 How do I know if my ads gonna work and make money are you scared to run ads because you may spend money on ads That don't work that don't get results. Well, you know what you should be scared because it happens to advertisers every single day But in this video, I'm gonna go through some ways that you can kind of know in advance if your ads gonna work or not I've been selling online since 2009 and we've sold millions of dollars of both digital and physical products And in this video, I'm gonna show you some of the keys that you need to do with your ad prior to spending a single dime And we're starting right now Hey, I'm JR Fisher. If you're new to the channel, make sure you subscribe Go down to the subscribe button right now click that button and next to it. There's a bell Ring the bell. You gotta ring the bell. That's the notification bell Once you click that bell a little menu is gonna pop up and you want to click on there get all notifications Notifications that way you'll know in advance when I do one of these videos and you'll be notified You'll be part of the VIP Fisher family and you'll know all about it now I've been selling online for you know, many years now was 11 years now We've sold millions of dollars of both digital and physical products So what I basically do on this channel is I teach you how to start running grow your online business So that you can be profitable and break away from that job number one You got to ask yourself what makes you stand out from your competition. So when you're doing that ad You don't want to blend in with everybody else You want to look a little bit different you want to capture their attention and you want to do things that other people aren't doing Okay, so how are we going to do that? What are the steps? To stand out above all of our competition out there. That's what we need to do Number one is make a proposition. Okay, so a lot of people will list You know the the features of their particular product, but they don't really say what it will do for somebody So, you know, if it's a stop barking dog course It's you know, attend my dog course so that your dog will stop barking today You know, so they can see what the advantage of taking your course is Number two the proposition should be something that your competitors are not offering You know, if you're offering the same thing that everybody else does out there like the dog barking course I don't see a lot of those out there if you had the talents to get a dog to stop barking We know that's a big pain for you, right? That's something that you could offer to other people that we know it's a problem every single day But nobody's even thought to do courses on that. They probably will now I know my wife has a course on it. It's great I'll even put it in the comment section below and if you've got a problem with your dog barking You'd want to check out her course now number three the proposition must be strong enough to motivate people to buy your product Here's some that you've probably heard of head and shoulders get rid of dandruff. Okay. It says exactly what it's going to do Anacin aspirin fast fast incredibly fast relief. Okay, so that's what people want. I Like FedEx they had years ago and I don't know if it really applies nowadays as much But it says when your package absolutely Positively has to get there overnight. So that's saying that hey, you're gonna get this benefit This is something you really need. This is something you can't wait on There can be no delays and you're thinking well FedEx can do that for me. So that's the company I want M&M's Melts in your mouth not in your hand. Okay, so that's that's a problem probably Parents had with their children. They looked down. They saw this shot for the mess But they can give them M&M's and they wouldn't have that problem Metropolitan life get met it pays That's a really good one because a lot of people think you know I'm gonna have this policy and they're gonna they're gonna come up with some reasons where I'm not gonna get paid out But get met it pays says it right up front Don't worry about that. You're gonna get paid and last but not least Southwest Airlines. We are the low fare airline So, you know, if you're looking for just low fare as you're gonna go Well, that is the low fare when they said they are the one which is kind of a cool advertisement So our goal here is to really make your company unique to your customers So we want to spell out exactly what we're gonna do for them So they feel like you're totally different from everything else that's out there Number two is use a very powerful headline to grab their attention That headline is so very very important because that's your one opportunity to really get your message across David Ogilvy who was famous for his ad said that five times as many people will read your headline as the body of the copy So understand that most of the people are not gonna read all that copy You're gonna put there that they are gonna read that headline if that's a strong headline That's a strong call to action. You're gonna stand a much better chance of selling your product You know David Ogilvy said one thing I thought was really interesting He said that he would write an advertisement in three hours and then take three weeks to come up with the actual headline So the headline is that important. You got to have a good headline Jay Abraham compiled a list He's an online marketer who's been around for many years But he compiled a list of the 100 best headlines ever written and I'll put a link below in this video So you can grab those and you can take a look at them and see what he said works number three Make them an offer. They cannot refuse. It's got to be an incredible offer now Whether it's an unbelievable price or free shipping or a bundled package Whatever it is you come up with make sure it is memorable. It's a big big deal Once you've come up with this irresistible offer, make sure you advertise it proudly, okay? Make sure you represent it that you're proud to give this offer and you know that it has great value You understand advertising is not what a lot of people think it is Advertising is not to sell a product and make a profit now Ideally we'd love to do that would love to advertise a product and make a profit But the real point of advertising is to build your customer list and the reason you want to build your customer list Is because this isn't the only product you're going to sell them you need to sell them more products You need to look at your customer lifetime value, okay? Now some people may squawk at the fact that I've got to spend $10 to get a customer or $50 to get a customer or $100 Whatever it is, but the fact remains is as you build these customers and you sell other products to them You're going to build up what's called a customer lifetime value. So yeah, maybe it cost you $150 to gain a customer And you actually you know, we're negative $150, but over the lifetime of that customer They spend a thousand dollars with you the question is is it worth it and the answer is most certainly yes You have to set up these funnels though that are going to sell them other products now in the description below There is a software called Cartra that I would highly recommend it go down and check that out You can watch a free video and Cartra will help you set up these funnels and upsell and downsell people and Remark it to them and all that and then if you want to get Cartra with my link down there You can actually get a trial for only $1 7-8 trial So check that out It makes it a whole lot easier to sell them all these extra products if you have the right software number four is talk about the benefits What's in it for them? You know, there's a there's a saying that everybody listens to the same radio station It's WIFM. What's in it for me? If it if it doesn't spell out what is in it for them if it doesn't spell out what benefit they're going to get They don't care about you. No offense. They don't care about your company. They don't care about any of that They care about are you gonna solve their problem? You're gonna help them with something. That's what they want That's what they're really buying into now. This is pretty simple to do The number one thing you want to do is list all your products and services What is it you have to offer and then what you need to do is next to that you want to list all of the Features of all those products. Okay, so you've got all these products You've got all the features next to them and then next to that talk about what those features are gonna do for your particular buyer So, you know if they bought a course like we have a course on the Facebook ads and that that's our product Okay, Facebook ads is our product Facebook ads University is the product But the features are setting up your account and learning how to do visuals and learning how to write the copy and learning how to You know put these ads in Facebook But the benefits are when you run these ads you'll get cheaper ads and you'll be able to sell your products So that's that's the benefit that people want So you got to do this with every one of your products and if you do that you're gonna get good results Number five tell your news right create what's called an Advertorial where you're actually giving the news about your product or service to people reading the ad Now people come into contact with ads every day It's it's been said that people will see 10,000 ads a day So yours needs to be a little bit different if you want to stand out among the crowd check out this ad right here It says about this stock and bond business, you know This type of advertisement encourages readers to get interested in your company because it includes more information Readers want to read more once they realize the article isn't just an advertising for your business But it's actually helping them so they're getting some benefits for example the ad can provide them with lots of advice tips and information and How your company products can also help them? So that's a great way of getting your information across by actually giving them helpful information up front without charging them anything Now this particular ad actually had 6,540 words in that can you imagine that that's a pretty long ad But it was presented in an advertorial format and generated get this over 10,000 inquiries in a single day so obviously it works number six take away fear and make your offer as risk-free as Possible people are more alert about scammers nowadays than than they ever have been before and they've been scammed more There's more ways to scan people so you've got to make them feel good about your product You got to make them feel safe about your product You got to make them feel comfortable with them giving you money for what you have so you've got to build up that trust Now how can you do this? How can you build up that trust? How can they feel safe? Well the simplest way is just offer a guarantee You know if they don't like your product they can return it if they don't get the results They want you know they can cancel it those type of things if you have a continuity program when they pay monthly Let them know there's no contracts they can cancel at any point so that way they don't feel stuck You've got to understand that anybody who's going to be doing business with you Especially if it's a new customer is going to have these doubts in their mind And if you don't address them, you're going to miss those sales You know almost all of the major retailers at this point whether it's you know Macy's or Walmart or Costco or whatever is going to give you a risk-free Guarantee I know I bought a a vacuum sealer From a particular bought it from Costco I'll say what I bought it from and you know, I couldn't remember when I bought it I know it was months before but one day I just stopped working. It didn't work anymore And of course, I didn't have the original box. I didn't have the booklets. I didn't have anything But it just didn't work. So I thought well, I'll go ask them You know, maybe there's some way I could get something for this and I went to Costco and I brought it in there without the box without Anything I said on the counter and I said I bought this and they said when did you buy this? I don't know you could look at my card You can pull it up and it had been almost a year and they looked at and they said we'll put that amount of money Back on your card. I was like wow, you know, wow That was incredible, right? So that's that's a really good guarantee now what that does for me is that I'm going to Be going back to Costco. I'm gonna be going to that place I'm gonna be buying stuff there because I know it's just free if anything goes wrong I know I can get my money back and if you can let your customers know that you're gonna end up with higher sales and happier customers Number seven have a strong call to action You've got to ask them you got to ask them to buy some people say well I don't want to ask them to buy it'll seem like I'm trying to sell them something You are trying to sell them something. There's nothing wrong with that if you say hey I got this great product and here are the benefits click here now to get my product You know click here now to take advantage of that deal, you know grab your you know widget right now by clicking this button There's nothing wrong with that as a matter of fact if you don't do that sometimes they're at a loss and they don't know what to do Okay, you've got a great product great benefits. What should I do? You know, how do I buy this thing? I want to buy it So you've got to give them that out and you're gonna have that strong call to action This is hey buy my stuff number eight use urgency urgency so important because you know They can like your product and they can like the price and they can like the guarantee But if there's no reason to do it right now Most people put things off. I mean they almost inevitably put everything off and in doing so they may forget about your product I may not buy it later on so let them know that there's a certain time frame to get the free shipping or to get this price Or you've got a limited number of these, you know They got a rush to get it put some type of urgency in there because without urgency Most people will not take the action. They will not move forward number nine use testimonials My goodness if you have testimonials if you have people who've already bought your product and they have good things to say about it Put that in your ad copy if you have room to do that or on your sales page You can put you know the statements that they said in a picture of them or you can put a short video if they do a video Or you could just put you know, you know what they said and their name below it But use these testimonials because these have been proven to sell products better than the manufacturer or the seller could ever do When you use testimonials number ten use exciting graphics, okay? Make that picture really stand out make it something that they can relate to when they see that picture It relates to what you're saying, you know plain text on a background. That's not really exciting number eleven complete contact information I see this all the time when it's sort of billboard or a vehicle or whatever, you know I've seen vehicles that talk about you know, they do tree trimming and they do all these things and there's no phone Number and there's no website, you know in the vehicle you're like well great That's nice to know that you do that, but how do we get in touch with you? You want to do the same thing in your ads make sure you have complete contact information in there And I would say it's super important nowadays to have your location on your website pages If you don't have a location there people like where is this company? Where are they at? You know, this is this disturbs me and it's easy to do You know if you want to go to the ups store you can go there and you can use their address If you don't really have an actual street address, don't use your home address I will tell you that don't use your home address But you definitely want to have an address there and full contact information with phone numbers and everything If you don't have a business phone get one, you know You can use Google voice and get a free phone number there and you can have a voice mailbox there and it's all free Okay, so make sure you do something along those lines that they feel confident about your company and to end this I want to tell you always deliver on your promises, okay So make sure if you're saying these things if you're saying, you know You're gonna give free shipping that you actually give free shipping if it's fast shipping make sure it is fast shipping You know if you make claims that your product can solve problems or do things for people Make sure it can actually do those things, you know If you give a guarantee that you can get your money back make sure you give them their money back if you make a Guarantee that they can cancel don't make it a hassle You know situation where they go to cancel and you know, don't let them cancel Make sure you do what you say you're gonna do if you do this Then your ads will be more believable word will spread and you'll actually sell more of your products now If you haven't subscribed to this channel, you need to do so go down there and hit that subscribe button right now and Turn on bell notifications. You got to do that. You got to hit that bell down there And you got to switch it to turn on all notifications It doesn't default to that if you don't do that part of it I can't tell you when I do a new video, which you don't want to miss You know, you don't want to be those people have to go searching for this information You want to be told when it's available. So make sure you turn on all notifications now If you've run some ads and you've gotten some results, I'd like to hear what those results are Where did you run ads? What results did you get? What did you find that worked or if you have questions and you don't know how to do some things? Put all that in the comments below. I go through those comments I love seeing them down there and I'll be happy to help you out. Thank you so much for listening to this video Give it a thumbs up, you know, if you liked what you heard give it a thumbs up Don't forget like I said subscribe turn on notifications all that good stuff and I will see you in the next video Thanks for watching my video Also