customer the very best experience How can you lose? So it's great I actually wish my talk was like earlier because I think it sets the tone for like the other classes because when you're going into These techie classes you got to think about if I put this plug in in what's my end users experience gonna be like Because a lot of times we do things for us We build our WordPress websites for us. We're like, oh, I love this marketing campaign Oh, look at me like right we do things for ourselves and we forget like all of this Is about a transformational transaction for somebody who could care less about WordPress Somebody who could care less about CSS code. They just want to know if I give you my credit card You're not gonna run away You're gonna help me change my life and my life is gonna be better because I spent money with you that's the real nuts and bolts of business and That's what you have to do in One part of your brain while all the other parts of your brain are doing all that other stuff And I am here today just to tap that part of your brain so that you can begin to think before you have the WordPress night of Never-ending techie stuff like how is this affecting my customer? Before you make a decision to spend money with another company. How does this affect my customer? Are my does my customers care if I'm an environmentalist or not do my you know like that all those things So that is really the spiel that I have and I want to use the rest of the time for questions because I might need to get More technical, so we'll use this time for questions comments Yes, so I think I agree Okay, sorry that sounds like that sounds like a coder That sounds like so and when I say that for my coders, let me explain what I mean That sounds like somebody who's very technical like who doesn't understand that before I give you my $20 boo. I'm reading a whole website. I'm looking for your mentions. I'm Yelp, I didn't text my friend, you know about such and such That's how it happens So I will give you the statistic that I think it was something like 80% of people before they actually make a purchase They buy online And I'm gonna tell you that testimonials are super important not just on your website I don't think I have it on every page on my website, but when I get a testimonial, I have a process I put it on Facebook first Then I send it out in my newsletter Then I share it on my freebie Then I'm like, did you tell such and such what you said because I think she needs to hear that Right, I use my testimonials in different ways and like there should be a whole class on testimonials because there's so many different types of testimonials and Testimonials are just like you need them. So I mean I put them anywhere Mm-hmm Probably who's their favorite rapper? Right because if they like somebody who has like tattoos and they're really aggressive That means like I can do some really free things with them But if they're like I really like somebody who's more like mainstream like then that means there are more mainstream So that probably would be my question But you know, I've seen people ask if I was coming to dinner with you what food would I cook? And I'm like, I don't know how to decipher that and I've seen somebody ask what's your spirit animal? So there's like some other one Mm-hmm I used to tell when I first started to tell my customers to think about their brand as a car And I would ask them if their brand could be a car what kind of car would it be? Because like if they're like oh my Honda, you're like good value. Oh, I'm a Tesla. You're like, okay. Let's do it. Yeah All right, we got super Right, so it's like, okay. Yeah, Subaru great value BMW. Oh, okay. Any other questions? What came to my mind was a plastic cup and a cup of coffee Like you can only really have a cup like one cup of coffee at a time But let's just do a quick survey. Raise your hand if you have a favorite kind of coffee that you buy for your house And you won't switch So it can be done. It's like you just got to get into the nuts and bolts of it What's a rubber why but you're not gonna have your roof done once I happen to know this I feel so blessed right now the speakers y'all know what I mean. Okay, so we got a new roof It cost us $5,000. I was like we could to get a new house my husband said that wouldn't gonna be possible, so we got a roof and I'm so serious. I was like finally we can just get a new house so we got a new roof and we got the roof and I Really just don't everyone have to buy a roof again like this is me really talking to you for as a woman homeowner or whatever whatever at my life is right now and Two things my husband came to me yesterday He was like do you want to get a patio from those same people because he liked the service so if that if they Offer other services that you can do it that way, but also like people get new shingles on their roof replaced So if you just go ahead and give me the 10-year plan go ahead and take an extra $2,000 promise me I ain't got to deal with that roof no more for the next so many years And it becomes this single product. That's a lifelong product Does that help but I'm what I'm really telling my friends is though And I never have to do roofing again like that because when people buy a roof And I'm just gonna ask because I don't like I was really like destroyed We were putting five thousand dollars into something that I couldn't really physically see because you know, it's above my head We can totally get a new couches new beds like all this stuff But like I don't want to have to deal with my roof again So how can you lock me in so that that never happens again? that's what's gonna make you different from any other roofing company in Western North Carolina and that's why people will come back to you because it's not just a one-time transaction Mm-hmm. Okay, when I was winging my business like my friend that was in her last talk She was in here a few minutes ago. I use Divi Are you familiar with Divi? That's so we'll talk about Divi for a second. That's the best example that I have Well, Divi has a group and I don't care when I am deep down in word press. I go to my Divi group and I ask questions So in that Divi group, it's nothing for Divi to drop in a survey And ask me for my next upgrade of my widget. What do you want to see? You will get so much information You'll be like I wish they stopped telling me What they want to see so the way that you so to me that's still Transformational right because I buy your widget see let me tell you I bought I was trying to get a Facebook pixel Anybody else feel this pain and so I'm like, I'm just gonna buy a plug-in throw in the numbers And then I bought the plug-in I paid $30 trying to plug in no tech support Whatever they said was helping me look like I didn't know what was going on, right? So what I'm saying is like for a widget I'm just gonna speak as a novice web designer like we want you to know us We want you to make things that work for us We want you to make things that do things that Transform our customer lives so that we can love you forever and you can be the man behind the curtain So how can you and your business make that happen? You got to serve at me. You got to talk to me You got a focus group me that's gonna make your widgets ten times is great so my best friend has an MBA from Ivy League school and we talk about business all the time and we were talking about Netflix and how Netflix went from I'll supply you a movie to making the best movies and TV shows They are number one because here's the thing and I teach this often One of the goals you have to have in business is an innovation goal So if you have an innovation goal every quarter, you'll get that content that you need to make your upgrades better So you can't be marketing without being development Like you have to kind of be all over the place what I do what I would like to think of myself is is the entrepreneur whisperer Like eventually I want to be like that person that the entrepreneur keeps in their back pocket Because I know a lot of stuff. I like solving problems and I learn a lot about business So I I can do marketing But you can't do marketing without development because if I want to have a funnel do something I have to be able to communicate with the developer in a way that they understand me and that they can make my vision happen So when you meet a marketer that's like, I don't know anything about development run Because they have to be able to communicate in that language because the developer has to know what to develop And so the marketer has to see the customer's experience Any more questions? Yes Yeah, I just really want y'all to know none of this like I made up. Unfortunately, I wish I was that smart This is a combination of hearing people talk like Yeri like Sarah like other people in the room markets listening to them talk taking it back to my website and trying to figure out How to make that ding ding from that PayPal ring Like that is my whole spiel, right? So like if I'm telling you like once I started talking to one person I got more people and it was amazing because I'm like I'm talking to Like Katrina and Katrina's 25 and she lives in Brooklyn and then I was like here is Jody who's 64 who lives in Nebraska like hey Aisha Popping in because she sees me talking to Sabrina and she gets what I'm saying Because when you're not talking to one person you're talking to everybody and all of us can't talk If it's that we don't all like somebody in here is like why did I sit in here? Like everybody doesn't feel good about this situation. I'm sure and so I'm like Everybody has to feel good because I'm not communicating with them where I need to be communicating with them So like it's you really do have to shoot for one set person and it'll help you drive your Your content in so many ways the direction of your content when to have yourselves just everything you drive it drives everything Mm-hmm, and a great a great way to look at it to Walmart They do a good job one more doesn't like that job in a lot of stuff They do a really good job at this the customer journey because when school supplies like it's time to get school supplies You walk into Walmart. You don't have to go to school. You sign your child's Class you buy the supplies they they've provided you with the list Why would you go to Target? Like I like let's be real. I love Tarjay like it's my jam But if I have to take an extra trip to the school to pick up the piece of paper to get the supplies I'm gonna go to Walmart cuz they have it before the first day of school So I send my munchkin to school with all of his supplies when for me That's transformational They put it right up front right next to the school supplies Another thing that they do I'm telling you this is transformational market They're marketing on one person and I'll tell you who they're marketing to they're marketing to that Cute girl with the newborn baby who just was married and who don't have any money because she's just starting out That's who they're marketing to that's all that's what Walmart is really talking to and anytime we feel like that person We go to Walmart and You're like I think I've been in business for ten years, but my check looks like it's been six months I'm gonna go to Walmart cuz I Right so like They do such a good job because Husbands don't have to remember holidays if they shop at Walmart like it's Valentine's Day. They push all their stuff up front Right, it's Father's Day all the Father's Day stuff goes up front. So y'all following me. Okay. Why don't we do that on our website? Why don't we do that on our website? Why don't we do that in our newsletter? That's all I'm trying to tell y'all is I look at what Walmart doing and I'm like that lady is the richest woman in the world And all she's doing is making it easier for her customer bringing everything up front. That's all they do That's the magic of Walmart. You're like, I know Halloween was coming Oh, let me go ahead and grab my kids. Why I'm here They do all the work for us You need to do the work for your customer You got to do the work for your customer If you give me your email address I have on this platform that I use every now and again. It's WordPress Website that my son and I use we have a group plug-in and we've never had any problems with it I can get the name of it for you through WordPress if you leave me with your email Sarah, do you have one off the top of your head? But I have one but my suggestion is social media My and not even necessarily Facebook all the time. I heard some I say Facebook, but what about like using your Hashtags for Twitter if your audience is really on Twitter or using LinkedIn groups So don't be like I love Facebook, but there are other Possibilities you also have like Slack, which is amazing and even though it's a separate thing outside of your website I've never seen people having problem with slack I watched a girl have like 300 clients in Slack. It was amazing Marcus and you don't have to do the moderating of the group or all of that It saves a lot of time if you're so lowpreneur and the video stays there forever So you can like reshare it and stuff in your content later I we have we have five more minutes any more questions Okay, so this is how you reach me It's so complicated Okay, my website is isha adams media calm Aishah ad Ams media calm also, I am Isha Adams Johnson on Facebook. That's my personal Facebook I will be your personal friend and I will stalk you about my business stuff at another time because I think it's disrespectful to do that at The beginning of a relationship Like, you know, you don't let all your crazy out on the first date with a man So I'm not gonna spam you with my business information on that level And then the other thing I want you guys to know is that you can reach me also through mountain business work So if you are a mountain business client and you're like, oh, I want to hang out with Isha get in touch with you So you can reach me that way too That concludes my talk, but I'm gonna be giving some dirty social media tips for their lightning rounds later So I'll be around and I'll be at the happiness bar at 2 30 and you guys should come and speak And if you think like I'm really cool because I don't have a lot of friends You should follow my personal blog nappy thoughts.com Follow my personal blog and hit me up there and we can go out. Have fun. Okay. Thanks y'all