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Mirror Mirror on the Wall, Advertising to Us All

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Uploaded on Jan 21, 2011

If you think online targeted ads and ads that interrupt your video-streaming experience are annoying or invasive, just imagine a future where that advertising is coming to a bathroom near you.

An offshoot of Clear Channel Communications said Thursday that it has developed interactive advertising through bathroom mirrors. The company has teamed up with North Carolina-based Mirrus to begin installing 150 ad-ready mirrors at Chicago's O'Hare International Airport bathrooms over the next three months, reports the Chicago Tribune.

The technology will display videos or still ads across the whole 40-inch face of the mirror when no one is standing in front of the sink. However, as soon as someone approaches, the ad will shrink down out of the way into a corner.

Mirrus founder Brian Reid said that the ad placements will be gender specific and will allow an advertiser to keep track of how many people stood in front of the sink and for how long.

Reid said the technology is to offer advertisers access to high-traffic venues where bathrooms are almost always needed—bathrooms are used, on average, 2.8 times more often at sporting events and 1.8 times more often at the airport, according to research surveys. He added that, although advertising in bathroom may seem weird, it's a high-traffic space that does not have much competition for eyeballs.

Mirrus wrote in a press release, "We developed these digital displays to provide brands with a platform to convey gender-specific advertisements that are guaranteed to reach female and male audiences in an uncluttered environment."

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