 As designers, we always try our best to find out what end users want, as well as what they need. But do we always understand exactly what it is that matters to them? We are, after all, often outsiders in an increasingly multicultural and globalized environment. The traditional design research we carry out can get us closer to understanding what users need, but it is rarely enough. Users' cultures can express themselves in many different ways. We just need to look more attentively and get closer to achieve acceptable results. We have produced a card set, a hands-on tool that helps designers cross the cultural chasms to achieve effective user-product interaction in any cultural context. These three sets of 16 cards each let you see beyond the obvious. They give you a lens to examine your user's culture and, ultimately, help you connect with your intended users so you can avoid culture-related mismatches and, moreover, find new and even better solutions. With visual explanations and examples, every card helps you find how relevant culture can be for your project and which cultural aspects matter the most. Whether alone or in a team with a card set, you can work faster, with greater confidence, and use the potential of culture to produce effective designs.