 What's going on everybody? Welcome to Wednesday. Hey James. What's going on buddy good to see you? James X truck driver man pretty cool thing. Just learn that about you James Maybe you've got some interesting stories. You could tell I know you've got some interesting stories You could tell us Today guys like every day. I'm here to help you out with an online business So if you've got an online business or if you want to have an online business You want to show up here each day and I can answer any questions for you help you out, you know It's you going in the right direction. I've been doing this since 2009 Sold millions of dollars of both digital and physical products. So what I do in the mornings here I kind of share with you some of that information When I do Consulting for businesses. I charge $2,000 an hour. So you can come on here and ask me any questions You want absolutely free. So that's pretty good deal So Ask me whatever you want today. I would like to talk a little bit about sponsorship Some of you guys want to start a YouTube channel and you want to have sponsors You would have people paying you or you want to get free products or whatever the case may be I'm going to tell you today how to do that. You don't have to be a big channel You don't have to have thousands of subscribers. I'm going to give you websites You can go to that are used strictly for this purpose to get sponsors So I think you're going to get a lot of benefit out of this today I think it's gonna be really useful to you if you want to make some money. What's going on Siddharth? You're in here today. Good to see you buddy We have people slowly trickling in. I know how it goes once you get the notification You're like, oh, I'm doing something else. I gotta get over there. Hang on a second Let me get a drink some of our old crews in here seeing some new people too so that's cool and Yeah, so, you know, maybe you want to make some money off a YouTube channel Maybe that's what you want to do. Everybody thinks that you got to have like thousands of subscribers And that you got to have all these views To actually make money and you don't I'm gonna give you some ways to do it today Brand new channel. You can go out there put up a few videos and start making money James says loud and clear and you betcha. I got a lot of trucking stories. I bet you do man I would love to talk to you about that and see what that is See my cinematic video was a hit. Oh cool. Sid Hartwell. What is the name of it posted in there? Let people go to your channel. This may give you some views on that video I'd like to see it too. All right over there and take it and check it out I definitely will and you could also be using what I'm gonna teach today About making more money online because that's what a lot of people and do they want to do some sponsorships and that type of thing So yeah, I'm gonna share that with you today. Let me pull up one of my screens here There we go. So I can see what I'm doing. So the first thing I will tell you guys is that when you start a YouTube channel You want to have like an established brand persona? Okay, that's what these companies are looking for They're looking for something that they can attach themselves to that is gonna help sell their products because of who you are So when you're starting your channel, I want you to understand you can't be all over the place Okay, you can't be doing, you know a blog one day about you traveling at the airport the next day You're out eating dinner and then the next day you're talking about fashion and the day after that you cook in a recipe You know that kind of life blogging thing While it is easy to do It's really hard to target any kind of audience because who's watching that, you know, who's watching? How do they know, you know, if they're targeting people who want to make money online or if they're targeting people who are working on Their homes or whatever none of that fits. So if you start a channel like that I think you can certainly do that, but your chances of getting sponsors are not gonna be good So here's what I want you to think about when you start a channel on YouTube I want you to think about what do you do? Okay, what do you do now on my channel? I teach people how to make money online. That's it. That's what I do. Okay, that's that's the thing I do the next question you want to ask yourself is Is exactly who is your audience? Okay, who are you targeting? And I'm checking out some of the comments here because I'm gonna go back and forth New York City Cinematic. Oh, cool. I want to see that said hard. So if that's your last video You know tell people to go to your channel check it out If that if you're interested in that guys, you know, go to the sit hearts channel and subscribe to him He's doing really well. So that's the first two things. What do you do and who is your audience? And the next thing I want you to think about is what are you selling and if you say to me? Oh, I'm not selling anything. I'm like, well, why are you doing a channel? What's the point? What's the point of dirt selling so everybody should be selling something in life? I mean, they should be selling something. So what are you selling? These are the things that a brand is gonna look for What are your core values? Okay, what are the things that are important to you? Now my core values are really quite simple You know, I make money online, but I also tell people that it's not easy It's simple, but it's not easy. You got to work hard. You got to put in time You know, you got to put in more hours than 40 hours a week So my message does not resonate with that a lot of people because they're like, well, I just want to make some Quick money and I don't want to work hard. My channel is not for you. That's what you want to do I'm not for you. I'm not your person and that's okay You can go out there and look for the pie in the sky and the you know Gold gold nuggets someplace else because I don't teach that I'm teaching you that you really got to put in the effort But I also teach you things that actually work and you can actually make money So what are you selling? What are your core values? What are the things that are really super important to you? And I do have some core values. My core values are you know, you got to exercise You got to eat right. You got to work hard. You got to treat other people right You got to be honest. You can't fabricate stuff. Okay, so I have those core values So a brand that aligns with that would go along with that And the last thing I would ask you is if you had to ascribe to five human characteristics to your plan Your brand what would those be? What would those five human characteristics be? And I just listed some of mine because they also had to do with my core values But it is hard work and it is exercise and it is eaten right It is putting in the time and it is taking care of your customers All these things are really core values that all my company subscribe to and I have several of them By gaining this clear idea of what your brand persona is You're going to make it a whole lot easier for sponsors to figure out whether or not you're a good fit Okay, so the next thing they're going to look at is a similar target audience Okay, is your target audience going to be in line with them now? I get contacted by a lot of people that want to Sponsor my videos and they want me to you know talk about their product and I would say a good 99% of my just turned out I rarely rarely do any sponsorships Because I don't care about making money that way, but I know some of you do and that's why I'm doing this session today And a lot of them don't align, you know, like they're trying to send me something that is some investment Scam thing or something and they want me to talk about it. I don't know their company. I don't know their product I don't know their software. I'm not gonna do it. I'm just not gonna do it And they offered me decent money. I mean I had one the other day I turned down they went $1,000 for a 10-minute video and I was like, yeah, I don't think it's my thing It just wasn't my thing So then once you do after you figure out, you know who your target audience is you want to kind of drill down How old are your target audience? I was on a call yesterday with the Google ads rep And he was noticing one of my products that I was advertising and it had a high ticket price It was $997 and he says your target audience right here the people that are watching this video are 24 years old And at 24 a lot of them don't have a thousand bucks So we change that to a continuity that's $97 a month something that they could afford The next thing you want to ask is what are their interest? What are the things that they are interested in? What are the things that they want to do? That's the next thing that a brand is gonna want to look at, you know, what are these things? What are their spending habits and once again, I'll go back to that example from yesterday The spending habits of a 24 year old in a 50 year old are entirely different. Okay 24 year old doesn't have necessarily that much, you know expendable income What do they do for a living? You know, what's their job? You know, if you had to target your audience on your channel, what are they doing for a job? What's their living? Where do they shop, you know, where are the places they go to? That's the next thing you may want to ask And let me see here. I'm gonna check out some of these comments real quick for my old channel. We got a sponsors Got everything, but they did not send the product. Oh, well, that's not good I know my wife does a lot of sponsorship She does a lot of product reviews because she's in the pet industry So they send her all kinds of gadgets and harnesses and we she did one the other day with a The shower head thing that you attach and you Shower your dog that you can use it outside too, but of course she wants warm water for her dog So she's not gonna do it outside And she did a video of her You know washing our dog with this this cool gadget. I forgot what it's called just pause something I don't know. Check out her channel and you're gonna see that video So once you have this information you can take a look at the sponsors that are gonna be interested in you Is their audience similar to yours? If so, you made you a good fit now The next thing I'm gonna tell you is quality content So it can't just be you know bad lit bad audio rambling on of you talking about stuff Okay, that's not going to work. Nobody's gonna want to be a sponsor if that's the kind of videos you got going on so Another important thing is that sponsors look for good Quality okay, so if you don't have this good quality content They're not gonna want to align their brand with yours because it's gonna reflect back on their brand If you're not doing something that's really really good And if you have any questions about this guys, please put that in the chat section there ask me whatever you want to ask me in The chat section. I'll be happy to answer to you normally I charge for this stuff So guys, you know put your questions in there get these excuse me free answers to all yourself Now let's talk about how you connect with these sponsors. Okay. How are you really gonna find them? There is a good way to do it You can you can contact and direct but one of the best ways to do it is something called great vine And let me put that in there in case you can't Hear exactly what I'm saying go to great vine Great vine is advertised exclusively to youtubers. Okay great vine has reportedly paid out almost four million Dollars to YouTube creators Such as yourself, okay, just average people it's also used by large channels But mostly they market themselves to a small to medium channel So this is perfect for you guys who are on YouTube and you've got a small channel You're trying to get started great vine is a great place to go They have two types of advertising They've got product packages in exchange for reviews So, you know a brand is gonna send you a product you're gonna review that product And that's what you get you get their product and then they've got paid sponsorships, too If you just want to get paid money another good one is called content boulevard Content boulevard is another marketing and review platform. It caters exclusively to youtubers. That's all they do. Okay They believe that the true influence can't be bought. So they offer Only product packages in exchange for reviews rather than paid sponsorships They also require the youtubers who get free products in exchange for the reviews disclose it on their channel You got to be honest about it say I got this free product. They sent it to me. I'm doing a review I'm gonna give you an honest review to date They've got over 40 million views for their customers since their launch in 2015 now They've only been around what five going on six years now But you know, that's a decent amount of time So and the next one I want to talk to you about is called fame bit Let me put this in here Fame bit Okay, that's the next one. Hey guys keep putting your comments in there. I'm gonna answer those as I talk So don't worry about me not answering you. I will answer you and I'll get to everybody's comments in there We've got a smaller group today, which is fine We end up with the majority of reviews after I do these things I understand, you know, not everybody can show up at, you know, 9 o'clock in the morning in the middle of the week Just to listen to me. And that's fine. That's not a big deal. You know, there's a step here so fame bit is Like it's a easy to use sponsorship platform. It's for Instagrammers and youtubers So if you're an Instagram also, you can use fame bit I'm not a big Instagram user. So that's not a big thing for me But it's really a great option for youtuber Who's new to sponsorships and just wants to you know, just dive in and start doing stuff Sign-up process is really straightforward and simple And from there you can surf brain bits website for advertisements for companies that you're interested to work with Once you find one you can then proceed to bid for that particular project whatever that project is now Should you combine YouTube with other revenue streams? Well sponsorships are a great way to make money from YouTube, but they're not the only way to make money from YouTube So if your sole method of making money is through sponsorships, you should absolutely add other streams of revenue to your business So you can make more money So what I'd like to do is real quickly take a look at some of the more popular ways to make money from your YouTube account Okay, and the first one of course and I talk about this a lot is affiliate marketing Affiliate marketing is great. You can do the simple ones which would be You know go to Amazon find some products put the links below them And talk about some of those products in your videos Like you can go to the description of this video once it's done then the description will show up and On there you're gonna find a bunch of links to YouTube products that I use like this microphone You know not this bell not this with these lights over here. Some of these other things in my office, okay? I'll have links to those things in there affiliate marketing Is is when you place affiliate links in your YouTube videos? Through annotations or in the description part and these links contain a tracking code And then when the users click on them you end up getting paid if they buy that product Some of the most popular affiliate sponsorships for YouTube or Amazon, which I just mentioned, okay? Also skill share. I also use skill share. That's a big one target. So target. Yeah, you can use target You can go there and sign up points prizes and let me put those in there. This is another one Let's see here These are some more affiliate sites and I'm gonna stick those in here. I've got points This is hard to understand this one If I just say it points prizes oops Little error there my typing imagine that I got like me make a error on typing I can't type worth of darn and I've got Mo Vavi Vavi okay So I'll stick those in there affiliate marketing really can be a great way to make money guys You know, I make money every month off affiliate marketing My wife makes money off affiliate marketing If you've got a large audience and motivated to buy products you review Just be aware that the commission percentages are usually between five and fifteen percent. They're not huge So you either need to link to expensive products or encourage a lot of people to buy your product to make any significant money And then the next thing of course is ads This is something that you know, everybody talks about but that's not where the majority of your money is gonna come from We have ads that run on our videos, you know, I may be talking right now and boom an ad may pop up I don't know when they pop up But to get ads you're gonna have to have 4,000 hours of watch time in the previous 12 months and you're gonna have to have 1,000 YouTube subscribers, okay now Most youtubers only make a dollar to two dollars per thousand views because they're not targeted I'll tell you I checked this morning, and I'm making twenty one dollars per thousand views and that's my cut YouTube is charging thirty nine dollars per thousand views of my videos, which is huge. Okay, I'm really happy about that And that's all great, but depending on your channel, you're not gonna make that kind of money. You just not It it the the niche I'm in is more finance and making money And that is the highest paying niche there is no higher paying niche than that So the finance ones and credit and all that kind of stuff. That's where the money is being made But that doesn't mean you have to do that also keep in mind that you know Finance and might making money online is not one of the most viewed type of videos So you've got a kind of temper with that, you know a prank video is gonna get way more views than one of my videos It's gonna get but it pays way less. So you got to kind of weigh that what's more important to you You know, what are you actually going for? That makes a big difference You could also create digital products or you can sell digital products I have digital products if you go in the description of this video You're gonna find some of my digital products there and you can certainly get those And some of the digital products are like software Maybe you're gonna do ebooks a photography like stock photos lightroom presets Now, maybe you've got videos that you sell movies tutorials Digital art graphics audio files all those things can be sold through your YouTube videos So that's an overview I wanted to let you guys know what you could make on YouTube and you know what you can do If you have any questions, let me know. I don't have a whole lot more for today So I'm gonna I'm gonna throw it back to you guys to ask some questions Do they reach out to you or did you reach out to YouTube? I don't reach out to YouTube You don't reach out to YouTube you reach out to some of these sites that I mentioned at the beginning Paul You may have missed that In the beginning, I listed some sites that you can go to that are sponsorship sites. I Don't reach out to anybody. I just don't because I don't really want to do Sponsorships that much. I'd rather put out content Sponsored content is okay and it's nothing wrong with it But I have a lot of people contact me with their products or their software or their Investment thing or whatever it is and you know, they'll want me to do a video It's just not something that fits. Well, I mean it does fit in my channel. I just don't want to do it Okay, I just don't want to do it. I'd rather do affiliate links, which I do and I have those in the bottom of my Description so those are in there So, yeah But you know a lot of channels man, they're just they're filled filled filled filled with sponsorships I mean like every single video has a sponsor And that's okay, too. I mean that's their business model That that sponsored video could be one that is all about that product or it could be something like Mikey Chen will Talk about VPN service in the middle of his video. It'll be like a little break for like, you know 15-20 seconds of his video But keep in mind in most cases They're gonna tell you they've got a link down there and if you click on their link That's their affiliate link. So on top of maybe getting paid to mention that product They're also getting a percentage of everybody who signs up Sam the cooking guy does the same thing He'll talk about some cooking, you know gadget or you know cooker or some you know pots and pans or whatever And he generally will record like a little 30-second video of that and he sticks that into One of his cooking videos one of its recipe videos so you can also do that When you do your content do you follow a plan for weekly content you will cover most definitely My stuff is all planned out the titles are all planned out. I know exactly, you know when videos are gonna hit Right now and all always I always had 10 videos scheduled every single day And that means there's one Monday through Friday For two weeks straight always 100% The thumbnails are all planned. I decided and I'll tell you my input on each video just so you know I record the video. I come up with the title for the video. Okay, so that's what I do Once I do that I take that raw footage and I cut out all the things I don't like in there And you know like spaces in there or ums or ahs or all that I tend to do that lots And then I take that video and I send it to my video editor I also send him what I want the thumbnail to say so he's got a title for the video He's got the video with you know the entire video there And yeah, and he's got the thumbnail and the title. Yeah in the video So then what he does is he takes that video and he uses b-roll and we use video blocks I should put a link for that. I am an affiliate for video blocks But we use video blocks for some b-roll if I'm talking about typing on a computer Maybe we show somebody typing on a computer if I'm talking about eating out Maybe we'll show a couple eating out or maybe we'll show me eating out at a restaurant I have some b-roll of me too So he'll put that stuff in there And then he'll also zoom in and zoom out as I'm talking to make emphasis about different points If it needs some music in there, he'll throw some music in there If it needs words on the screen, you know something I've said like you know, this is number one This is number two this number three he'll put those things on the screen as I'm talking about it And then he actually takes that video. He uploads it to YouTube He schedules it on a day in time. I tell him to and during the week It's always the you know same time, but it's always Monday through Friday So he'll schedule all those videos and then his job is complete outside of the fact that then he has to also Send a feed to Twitter. He also has to send one to my groups on Facebook and has to have it all posted there So he has like a checklist of places it goes to so that's basically what I do and what he Does Let's see you. What are you? Love Bobby at Flavie City. Yeah, what's Bobby Parish? He's pretty good. Yeah, he just moved down to Florida and how he links to Amazon store He has grown big on second year. He was persistent. Yeah, he lived in Chicago That's a really good good guy to bring up Paul. He lived in Chicago in a small apartment Him and his wife and he has baby And he would cook in that apartment. He would get a Trader Joe's and he would go to Costco Yeah, and these shopping things he would always read the labels and say what's in the labels You can tell I watched some of this and he would tell you what I was in there, but he made so much money He's building a really beautiful home in Florida. I think it's on the water right of the way He talks about I'm personally knowing but he does talk about it. It's got a really nice home there now And he's done very well. He's done very well. He wrote a good book That's done very well on Amazon. So his book is on Amazon. So yeah, give him a shout out Bobby Parrish at Flavie City. Yeah, he does a great job. What other cooking people do you follow? Well, gosh? Man a lot a lot You know what I'll do is let me pull up my list here Paul. I'll tell you some cool people to listen to and I like them. I think they're pretty good Let me get YouTube in here And I have a subscription to quite a few It's Sam the cooking guy is a great guy He quit a six-figure job. Well, yeah, you can make six figures a month on YouTube What why would you work a job, right? And he's really persistent the other thing he does Paul it works real well Because he'll do a live cooking and I don't have you probably watching if you follow him But on his live cooking he may stay on there an hour and a half two hours And he also has the little sponsor thing that I do here see a little dollar sign there If you click on that you can donate a dollar or five dollars or ten dollars or my favorite one million dollars to my channel No, but seriously you want to support the channel you like the content you can click there And let me look at my subscriptions here And you know I Paul I do Different kinds of food stuff like I look at Dane drops Dane drops is let me put this in here D. A. M. Oh No, D. A. Y. M D. A. Y. M Drops D. R. Oh He s And I didn't do Dane See D. A. Y. M. That's what I want Dane drops and Dane drops reviews fast food. He'll sit in his car and just review fast food He's really funny to watch. I think you would enjoy him And I do I'm all across the board I like Hiroki Teruda and Hiroki is let me put him in here. This guy's pretty cool Hiroki He had a Japanese restaurant and started doing YouTube Videos it made more money on his YouTube videos than he did his restaurant. So he closed the restaurant Restaurant did not have good reviews. I will say that but he is a very interesting guy He's another one. I like a lot Let's see here soup up recipes. I'll put that in there soup Recipes I like her a lot Who else we got who else we got I got so many in here guys And I like the ones where they go out and eat too all you can Vegas is a good one All you Vegas that's a really good one. I like that one Best ever food review, that's another good one best ever Food and you guys you can probably tell from what I'm doing here I watch a lot of YouTube videos And I think it's a good idea to watch YouTube videos if you're gonna be on on YouTube However, you want to be really careful Because you can end up spending all your time just watching them and not creating anything My goal every day is to always create more than I consume And that's true with everything See Claudia What's Claudia's last name? Lotto Yeah, she's good. All these are really good guys. Check them out. Check them out. I endorse them all Eric Conover is really good He's good. I've probably got too many to put in there First we feast. I mean gosh guys you guys I have you guys at first we feast first We feast is the hot wing thing where they interview people and that there's some great ones on there great celebrities go on there I think that's a good channel, of course flage city. I watch food wishes is a big one Like that one a lot Put one or two more in You kind of get the drift that I watch a lot of these Gordon Gordon Ramsay Gordon Ramsay. You gotta watch Gordon Ramsay, right? If you're gonna watch anything You gotta watch Gordon Ramsay. He's amazing. So that's a few. That's just a few of what I watch, okay But the point is guys You know you can make money on YouTube without having a big following without having a big audience I know a lot of you think oh my gosh I'm never gonna make any money because I don't have a thousand subscribers You don't need a thousand subscribers. You really don't. I mean, it's just not necessary To make money on YouTube if you want to make money from sponsorship. Yeah, you know, obviously you're gonna have to have that However, that's not where the majority of the money is made understand That's not where the majority of the money is made So I highly recommend you trying some of these things See I watch most at one and a half speed to get through them. Yeah, I do that too It depends on the subject matter I do that a lot with recipes because I want to get to the recipe and see what it is I don't do that if I'm doing it for entertainment Like if somebody's funny or something like that and I want to watch them because they're interesting I don't do it then Just because I want to enjoy it, you know, I want to I want to get more out of it So that's my overview for today guys. We're into this about 30 minutes now I think I'm gonna go ahead and shut it down unless you have any other questions anything you want to know If you're watching this afterwards, don't forget to subscribe also if you're watching right now Don't forget to subscribe. Give me a thumbs up smash that thumbs up button and Bring the bell turn on all bell notification so that you're notified every single time I do a new video I'm doing a lot of ads now with YouTube and I want to share some of that with you guys I want to share with you some of the results I got so you can kind of see what I'm doing Really interesting stuff. I think you could learn a lot from it But if you have any questions on this subject put that in the chat section now If we're live if you're watching me live right right right now you are watching me live But then later on you're going to hear this and you won't be so anyhow If it's later on you just put it in the comments. Okay, if it's right now Which is later still okay, but anyhow put it in the chat section Okay, if you have the ability to put it in the chat put it in the chat If you have the ability to put it in the comments put it in the comments But don't forget to subscribe give me a thumbs up Give me some thought give me some feedback Looking forward to seeing your cooking show And share with friends. Yes, paul always reminds me Share these videos with your friends if you're getting good value out of it Very very helpful to me in the channel if you do that I want to thank you guys so much for showing up today. I really appreciate it Let me find my right screen here because I've been on a different screen the whole time because I had some notes Up here that I wanted to remember to tell you guys. Thank you so much for being here guys I really appreciate your input. I appreciate your comments I appreciate the thumbs up. I appreciate the subscribes all that good stuff. You mean a lot to me. Thank you for