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Alan Mulally of Ford: Leaders Must Serve, with Courage

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Uploaded on Feb 7, 2011

Alan Mulally, president and chief executive officer of the Ford Motor Company, discusses the turnaround effort at Ford, which took the automaker from an annual loss of $17 billion in 2006 to its most profitable period in more than a decade. Mulally explains that leadership takes courage, to have a point of view about the future and to pursue it in the face of resistance and doubt, in service of something great.

Related article: http://goo.gl/9eXZx

More about the View From The Top speaker series: http://www.gsb.stanford.edu/vftt

All View From The Top videos: http://www.youtube.com/course?list=EC...

Chapters
Introduction: A Leap From Airplanes To Autos
http://www.youtube.com/watch?v=ZIwz1K...

The Branding Of Ford: A Worldwide Venture
http://www.youtube.com/watch?v=ZIwz1K...

Student Participation: Bailing Out Ford
http://www.youtube.com/watch?v=ZIwz1K...

The Ford Vision Past And Present
http://www.youtube.com/watch?v=ZIwz1K...

Production And Investment Vs. Demand
http://www.youtube.com/watch?v=ZIwz1K...

Student Q & A: Transportation Solutions For The Future
http://www.youtube.com/watch?v=ZIwz1K...

Student Q & A: Ford's Survival Sets An Example
http://www.youtube.com/watch?v=ZIwz1K...

The Google Car: Who's In Charge?
http://www.youtube.com/watch?v=ZIwz1K...

Student Q & A: The Ford Turnaround
http://www.youtube.com/watch?v=ZIwz1K...

The New Job: Day One And Beyond
http://www.youtube.com/watch?v=ZIwz1K...

There Are No Mistakes: Testifying Before Congress
http://www.youtube.com/watch?v=ZIwz1K...

Student Q & A: American Car Manufacturer, A Global Concern?
http://www.youtube.com/watch?v=ZIwz1K...

Student Q & A: The Return Of The Ford Worker
http://www.youtube.com/watch?v=ZIwz1K...

Student Q & A: The Ford App?
http://www.youtube.com/watch?v=ZIwz1K...

Student Q & A: The Right Credit Helps Sell The Car
http://www.youtube.com/watch?v=ZIwz1K...

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