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Amazon Kindle PaperWhite and Amazon Kindle Fire HD (Fire 2) First Look

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Published on Sep 5, 2012

In a quick ad we see the unreleased Kindle PaperWhite and Amazon Kindle Fire HD (Fire 2).

"I'm extremely surprised that Amazon released this advertisement before the official announcement a day later. It's the anti-Apple platform of secrecy. I think this created good buzz for the product. I uploaded this video of the sneak preview thinking that some people would be interested but I was not expecting this much response at all. Judging by the video views, people really want to know more about the new Amazon Kindle line. In my opinion, each new product is a home run."
- Matt Berger (After the announcement statement). 09/07/2012

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