 Every good social media strategy must begin with listening, really understand the conversations that are happening online, and then understand your role, your offering, what do you bring to the table, who is your audience, who is your community. That upfront work is really the grounding of every social media strategy. As a global agency we're able to help brands scale in social media. We have hundreds of community managers, digital strategists, social strategists that are contributing to our clients' overall digital and online strategy. It is all about social video. We saw Vine, we purchased by Twitter, and Instagram video come out and really make a splash online very quickly. Pinterest is also an incredibly exciting new social network, and as they continue to open themselves up more to the developer community with making their API more available, we are going to see really exciting new technologies and emerging ways of brands interacting with customers. And of course, content marketing has become the number one talked about issue within social. How can we create better stories and tell them through interesting and social ways? Brands that are doing social right are using social as a way to make that direct connection with their customer. I interact with many brands that I use their products every single day, whether that be for an issue in customer service or just a compliment, something that really excited me about the product or service. Social media is full of buzzwords. Every year there is a hot few. This year, IRM, Influencer Relationship Management is one of my favorites. The real power that MSL Group has to offer in social is our scale, and of course the fact that social and digital are integrated into everything we do. It is not a silo. It is part of who we are and it is at the core.