 The Lifetime Achievement Award goes to Sam Balsara, Chairman of Madison World. Here that Sam Balsara is being awarded the Lifetime Achievement at the Media Ace Awards. Congratulations Sam. Well Sam's contribution to the advertising and media industry has been phenomenal. His never say die attitude, his value system and the way he shaped many careers, the way he shaped many relationships in the industry is really truly, truly phenomenal. I've had the good fortune of working closely with Sam when I was at Madison. Sam so active and so involved in managing his clients and managing his people is just, I would think, you know, one of the most inspirational things one can look for.