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Published on Mar 30, 2014
As designers -- What's the true value we provide? How can we increase that value? How can we get best compensated for the value we create? // Presented for IxDA, Salt Lake City, this talk shares the lessons learned, thus far, in building value as a designer and design company and how we can apply our design thinking + skills to our own work.
0:00 - Introduction: My path to date 5:49 - Introduction: 'Designing' Business 8:39 - "What is true value we provide through our work?" 20:51 - "How can we increase the value we provide?" 41:41 - "How can we get best compensated for the value we produce?" 49:58 - Q&A