 Okay, so on today's call, what we're going to do is we're going to set up our Facebook business manager. And I truly believe this is where all the magic happens and this is where everyone drops the ball. Everyone misses this part. There's really three different places you can run a Facebook ad and most people run it through their personal account. They'll just simply boost a post or they'll run it through their personal name. You can set up an ad just through your personal name and I would say 90 plus percent of people run it through their personal name. That's one way people do it. The second way people do it is they do it through the ads manager, which the ads manager is where I'm going to take you and that's what we're going to set up. But the ads manager is not the business manager. The ads manager doesn't give you access to the pixel, it doesn't give you access or the ability to create custom audiences. So there's a lot of settings that are missing from the ads manager. So some people option number two, some people will just run it through the ads manager. And they're just burning money when they do it that way because they're not creating custom audiences. They're not collecting any of the data, any of the engagement from their ads. That's through the ads manager. So you don't want to do it that way. That's the second way people do it. And then the third way you do it and that's the real way you want to do it. And that's what we're going to do today. We're going to set up the third way, which is the business manager. We're going to set up the business manager. The business manager gives you access to all the settings, which are just really a few. It's the pixel. It's the custom audiences. It's the custom conversion. It's being able to integrate your domain. So now you have to, you have to integrate your domain with Facebook. That's all done through the business manager. That's what we're going to set up. So go ahead and click on that one ads manager. And then what I also want you to do is I'm going to have you set up just like you have all your bookmark. And you could probably put it, maybe put it, we're going to create a folder and we're going to, we're going to create a bookmark folder and maybe put it in the swiftwater painting folder because you have a swiftwater painting up there. Folder up there. So we'll create a new folder. Yeah, go ahead and click on it. We're going to put a new folder in there. So maybe right click, right click and see if you can just add folder. Can we add folder? Yeah, add folder. Perfect. So at the bottom, add folder. So just go down a little lower. Yeah, add folder. So this one is going to be, it's going to be Facebook, Facebook business manager or FB business manager. You can, you can do that FB business manager. And yeah, maybe put it in the, in the swiftwater painting folder. Perfect. Safe. Okay. Awesome. Now what we're going to do is we're going to, we're going to, we're going to, there's, there's going to be seven bookmarks. And these right here, again, I'm going to really make it simple and try my best to make it simple. But, but at the end of the day, there's only seven buttons, seven things you'll ever click on when it comes to running Facebook ads and Instagram ads. There's only seven. So back here, there's all kinds of stuff going on in the Facebook business manager ads manager back here. And it can be kind of overwhelming. But again, at the end of the day, there's only seven that you'll ever need. And that's what we're going to bookmark. We're going to bookmark the seven. Okay. So, so now we're going to, we're going to click on the three lines to the left and let's go to business settings. So three lines on the top left, actually the very, very to the left. Go to business settings. Okay. Perfect. And let's see which accounts she has. Yeah. See, so she has, she has a few, she has two of them. Okay. Perfect. So she has the Kimberling collars and then she has the Rachel one to the right. So you can use either one. We're going to, we're going to, yeah, maybe, maybe use, maybe use that one because there's zero ad accounts. Yeah, that's fine. Use, use that one. And we're going to rename it as well. The Rachel Boyer, she put that price just for the hell of it. We're going to rename it to, we'll name it to Swiftwater painting. Okay. Perfect. So this is where it starts. So now, now you see there in the top left, the purple T, yeah, click on that. So there you'll see the other accounts. You'll see the Kimberling one and then you'll see the bottom one. So as I was trying to mention earlier, the three ways people run an ad. Number one, they'll try to boost a post, never boost a post. Number two, they'll try to run it through their ads manager. Their ads manager is the bottom account. So it's, it's the bottom one, your account, the bottom one, Rachel, that's, that's the ad manager. So we don't ever want to run ads out of there anymore. Okay. So now the third option, again, is the business account, is the business manager. We're going to be running everything out of the business account, out of the business manager, which are these two, these top two. So she has two of them, which is a good thing. She has two of them. And so we'll just simply create everything we're going to do here for, for Swiftwater. We'll just create it out of the, out of that one, the Rachel Boyer, but we're going to rename the Rachel Boyer here in a second. So click away from there, click away from there. So now what we want to do is we want to click, check on pages and make sure that the pages, or the, or the page is connected. Yeah, so click on pages. And so here, you'll see, okay, so the page isn't, isn't there just yet. So let's go in and see for whatever reason we cannot even add a page. I don't know why that blue button, the add button. Yeah. Your pages. Okay. So you can't add pages from a business account. That's restricted from advertising. Okay. So see all details. Let's clear this up real quick. Okay. So what we're going to do after further review, we're going to use the Kimberly and collars account, which we're going to rename. We're going to rename. Or we can name it Kimberly and collars, whatever, but, but go and click on pages to the left. So right there, bottom left click on pages. Perfect. Okay, cool. So, so yeah, everything's going to be tied to this, to this account, the Kimberly and collars Facebook page is here. And the Swiftbutter painting page is here as well. So perfect. So click on add. And let's go ahead and add, add a page. Yeah, add a page and then just type in the Swiftbutter painting one. And then there hit the dropdown. And then click on add page. Okay, perfect. Close. And then what you're going to do also is people. So let's go ahead and add people. And then you'll see Rachelle's name. And they'll go ahead and click on Rachelle. And then to the very, very right, you're going to, you're going to click on manage all. So, so the very, very right scroll down below ads. Actually, I guess you got to, you got to shift all the, all the grays. So all the gear, all the little gears there. Yeah, shade all of them to blue. So the grays just shade all of them to blue. And then, and then assign. Okay, perfect. Okay, cool. Done. Okay, awesome. So now this is our first bookmark. So let's bookmark this page. Let's make sure it's in that folder and we're going to call this one business settings. You could take away the number three, take away the number three, change the folder, take it out of, take it out of the swift order of painting and put it in, put it in the FB business manager one. Perfect. That's bookmark number one of seven. Perfect. So now we're going to click on add accounts, add accounts to the left. And all we're going to do is work our way down on the left hand side. Right, add accounts. So that's, that's one ad account right there, which we can use that one. Let's go ahead and just click the three dots in the top right. So right where the numbers are to the right, the blue numbers. Click on those three dots. Not the three dots and then we're going to just rename or edit edit. So what we want to do here is we want to kind of go with one name, one name for everything. Why don't we name this? Why don't we, why don't we name, we're going to go to, does she have a business name or does she have like a LLC or like anything like that? Only the sweep water has the LLC. Other is Kimberly colors. Okay. So why don't we just name everything. So let's name everything, let's name, let's, let's name everything Swiftwater because we're working on Swiftwater. So just go ahead and go with add account name, Swiftwater, Swiftwater painting. This one? Yeah, Swiftwater painting. And we're going to change the name in the top left, the Kimberly colors. We're going to change it as well. And so Swiftwater painting and go to space the painting space painting. We'll just, we'll just put it like it is Swiftwater painting perfect and then save changes. Swiftwater painting and it'll all make sense at the end. So this is, this is the add account. So go ahead and go ahead and bookmark this page. Okay. So, and this is add, yeah, add accounts actually rename it. Yeah, rename it. So add accounts. So in the future, in the future, I'm going to always be available. Like I, I've been, I've been running ads for, for many years now and I, and I'm very, very knowledgeable on this whole platform side. But, but, but every now and then, so I'm going to be available for you whenever you need me. You can always, we'll always be able to jump on a call and I'll be able to really kind of any, any issue. I, I, I've seen them all. I can pretty much help with any issue. But every now and then, every now and then I get stuck on something every now and then something happens and I'm like, man, I don't know what just happened. You're going to have to reach out to Facebook. I don't know what, what went on in the event that you have to reach out to Facebook. The first question they have is what's the ad account ID number. And that's the top the one zero two zero two four two. That's your ad account ID number. All right. So, so knowing that numbers is pretty important. This is the ad account. All the ad account is is what's tied to is what is what's being charged. So in her case, she has a PayPal account that she has tied to the ad account. Right. So you can tie a credit card, but that's just where the ads are being charged. So that's the ad account. That's the ad account. So perfect. So that's, that's bookmark number two. And then the Instagram account to the left, which is he going down the left hand side Instagram. Let's make sure that that's connected. And that's going to be connected. Yeah, you can connect it to, to actually, yeah, go ahead and click on it Instagram accounts. And then it's connected to the, to the Kimberling collars, which, which is fine. And you can add if, if SWIFT or painting has its own Instagram, which I don't know if it does. Not yet. I tried to create, as mentioned earlier, but it is, it's not connected to Facebook for some reason. We'll look at that for sure. So, so this is the Instagram. So whenever ads are ran on Instagram, all we're doing is telling Facebook, which, which Instagram account to run it on. Right. But, but this is not a bookmark. I just wanted to double check it. And so we'll add what we can always add the SWIFT water painting later here on Instagram account. So now on the bottom left, we'll just scroll down the left hand side and we're going to come down to let's go to let's go to data sources. So go ahead and click on data sources. And then click on pixels. So let's see which pixel she has over here. Okay, so she has, she has Kimberling collars. That's the top one and then add people. So to the very, very right add people. Or that one. Yeah, add people and then always add Rochelle. And then full control. Yeah, full control assigned. And since you're logged into her account and managing it through her account, I wouldn't even worry about adding your, your email or your name or anything like that. Yeah, you know, to actually do that before by adding myself, but somehow I can't connect. So I gave up and just went ahead and used her account anyway. Yeah. Yeah, just log into her account and just manage it this way. That's how that's how I would do it. And then go ahead and click on connected assets. So the pixel needs to be connected to the to the right to the right connected assets in the middle. Right there to the middle of the page connected assets. So okay perfect so it's already connected. So this is connected to the to the to the ad account which is Swift order painting we just renamed it Swift water painting. So that's the ad account perfect. And then the second pixel Kimberlin collars pixel click on that one. This one will be good and add people. Yeah, add people and then add add Rochelle and then full control. It's always full control and if you don't see full control then you have to just shade all of one of blue. But normally it's just full control and then that's the only one. And then and then connected assets. So this one should also be tied to the ad account perfect. So what we're going to do is we're going to rename this one. So go to an open in events manager. So click on the top right open in events manager. Right to the very right. All the way to the right of the page. Open in events manager. Okay, yes, so click on that one. We're going to rename this pixel, because Kimberlin collars. So so they have one pixel and then now Swift order painting. This is going to be the pixel for Swift order painting. Okay. Okay, so now here, all we're going to do is we're going to simply hit the pencil right to the top edit. So Kimberlin collars pixel edit and we're going to just simply rename it take away the word pixel we don't need to even need the word pixel we're going to name it Swift order painting. Everything is Swift order painting. Perfect. Save. And then that's it. So now we'll go back three lines to the top left. Actually, you know what, from right here from right here, we're going to we're going to bookmark this this is pixel. So, so going to bookmark this page, name it Facebook pixel or pixel. Yeah, P I Z X EL pixel. It's in that folder done. That's it. Perfect. And so here's here's where the pixel is. So right here. You have you're in the Swift order painting and then you have Kimberlin collars at the top. Whenever you need your actual pixel, some websites and I'm recording all this for you so don't worry about really taking notes, you'll have the playback. But some websites require just the pixel ID number. So if you ever build a website in the future for somebody or or or anything like that. And it requires a Facebook pixel ID number. That's the number in the top right five three one four eight one. Yeah, that's the pixel ID. So you could just click it and it copies because some websites require only that many other websites the majority of websites, even even the landing pages that I'm going to recommend to you guys later on, require the entire pixel code. So to get the entire pixel code you click on add events right there to the left add events the drop down to the left, actually to the right a little bit to the right add events, just kind of in the middle of the page. The drop down. Yeah, to the left. Yeah. Add events. And then you're going to go from a new website from a new website. And then I'll have and then install code manually. I'm going to have you. I'm going to have you email this to yourself as well. Install code manually. And then copy code. So just click the green one. And that's it. And then click. Yeah, continue continue continue just keep going continue all the way through. Actually, you know it back go back go back go back hit the hit the yeah hit that back. Yeah, make sure all these are blue. So so turn it off the top one. Actually you could do it one by one. Yeah, that one. And then turn it back on. Perfect. Now continue. Okay, cool. And then continue continue. And then go to pixel overview. Okay, cool. So now here's what I want you to do. You'll always be able to come back here because now it's bookmarked. Now you know how to click on add events and get the code or yeah get the get the pixel code. So you can always come here for your Facebook pixel. And you can always just email it to yourself. So just email it to yourself because you have it copied. So just just email it to yourself just paste it in any email and just and just name it name it swift order painting pixel. Just email it to yourself. That's our big work that's pixel now what we're going to we're going to click on. We're going to hover over the blue triangle to the left that blue triangle. And let's go to custom conversions. To the very, very left that blue triangle custom conversions and custom conversions is based on your web page your landing page. And so there's one right there and order confirmation. So I don't I don't know who set that one up but that one that that that's good that's good enough. So click on click on the drop down on the top right the Kimberlin collars. Click on that drop down in the top right. Yeah, right there and then go to. Okay, cool. So we're we're we can know we can we can stay in the Kimberlin collars one and then just bookmark it from here. So bookmark it from here and this is custom conversions and custom conversions again is based on on the web page. And it's for for when we're running ads for leads like click on this one order confirmation. That's going to be a website so you'll see there which website that is. That is going to be the Kimberlin collars.com forward slash checkout forward slash order confirmed. Right so the custom conversion is based on is based on the confirmation page of whatever product you're you're offering, or any lead that you're generating it's based on the confirmation page. So we'll we'll get to this part when we get there but this is this is a very important page to bookmark. So, so yeah so so go to bookmark this page. This is custom conversions custom conversions. And yeah we'll we'll keep it in that folder right there. Did you already did you already bookmark it. Yeah. Okay so then. Yeah so hit remove just hit the star again. Custom conversion. Okay cool so yeah hit the star and just remove the one that you. Yeah just click the star, and then you'll be able to remove. Yeah just hit remove, remove. Okay perfect we're good. Okay good. So now three lines to the left. And now let's go to let's go to custom audiences. So you'll see audiences. So click on that and there is, you'll scroll down, and you'll see audiences. And this is what I truly believe 99% of online marketing is all about. It's all about creating your custom audiences, putting people in certain audiences that are doing certain things. So if you saw my adding you clicked on it you're in this audience. If you saw my ad and you watched 30 seconds of my video, you're in this audience. If you clicked on a product, and you added it to the cart, you're in this audience. Right so so this is what it's all about is these audiences. So hit the star on the top right and let's bookmark this page. Okay custom audiences. Perfect. So as we move forward we're going to really be putting a lot of audiences in here. So now three lines to the left and let's go to let's go to billing the billing page and being able to access that right away is super important. So billing and then knowing knowing what your what your balance is throughout the month is is is pretty important. So you'll see billing. I think it's at the top. What's that billing. Okay. Yes, billing. Okay, perfect. So now we'll click on billing and then in the top right will click on payment settings. So you should see payment settings in the top right. Yeah, there's payment settings. Go ahead and click on that one. And then we're going to bookmark it from over here. Yes. So once this loads. Okay, perfect. And then go to bookmark it from here. Okay, and this is billing. Perfect. So so no balance. She has a $75 threshold. That's the PayPal account. That's that's billed. Done. Okay, perfect. And then now let's go back to let's go back to business settings really quick. So three three lines the top left. And let's go to business settings. And then what what I want to do also is scroll down to the left. Let's go down to what we want to do also is is integrate the domain eventually. Do you have access to her go daddy account? For a few slaughter. No. Okay, later on. Yeah, later on get emailed or later on just just get access to that maybe her username and login for go daddy or wherever she purchased it. And then go to the next call. But but with that click on brand safety. Because now what Facebook requires is a require that you own the domain. Yeah, she bought the go daddy shoes for thinking that from she said. Okay. Earlier. Perfect. So go ahead and type in domain. Yeah, click on domains. And then this one is verified and go ahead and add add the next one. So go ahead and add Swift are painting or what Dardino exactly what it is. She said swiftwaterpainting.com. Perfect. Okay, so that's email that she was able to create as well. Oh, perfect, perfect. So go ahead and add that and then now all we'll need later on and we can do it on our on our next call is we'll need to log in to go daddy and and and configure it. Okay. And, and I can help you with this part or I can I or I can tell you how to do it right now but but what you're going to do is you're going to click on the drop down. So that drop down add a meta tag to your HTML. Click on that one and you're coming down to the third one. You're coming down to the DNS text. Okay, so the instructions are right there but but really all you're doing is you're going to take instruction number two and you're going to you're going to copy that bold Facebook dash domain dash verification. Yeah, all you're going to just click it, you can just click it and it copies it. Okay. And then and then all you would do is you would go into into go daddy and create a DNS text record. I'll help you all help you do that part. If anything but we'll need to log in to her go daddy. So yeah, she's on a call. Yeah, no worries, we'll do that later. So so that at least it's there and it's not verified yet but we'll get it verified eventually. So now last thing to the left let's go to bottom left and let's click on business info. Let's make sure all of this is set up and accurate. So so there's legal business name let's let's let's go ahead and edit that part. So this here go ahead and put in and let's do let's do Swift or painting LLC. Let's put in let's put in that. And the business website you can you can leave that website or you can put you can put Swift or painting, but but that's fine and then no tax ID is needed. And then you could just save it. Perfect. So let's save. And then also the let's edit the top the primary page we need to put a primary page in here. So click on edit and then go ahead and let's go ahead and do the Swift or painting one. So type in sort or painting and then you should you should see the drop down. There it is. Perfect. So click on that drop down and then go ahead and save and then now refresh the page. You can request to add a page to a business manager account as a security question. You aren't allowed. What was that all about. So what does make the Kimberly collars the primary page which is totally fine. And then as we run ads we can always run it from the other from the other page. So we're good. We're good. Perfect. So we're good. Now scroll all the way down. Let's just make sure that this email is verified which it should be going to scroll down. Keep going. Keep going. Keep going. Yeah, that email. So that's the email on file. So always remember and that's the most important when it comes to all these social media accounts. When it comes to the Facebook business manager. The most important thing is knowing which email is on file. I think she wants to change it to customer service. Go ahead and go ahead and edit. Change that. And do you have access to that. Yeah, you do have access to that email, right. I actually tried, but it doesn't allow me. So we need to have another time again. Michelle and I so I can access it because there's so many security protocols have to go through being on the other side of the world I think. So that's fine. We can always update. I won't change it yet until both of us are online and then I can access it because I tried several times and doesn't allow me. Okay, good. Okay, so we can always always change that always updated but just that's the one on file for now so fetch at Cameron callers. So now I think we're good. Click on our folder. What do we got on our folder we should have seven bookmarks. So let's go to our folder and what do we got in there we have we have business settings addict actually we have one more click on the three lines to the left. And then go to ads manager that's yet as managers the last one. So three lines at the top. It's all about the three lines. That's where you navigate through everything. But but the bookmarks the reason why I have the bookmarks is so you don't really have to click on the three lines anymore you could just click the bookmark and that's all you need but for here yeah as manager as manager. And this will be our last bookmark. So. And then now you'll see you still. Yeah, let me let me show it to you. So you'll now you'll have a drop down in the top left. So the drop the drop down in the top left. It says, let's see what this one says this account is. Let me see. Let me see. Swift order paint so go to click on that drop down. So the other accounts are right here so click on it and then go see more ad accounts. So all of the other accounts or really it's just the bottom one. That's the personal one at the bottom. So you'll never run as but go to click on it you can click on it and you can see any any past any previous ads that were ever boosted or ran through her name. They'll always be here, but we're just not going to run ads through that account anymore. Okay. Let's see. Let's see where it takes us. This is the bottom account. Rachel Boyer you see it in the top left so we won't run ads out of here anymore. And again the only reason why is because this is the ads manager this is the basic as manager this is where boost or our posts are boosted. And so again you just don't have everything we just set up which was a custom audience. The custom conversion the pixel integrating the domain you can't do any of that through this bottom account that's just your standard default account that everyone gets this bottom account. So we want to we want to just again we what we did it today is we took it a step further, and we set up the business account. So that way we have access to all the settings. And so now if you look at. So now let's hit the drop down. Rachel Boyer. Let's go back to the to the to the software or painting. Let's see more ad accounts so if our opinion so now from this point on yes all ads are ran from here even even well Kimberly and collars we can set up another ad account. In fact let's let's do that let's set up another ad account for Kimberly and collars. But that way that way these ads can be separate yeah let's let's do that here and it'll take that'll take us one second. But actually you know what we may not be able to because you're cutting out. Are you still there can you hear me okay now. All I was saying is that so after our painting any ad any Facebook ad any Instagram ad is going to be ran through this ad account which that's what you see in the top left so after our painting one zero two zero two four two one three. That's this ad account right. So go to book market here bookmark this one. And we're actually going to have eight bookmarks because the next bookmark is going to be an ad account for Kimberly collars. So name this one name this one Swift are painting. So if they're painting ads manager. Yeah. So if they're painting actually put as manager first put as manager first so as manager so if they're painting yet as manager so if they're painting. And then and then let's do let's do one more as well as manager so if they're painting perfect done. Now click on the three lines to the left and let's go back to business settings, which again it's always the three lines but then now you have the bookmarks. So you really don't even need the three lines anymore. You have the bookmarks that's the whole purpose of today is to just bookmark the most important tabs. That's it and these are the only seven you'll ever actually in this case it's going to be eight. And this will be the eighth one ad accounts click on ad accounts, because we have two different businesses. So what I want is I want any ad that's ran through any ad that's ran for Swift order is going to be ran through that ad account. Right through that ad account. Any, any ad ran through Kimberly and we ran through a different ad account. All right. Now we can separate them. So, so going right here let's go and create a new ad account. We won't be able to fully fully created just yet. Because she would have to put in her credit card information, or, or, or her PayPal, if you have, I don't know if you have access to that but I have credit card but she used to pay for which. No, I don't have a paper, but I have a credit card one. Perfect. You can just add that for the time being no ads are going to be ran through here anytime soon. So no charges will be made at all. Just for the setup. Yeah, we'll put the card for the setup and then she'll she can always come in and switch it out for sure. So Kimberly and collars. Yeah, that's the name of this one. Perfect. And then there's the the time zone that's fine. That's fine. And then next awesome. Okay, cool. So now it'll take us through just for my business. Yeah, perfect. That one. And then create. Awesome. And then the Rachel Boyer to the left and then just full control to the bottom right. Full control. Perfect. A sign. And then add payment info. This then really cool. So now, now you have two different ad accounts. So if you refresh the page, refresh this page and and now, and you know what the swift or a painting we named, we named the folder. Actually, we put it in the swift order folder painting click on the drop down on the top left. So you have Kimberly and collars and then you have no the drop down. Yeah, right there. So you have you have the Rachel Boyer one. And so now everything is running out of Kimberly and collars. So the swift are painting that folder. We have we have it in that folder. Right. We have the FB business manager. Yeah. So if anything maybe put in the camera and collars. Call it. Yeah, maybe maybe drag it. Is that a different folder to the right Kimberly and collars. Is that Yeah, is that maybe maybe because we're naming everything Kimberly and collars. Right here. Actually, it's the it's the business account. So actually, no, it doesn't even matter. Leave it in the sort of our painting folder. That's fine. That's totally fine. I don't want to confuse you. That's totally fine. So now we have two ad accounts. We have Kimberly collars ad account. We have a sort of our painting ad account. So now if you click on the three lines, or just go to your bookmarks, but we're going to go to as manager as manager. So now, now you'll, you'll have another ad account. So as we run ads for, for, for any one of them, but it's really this one that's the new one, which, which we named. We named this one Kimberly collars. So yeah, for the future, I guess every, yeah, we'll just do the Kimberly collars on this one. This one is where every Kimberly caller ad would be ran in the future from this account. And then Swift order will be will be the other one. So now go to bookmark this page go to bookmark this one. Bookmark this one and this is ads manager. Kimberly collars ads manager Kimberly collars. Perfect. And now we should have eight bookmarks. And that's it. Those are the top eight. Those are the top eight that I truly believe anyone needs when it comes to running successful Facebook ads and Instagram ads. Those, those, those seven. So let's look at the folder real quick. Go to switch our painting. So we should, we should have seven, but there's really eight business settings ad accounts pixel custom conversions custom audiences billing and ads manager. Those are your seven. Okay, that's it. So that's what I call the Facebook business manager setup. We had to do all of that before we ever run an ad. So that was just basic the basic foundation and then and then just either email me or go to my calendar actually my calendar and then schedule our next call. And we'll go from there. But any questions on any of this whatsoever. Um, you can see this right. Yes. Okay. These are the login details but I mean, do I just tap. I don't see what you're seeing. I'm just seeing the business manager. Oh, sorry. Yeah, no, no worries.