 So ladies and gentlemen, we're ready to bring in the fireside chat here in front of all of you We have with us. Mr. Amangupta co-founder boat Chairman and editor-in-chief exchange for media and BW business world a very warm welcome to both of you gentlemen Mr. Gupta, let me start by asking you that you had an incredible journey with both You've been able to build Brand in a very competitive domain and for an Indian brand to be able to beat all International brands that have been so well-entered Tell us how how did this happen? What is the kind of innovation that you've done and What can we see more from both? Thank you, Dr. Raghav Bhattra, and that's a nice question. I'll tell you yes We were not the only ones in this space. It was a very highly commoditized space When we entered also, there were 200 brands, but I think, you know, times were changing Consumers were changing millennials were changing and I think the brands You know took time to change and they are changing now and we came in and we disrupted the way Indians looked at audio And if you look at the product also, you know Salman Khan said baby go base person there So, you know, we we believe in that in that's India India go base person that if you look at the products We have the very base heavy, you know, they're fine tuned to the Indian population and our products are very rugged because Indians like Rough and tough usage of their products. So our products are good Our sound is very Indian and that's that, you know, inshallah God has been kind we were lucky enough and consumers accepted us and you know, we still It's still grateful to the consumers to to give us the love back as an Indian brand We are very proud of what we've done and we'll keep we'll keep doing things. We'll keep Bringing new products new technologies to our boat heads the community. We love when you bought became the largest selling Product and brand in its category. Yes for any Indian brand. That's huge. And on the back of that and For a young brand like bought which is five years young, right? Yeah That's a big milestone once you see that milestone, what are the new milestones you've said for yourself? first of you know, the whole world the whole world starts looking at us that we'll be doing You know disruptions again and again and you know, now we've become the leaders and you know, I always keep telling my team that You know, I still think like a challenger brand because if you start acting like a leader, then you'll start losing You know, you your your mindset should be that you know, we came we saw we disrupted and somebody else can come see and disrupt also always be on your toes stay humble, but You know, keep keep keep looking at Competition and don't lose out. Don't be complacent that you're number one So always think like a challenger brand and start, you know, keep that in your mind There are a lot of new technologies coming up And you know, if we if again as I going back to the first question that if you don't change the consumers will Go to some other brands and they will they will make us change or we were we may not survive after a few years So we need to continuously adapt ourselves. You know, we've seen a lot in how Telecom market, you know, how brands didn't change and they lost out. So we need to be on our toes We need to keep changing That you kind of look up to from an innovation or disruptions standpoint whether Indian or International which are those companies? So for for me, Dr. Matra Apple is one, you know, I think for all of us Apple is one which you know, which disrupts itself I remember Steve Jobs also one said that, you know, when he was bringing in the iPhone And somebody said that why you want to disrupt and you know, the whole iPod business will be disrupted Nobody still didn't that it's better to disrupt yourselves than others disrupting you, right? So Apple is one which which keeps this technology thing on the top on top always and then there is Google which does that beautifully whether it's voice technologies, whether it's cloud whether it's Going beyond just the normal search whether it's Android today Whether it's connected home connected eco devices So Google does that very well and the third company I would say is Amazon which also You know does reinvent itself if you look at how they've grown and what they're doing world over. I think that is one These are incredible company, but Among these are all global companies Apple Amazon Google Alphabet Any Indian company that you look up and say well, they got it right and they've made a huge impact so So so I am I like TCS as a company they have done India proud You know look at how they've taken technology in forces is doing in the technology space Infosys is also done very well if you look at HDFC Bank people used to say that, you know You used to trust only government banks earlier, but people today if I met up meet a lot of people HDFC Bank as a As a as a as a bank has done. So there are a lot of brands I trust these are, you know all big brands in India if you call it TCS is one This HDFC is also the other one and in process. These are three brands Revenue profit impact number of contribution to GDP and it's truly a global brand While it may have come from India A lot of Indians, but it's You know from India, you know, yeah Yeah, and you know as our prime minister said the startups of today are multinational of tomorrow and that is you know That is what you know Entrepreneurs and startups like us should also keep aspiring to Okay, and I'm a You know if you look at your own journey over the last five years What are your personal traits as a leader that made the disruption possible that made the dream a reality Of course, there's a bit of luck serendipity You know, we are predestined, but we don't know those things. We make efforts We build on our beliefs and you build on our vision. So tell us what are your And your co-founders personal traits and chemistry That kind of made Boat happen, you know to get to the place you got in a very short time of time I think So I'll tell you, you know, if you make your brand strong if you make your product strong There'll be a lot of consumers. There'll be a lot of retailers. There'll be a lot of ecosystem players coming to you Uh, you know, so my belief is that you know, you need to invest in brand building You need to invest in you know, organization building that the employees start coming to you build a brand Then the consumers start coming to you build a profitable business that the investors start coming to you So I personally believe in building things ground up. You know, there's a You know, we as a startup are out of we're very different startup You know, today if you meet a lot of startups people say that boss. What type of startup is this is burning money But I proudly say that we are one of those startups likes to earn money but not burn money So we you know the gupta in me the charter content in me never Made me lose money. So, you know, we are very ROI driven Whether it's me or my co-founder who's also, you know, Agujrati So, you know, there is there is you know, there's a whole thing of dhanda in our blood, right? So we don't like to waste any money. We are you know as Conjuse in our way of thinking and very Profit and ROI driven as our you know, that's what our company is and you know, I try to tell that to You all my employees that you know start thinking You know always always be frugal in your thinking but aggressive in your spending but aggressive in your thinking So we are very aggressive. I am very aggressive. And if you you know to your second point On on samir. So I think samir and I had that he and anyang he balances me out So it's more of a partnership. It's like marriage, right? When when two people get married there, you know, one is one has to compromise So there is there is a lot of times when in partnership also samir and I You know, he he brings some sanity in the process in the decision making Where where I am the mad guy Good You know calibrated madness is what creates magic. I would say my loss to you At the end of the day the biggest differentiator in the category you are are design and brand building You know consumers, of course liking the product in my previous conversation You talked about how you're always doing research on the product the product At the center performance in the center. So tell us both from a performance slash product standpoint And from the brand building standpoint How have you achieved it and what is the kind of marketing we'll see from both in the future? There'll be a lot of aggressive marketing we'll do and we've been doing and you know, that's the mode we've created So, you know, what's the mode boat is the mode? The brand is the mode we've created and at the heart of the Heart of all that is the product So I'll I'll break that into two parts if you if you market your brand well Then the consumers want to try you out, right? And if the product is good then the product consumers will keep buying you right There's a repeat consumer base and you know with the market we are in we keep adding to consumer lifestyle Like we added the watch and our watch is now going to be the best seller So if your product is good consumers will Also recommend it to their friends whether it's through reviews whether it's word of mouth But if the brand is good, then they will keep buying you because you say it adds to their lifestyle We are in a space which is very lifestyle driven. It's an aspirational brand, right? It's not it's not a cheap brand people want to buy it to it because it adds to their lifestyle So we keep building the brand to pull them in and we keep building the product to keep them in Thank you so much This was the founder of boat Boat is a brand that all of us have come to know in the last five years and use it It has become the largest seller in its category as a company it raised More than a hundred million dollars and continues to raise more money for its growth And it's totally homegrown And you know, I can tell you young million millennials love it I remember asking my 17-year-old daughter about boat and he said I love it. It's a fantastic product. So all the best to you Thank you And I'm sure about continued journey will be of making an impact. Thank you Always a pleasure to be here. Thank you for inviting me. Bye