Happy Meatopia: How Conflict of Interest is Damaging Animal Advocacy





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Published on Sep 26, 2012

What does Whole Foods' surreal Best Butcher Contest have to do with HSUS and the future of animal advocacy? And why are activists increasingly being pressured to unite behind industry-advocacy collaborations? In this new video essay and special report from HumaneMyth, learn how a handful of people running large organizations are engaging in extreme conflicts of interest that are taking industry co-option of the animal advocacy movement to a whole new level.

For a special report on this issue:

NOTE: The original version of this video essay and special report (posted 9/25/12) indicated that Whole Foods is the 2nd largest meat retailer in the US. Questions have arisen about Whole Foods' exact rank among the largest meat retailers, so as of 9/26/12 the video and the report now simply state that Whole Foods is one of the largest meat retailers in the US.

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