 Welcome to JSA TV, the newsroom for tech and telecom professionals. I'm Jamie Scato-Cutaya of JSA. Here at ITW 2017 with my friend Benjamin Von Seeger, the writer of The Rival, also the CEO of the BBS consulting company. Benjamin, welcome to JSA TV. Thank you so much, Jamie. Always great to see you. Always great to see you as well. So I hear you're racking up some awards, is there a little sticker here? What's going on? So, May 30th, I was awarded the Axiom Business Book Awards for the category in sales and sales negotiations and closing. I have to go with Harper, publishing in New York, and we're discussing a second book, which will be mostly designated for sales, sales negotiations and closing, the category I want. Well, actually, I'm a fan as well as a friend. I've read The Rival, and what I loved about it was your little tips on how to own the room as a salesperson and really sort of build up your confidence. Can you tell us a little bit more about what we can find in The Rival? Yes, there are two things that I always talk to my students about and also to my business partners. When you walk into a room, you always have to be articulate, authentic and approachable. And you always have to stay calm, cool and collected, which you all know, but most importantly, you have to be very effective, especially in meetings. As we can see here, it's already like 2.30 in the afternoon, I already had seven meetings this morning. So, you really have to make the best out of it. Yeah, for sure. And talking about taking your own little medicine, you'll be speaking. There's some speaking opportunities coming up. Yes, so I will be giving the commencement speech, Val Victoria, at The Rival University down the street. It's been a lot of work preparing the speech, but I'm really, really excited because I never had a proper graduation in Germany because Germany is a great country of traditions, but we do not have the ropes, the trophies, the caps, so I'm really, really excited because I will have my first Harry Potter robe on my own. So, I'm very excited about it. And I just found out what a big deal is. And I was practicing my speech in the cab this morning, and the Uber driver was like, are you going to give the commencement speech? I said, yes. He's like, oh my God. I'm so impressed. Today you made my day, and I was like, oh, this is a big deal. It is a big deal, especially here in the States. It's quite an accomplishment, my friend. All right, so for our viewers who want to learn more, where can they go? They can go to bvsconsulting.com or derivalbook.com. Both sites are pretty much connected, and they can say about the services they offer with my company. And they also find more information about the book and subscribe to the newsletter as well. Benjamin, always a pleasure. Thank you for joining us. And thank you viewers for tuning in to JSA TV. Happy networking.