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PERSONAL TRAINER HELPS DOORMEN PREPARE FOR 4.8 TONS OF WINTER SALE DOOR SWINGING

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Published on Jan 3, 2012

PERSONAL TRAINER TO HELP DOORMEN PREPARE FOR 4.8 TONS OF WINTER SALE DOOR SWINGING.
A north Manchester furnishings and gifts store has brought in a personal trainer to help its top-hatted doormen get to grips with the demands of January sales shopping customer stampedes.
Frank Hodgson and Peter Brooks will hold doors open for Housing Units customers as often as 5,463 times a day each during peak January winter sales shopping days - 364 times an hour, once every six seconds, assuming an average party size of two people entering and leaving the store.
Now Housing Units' personnel team has brought in personal trainer Kate Wright from Oldham gym Heavenly Bodies to coach the doormen in the best way to avoid injury or muscle damage from their exertions, which, assuming average push or pull of a door being the equivalent to lifting 20lbs, means around 4.8 tons of door being moved each working day at peak time.
"Customers enjoy the door-opening experience, so will often hang back a little to get their own exclusive service, with some even taking photos. This is an enjoyable experience all round, but, of course, during peak hours can mean there's a massive amount of door swinging -- and that means flexing muscles that don't normally get flexed so frequently," said Nick Fox of Housing Units.
"With the perfect storm of peak customer traffic, both doormen deployed, movement both in and out of the store involving people with shopping and buggies, plus requests for directions, it could quickly descend into chaos if the doormen start flagging.
"Footfall is on average 25,500 a week during the run up to Christmas, but while that equates to an average of 1,821 door openings a day, twice a minute for each doorman, at peak times door opening rate can be three times as high
"But customer traffic during the sales can be even higher, so we need to ensure the doormen are in peak condition".
Housing Units - known for its top-hatted doormen - was established in 1947.
It is a family-owned furnishings retailer based in Wickentree Lane, Failsworth, Manchester M35 9BA, next to Junction 22 of the M60. It stocks 30,000 high-quality lines across a range of departments in two buildings and a crescent of specialist shops, and prides itself on its unique style of customer service, the value of its goods and the shopping experience it provides.
Ends
Further information:
Iain Macauley
0161 929 0446/07788 978800
im@pressrelations.co.uk
www.housingunits.co.uk

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