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Published on Jan 11, 2016
As a joint venture of Nielsen and Catalina, Nielsen Catalina Solutions is the largest provider of TV and online behavior analytics, with demographic data on every home in the U.S., that’s 140 million homes and over 320 million people in the United States.
Through unique sets of Big Data from both parent companies, NCS is able to target and measure advertising based on actual offline sales. Hear from Satya Satyamoorthy, Director of Software Development, on how H2O is helping the country’s largest TV behavior analytics company operationalize data science to help media companies optimize advertising performance by linking what consumers watch, see and hear (on TV, print, radio) with what they buy in stores.