 What's up guys welcome back to the channel here if this is the first time ever watching one of my videos here Make sure and hit that subscribe button so you can stay updated with all the newest videos we are putting out and This channel is for you. If you are a coach or trainer You're looking to build and scale your business and if you want more info about what I do and how I can help you Just go to my website at build my sports biz Dot-com. All right, you can find everything there now in today's video. I thought very carefully before I decided to shoot this video today and This is not going to appeal to everyone but what I will say is if you're in Business to win like when I say when you want to help the most amount of clients You want to have the most dominant program in your area or in your region or in your country and You want to be the most well-known? Program that produces results like a machine If that's you watch this video if that's not you Turn this video off right because this is not for anyone who is like I just want to do this as a side hustle That's not what I'm talking about here. I don't like to help coaches who have that mindset because Doing a side hustle is not a real thing All right With that being said I Want to talk about the most important asset that's in your business right now that you might be overlooking You might be overstepping it And you might think it's an underrated thing That doesn't really matter and I'll tell you this is the most underrated aspect of your business That you should be paying more attention to and here's what it is It's two steps. It's collecting data So getting really good at collecting names phone numbers and email addresses That's number one. All right, so collecting data number two Sending emails to the data. All right, I know that sounds really simple. I Know it's only two steps. All right, and I try to make it really simple me and cowboy All right, we live down here in Texas. We don't need to over complicate it All right, we need to collect data and we need to send emails to the data All right, so what am I talking about? I'm talking about creating and scaling an email newsletter again people who want shortcuts aren't going to take the time to write an email newsletter people who want shortcuts aren't going to be consistent with an email newsletter and When I talk about this I want you just to like close your eyes real quick and imagine right? Imagine Like being anywhere you could be at the grocery store the movie theater the restaurant. You could be sleeping. It doesn't matter you could be anywhere and wherever you are a Parent in your area or prospect in your area is reading an email that you already wrote and you already wrote that email six months ago And it was scheduled to go out. So while you're doing whatever they are consuming marketing from you And now let's imagine there's a hundred or two hundred or five hundred or 1,000 or 50,000 or a hundred thousand people who are reading that message What do you think that would do to your business? right and What if you sent an email two three four five times per week? How do you think that would grow your business and Before you answer that in your head if you're like, well, I don't know because I haven't done it Well, let's think if you haven't done it, you're not gonna know But the average person the average coach I talked to they'll tell me they don't want to email They think it takes two time and they think that People on the email list do not want to read emails. It's totally false Right, that's how you get the word out. That's how you provide more value Like if you're on my email list, like you're gonna get an email from me three four times Minimal I used to send a daily newsletter of seven days a week And I've done that for multiple types of businesses So you're hearing it from someone who's actually doing it on a regular basis Sending emails with offers sending emails with value sending emails with advice That positions you as the authority and it doesn't matter to me if you have 10 people on your list or 10 million people on your list it doesn't matter like what matters is practicing learning tweaking improving over and over and Trust me when when I first found out about email marketing. I was so resistant. I was like that's so stupid I'm never gonna do that and It was because when I was in middle school. I was terrible at writing when I was in high school I was terrible at writing Pretty pretty much cheated on every single thing that says Right when I was in college absolutely hated writing right Probably pay other people to write my papers for me because I knew I was so bad and Those were self-limiting beliefs because I said I was bad and I thought I was bad And when it came down to big boy world, right with business, I Had to learn Okay, I had to learn how to do that and I feel very confident like and I'm not bragging when I say this this just straight facts I feel very confident that I could get hired by another company Right now and they would pay me in your between a hundred and two hundred fifty thousand dollars per year just write the emails that's because I have 10 12 years of experience writing thousands and I'm serious thousands of emails I Have thousands of emails that go up per year right now, but why am I writing some emails? Well, that's how you stay in touch with people. That's how you get in front of your audience all the time That's how you establish authority, right? And I know one of the things that that holds back a lot coaches. Well, I don't know what email system to use All right, go to my resources page at build my sports biz calm Go get kajabi and remember at the beginning of this video. I talked about if you want to be the best right Go get kajabi. You can do everything. I'm talking about on there and you can sell digital products Okay, but go check out kajabi. You can get a 14 day free trial on my website It's sitting right there. It's waiting for you to use all right I'm making your life easier by telling you that because I've been using that it's exactly what I use Not gonna use anything else and that's what you should use it. All right, so I've already answered your question Well, what to use go use that All right Then there's the questions of well, I just I don't know if I'm not time. I hate when people tell me that Right. I'm a very busy person Like the only person that really knows how busy I am This is a little cowboy by me We're in this office all day long Right. I can manage to write emails to three coming up four different lists right multiple times per week, so How well that's because I practiced a lot. I've done it. I can write email now in less than two minutes easy Okay, so you just have to practice and Commit and say you know what my goal is to build out my email list And if you just have the goal of I'm gonna have one person per day to my email list for the next 10 years of your life like There's there's no reason why you can't be running it running a six a high six-figure business That's like you though Right, and I will tell you an email list is far more valuable Than an Instagram following And email this is far more valuable than a Facebook following Because we're talking directly to the person who's out This is why like for me, I see it's it's such an underrated thing and I See a lot of stuff online that that's false. All right. It's a lot of people who talk about how Being a social influencer is more important than having emails. That's absolutely false Those that's coming from people who have never once in their life written an email Okay, and then there's also people who say that you can get like 75% of your emails opened Which is absolutely false. All right. This is why people quit when they write emails. All right I know for me and this would be something I would look at your business So you know and you can see this in the future you need to understand the stats of how many people are opening emails And I'll tell you if you can get 20% or higher Hey, I would say even 15 to 20% of people to read your emails that's really good and There's a bunch of jabronis on Instagram and Facebook ads and YouTube ads talk about getting 75% of people to Open emails all the time. I promise you that's not true So don't believe everything you see right Don't do that There's a lot of people who are lying about their their open rate Now I'll tell you if I had 75% of people Open my emails over the last 12 years. I would be on a yacht right now not talking to you on YouTube Right, let's make that clear not gonna be on here doing anything I'm gonna be sipping on it on a whiskey in the Caribbean That's what I'd be doing right now if 75% people were open to my emails. So it's not true All right, so this is where you have to have long-term vision and if you watch my videos I talk about this all the time you need to be thinking long-term not short-term When you think long-term, you know, all right, I'm gonna get good at this and I'm going to learn it and I'm gonna be the best at this and I promise you Right. I can promise you right now. There's no one in your space in your city All right, and I can think of personal trainers Anyone that's in soccer basketball football baseball golf tennis Any of your competitors, I don't care what sport you're in cheerleading wrestling Ice hockey doesn't matter to me There's no one in your area who's doing what I'm talking about So that means you could be the one who does it Right That's up to you and I promise you if they were doing it. I would have already talked to them Because I talked to coaches all day long Right, and I do a lot of research in every city every major city every small city Who's doing what and doing that for the last couple of years? right, so just know most Cities out there. Nobody's doing this. There are a couple people that are doing most of those people are guys and girls in our mastermind and That's a way that you can ultimately like get clients on demand by How many emails are you sending throughout the week? What are you saying? Why are they opening it? Why are they reading it? are you following up and This leads me to my most important point and This is gonna be controversial, but I don't care right It's not who's the best coach There's a lot of great coaches right now. I talked to a lot of great coaches who are unable to provide for the family They're awesome at coaching they've been coaching for multiple years. That's great It does not come down to who is the best coach Here's what it comes down to it comes down to who is the best marketer and Who is the best coach? Those things combined make you unstoppable and if you're just a great coach These days and in 2020 it's not gonna cut it That's not going to be the winning formula for a successful business. There's a lot of coaches in my area I'll tell you like they're better at coaching than I am right Here's where I absolutely smashed them. I smashed them in marketing. I run them over Like they're a little bug on the highway and I have an 18-wheeler. I'm just plowing over them Because I've spent time on the marketing side. I work on it right, I practice it and Throughout the years of training With writing emails and training marketing It's a lot of my business to grow the same way. It's gonna do for you. That's why again, you think long-term If you think short-term with this it will not work. I Could have given up after the first hundred emails. I wrote there were absolute garbage right, I just stayed with it and Remember, I'm a normal dude Right. I don't have any superhuman powers. I can't type a thousand words per minute right nothing unique or or like Perfect about what I do nothing. It's hard work. It's do it. That's why I tell you I always say the opposite of what other people say like if you really want to get good you have to practice and You have to be in it to win it for years Otherwise you should get out and you can go believe any of those gurus who talk about making 100 G's and in the in the next 30 minutes and getting 75% open rates on your emails That stuff is BS And don't fool yourself Okay Don't fool yourself So that's it guys Think about what I'm talking about here Start doing that start collecting data and start sending messages to your data. That's it like I'm serious when I say this like during Coronavirus the the federal government. They're printing money, right? Printing money like crazy when you write emails you can print your money right legally if You Simply just practice and you have that long-term vision like I'm talking about that's it guys I'll see you on the next video Here in a couple days. See you later