 I want to tell you about a word that I think everyone should deeply understand. And this word is Folkway. Folkways are tiny little subtle rules that govern everything about social life. So some Folkways are good, like being respectful or showing empathy when somebody's hurt. But some Folkways are bad. And in the 60s, terms like gay and other less acceptable words were used as insults by elementary school children. And many of those kids become adults, not realizing that they were enforcing Folkways from childhood. They're quietly teaching what's acceptable, what's cool, and almost permanently shaping behavior of adults. So over time, our consistent adherence to these Folkways is just an integral part of our just personal identity. And it shapes how we view ourselves in relation to social groups and the world around us. And just knowing about this stuff has the power to change somebody's life.