 In 2019 everything is smart. We have smart watches, smart phones and smart homes. Here at CES we've been hearing a lot about the future of smart mobility. There's no shortage of brands showcasing their ideas for what the future of transportation holds. We're here to catch up with some of the leading brands that are paving the way for smart mobility. The future of vehicle ownership is something that we're really excited about. We know that as customers decide the ways they want to interact with vehicles, how they want to customize them, how they want to personalize them, or perhaps how they just want to use them will change. The traditional model of I want a car, I want to own a car, I want to drive my own car, that's really changing a lot. There's really no shortage of ways to get from point A to point B and so it's a question of what other kind of priorities do people have. It really has to be completely customer driven. We need to look at you know what are customers trying to solve for, what types of innovations are looking for to see what can we do to satisfy that and what can we deliver to help the Dush set. So for Harley-Davidson, the future of smart mobility revolves around two wheels. Two wheel transportation is really the dominant form of transportation around most of the world. Even in places where two wheel transportation isn't the dominant factor, there's still big opportunity for last mile solutions. You know I think last mile generally meant you know from a public transportation stop to your final destination. But now as small vehicles have gotten better, you know it becomes the first mile or it becomes the last five miles. You know it's not just that very quick hop. One thing that's interesting of course in this category is the business model innovation as well as the product innovation. So you're seeing sharing systems, you're seeing rental models. It's more of a consumption model and it's more of a as I need it. Meaning one day I may want a sedan, another day I may want an SUV, another day I might want a motorcycle. So I think that's something we need to address on these changing behaviors. I think the next 10 years are going to be you know even faster progress with new types of vehicles, new business models and you know really transporting people in goods and also putting smiles on their faces. You can't forget that part. While the future of smart mobility is still uncertain, one thing is for sure. Any innovations in the transportation industry are welcomed by a growing consumer demand for more innovative and sustainable modes of transportation. Only time will tell which tech is effective enough to stick around for the long haul.